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Perancangan Sistem Informasi Penjualan Spare Part Kendaraan di CV Berkah Otomotif Motor Berbasis Web
Get PDFThe development of information technology has brought significant changes to the trade sector, with e-commerce as an alternative that allows transactions to be conducted online without the limitations of space and time. This research aims to design a web-based spare parts sales information system for CV Berkah Otomotif Motor to improve efficiency and ease of access for customers. The research methods used are observation, interviews, and documentation to collect relevant data. The system is developed using the prototype method, which allows users to interact with the system from the early stages and provide iterative feedback. Unified Modeling Language (UML) is used as a design tool to model the system in a structured manner. System testing is conducted using black-box testing, which focuses on testing functionality without looking at the source code, to ensure that each function works as expected. The results of this research show that the designed system can help customers obtain information about the availability of spare parts and allow online ordering, thereby improving comfort and transaction efficiency. With this system in place, CV Berkah Otomotif Motor is expected to expand its market reach and enhance its competitiveness in the digital era
Perancangan Aplikasi HRIS Berbasis Web Menggunakan Framework Laravel untuk Efisiensi Manajemen SDM
Get PDFManajemen sumber daya manusia (SDM) secara manual sering menimbulkan inefisiensi, seperti data yang tersebar, duplikasi informasi, dan tugas administratif berulang. Penelitian ini merancang aplikasi HRIS (Human Resource Information System) berbasis web menggunakan framework Laravel untuk mengotomatisasi proses Human Resource, meliputi manajemen data karyawan, absensi, dan payroll. Sistem dikembangkan dengan metode SDLC (Software Development Life Cycle) dan diuji melalui blackbox testing serta evaluasi performa untuk memastikan keandalan dan fungsionalitas. Hasil menunjukkan bahwa aplikasi ini meningkatkan integrasi data, mengurangi kesalahan manual, mempercepat proses kerja, dan meningkatkan efisiensi operasional. Penelitian ini berkontribusi pada adopsi teknologi web modern untuk manajemen SDM di UMKM, serta menjadi solusi efektif bagi pelaku usaha dalam mengelola sumber daya manusia secara sistematis dan terpusat.Kata Kunci: HRIS, HRD, Laravel, Web, SDL
Technical Study of Arresters in the 20 KV Distribution Network at PT. PLN RAYON TANDES
Get PDFArrester is a device in an electrical system that will protect electrical equipment caused by lightning. Study the characteristics of lightning rods so you can see their performance in protecting transformers during lightning surges. Pay attention to the factors that will influence the voltage and surge current, the distance of the lightning protection, the slope of the incident wave, the speed of the surge wave, and the basic insulation level. The level of failure to protect against lightning occurs because of the basic insulation level of the device and the location of the lightning protection device, in calculating the voltage value. The nominal lightning rod is installed continuously on the lightning rod without affecting its operating characteristics. The rated voltage value of the lightning rod is 22 kV, the rated voltage of the 20 kV lightning rod is 24 kV in the distribution network and the protection factor value is the lightning protection level. After making the protection level value 95.7 kV, the protection factor value with the TID of the 125 kV transformer is determined. The protection factor value is 23.44, the protection factor value is 20% higher than the tolerance factor
PERANCANGAN VIDEO DIGITAL SEBAGAI MEDIA PROMOSI RUMAH ARDEA SUMMARECON SERPONG
Get PDFSummarecon Serpong adalah sebuah perusahaan properti yang berlokasi di KabupatenTangerang. Berdiri sejak 2004, Summarecon Serpong telah berhasil membuat kawasan huniandengan konsep Healthy Living. Pada tanggal 28 Februari 2004 Summarecon Serpong merilissebuah produk terbarunya yaitu Rumah Ardea. Rumah Ardea adalah produk rumah terbaru dariSummarecon Serpong sehingga masih membutuhkan sebuah media untuk mempromosikannya kekhalayak. Dalam pemasarannya video yang sudah ada kurang informatif untuk memberikaninformasi terkait keunggulan dan fitur rumah serta kurang efektif dalam menjangkau audiensdari kalangan muda di rentang usia 21 hingga 35 tahun. Oleh karna itu dengan tujuan membuatsebuah media yang efektif untuk menjangkau audiens yang lebih luas. solusi yang ditawarkanpenulis adalah merancang sebuah video digital berisikan informasi tentang keunggulan dan fituryang tersedia agar dapat menjangkau audiens dari kalangan muda. perancangan inimenggunakan pendekatan kualitatif dengan metode pengumpulan data berupa observasilapangan dan dokumentasi. kemudian metode perancangannya adalah model FOUR-D yangdikembangkan oleh S. Thiagarajan, Dorothy S. Semmel, dan Melvyn I. Semmel pada tahun 1974.Kata Kunci : Rumah Ardea, Video, Summarecon Serpong, Media, Promosi
