4473 research outputs found
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Effect of Community-Policing Strategies on Gender-Based Violence Reduction in Tanzania: A Case of Mbozi District on Songwe Region.
No full textThe study assessed the effect of community-policing strategies on gender-based violence reduction in Tanzania. This study specifically addressed the effect of community education, stakeholders’ engagement and street patrolling on gender-based violence reduction in Mbozi District. This study was guided by the Community Policing Theory and the Broken Window Theory followed by a Positivism philosophy. Deductive research approach and explanatory research design were used. Structured questionnaires were utilised for data collection from 154 respondents. These respondents were selected using simple random sampling technique. Descriptive statistics and multiple linear regression were utilised for data analysis. The results indicated that, community education, stakeholder engagement and street patrolling significantly and positively affected gender-based violence reduction in Mbozi District. It is concluded that, community education initiatives are instrumental in combating gender-based violence reduction. Effective stakeholder engagement contributes to reducing instances of gender-based violence reduction and enhances the overall support framework. Street patrolling serves as a valuable tool in combating gender-based violence reduction. It is recommended that, policymakers should collaborate with educational institutions to create curricula that address gender issues from an early age. Various channels through which community members can provide feedback on existing services related to gender-based violence reduction prevention should be developed. Specialized training for police officers on handling cases of gender-based violence should be provided.
Keywords: Community-policing, strategies, gender-based violence, reduction, Tanzani
Evaluating the Effect of Digital Marketing Strategies on Organizational Profitability in the Banking Sector: A Case of NMB Bank Tanzania.
No full textThis study explored the effect of digital marketing strategies on organizational profitability in Tanzania, focusing on NMB Bank Tanzania. The research adopted a mixed-methods approach, integrating both quantitative and qualitative techniques to provide a comprehensive understanding of the relationship between digital marketing practices and financial performance. Data were collected through structured questionnaires distributed to NMB employees across eight regional zones. The study was guided by Acceptance Model and Social network theories and grounded in the positivist research philosophy and employing a cross-sectional research design, the study used a stratified random sampling technique to select 120 participants, of whom 112 valid responses were analyzed. The findings revealed that content marketing has a significant positive influence on profitability (β = 0.28, p = 0.001), particularly through well-developed blogs, videos, and customer testimonials (β = 0.25, p = 0.003). However, general perceptions of content marketing showed a negative but statistically insignificant effect (β = -0.10, p = 0.210). Similarly, email marketing demonstrated a significant positive relationship with profitability (β = 0.26, p = 0.002), especially through personalized newsletters and promotional offers, while customer satisfaction with email communication also contributed positively (β = 0.24, p = 0.004). Social media marketing emerged as another key determinant, showing a strong positive effect on profitability (β = 0.27, p = 0.001), with improved strategies further enhancing performance (β = 0.25, p = 0.003). The study concludes that integrating digital marketing strategies—particularly content, email, and social media marketing substantially improves organizational profitability.
Keywords: Digital Marketing Strategies, Organizational profitability, Banking sector, Social Media Marketin
The Role of Local Government Authorities in Combating Child Labour in Tanzania: A Case Of Kigoma /Ujiji Municipality.
No full textChild labour remains a critical challenge in Tanzania despite the presence of national legal frameworks and international conventions designed to protect children's rights. This study explores the role of Local Government Authorities (LGAs) in combating child labour within Kigoma/Ujiji Municipality—a region with significantly high rates of child labour. Guided by Vygotsky’s Social Development Theory and adopting a qualitative case study approach, the research investigates the strategies employed by LGAs, evaluates the effectiveness of their interventions, and identifies challenges faced during implementation. Data were collected through in-depth interviews and focus group discussions involving 30 purposively selected participants, including LGA officials, educators, and community stakeholders. The findings reveal that LGAs deploy multiple strategies to address child labour, including community sensitization, enforcement of child protection by-laws, school re-enrolment campaigns, partnerships with NGOs and religious leaders, and economic support to vulnerable families. While these interventions have led to notable successes—such as increased school attendance and heightened public awareness—their overall effectiveness is limited by financial constraints, weak institutional capacity, cultural norms, and inadequate inter-sectoral coordination. Additionally, the over-reliance on donor-funded programs raises concerns about the sustainability of current efforts. The study concludes that addressing child labour in Kigoma requires integrated, community-driven, and well-resourced interventions that not only enforce legal provisions but also address the socio-economic realities driving the practice. It recommends strengthening LGA capacity, ensuring consistent community engagement, enhancing cross-sector collaboration, and institutionalizing long-term support systems to create sustainable change. The insights generated contribute to local and national efforts to fulfill commitments under Sustainable Development Goal 8.7 and Tanzania’s child protection policies.
Keywords: Child Labour, Local Government Authorities, Kigoma/Ujiji, Social Protection, Policy Implementation, Tanzani
Implications of Local Television Foreign Soap Operas on Audiences’ Attitudes towards Local Movies Development: The Case of AZAM TV in Tanzania.
