English Education Journal
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LANGUAGE STYLES USED IN EDUCATIONAL ADVERTISEMENT OF THE JAKARTA POST NEWSPAPER
Get PDFThe educational advertisements are displayed in various media: printed or electronic media. The advertisements are set in many types, forms, and styles of the language used to persuade customers. However, they have not been clearly investigated yet until there are no certain determinates to these cases, especially, the language styles use. This research aims to describe the styles of language in the educational advertisement of The Jakarta Post newspaper published from May 2018 to August 2019. The theory used in this study was put forward by Moriarty, Mitchell, and Wells (2012). This research used a descriptive qualitative method. The results showed that there were three language styles from twenty-four advertisements that appeared in the educational advertisement on The Jakarta Post newspaper. These were hard-sell style, straightforward style, and the combination of hard-sell and straightforward. However, the most dominant language style appearing in the educational advertisement of The Jakarta Post newspaper in May 2018 to August 2019 edition was a hard-sell style because the language style of this advertisement provided detailed information in which it is very often used in displayed advertisements
USING ENGLISH COMMEDY MOVIES WITH PEER SUPPORT IN TEACHING SPEAKING
Get PDFThe study aimed to investigate the effects of using comedy movies with peer support on students speaking skills and students responses toward the implementation of using comedy movies with peer support. In doing this, 60 students of class X at SMAN 2 Peusangan Bireuen were chosen as the samples. The data were collected by giving tests and questionnaires. The data from the speaking test were analyzed by using IBM Statistic SPSS version 23. Meanwhile, the data from questionnaires were analyzed by using a percentage formula. The finding revealed that there was a significant difference in the post-test scores of the students who were taught speaking by using comedy movies with peer support strategies and those who were taught speaking without using comedy movies with peer support strategy. The mean score of the posttest on the experimental group was 75.93. Meanwhile, the mean score of posttest on the control group was 67.50. The result of the t-test score showed the score difference was significant (-1.96 9.50 1. 96). Moreover, the students gave positive responses toward using comedy movies with peer support in teaching speaking. They also faced some difficulties in learning speaking by using comedy movies with peer support strategy. In fact, they admitted that they lacked of confidence, vocabulary, and comprehension because of having a very limited time to practice speaking
USING FIGURATIVE LANGUAGE IN COSMETIC ADVERTISEMENTS ON INDONESIAN TELEVISION
Get PDFAdvertisement is one of the essential types of mass communication expected to persuade people to buy products or services. In advertisement, language use should be persuasive because it intends to influence the customers to purchase the items. Using figurative expression in advertisement is one way to attract consumers attention. This qualitative research was aimed at finding out the types of figurative expression and its function used in cosmetic advertisements advertised on Indonesian television. The data of this research were the cosmetic advertisements showed on Indonesian television in 2018 that employed English figurative expression in slogan of the advertisement. From 23 data identified, the researchers found that all of them deployed figurative expressions in various types. The most dominant figurative expression found in this research was hyperbole. It was found that out of 23 advertisements, twelve of advertisements used hyperbole expression, whereas personification expression was found in one advertisement. Besides, the researchersfound five advertisements using repetition expression, two advertisements employing metaphor expression, two slogans of advertisement using simile expression, and one parallelism expression found in advertisement
THE IMPLEMENTATION OF SUMMARIZING ACTIVITY BY USING SOMEBODY WANTED BUT SO (SWBS) STRATEGY TO IMPROVE STUDENTS READING COMPREHENSION
