Jurnal Ilmiah Ekonomi Islam
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E-Commerce Marketing Strategies: Exploring Promotional Tools in the Muslim Fashion Industry
Full text linkThis research explains E-commerce marketing strategies as promotional tools in the Muslim fashion industry. This research adopts a qualitative approach, focusing on library research as the primary data collection method. The analysis shows that the use of e-commerce in the Muslim fashion industry has revolutionized how products are marketed, sold, and purchased. The convenience, reach, and effectiveness of online platforms have made e-commerce a vital tool for Muslim fashion brands seeking to grow their business. By utilizing e-commerce, Muslim fashion sellers can expand their reach, provide a convenient shopping experience for consumers, and adapt to the growing demand for modest clothing globally. In the future, as e-commerce continues to evolve, it will play an even greater role in shaping the future of Muslim fashion. E-commerce platforms like TikTok and Shopee play a crucial role in helping businesses in the digital era. By providing access to a wider market, ease of marketing, direct interaction with consumers, operational efficiency, lower marketing costs, and the ability to build consumer trust, these platforms have become invaluable tools for business owners, particularly in the Muslim fashion sector. E-commerce enables businesses to thrive in the global market and adapt to the needs and expectations of today’s consumers. Both TikTok and Shopee play crucial roles in Muslim fashion marketing. TikTok provides an opportunity for brands to create engaging and creative content, build more personal relationships with their audience, and leverage influencer power to reach a wider market. Meanwhile, Shopee offers an e-commerce platform that facilitates more practical transactions and various promotional tools to help brands increase sales. Together, these platforms offer a strong and comprehensive marketing approach for the Muslim fashion industry in the digital age. By marketing their products on TikTok and Shopee simultaneously, sellers can optimize their market reach, leverage various marketing formats, and reduce the risks associated with relying on a single platform. These two platforms offer complementary benefits, with Shopee offering easy direct shopping and TikTok providing opportunities for creative and interactive brand awareness. In this competitive digital era, using both platforms can be an extremely effective strategy for achieving success in selling Muslim fashion products. Islamic economics or Shariah economics is an economic system based on Islamic principles, which includes justice, transparency, and sustainability. In the context of e-commerce, such as platforms like TikTok and Shopee, the application of Islamic or Shariah principles can be seen in several key aspects. From the perspective of Islamic economics or Shariah economics, the use of e-commerce platforms such as TikTok and Shopee in marketing Muslim fashion can be a beneficial opportunity as long as Shariah principles are correctly implemented. This includes fairness in transactions, avoidance of riba, honesty in marketing, prohibition of exploitation, and fulfilling zakat obligations. By adhering to these principles, e-commerce can become a permissible and sustainable tool for marketing Muslim fashion products, which is not only profitable but also ethical and in line with Islamic teachings
Penerapan Smart Contract dalam Keuangan Syariah: Tinjauan Literatur tentang Integrasi Cryptocurrency dan Blockchain
Full text linkThe integration of smart contracts in Islamic finance represents a significant shift toward digital transformation, offering enhanced efficiency, transparency, and automation in financial transactions. This study aims to explore the potential and challenges of smart contract applications in Sharia-compliant finance, particularly in sectors such as Islamic banking, sukuk issuance, zakat management, and crowdfunding. Using a Systematic Literature Review (SLR) approach, this research analyzes academic publications and industry reports from 2014 to 2024 to assess the compatibility of smart contracts with Sharia principles. The findings reveal that while blockchain technology can improve transactional integrity and reduce costs, the compliance of cryptocurrencies with Islamic law remains a contentious issue, especially concerning gharar (uncertainty) and speculation. Furthermore, the absence of uniform global regulations and the risk of security vulnerabilities in smart contracts pose significant challenges. To facilitate adoption, this study recommends the development of standardized smart contract frameworks, the harmonization of regulatory policies, and the implementation of Sharia-compliant auditing mechanisms. The research concludes that, with appropriate legal frameworks and security measures, smart contracts have the potential to revolutionize Islamic finance and foster broader financial inclusion in the Muslim world