Full text linkThe study analysed the implications of Local Television Foreign Soap Operas on Audiences‟ Attitudes towards Local Movies Development with special reference to AZAM TV in Tanzania. The main objective w to examine the implications of local television foreign soap operas on audiences‟ attitudes towards local movies development in Tanzania. The specific objectives were: To analysis audiences‟ attitudes on foreign soap operas with regard to local movies in Tanzania; to examine the factors that positively affect Tanzanian audiences‟ attitudes to watch foreign soap operas; to
examine factors that negatively affect Tanzanian audiences‟ attitudes towards local movies; and to suggest ways to improve local Tanzanian movies towards its development. Uses and Gratifications and Reception Analysis Theories were used,
while cross sectional and phenomenological research designs were used for this study. 100 participants were selected using stratified random and purposive sampling. Questionnaires and in-depth interviews were used to collect data. Findings showed
that 67 % of all respondents agreed that they watched soap operas, 74.62 % respondents watched foreign soap operas compared to local movies. Further, 80 % of audiences had positive attitudes towards foreign soap operas. In addition, with regard to positive factors that influence Tanzanian audiences‟ attitudes to watch foreign soap operas, the findings indicated that 80% agreed that there were positive factors that influenced them to watch foreign soap operas. While the findings have shown that 87% of respondents said there were negative factors that influenced Tanzanian
audiences not to watch Bongo movies. The study found that 90% of respondents agreed there are effective strategies to enhance the development of local Tanzanian soap operas.
Keywords: Local Television, Implications of Foreign Soap Operas, Foreign Soap Operas, Attitudes, Local Movies Development
The Effects of Service Quality on Customer Satisfaction in Banking Sector: The Case of NMB BANK PLC at Korogwe District in Tanga Region.
Full text linkThis study set out to investigate the effects of service quality on customer satisfaction in the banking industry. The five SERVQUAL dimensions reliability, assurance, responsiveness, empathy, and tangibles formed the basis of the investigation. The sample in this study is NMB customers who use banking services. Sampling technique used was simple random sampling. Questionnaires were used to gather data from respondents. Data was analysed using descriptive and inferential statistics whereby multiple regressions was used in analysis. The findings showed that all five dimensions of service quality have significant and positive effects on customer satisfaction in banking industry. It was recommended that banks should enhance the physical environment of their branches and ensure modern, clean, and well-maintained facilities. They should also improve how quickly and effectively bank staff responds to customer inquiries and concerns. To ensure assurance, banks should focus on developing employees’ knowledge, skills, and courtesy to instill customer confidence in the bank's services. In order to foster empathy, banks should encourage a culture where staff understand and address customer needs with personalized attention and care.
Keywords: Service Quality, customer satisfaction, Tangibility, Reliability, Tanzani
Assessing Headteachers’ Leadership Skills in Resolving Conflicts in Public Primary Schools in Tanzania: A Case of Kondoa District Council.
Full text linkThe study assessed the headteachers’ leadership skills in resolving conflicts in public primary schools in Kondoa district council. Specifically, the study seeks to assess leadership skills employed by head teachers to resolving conflicts at public primary schools, to identify the sources of conflicts found within public primary schools, and to determine the head teachers’ leadership strategies used in resolving conflict in public primary schools. The study
employed a mixed methods design, with emphasis on qualitative and quantitative approach. The study involved 168 respondents through interviews, focus group discussions, and questionnaires. Qualitative data were thematically analysed by coding and grouping key themes. Quantitative data were analysed using descriptive statistics, charts, and tables. Both datasets were integrated to address the study objectives effectively. The regression analysis revealed that while communication skills did not significantly affect conflict resolution, collaborative and problem-solving skills showed significant positive associations. Problem
solving skills had a stronger impact (β = 0.544) than collaborative skills (β = 0.216), emphasizing their importance in resolving conflicts. Furthermore, the study findings revealed that, the efficacy of mediation, open dialogue, compromise, shared communication, team-building activities, and collaborative sessions were leadership skills used in resolving conflicts. Conflicts stemmed from lack of teaching resources, unequal power distribution,
and limited transparency. In addition, effective strategies included open communication, a win-win approach, and prioritizing transparency. The study recommends government-led leadership development programs and integrating conflict resolution training into educational policies to enhance school harmony and inform future policy revision
Assessment of Determinants Contributing to Poor Academic Performance of Students in Community Secondary Schools in Musoma District Council, Tanzania
Full text linkThe study aimed to determine factors contributing to poor academic performance in community secondary schools in Musoma District Council, Tanzania. It investigated the effects of infrastructure, distances between households and schools, and family backgrounds on student performance. The research employed a positivist paradigm, emphasizing a measurable reality. A quantitative approach with a descriptive research design was used. A probability sampling technique, specifically simple random sampling, selected 384 participants from teachers, students, and community
members. Data collected through questionnaires enabled numerical analysis using graphs, tables, and percentages. Findings indicated several factors contributing to
poor academic performance. Inadequate infrastructure hindered academic activities, impacting performance. Long distances between households and schools affected
attendance and punctuality. Family backgrounds, characterized by conflicts, reduced students' concentration, leading to poor performance. These insights highlight students' challenges, emphasizing the need to address infrastructural deficiencies, improve school accessibility, and support vulnerable students. The study recommends targeted interventions to create a supportive educational environment by improving infrastructure, such as building hostels, to mitigate the effects of long commutes on concentration, motivation, and performance.
