E-Journal Universitas Paramadina
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MANAGING CUSTOMER RELATIONSHIP IN PRIORITYBANKING – TIPCE AS DRIVER OF CUSTOMER LOYALTYAND WORD OF MOUTH OF PT BANK MANDIRI. CASE STUDY OF PRIORITY BANKING CUSTOMERS IN KELAPA GADING.
Get PDFThis research proposes the idea of applying company culture or philosophy into a set of operation procedure which is applied by all employees. The goals of implementing company culture into a set of procedure are obtain long term profitability by creating loyalty behavioral intention and positive word of mouth from the existing customers. The sample used in this research is priority banking customers in PT Bank Mandiri Indonesia that is located inKelapaGading Priority Outlet. It is founded that customers will generate word of mouth based on what they feel about the bank. In addition, they will remain loyal with the bank if they feel satisfied with the services.Keyword: Relationship marketing, word of mouth, loyalty behavioral intention
PENGARUH PEMBERIAN AKTIVITAS MERANGKAK TERHADAP KEMAMPUAN VISUAL-SPASIAL PADA ANAK DENGAN DOWN SYNDROME DI KLINIK A
Get PDFThe purpose of this research was to see the effectivity of crawling on visual-spatial ability in child with down syndrome. This study is using single case experimental. The subject of this study is only one which is a child with down syndrome. The result of this study showed that crawling intervention made some effect such as increasing duration of response, but it was not significant. Therefore, this study is need to review for giving significant result that show crawling has been effective on visual-spatial ability for child with down syndrome
PERILAKU PROSOSIAL REMAJA PADA SISWA SMA ATAU SEDERAJAT YANG MENGIKUTI KEGIATAN EKSTRAKURIKULER
Get PDFThis research aims to describe about Adolescents’s Prosocial Behavior on High School Students Whose joining Extracuricular Activities. Respondent of this research were High School Students Whose joining Extracuricular Activities. The number of respondents in this research were 210 respondents. Convenience sampling technique is used to sample the population. The measuring instrument in this research was Revise Prosocial Tendencies Measure (R-PTM) from Carlo and Randall (2002). There was 22 items in the questionnaire, and there was open question about respondents perceived benefit of Extracuricular Activities. The results showed that the majority of Prosocial Behavior in low categories. Extracuricular that was having the highest mean was pramuka. The most perceived benefit was training cooperation
Human Sigma Optimization: Improving Employee Engagement
Get PDFCompetition in banking industry from year to year increasingly fierce. Small capital banks must open compete with large banks in the same segment. Local banks must compete "apple to apple" with other local banks. In addition, local bank has to be able to compete with foreign banks in order to gain the largest market share. The level of customer engagement can be a leading indicator at the rate of return for investors. It means if the CE survey results produce a high level of engagement, then the company\u27s financial performance expectation is also high. employee engagement level is the basic indicator of leading indicators. It means that if the EE survey results produce a high level of engagement then, engagement costumer is also high on products or services owned by a bank. Human Sigma is a model and approach by analyzing the value of Customer Engagement and Employee Engagement to determine Human Sigma Value that will describe the level of engagement from the point of view of employee and customer. The aim of this study is to look for top of pain factors the weakness of employee engagement in the retail banking company that caused the decrease of customer engagement and the level of company productivity by using the concept of human sigma
IMPLIKASI PERILAKU PENCARIAN VARIASI SEBAGAI PERILAKU PSIKOLOGIS TERHADAP ASPEK MANAJERIAL
Get PDFArtikel ini merupakan kajian literatur dalam membahas implikasi perilaku pencarian variasi sebagai perilaku psikologis terhadap aspek manajerial. Walaupun perilaku pencarian variasi merupakan konsep psikologis, konsep ini harus memiliki implikasi praktis untuk bisa diaplikasi ke dalam kehidupan sehari-hari. Perilaku pencarian variasi merupakan fungsi tingkat stimulasi optimum, keinginan untuk mendapatkan pengalaman menarik, dan keinginan membedakan diri. Artikel ini bermaksud untuk menekankan aspek manajerial yang dapat di terapkan di kehidupan nyata dari perilaku pencarian variasi. Aspek manajerial tersebut diantaranya adalah (1) segmentasi pasar, (2) perluasan lini produk, (3)Â promotion proness, (4) pilihan terhadap produk hedonis, (5) kebahagiaan konsumen, (6) penyusunan barang di ritel, (7) loyalitas kesikapan, dan (8) pangsa pasar.Kata Kunci:Â Perilaku pencarian variasi, promosi, pasa
BUDAYA JAWA DALAM MEMPERKUAT PERSONAL BRANDING VLOG BAYU EKO MOEKTITO
Get PDFAbstrakKehadiran teknologi digital mendorong pemanfaatan media sosial dalam berbagai bidang, yang menciptakan keuntungan bagi pekerjaan dan karir. Video Blog (Vlog) yang memanfaatkan platform youtube seringkali digunakan untuk kegiatan marketing, bukan hanya untuk menjual produk, tetapi juga untuk mengkomunikasikan identitas pribadi seseorang. Vlog dapat menghadirkan berbagai aspek kehidupan seseorang melalui kekuatan audio visual, jika ditambahkan dengan unsur budaya, dapat menciptakan keunikan tersendiri dalam memperkuatpersonal branding seseorang. Tujuan penelitian adalah untuk mengkaji bagaimana peranan budaya Jawa dapat dimanfaatkan untuk memperkuat personal branding seseorang melalui pemanfaatan vlog. Penelitian ini menggunakan metode penelitian deskriptif melalui studikasus pada vlog Bayu Eko Moektito. Hasil penelitian ini, diharapkan mampu memperkaya kajian mengenai personal branding yang menekankan karakter dan budaya Jawa, melaluipenggunaan vlog.Kata Kunci: vlog, budaya, Jawa, personal brandin
HUBUNGAN RASA MALU DENGAN KESEPIAN PADA MAHASISWA BARU PERANTAU YANG TINGGAL DI APARTEMEN.
