Jurnal Manajemen dan Pemasaran Jasa
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PENGARUH PENEMPATAN PRODUK DAN KESADARAN MEREK TERHADAP NIAT MEMBELI
Full text linkZipping and zapping is better known as TV channel transfers that viewers can record, pause and repeat TV broadcasts. It can be stated that zipping and zapping can cause ads to be no longer effective and efficient as a means of promotion and communication of products. Therefore, to create good communication, advertising can be used and product placement is one of the advertising choices. Product placement is one of the most advanced advertising industries. Product placement makes the audience\u27s attention indirectly focus on the brand or product that is placed on television shows or films, and companies that use product placement can avoid zipping and electric shocks. Based on the previous explanation, this research was conducted to determine whether product placement had a positive effect on brand awareness and intention to buy Indonesian people. This research was conducted with quantitative research methods through an online questionnaire. This study applied a purposive sampling method and was aimed at respondents who had watched Indonesian Idol 2018. The study consisted of 154 respondents. Data were analyzed using structural equation modeling. The results show that there are two supported hypotheses and one hypothesis that is not supported. This study concludes that there is a positive influence of product placement and brand awareness, there is no positive influence of product placement and purchase intention, and there is a positive influence of brand awareness and purchase intention
PENGARUH PSYCHOLOGICAL CAPITAL TERHADAP CAREER SUCCESS DENGAN JOB CRAFTING SEBAGAI VARIABEL MEDIASI
Full text linkThe study examined the relationship between psychological capital and career success with job crafting as mediating variable. This research spread the questionnaire surveying a sample of 200 employees from hospitality industry. Result from partial least square that psychological capital was positively associated with both subjective and objective indicators of career success. Job crafting resulted in higher levels of career success. Together, the findings highlight the role psychological capital and job crafting to facilitate career success employees, consistent using both self-report and significant otther ratings of psychological capital
PERILAKU SHARING KONTEN ONLINE: FAKTOR MOTIVASI INDIVIDUAL DAN PENGARUH MODERASI FAKTOR SITUASIONAL
Full text linkOnline information sharing behavior is an activity of exchanging or sharing information quickly and widely, as well as viruses on a computer, using interactive internet networks. To comprehensively comprehend the process of social transmission and the factors that influence it, it is necessary to know the variables that affect social relations. Previous studies have still little to discuss the role of social processes that encourage individuals to decide on the affinity of online content sharing. In addition, there are still not many studies that emphasize what kind of online content causes content to be more viral than other types of content supported by individual motivational factors and some variables that can strengthen or even weaken that influence. This research uses 208 student respondents through the Moderated Regression Analysis tool to examine situational factors as moderator variables on the relationship between individual motivational factors and online content sharing behavior. The results of the analysis found that there were significant effects of individual motivational factors on online content sharing behavior but this effect became not significant in the presence of situational factors as moderator variables. This research contributes significantly to marketing strategies in a company by utilizing the type of content and individual motivational factors that cause viral content or news to be faster
PREDICTION OF WORK STRESS, LEADERSHIP QUALITY, MOTIVATION OF WORK AND ORGANIZATION CULTURE TO WORK SATISFACTION AND IMPACT ON TURNOVER INTENTION EMPLOYEES
Full text linkThis research aimed to analyze and predict how work stress factors, quality of leadership, work motivation, organizational culture, and job satisfaction affect the turnover intention. Observations on this research were conducted on 150 employees in national companies engaged in satellite-based telecommunications. Data were collected by using questionnaire. The analysis method used Structural Equation Model (SEM) with Partial Least Square(PLS) as an analysis tool. The research results showed that work stress and job satisfaction influence on turnover intention while the quality of leadership, work motivation, and organizational culture have no effect on turnover intention. Suggestions for future research and the company are outlined in the closing section
ANTESEDEN BEHAVIORAL INTENTIONS PADA PENGGUNA JASA TRANSPORTASI BUS TARIF PREMIUM
Full text linkThe purpose of this study is to examine service quality, location, and personal characteristic toward behavioral intentions of premium bus fare transportation. Therefore, this research emphasizes consumer behavior in the use of public transportation, especially premium ones. This study uses 217 data, which aredone by validity and reliability tests, and the hyphotheses are analyzed by usingstructural equation modeling (SEM). The results showed that service quality and location have an influence on behavioral intentions, while personal characteristics do not have an influence on behavioral intentions. The implication of this research is to pay attention to premium bus transportation providers in the selection of locations
MASIHKAH JOB SATISFACTION DAN MOTIVATION MEMENGARUHI ORGANIZATIONAL COMMITMENT?
