Jurnal Manajemen dan Pemasaran Jasa
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EFEKTIVITAS KAMPANYE SOCIAL MARKETING YUK NABUNG SAHAM DAN THEORY OF REASONED ACTION UNTUK MEMPREDIKSI NIAT BERINVESTASI SAHAM
Full text linkIndonesian Stock Exchange has launched a social marketing campaign program in 2015 to increase the number of new investors amid the low level of capital market utilization by society. This study aims to analyze and discuss the influence of social marketing campaigns to stock invest intention with attitude and the subjective norm in the TRA model as mediation variables. The type of this research is conclusive with a quantitative approach. The population is the student of Economics Faculty, State University of Surabaya. The questionnaire is distributed to 110 respondents and data was analyzed using a Structural Equation Model (SEM). The result shows that social marketing campaign has a significant positive effect on attitude and subjective norm, while attitude and subjective norm has a significant positive effect to stock investment intention, but social marketing campaign has no significant effect on investment intention. There is still inconsistency between this research result and previous research, the next research should analyze others variables that might affect stock invest intention
TUNTUTAN PEKERJAAN DAN STRES KERJA SEBAGAI VARIABEL PENENTU TURNOVER INTENTION
Full text linkThis study aims to explore the effect of job demands on turnover intention with job stress as mediating variable on employees that have been working less than sixth years. Sampling method used is the purposive-non probability sampling, where 100 employees of head office PT. Adhi Karya (Persero) Tbk were taken as respondents. Method of data analysis used is path analysis, the simple mediation model. Data were processed with macro and syntax from Preacher-Hayes 2013. The results of this study indicates that the effect of job demands on turnover intention was not mediated by job stress. Job demands and job stress influence significantly toward turnover intention, but job demands have no significant impact on job stress
IMPLIKASI HUMOR DAN PERAN LAYANAN KARYAWAN GARIS DEPAN TERHADAP KEPUASAN PELANGGAN
Full text linkThis study aims to examine the implications of humor and the role of front-line employee services to customer satisfaction. The effect of front-line service employees calculates the factor of service encounters. The service encounter factor becomes one of the decisive factors in the service industry, especially the banking industry, especially in the era of digitization as the interaction between employees and customers is still needed. The research design used is hypothesis testing between humour, front-line service employees, to customer satisfaction by service encounter. The sample of this research is supported by 150 workers consisting of teller, customer service, and head teller/customer service department who participate as the respondent in this research. This research uses SEM analysis. The result of this research supports the hypothesis that humor positively effects frontline service employees and front -line service employees affect the service encounter. This research fails to prove that service encounter has a significantly direct effect on customer satisfaction. Therefore, the implication of service encounter is still a crucial point for the banking industry in achieving customer satisfaction
PENGARUH PERCEIVED RISK TERHADAP CUSTOMER LOYALTY MELALUI SWITCHING COST
Full text linkThe objective of this study is to examine and analyze the effect of perceived risk on customer loyalty through switching cost of PT Go Jek Indonesia customers. The samples being used in this study is 154 respondents. Data collection method that is used in this study is purposive sampling. Hypothesis testing is conducted using Structuctural Equation Model (SEM). The findings of this study are perceived risk has negative effect on customer loyalty, perceived risk has negative effect on switching cost, switching cost has positive effect on customer loyalty, and perceived risk has positive effect on customer loyalty through switching cost
FAKTOR PENENTU DARI PERSEPSI NILAI PELANGGAN DAN IMPLIKASINYA TERHADAP INTENSI PEMBELIAN
Full text linkThe purpose of this study is to examine the determinants of customer value perception of the purchase intention on the internet consumer services. The methodology of this research was hypothesis testing. Sample in this research is conducted by non-probability method with purposive sampling technique from350 internet subscribers in Jakarta. The result of the research by structural equation modeling analysis in the first model showed that the service quality, experience economy and price fairness have a significant influence to customer value perception. In the second model, the results showed that service quality, experience economic, price fairness and customer value perception have a significant influenceto purchase intention
APLIKASI TEORI PERILAKU MANAJEMEN PADA BANK MILIK PEMERINTAH DI INDONESIA
Full text linkThis paper analyzed the behavior management in state owned bank in Indonesia. The behavior management, which is divided into four hypothesis which are, bad management, bad luck, skimping and moral hazard. This hypothesis is tested using four variables, which are efficiency, non-performing loan and capital adequacy ratio. Meanwhile, the Granger Causality test is using to find out which behavior management is happened. This concept then applied in ordinary least square model. As modification, this research use VAR (Vector Autoregressive). Since VAR also using granger causality basic concept. The result show that bad luck hypothesis happened. This is similar with the condition in India, Nordic, Central and Eastern Europe