Get PDFThe study aims to determine the relationship of between shyness and loneliness in college students whom living in apartment. Participants for this research were 195 Sriwijaya University students, grade of 2016 and 2017, whom living in Apartments Indralaya. They were taken through purposive sampling. The scales used were the loneliness scale based on loneliness responses according to Rubenstein and Shaver (1982) and the scale of shyness based on the characteristics of shyness according to Henderson and Zimbardo (1998). Data analysis used Pearson Product Moment correlation. The pilot study of the measuring scales was conducted with 60 student with same characteristics. The results of the study that there is a significant relationship between shyness and loneliness in students whom living in apartment. Keywords: Shyness, Loneliness, student, apartmen
STRATEGI KOMUNIKASI PEMASARAN TERPADU PADA CLOTHING LINE ‘POLYCHROME’
Get PDFIndustri pakaian lokal sekarang ini sedang berkembang di Indonesia, banyak desainer lokal yang mulai mengeluarkan kreativitasnya dalam bentuk desain pakaian. Namun, pakaian lokal terkadang kurang mendapat perhatian dari masyarakat dibandingkan dengan pakaian impor dan brandluar negeri.Penelitian ini menggunakan metode penelitian kualitatif dengan teknik wawancara mendalam. Informan kunci yaitu pemilik clothing linePolychrome dan informan yaitu pelanggan Polychrome. Konsumen mengakui lebih tertarik untuk membeli pakaian dengan adanya kegiatan promosi yang diberikan. Dengan memiliki akun media sosial juga memudahkan konsumen untuk mengetahui koleksi terbaru pakaian. Kata kunci: Bauran Komunikasi Pemasaran, Komunikasi Pemasaran Terpadu, Pakaian Lokal, Polychrom
Retno Sri Handini
Get PDFStakeholder interests have been taken as the important aspect and become the elements of the corporate environment. This study aimed at understanding the enabling factors of sustainability activity including internal aspects such as the role of vision and mission, top management, and value chain. The implementation of sustainability was also analyzed by the stakeholder perspective that consists of the orientation toward consumer, employee, supplier, government, environment, community, and government. This study also analyzed the types of sustainability activity of each company. The data were taken by having an interview with three big companies in Indonesia. They were from industry of mining, food and beverage and heavy equipment. The result showed that the companies implemented sustainability activities by focusing on stakeholder perspectives including consumer, employee, supplier, government, environment, community, government
EFEKTIVITAS PROGRAM DISABILITY AWARENESS DALAM MENINGKATKAN PENGETAHUAN GURU SD REGULER TENTANG SISWA BERKEBUTUHAN KHUSUS
No full textABSTRAKPengetahuan yang memadai tentang disabilitas merupakan hal penting bagi guru terutama ketika mereka menghadapi siswa berkebutuhan khusus. Salah satu cara untuk membekali pengetahuan tersebut ialah melalui disability awareness. Penelitian ini bertujuan untuk melihat efektivitas program disability awareness dalam meningkatkan pengetahuan guru SD reguler mengenai siswa berkebutuhan khusus. Dua belas orang guru diuji dengan tes pengetahuan tentang siswa berkebutuhan khusus sebelum dan sesudah program disability awareness. Dengan analisis statistik paired-sample t-test, diketahui bahwa terjadi peningkatan pengetahuan guru tentang siswa berkebutuhan khusus yang signifikan setelah diberikan program disability awareness (t=4,244; df=11; p=0,001). Penerapan dari program ini dapat diberikan kepada guru-guru di SD reguler yang mengajar siswa berkebutuhan khusus.Kata kunci : siswa berkebutuhan khusus, anak berkebutuhan khusus, disability awareness, sekolah dasar, guru ABSTRACTTeacher’s knowledge about disability is crucial to handle special needs student. Disability awareness program can be applied to equip that knowledge among teachers. The primary aim of this study was to evaluate the effectiveness of disability awareness program to increase knowledge about special needs students among teachers in regular elementary school. Twelve teachers completed test about special needs students before and after the program is delivered. Based on statistical analysis using paired-sample t-test, it revealed a significant increase about special needs students among teachers after disability awareness program is given (t=4,244; df=11 p=0,001). This program can be applied to regular school teachers who teach special needs student.Keywords: special needs students, special needs children, disability awareness, elementary school, teache