Keywords: Poor academic performance, Inadequate infrastructure, Long distances to school, Challenging family backgrounds
Assessing Factors Influencing Voluntary Blood Donation among High School Students in Tanzania: A Case of Selected High Schools in the Mwanza Region.
Full text linkThis study examined factors influencing voluntary blood donation among high school students in Mwanza City. Specifically, the study investigated knowledge level, attitude and scrutinized practices among high school students toward voluntary blood donation in Mwanza City. The study used a positivist philosophy, descriptive research design, and quantitative approach, with 318 respondents from 1553 high school students in Mwanza City, Data was collected through questionnaires and analyzed using SPSS. The results revealed that most of the respondents (over 57.1%), were not aware of their blood group category. This implies that most of the high school students in Mwanza City have never donated blood. In terms of attitude among the high school students toward voluntary blood donation, most students
(over 82.5%), said that they are ready to donate blood in the future. These results imply that most high school students in Mwanza City had a positive attitude toward
voluntary blood donations. A study reveals that 84.1% of high school students have never donated blood, but are willing to do so in the future, while 17.9% have never
donated blood except for payment. These results imply that the government needs to put more efforts in motivating high school students in voluntary blood donation. The study suggests that the National Blood Transfusion Services should enhance awareness and understanding of voluntary blood especially in high schools.
Keywords: Voluntary Blood donation, National Blood Transfusion Services, High School Students, Mwanza Region
Assessment of Print Media Reportage of Public Funds Embezzlement in Tanzanian Councils: A Case Study of Mwananchi Newspapers 2020-2023.
Full text linkThe study gives an overview of how print media reports the embezzlement of public funds at the council level. The researcher reach the aim focused on three issues which were to assess the attention of Mwananchi newspapers reportage of public funds embezzlement in Tanzanian councils. To, determine the tone used, in the reportage of public funds embezzlement in Tanzanian councils in Mwananchi
newspapers. And to examine the type of embezzlement cases reported by Mwananchi Newspapers 2020-2023 on public funds in the councils to understand the mostly reported incidents of embezzlement in LGA in Tanzania .The embezzlement
of public funds has been a concern for many countries, especially those experiencing financial distress. In light of this, the media has been considered a crucial tool for
exposing corruption in government institutions. The qualitative approach was used since it assessed the quality of news. The study found out that public fund
embezzlement is a pervasive issue in Tanzania Local Government Authorities (LGAs), with a need for comprehensive reforms in governance, financial oversight and accountability mechanisms. The media plays a vital role in exposing and raising awareness of embezzlement cases, fostering public discourse, and influencing policy
responses. However, there is also a need for responsible and balanced reporting from the newspapers, to avoid biases and ensure accurate representation of the issues at hand. It was
recommended that the media should create public awareness and promote its engagement in fighting against corrupt practices. Also the media show the importance of equipping the Anti-Corruption Agencies with the necessary resources and expertise to effectively investigate and prosecute cases of embezzlement in Tanzanian LGAs. This may be done
by the media encouraging and giving enough attention to the whistle-blowers and campaign for the enactment of protection laws to encourage individuals with information on embezzlement to come forward without fear of reprisal. Also, the media should show interest in promoting the growth of ethics and integrity frameworks, including codes of conduct and disciplinary measures, to ensure civil servants uphold the highest ethical standards in their financial management practices.
Keywords: Corruption, Embezzlement, Council, Mwananchi and Tanzani
Role of Palm Oil Production in Poverty Reduction in Tanzania: Experiences from Smallholder Palm Oil Producers in Kigoma Region.
Full text linkThis study was set to examine the effect of palm oil production in poverty reduction in Tanzania among smallholders of palm oil. The study had the following objectives; to assess the palm oil production and social economic levels; to examine farmer‘s perception on importance of palm oil production; to evaluate the significance of income generated from palm oil production on smallholder‘s livelihood system. This study was a quantitative research study, the study used questionnaire as a tool of data collection. Data was collected from 112 respondents who were the smallholders of palm oil at Kigoma. The study used Microsoft excels to analyze data collected from the respondents. The finding of this study revealed that there are so many inadequacies that hinder the success of agriculture sector. Majority of civilian at
Kigoma produce palm oil depend on it as the source of eradicating poverty in their communities. The study has discovered challenges such as; awareness of Agriculture
Policy among the stakeholders of palm oil production, government support, credit services, agriculture knowledge, availability of water and sanitation, extension officers and agriculture inputs. The study has provided the following
recommendations; the government should ensure proper implementation of the National Agriculture Policy (2013); the government should modify the budget given as a loan to agriculture sector. The government through its organs should organize and emphasize investors to finance on agriculture sector. The government should prepare educational programs to stakeholders of agriculture sector including palm oil
producers and availability of extensions officers in every Region.
Keywords: Oil Palm, Poverty Reduction, Smallholder, Poverty