Women in Political Leadership: An Islamic Economic Perspective on Women's Empowerment, Gender Justice and Socio-Economic Welfare
No full textThis research explores the role of women in political leadership from an Islamic economic perspective, focusing on the interconnectedness of women's empowerment, gender justice, and the socio-economic welfare of the ummah. This research adopts a library research design. The analysis shows that Islamic teachings support women's political leadership, emphasizing justice, competence, and adherence to Islamic values, which include principles of equality, communal welfare, and social well-being. Women's empowerment in Islam is rooted in the recognition of their right to lead and influence society, which is essential for achieving socio-economic development. Through political empowerment, women can shape policies that benefit marginalized communities and promote public welfare. Case studies from Muslim-majority countries, such as Indonesia, demonstrate how women leaders have driven significant reforms in education, poverty alleviation, and economic stability. However, cultural norms, gender stereotypes, institutional barriers, and discriminatory laws still hinder women's political participation. Overcoming these challenges requires societal, legal, and educational reforms based on Islamic principles of justice and equity. Gender justice in Islamic economics advocates for fairness, equality, and dignity, ensuring that both men and women have equal rights, including leadership opportunities. Islamic economic values such as maslahah (public welfare) and balance support women’s inclusion in political leadership, emphasizing competence and ethical governance over gender. Gender justice initiatives, including equal education and employment opportunities, have led to increased participation of women in politics and the workforce, promoting more inclusive socio-economic development. Women's leadership is pivotal in promoting the welfare of the ummah by contributing diverse perspectives to decision-making, particularly on issues like education, healthcare, and poverty alleviation. This involvement enhances inclusive policy-making, aligned with Islamic principles of justice and social welfare. Women's political leadership is crucial for achieving socio-economic prosperity. Women leaders advocate for equitable access to resources, human capital development, and social safety nets, which help reduce inequality and ensure that economic benefits are shared across all segments of society. Gender-sensitive policies, such as fair wages and education reforms, contribute to economic growth and poverty reduction. Despite significant progress, women may still face barriers to leadership due to gender biases, restrictive cultural norms, and patriarchal systems. However, Islamic teachings offer support for overcoming these challenges, emphasizing justice, equality, and the dignity of both men and women. In Indonesia, women's political leadership has grown significantly, with more women now holding positions in the executive, legislative, and judicial branches. This shift reflects societal changes, legal reforms, and a global commitment to gender equality. Islamic economic frameworks provide a foundation for policies that promote women's rights and leadership, supported by Islamic values of adl (justice), musawat (equality), maslahah (social welfare), and maqasid al-shari’ah (objectives of Islamic law).
 
Faktor-Faktor yang Mendorong Konsumen Membeli Produk Elzatta di TikTok Live Shopping: Perspektif Stimulus–Organism–Response Theory
Full text linkThis research aims to examine how online customer reviews and interactive content marketing of Elzatta’s products during TikTok Live Shopping sessions influence consumer purchase decisions, using the Stimulus–Organism–Response (S-O-R) theory as a conceptual framework. In this model, purchase intention serves as a mediating variable between external stimuli (content marketing, customer reviews, and religiosity) and the behavioral response (purchase decision). The study involved 157 respondents, selected through purposive sampling, and data were collected via an online questionnaire targeting Elzatta consumers in Purwokerto who actively follow or purchase through TikTok live sessions. The analysis of the data utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. The findings reveal that content marketing and purchase intention have a positive and significant effect on purchase decisions. However, online customer reviews show no significant influence, and religiosity demonstrates a negative impact on purchase