Full text linkThis research is concerning the influence of job motivation and job satisfaction on organizational commitment. The purpose of this study is to see how far the influence of job motivation and job satisfaction on organizational commitment. This study uses primary data obtained from 150 respondents. The sample was selected by using purposive sampling technique. The dependent variable in this study is organizational commitment, while the independent variables are job motivation and job satisfaction. This study used the structural equation modeling (SEM) to test job motivation, job satisfaction and organizational relationship models. The results show that job motivation positively influences job satisfaction, but job satisfaction surprisingly does not have positive and significant effect on organizational commitment. Furthermore, job motivation positively influence organizational commitmen
DOES PERCEIVED DISCRIMINATION AFFECT JOB SATISFACTION AMONG TEACHERS AND STAFF?
Full text linkPrevious research have not paid much attention on the the mechanism of the relationship between perceived discrimination and the negative outcomes. This research examined the relationship between perception of discrimination and job satisfaction, as well as how basic psychological need satisfaction can play the role in that relationship. This study used teachers and the staff in Purwokerto for the sample. This study used purposive sampling. We choose teachers and staff that have three year experience. This study used individual level of analysis. The result showed that perceived discrimination negatively affects autonomy, relatedness and job satisfaction, but not competence. The relationship between perceived discrimination and job satisfaction was mediated by autonomy. Autonomy positively affects job satisfaction, but not both relatedness and competence. Future research should examine this relationship in other context, for example the bank employees, manufacturer, nurses, etc. Future research also need to examine this relationship that use experiment design to increase internal validity
WHAT MATTERS IN SELECTING A CAFÉ? A CASE OF MILLENNIALS
Full text linkThis paper aims to portray the criteria considered important by Millennials in selecting a café and investigate the gender preference regarding those criteria. The questionnaires were distributed to 100 café visitors. The research results using Rasch analysis showed that ‘comfort’ is generally the most important criterion of a café. Nonetheless, male and female Millennials do not always have a consensus where male Millennials prefer ‘innovativeness’ to other criteria while female Millennials prefer ‘comfort, varied menus, and unique menus’ to others. Other criteria aside from these four criteria are not significantly different among the two groups of gender. This paper gives implication for the culinary businesses in setting strategies targeting the Millennials who are presently the largest population group in Indonesia. This research also benefits any party interested in studying the characteristics and selection criteria of the Indonesian Millennials
PERAN MEDIASI PERCEIVED USEFULNESS DALAM PLATFORM C2C E-COMMERCE
Full text linkThe purpose of this research is to find out the factors that influence in C2C e-commerce. The sample of this study was people who had done online shopping This studyuses PLS in testing hypothesesusing 342 respondents. The results of this study indicate that independent, information quality, trust, perceived ease of use variables have influence on perceived usefulness. Another finding is perceived usefulness influencing on consumer participation (purchase intention, recommendation intention).
THE ROLE OF CITIZENSHIP BEHAVIOR OF ALUMNI TOWARDS THEIR ALMAMATER: A DRIVER OF FINANCIAL AND SOCIAL GIVING BEHAVIOUR
Full text linkSpecifically, the purpose of this study is to analyze the essence of both the direct or indirect role of alumni’s satisfaction with their alma mater. The higher alumni’s satisfaction will further encourage alumni’s involvement,and alumni’s engagementindicatesthat it will influence citizenship behavior,and its influence in increasing financial and social giving behavior. The samplesof this study arewere alumni of the Faculty of Economics and Business in Surakarta, with samplesof 161 alumni. Sample technique used in this study is anon-probability samplingbecause of the representation of large samples that need attention and the sample used is different for each level. Based on the research model built, the data are analysed by using the Structure Equation Model (SEM) and the opened questions are strengthen withinterviews with alumni. The results of the study explain that alumni’s satisfaction influence alumni’s involvement and alumni’s engagement. The results of the study also show that there is aninfluence of alumni’s involvement and alumni’s engagement towards citizenship behavior, and a influence citizenship behavior towards financial and social behavior.The result of this study supports the theory of discretionary collaborative behavior, where the effect of alumni satisfaction on alumni involvement is proven. This is indicated by path coefficients showing the strongest results. The results also showthat the effect of citizenship behavior on social giving behavior is greater than that of citizenship behavior on financial giving behavior