KEPEMIMPINAN TRANSFORMASIONAL PADA ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN KOMITMEN AFEKTIF
Full text linkThe aims of this study are to explore a number of antecedents that affect the organizational citizenship behavior. The antecedent of organizational citizenship behavior is transformational leadership while affective commitment serves as a mediation variable. The respondents in this research are lecturers at private universities in Special Province of Yogyakarta Province. The number of samples used is 145 respondents by using purposive sampling. The analytical technique used in this study is Structural Equation Modeling (SEM). Based on the analysis, the influence of transformational leadership on the behavior of organizational citizenship is positively significant while transformational leadership to the affective commitment has significant positive effects, and the same also for affective commitment to behavior organizational citizenship which has a significant positive effect. The results of this study explain the phenomenon of organizational citizenship behavior among the lecturers which is increasingly demanding profession. The role of transformational leadership and affective commitment of lecturers are also becoming increasingly important
MODEL EMPIRIS MEMBANGUN KESETIAAN PELANGGAN BERBASIS KUALITAS PELAYANAN DENGAN MEDIASI KUALITAS HUBUNGAN PADA INDUSTRI RITEL BERBASIS JEJARING MINIMARKET
Full text linkThe objective of this research is to analysis the direct effect of service quality on relationship quality and customer loyalty, the direct effect of relationship quality on customer loyalty, and indirect effect of service quality on customer loyalty mediated by relationship quality. This research also aims to build an empirical model of customer loyalty based on service quality, mediated by relationship quality in the networked minimarkets in Besuki Raya Region, East Java Province, Indonesia. This is a confirmatory research and also explanatory research with population consists of customers of the networked minimarkets located in 5 areas in Besuki Raya. Region, i.e., Banyuwangi, Jember, Bondowoso, Situbondo, Lumajang. This research used purposive sampling method by distributing questionnaires to respondents. The total of 140 respondents used as the sample. The results show that the improvement of service quality directly increases relationship quality, the improvement of relationship quality directly increases customer loyalty, and that relationship quality has a significant and important influence in mediating the effect of service quality on customer loyalty. However, this research proves that the improvement of service quality has no direct effect on increasing customer loyalty
PERAN SERVICESCAPE DALAM MENINGKATKAN HOTEL IMAGE DAN REVISITING INTENTION PADA HOTEL BINTANG 5
Full text linkThe purpose of the research is to analyze the influences of social servicescape and physical servicescape on hotel image and revisiting intention in five star hotels. The design of this study is a hypothesis testing. The respondents were selected using purposive sampling method in which the questionnaires are used to collect data from 200 respondents who have visited some five star hotels in DKI Jakarta at least 1 time in a year. The proposed model was tested by using Structural Equation Model (SEM). The results of this research showed that there is a significant and positive influence of social servicescape and physical servicescape on hotel image; a significant and positive influence of hotel image, social servicescape and physical servicescape on revisiting intention. This study only used some five star hotels in DKI Jakarta and 200 respondents that limit the generalizability of the results. Future researchers should accomodate larger number of respondents and used some other Five Star Hotels in other cities. The findings of this research can help hotel managers to implement better strategies in order to increase the level of customers’ revisiting intention
BENARKAH KOMPETENSI DAN BUDAYA ORGANISASI AKAN MENINGKATKAN KINERJA KARYAWAN?
Full text linkBased on preliminary studies it was found that employee performance has not been optimal. Some of an important factor that was found supposedly competency and organizational culture is an important factor that is most dominant. As a prominent factor of employee performance, organization culture and competency has been given much attention, as well as the influence of competency and organizational culture to employees performance either partially and simultaneously. Research method used in this research descriptive survey and explanatory survey. The sample in this research is employees of PT PLN (Persero) Area Karawang. The sampling technique used is stratified proportional method whereas the method of analysis used is path analysis. The result of research shows that there is a strong correlation among competency and organizational culture. The hypotheses for the partial impact of competency and organizational culture toward employee performance employee are all accepted. Simultaneous influence competency and organizational culture toward performance of employee gives a significant effect