decisions. Additionally, purchase intention does not mediate the effects of content marketing, customer reviews, or religiosity on purchase decisions, suggesting that direct factors such as personal values and perceived content quality play a more crucial role in shaping consumer behavior in this context.Penelitian ini bertujuan untuk menganalisis pengaruh ulasan pelanggan online dan pemasaran konten interaktif kepada keputusan pembelian konsumen produk Elzatta dalam konteks live shopping di TikTok, dengan menggunakan pendekatan Stimulus–Organism–Response (S-O-R) dan minat beli sebagai variabel mediasi. Sebanyak 157 responden berpartisipasi dalam studi ini, yang diperoleh melalui teknik purposive sampling secara online dan ditujukan kepada pelanggan Elzatta yang pernah mengikuti TikTok Live Shopping di wilayah Purwokerto. Teknik analisis data dijalankan dengan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM) memanfaatkan aplikasi SmartPLS 4. Hasil penelitian memperlihatkan bahwasanya content marketing dan minat beli mempunyai pengaruh signifikan dan positif kepada keputusan pembelian konsumen. Tetapi, ulasan pelanggan online tidak memperlihatkan pengaruh signifikan, dan religiusitas justru berpengaruh negatif kepada keputusan pembelian. Selain itu, hasil penelitian juga menemukan bahwa minat beli tidak mampu memediasi pengaruh content marketing, online customer review, dan religiusitas kepada keputusan pembelian. Temuan ini mengindikasikan bahwa faktor eksternal dan nilai pribadi konsumen dapat berperan lebih besar secara langsung terhadap keputusan pembelian dibandingkan melalui pembentukan niat beli terlebih dahulu
Measuring Maqasid Sharia for Corporate Social Responsibility (The Analysis on Bank Indonesia Scholarship Program)
No full textThis study aims to determine the practice of Corporate Social Responsibility (CSR) program at Bank Indonesia to optimizing education by scholarship program at University of Darussalam Gontor based on maqasid sharia overview. The method used in this research is field research, which directly related to the object. The data source used in this study are primary and secondary data collected by triangulation method. In the process, researchers conducted observations, interviews with 30 respondence and documentation. The results showed CSR program in the form of scholarships has included the principle of maqashid perspective on the aspect of Tahẓib al-Fardh (Individual Education). In general, the impact of CSR Education for BI scholarship recipients and UNIDA Gontor is a strategic social investment. The recommendation is the application of maqᾱṣid al-shari’ah in the community of Bank Indonesia scholarship recipients must be implemented even better so it can be utilized by students and by the community
Implementasi Kompetensi Nazhir Wakaf Dalam Peningkatan Kesejahteraan Umat Di Kota Surakarta 2024
Full text link This research is intended to capture whether the nazhiran practices that have been carried out by nazhir, whether individual nazhir, institutions or organizations, have carried out their mandate according to the standards of Law No. 41 of 2004 or not?, in helping to improve the welfare of the people. This study is a qualitative research, using grounded theory methods with a sociological and anthropological approaches from the study of normative juridcal theory still prevailing, with nazhirs, BWI administrators, and those related to wakaf being the subject of research, while the object is any things or variables being the focus of research. This study belongs to field research, that is descriptive analysis in presenting its finding, sourced from primary and secondary data collected through interview, observation, documentation and focus group discussion (FGD) as the techniques of collecting data. The technique of analysis used is Miles and Huberman’s theory involving data collecting, data reduction, data display, and conclusion. The results of this research, firstly, the majority of nazhirs, both individuals, organizations and institutions, are not yet competent, secondly, it turns out that BWI Surakarta City as the controller of waqf regulations needs to improve and strengthen internally and externally, BWI should collaborate with parties, both professional organizations and ministries or institutions
Keywords: Competency, BWI, and People’s Welfar
Etika Pemasaran Islam dan Kualitas Layanan sebagai Faktor Penentu Kepuasan Konsumen Fashion Muslim Shopee