PENGARUH HARGA PAKET WISATA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI HK BROTHERS TOUR & TRAVEL
Get PDFAbstract. This study examines the effect of tour package prices on consumer purchasing decisions at HK Brothers Tour & Travel which aims to determine whether there is an effect of tour package prices on consumer purchasing decisions and also to determine how much influence tour package prices have on consumer purchasing decisions at HK Brothers Tour & Travel. The research method used in this study is a quantitative approach which aims to determine and how much there is a relationship between the independent variables and the dependent variables. The number of respondents in this study was 96 with the data collection technique used in this study, namely: questionnaires. The results of this study describe that there is a positive influence. In the results of the hypothesis test (T test) that the Price Variable (X) has a t count of 12.750 t table 1.986, and a significant value of 0.001> 0.05. This means that H1 is accepted, there is an influence between price (X) and purchasing decisions (Y). Based on the analysis of the coefficient of determination in this study, it explains the magnitude of the correlation or relationship value (R) which is 0.796 from the output, the coefficient of determination(R Square) is 0.634 whichmeans that the influence of the price variable (X) on purchasing decisions (Y) is 63.4%. The results of the correlation coefficient test show the influence between price and purchasing decisions, there is a correlation coefficient of 0.796. This indicates that there is a positive correlation between price and purchasing decisions with a strong relationship level.Keywords: Price, Purchasing Decisions, Consumers, HK Brothers Tour & Travel. Abstrak. Penelitian ini menganalisa pengaruh harga paket wisata terhadap keputusan pembelian konsumen di HK Brothers Tour & Travel yang bertujuan untuk mengetahui apakah terdapat pengaruh harga paket wisata terhadap keputusan pembelian konsumen dan juga untuk mengetahui seberapa besar pengaruh harga paket wisata terhadap keputusan pembelian konsumen di HK Brothers Tour & Travel. Metode penelitian yang digunakan dalam penelitian ini adalah pendekatan kuantitatif yang bertujuan untuk mengetahui dan seberapa besar adanya hubungan antara variabel bebas dengan variabel terikat. Jumlah responden yang ada di penelitian ini sebanyak 96 dengan teknik pengumpulan data yang digunakan pada penelitian ini yaitu :kuesioner. Hasil penelitian ini mendeskripsikan bahwa terdapat pengaruh positif. Pada hasil pengujian hipotesis (uji T) bahwa Variabel Harga (X) memiliki t hitung 12,750 t tabel 1,986, dan nilai signifikan 0,001>0,05. Artinya H1 diterima terdapat pengaruh antara harga (X) terhadap keputusan pembelian (Y). Berdasarkan analisis koefisien determinasi pada penelitian ini menjelaskan besarnya nilai korelasi atau hubungan (R) yaitu sebesar 0,796 dari output tersebut diperoleh koefisien determinasi (R Square) sebesar 0,634 yang mengandung pengertian bahwa pengaruh variabel harga (X) terhadap keputusan pembelian (Y) adalah sebesar 63,4%.Pada hasil pengujian koefiesien kolerasi menunjukan pengaruh antara harga terhadap keputusan pembelian terdapat koefisien korelasi sebesar 0,796. Hal tersebut menandakan bahwa ada korelasi positif antara harga terhadap keputusan pembelian yang tingkat hubungan kuat.Kata kunci : Harga, Keputusan Pembelian, Kosumen, HK Brothers Tour & Travel
ANALYSIS OF THE GROWTH OF DIGITAL ENTREPRENEURSHIP STARTUP SOCIAL ENTERPRISE IN INDONESIA
Get PDFDigital entrepreneurship has developed in various fields, one of which is social enterprise. This development can be seen from the growth of social enterprise startups in Indonesia ranging from creative industry, agriculture and fisheries, as well as education or education. This study aims to analyze the factors that influence the growth of social enterprise in Indonesia in the last five years, which has increased. Through the literature review method, this research explores information from various sources such as journals, the internet, and books relevant to the topic to understand the impact of digital technology on innovation in tackling social and environmental problems. This research was conducted by collecting data related to the topic raised in a study. The results of this study found that the factors that influence the development of social enterprises, such as the growth of digital technology and easy internet access, the development of digital funding and crowdfunding, public awareness of environmental sustainability, government and private sector support, and a culture of social care and cooperation
Integrasi Video Marketing sebagai Strategi Meningkatkan Penjualan. Brand Awareness, dan Retensi Pelanggan