Get PDFThe aim of this research is to find out if there is a significant difference between the students who were taught through summarizing activity using somebody wanted but so (SWBS) strategy than those who were not taught through the strategy to improve the students reading comprehension in terms of finding out the main idea, specific information, word meaning, reference, and inference. This study employed a true experimental design in which there were two classes as the samples classified into experimental and control classes. The classes were chosen by using cluster random sampling and each class consisted of 36 students. In collecting the data, pre-test and post-test were used and the data were analyzed by using SPSS version 21. The result of the study found the post-test mean score at the experimental class is 84.78, and the post-test mean score at the control class is 73.33. Furthermore, the result of the z-score between both experimental and control classes is 6.05 at the level significance of 5% (0.05). Thus, it indicates that there is a significant difference between the students who were taught through SWBS strategy than those who were not taught through this strategy to improve the students reading comprehension
EXPLORING THE IMPLEMENTATION OF DUOLINGO MEDIA FOR ASSIGNMENT IN LEARNING ENGLISH
Get PDFThis research is aimed at investigating the use of Duolingo media in learning English as students assignment at eleventh grade students of methodist senior high school. A case study was used as the research design. The participant was an English teacher and 30 eleventh-grade students of Methodist school. The data were collected by interviewing the teacher and giving students questionnaires in order to attain the data needed for this reseach. The interview result was analysed by using procedure of data analysis from Miles and Huberman (1994), while the result data of the questionnaire was analyzed by using percentage formula from Sudjana (2002). The research finding shows that the teacher and students consider that using the Duolingo media was effective in learning English because it improved students willingness to do the assignment at home via Duolingo media and language skills in learning English. In conclusion, Duolingo media can be applied in by students to finish English assignment at home because it maked students excited and interested to do the homework by Duolingo
THE USE OF ACEHNESE-CHAMIC DERIVED LEXICAL ITEMS USED BY ENGLISH DEPARTMENT STUDENTS OF UIN AR-RANIRY
Get PDFThe purposes of this study were to analyze the use of Acehnese-Chamic derived lexical items used by young speakers. Besides, it also intended to find out whether there is a language change among younger speakers of Acehnese. The data were gathered at the English Education Department of Teacher Training and Education Faculty of UIN Ar-Raniry University. The informants of this study were English Education students of UIN Ar-Raniry with the average age 20 to 21. There were 12 students involved as the informants of this research. This qualitative study used wordlist interview and interview guide as its method of data collection. The data were analyzed descriptively. The study found that many Acehnese-Chamic derived lexical items were not used by the younger speakers of Acehnese. Furthermore, there was language change which occurred among the younger speakers of Acehnese which consisted of phonological loss in the form of initial consonant dropping, initial syllable dropping and monopthongization. Besides, lexical loss in the form of primary loss and secondary loss are also occurred among younger speakers of Acehnese in this study. Moreover, the younger speakers of Acehnese felt that Acehnese and Indonesian used at home, Indonesian is dominantly used in campus, Indonesian is more convenient than Acehnese, Acehnese used for making jokes, and Acehnese used depending on the partner of speaking were the factors which hinder them from using Acehnese-Chamic derived lexical items
EXPLORING TEACHERS PERCEPTION TOWARD THEIR PROFESSIONALISM IN TEACHING ENGLISH
Get PDFThis study is intended to explore the teachers perception toward their professional development in teaching English at senior high schools in Bireuen. This study employs a qualitative design in collecting and analyzing the data.To collect the data, 30 English teachers of 146 English teachers in Kabupaten Bireuen were randomly chosen as the participants. A set of Likert Scale questionnaires was given to 30 teachers and 10 of the teachers were interviewed by using a guided interview to explore the general perception about the teachers perception toward their professional development and their effort to improve their professionalism in teaching English. The finding revealed that the English teachers in Kabupaten Bireuen presumed themselves as professionals in doing their occupation. It is due to their perception that they accomplished the four pre-requirement competencies namely pedagogical, social, personal, and professional. They improved pedagogical competence by collecting teaching materials from the internet, books, and their seniors and learning about new teaching methods. They improved their competence by building a good relationship with students, parents, and school stakeholders.The teachers improved their professional competence by joining the forum of subject matter teacher (MGMP), attending education seminars, training, and workshops, and they improved the competence by behaving with good characters