Full text linkKomoditas halal merupakan salah satu komoditas yang paling banyak diminati oleh mayoritas Muslim di Indonesia. Fashion Muslim menjadi salah satu komoditas yang paling diminati oleh Muslim Indonesia. Kehadiran E-Commerce seperti Shopee dan lainnya memudahkan Muslim Indonesia untuk mendapatkan fashion Muslim kontemporer. Hal ini membuat banyak E-Commerce berlomba-lomba meningkatkan kepuasan pelanggan dengan memberikan layanan berkualitas dan pemasaran yang sesuai dengan etika Muslim Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh Etika Pemasaran Islam dan Kualitas Layanan terhadap Kepuasan Pelanggan E-Commerce Shopee di Kota Bondowoso. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis yang digunakan adalah SPS. Untuk mewakili seluruh populasi penelitian, dipilih 100 responden yang dijadikan sampel penelitian. Temuan dalam penelitian ini adalah Etika Pemasaran Islam berpengaruh signifikan terhadap Kepuasan Pelanggan. Hal ini sejalan dengan teori TQM yang menekankan fokus pada kepuasan pelanggan melalui optimalisasi daya saing melalui kualitas produk dan layanan yang berdampak pada kinerja bisnis. Kualitas layanan juga berpengaruh signifikan terhadap kepuasan pelanggan fashion Muslim. Temuan lain dalam penelitian ini menunjukkan adanya pengaruh signifikan secara simultan dari variabel Etika Pemasaran Islam dan Kualitas Layanan terhadap Kepuasan Pelanggan. Hasil penelitian ini dapat menjadi referensi bagi pelaku bisnis online untuk lebih meningkatkan etika dan kualitas layanan guna meningkatkan bisnis.Komoditas Halal menjadi salah satu komoditi yang paling banyak diminati oleh masyarakat Indonesia yang mayoritas beragama Islam. Fashion Muslim merupakan salah satu komoditas yang paling banyak diminati oleh muslim Indonesia. Hadirnya E-Commerce seperti Shoppe dan lainnya, membuat Muslim Indonesia semakin mudah untuk mendapatkan fashion muslim kekinian
Penelitian ini bertujuan untuk menganalisis pengaruh etika pemasaran Islam dan Kualitas Layanan terhadap kepuasaan pelanggan E-commerce Shopee di Kota Bondowoso. Penelitian ini menggunakan metode kuantitatif dimana ada 100 responden yang dijadikan sebagai sampel penelitian. Adapun temuan dalam penelitian ini adalah etika pemasaran Islam merupakan variabel bebas yang berpengaruh signifikan terhadap kepuasan pelanggan fashion muslim e-commerce Shopee di Bondowoso. kualitas layanan merupakan variabel bebas yang berpengaruh signifikan terhadap kepuasan pelanggan fashion muslim ecommerce Shopee di Bondowoso. Temuan dalam penelitian ini juga menemukan terdapat pengaruh signifikan variabel etika pemasaran Islam dan kualitas layanan terhadap kepuasan pelanggan secara simultan. Hasil riset ini bisa menjadi acuan bagi pelaku bisnis online untuk lebih meningkatkan etika dan pelayanan guna meningkatkan bisni
Strategi Peningkatan Pendapatan UMKM di Desa Laden Melalui Penerapan Sertifikasi Halal
Full text linkIndustri halal merupakan sektor yang tengah berkembang pesat dan memiliki potensi besar dalam perekonomian khususnya di Indonesia yang mayoritas penduduknya beragama Islam, sehingga kesadaran masyarakat akan pentingnya suatu produk yang memenuhi standar halal juga akan semakin diperhatikan. Oleh karena itu, UMKM di Indonesia memiliki potensi besar untuk berkembang melalui Sertifikasi Halal khususnya UMKM di Desa Laden Pamekasan, dengan Sertifikasi Halal dapat menjadi sarana strategis untuk meningkatkan pendapatan dan daya saing serta membuka akses pasar yang lebih luas, namun masih ada beberapa pelaku UMKM di Desa Laden belum memanfaatkan kesempatan Sertifikasi Halal sehingga daya saingnya akan kalah dengan UMKM yang sudah tersertifikasi halal. Dalam hal ini pemerintah mewajibkan seluruh produk yang beredar di Indonesia harus bersertifikat halal dengan cara diakui kehalalannya oleh Badan Penyelenggara Jaminan Produk Halal (BPJPH) yang diatur dalam Undang-Undang Nomor 33 Tahun 2014 tentang jaminan produk halal (UU JPH). Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara dan menggunakan studi banding pada beberapa pelaku UMKM di Desa Laden Pamekasan.Industri halal merupakan sektor yang tengah berkembang pesat dan memiliki potensi besar dalam perekonomian khususnya di Indonesia yang mayoritas penduduknya beragama Islam, sehingga kesadaran masyarakat akan pentingnya suatu produk yang memenuhi standar halal juga akan semakin diperhatikan. Oleh karena itu, UMKM di Indonesia memiliki potensi besar untuk berkembang melalui Sertifikasi Halal khususnya UMKM di Desa Laden Pamekasan, dengan Sertifikasi Halal dapat menjadi sarana strategis untuk meningkatkan pendapatan dan daya saing serta membuka akses pasar yang lebih luas, namun masih ada beberapa pelaku UMKM di Desa Laden belum memanfaatkan kesempatan Sertifikasi Halal sehingga daya saingnya akan kalah dengan UMKM yang sudah tersertifikasi halal. Dalam hal ini pemerintah mewajibkan seluruh produk yang beredar di Indonesia harus bersertifikat halal dengan cara diakui kehalalannya oleh Badan Penyelenggara Jaminan Produk Halal (BPJPH) yang diatur dalam Undang-Undang Nomor 33 Tahun 2014 tentang jaminan produk halal (UU JPH). Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara dan menggunakan studi banding pada beberapa pelaku UMKM di Desa Laden Pamekasan.