Get PDFPerkembangan teknologi digital telah mendorong perubahan signifikan dalam strategi pemasaran, salah satunya melalui integrasi video marketing. Penelitian ini bertujuan untuk menganalisis pengaruh integrasi video marketing terhadap peningkatan penjualan, brand awareness, dan retensi pelanggan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada 110 responden yang merupakan pengguna aktif media sosial dan konsumen e-commerce. Analisis data dilakukan menggunakan regresi linear sederhana dan berganda untuk mengetahui hubungan antara variabel video marketing dengan penjualan, brand awareness, dan retensi pelanggan. Hasil penelitian menunjukkan bahwa video marketing memiliki pengaruh positif dan signifikan terhadap peningkatan brand awareness dan penjualan, serta berkontribusi dalam memperkuat loyalitas pelanggan melalui konten yang relevan dan interaktif. Strategi ini dinilai efektif karena mampu menyampaikan pesan merek secara emosional dan visual, meningkatkan keterlibatan audiens, serta mempercepat keputusan pembelian. Temuan ini merekomendasikan perusahaan untuk mengintegrasikan video marketing secara sistematis dalam kampanye digital guna meningkatkan daya saing dan keberlanjutan bisnis
HOW DO I DECIDE TO BUY POTATO-Q PRODUCTS?
Get PDFThe purpose of this study is to determine the influence of digital marketing and product quality on consumer purchase decisions on Potato-Q products in Tangerang City. The period used in this study is 6 (six) months, starting from July – December 2022.This research uses a quantitative approach. The population in this study is all people who have bought Potato-Q snack products in Tangerang City. The sampling technique used is non-probability sampling with an incidental sampling type obtained from 101 people who have purchased Potato-Q products. The data analysis technique used is multiple linear regression. The results of this study show that partially digital marketing has a positive and significant effect on consumer purchase decisions, which is shown by the tcount value of > ttable (9.921 > 1.984) with a significance value of 0.000. For the product quality variable, it partially has a positive and significant effect on consumer purchase decisions with a ttable > tcount value of 15.208 > 1.1984 with a significance value of 0.000. The ability of digital marketing variables and product quality explained the value of 72.7% as shown by the value of the adjusted R square of 0.727 while the remaining 27.3% was influenced by other factors that were not included in the research model
THE ROLE OF EXPERIENTAL MARKETING IN THE PURCHASE DECISION OF THE BODY SHOP COSMETIC PRODUCTS IN JEMBER REGENCY
Get PDFThe cosmetics industry is an industry that can be said to have good growth and development in Indonesia. People, especially women, are increasingly aware of the importance of using cosmetics daily. This study aims to test the influence of Experiential Marketing variables on purchasing decisions, and purchasing decision variables on experiential marketing variables. The type of research conducted is quantitative. The object of this study is the cosmetic product of the body shop Lippo Plaza Jember. The sampling technique was 100 respondents. The data collection method was by distributing questionnaires to respondents who had purchased the cosmetic product of the body shop Lippo Plaza at least 1 time. This study uses descriptive and path data analysis. The results of this study indicate that the Experiential Marketing variables sense, feel, think, act, and relate significantly influence customer decision variables
UPAYA GURU FIQIH DALAM MENINGKATKAN MOTIVASI BELAJAR SISWA MENGGUNAKAN METODE RESITASI DI KELAS VIII MTs MATHLAUL ANWAR PASAR KEMIS KABUPATEN TANGERANG
Get PDFAbstractThe purpose of this study was to determine the efforts of fiqh teachers in increasing student motivation using the recitation method, to find out the implementation of the recitation method in fiqh subjects, to determine the effectiveness of applying the recitation method to fiqh class VIII subjects at MTs Mathlaul Anwar Pasar Kemis. This study uses a type of qualitative research, data collected from interviews, field notes, personal documents and other documents. The data collected by the author of the analysis using descriptive analysis techniques. The results of the research show that the efforts of the fiqh teacher in increasing learning motivation are choosing the right teaching method, having a teaching strategy, having a goal in using the recitation method. The implementation of the recitation method is carried out in three phases, namely the assignment phase, the implementation phase, the assignment accountability phase. The effectiveness of the recitation method in fiqh subjects in Class VIII MTs Math’laul Anwar Pasar Kemis is quite effective considering that there are not so many study hours but the material delivered is quite a lot. Keywords: Recitation Method, Learning Motivation, Teacher Effor