 
Tinjauan Ekonomi Islam Terhadap Repurchase Agreement (Repo) (Analisis Fatwa DSN No. 94/DSN-MUI/IV/2014)
Full text linkPenelitian ini dilatarbelakangi oleh kebutuhan akan solusi finansial dalam kegiatan ekonomi yang sesuai dengan prinsip-prinsip syariah khususnya dalam pasar uang. Salah satu instrumen penting yang mulai diperhatikan dan berkembang di pasar uang adalah Repurchase Agreement (Repo). Tujuan penelitian ini untuk meninjau sejauh mana penerapan Ekonomi Islam dalam implementasi Repurchase Agreement (Repo) di pasar uang, dengan analisis utamanya mengacu pada Fatwa Dewan Syariah Nasional (DSN) No. 94/DSN-MUI/IV/2014 Tentang Repo Surat Berharga Syariah (SBS) Berdasarkan Prinsip Syariah. Metode yang digunakan adalah library research, yang mana berfokus pada pengumpulan dan analisis sumber-sumber tertulis. Teknik pengumpulan data dilakukan melalui sumber-sumber yang relevan, seperti buku, artikel, dan publikasi ilmiah yang berkaitan dengan Repurchase Agreement (Repo). Berdasarkan penelitian ini bahwa Repurchase Agreement (Repo) di pasar uang yang mengacu pada ketentuan syariah itu diperbolehkan.Penelitian ini dilatarbelakangi oleh kebutuhan akan solusi finansial dalam kegiatan ekonomi yang sesuai dengan prinsip-prinsip syariah khususnya dalam pasar uang. Salah satu instrumen penting yang mulai diperhatikan dan berkembang di pasar uang adalah Repurchase Agreement (Repo). Tujuan penelitian ini untuk meninjau sejauh mana penerapan Ekonomi Islam dalam implementasi Repurchase Agreement (Repo) di pasar uang, dengan analisis utamanya mengacu pada Fatwa Dewan Syariah Nasional (DSN) No. 94/DSN-MUI/IV/2014 Tentang Repo Surat Berharga Syariah (SBS) Berdasarkan Prinsip Syariah. Metode yang digunakan adalah library research, yang mana berfokus pada pengumpulan dan analisis sumber-sumber tertulis. Teknik pengumpulan data dilakukan melalui sumber-sumber yang relevan, seperti buku, artikel, dan publikasi ilmiah yang berkaitan dengan Repurchase Agreement (Repo). Berdasarkan penelitian ini bahwa Repurchase Agreement (Repo) di pasar uang yang mengacu pada ketentuan syariah itu diperbolehkan
Analisis Strategi Peningkatan Sertifikasi Halal Ultra Mikro Di Tanjung Selor Kalimantan Utara
Full text linkThis research aims to analyze the strategies implemented to enhance halal certification for Ultra Micro businesses in Tanjung Selor, North Kalimantan, and to identify the internal and external factors influencing these strategies based on SWOT analysis. This is a qualitative study utilizing in-depth interview techniques for data collection. Data sources include the local Religious Affairs Office of North Kalimantan (Kanwil Kemenag Kalimantan Utara), PPH Tanjung Selor, and certified Ultra Micro business actors. The data analysis technique used in this study is SWOT analysis, focusing on internal and external factors of the strategy for enhancing halal certification for SMEs in Tanjung Selor. The results indicate that the strategy for enhancing halal certification for Ultra Micro businesses in Tanjung Selor involves three main steps: regular socialization, technical guidance, and direct assistance. External aspects show that halal certification increases product trust and market appeal. Internal factors in the SWOT analysis include the ease of self-declare procedures and proactive assistance, while external factors include the potential for further guidance and free self-declare programs. However, weaknesses such as lack of initial socialization and IT comprehension among SMEs, as well as threats like lack of interest and awareness from SMEs, were identified