Journal of Technology Management & Innovation
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Does Investment in Advertising Boost Economic Performance? Firm-Level Evidence of Ecuadorian Manufacturing
Get PDFThis paper examines how the firm´s advertising investments are related to different measures of economic and productivity performance during 2007 – 2017 in Ecuadorian manufacturing. Particularly, this study analyzes if firms that have advertising investments have better economic and productivity performance compare to non-advertising investment firms. In addition, this looks for evidence on how the different advertising strategies may affect productivity and gross revenue in both advertising and non-advertising firms. For this, this paper estimates the total factor productivity (TFP) at firm-level using a semi-parametric approach to reduce the simultaneous and endogeneity problems in the selection of inputs. The estimation results show that manufacturing firms which invest in advertising have an Advertising Premia on economic and productivity indicators, this premia is higher on economic outcomes. Also, the findings are that continuing advertising investment strategy firms have higher TFP, labor productivity, and gross revenue than exiting advertising investment firms, suggesting self-selection in the exit side of the market but not in the entry side of the market. Finally, the study finds that after firms entering to invest in advertising, firms experience an improvement on TFP, labor productivity, and gross revenue growth, which are in favor of learning by advertising hypothesis
The Impact of Cooperation on Business Innovation in Developing Countries: Evidence from Chile Latin America
Get PDFThere is abundant empirical evidence supporting the relationship between cooperation and innovative entrepreneurial activity, but the conversation continues to be limited to the context of developing countries. This study contributes to the academic debate on this topic with an empirical evaluation of the effect of cooperation networks on innovation, using Chile in Latin America as a case study. Furthermore, while previous studies mainly refer to technological innovations in a particular industrial sector, in this paper we will build an innovation measurement system that incorporates both technological and non-technological activities among diverse industrial sectors. Upon applying cross-sectional data from a national survey on innovation in a developing firm from two different years to a zero-inflated negative binomial regression, we found that a business that reports on cooperation conducts more innovative activities per year compared to one that does not. The type of agent that a business cooperates with is also relevant in this context; other businesses, clients, and consultants showed stronger and more stable results than other types of agents. This evidence is relevant as it presents new information about the importance of the type of agent that a business cooperates with in the context of developing countries
How Innovation Influences on Export Performance: A Configuration Approach for Emerging Economies
Get PDFThis study examines innovation on export performance under competitive strategies, institutional factors and marketing capability. We collect the information from 201 firms through surveys of four countries: Brazil, Mexico, Chile, and Peru, and we use a novel method approach (qualitative comparative analysis) to analyze how these antecedents combined to lead to the export performance. We found that the technological capability degree depends on the export market. In developed markets, firms need low technological capability, contrary when firms export to developing countries firms needs to develop high degree of technological capability. Besides, the technological capability needs to configure with implementation of strategies depends on institutional factors and marketing capability
Los desafíos de la innovación en Latinoamérica
Get PDFActualmente, la innovación es considerada un imperativo estratégico para alcanzar el desarrollo económico y es la mejor opción para enfrentar los desafíos del futuro. Por ello, el estudio y el análisis de sus resultados constituyen una actividad relevante para el mundo académico, para el diseño de políticas públicas y para las revistas que difunden dicha información.
Uno de los referentes más importantes en esta materia es el Índice Global de Innovación (GII) . Este informe, proporciona valores detallados sobre el desempeño de la innovación en 129 economías del mundo. Sus 80 indicadores aportan una visión amplia de la innovación, lo que incluye al entorno político, la educación, la infraestructura y la sofisticación del mercado entre otros
Institutionalization of Research Administration in Brazil: Some Evidences
Get PDFThe arrangement of different research institutions and partners, including public funding agencies, is mandatory to address the current science, technology and innovation challenges. The access and maintenance of research collaboration networks require high level of competence and efficiency by the organizations. The multidisciplinary and multi-institutional research projects require management and administrative activities to achieve project goals in the expected time and cost, and the Research Administration (RA) professionals can be an important facilitator in the implementation of a governance strategy. The two case studies presented in this article illustrates the creation of RA institutional elements in Brazil that is evidence of the willingness to face the bureaucracy and practical consequences of the disconnection of science, technology and innovation policy actors. The searching for more efficiency and impacting results is directly related to the bureaucracy and transaction costs minimization and the maturity of the STI institutional and governance structure
Transferencia Tecnológica en Universidades Chilenas: El Caso de la Universidad de Concepción
Get PDFEl presente estudio busca contribuir a la identificación de los determinantes de transferencia tecnológica en la Universidad de Concepción (UDEC), universidad chilena de larga tradición en investigación aplicada. Con tal fin, se aplicó un modelo probit a una muestra de 190 proyectos de Investigación y Desarrollo (I+D) ejecutados por la universidad entre los años 2005 y 2016. De forma de observar en mayor detalle posibles tendencias temporales, la muestra fue dividida en dos períodos: 2005-2013 y 2014-2016. Para el período 2005-2016, los resultados muestran que el financiamiento público de I+D y el número de proyectos de I+D en los cuales ha participado el investigador principal inciden positivamente en la probabilidad de transferencia tecnológica, mientras que el número de publicaciones científicas asociadas al investigador principal presenta un efecto negativo. En cuanto a los subperíodos propuestos, en ambos casos el financiamiento público de I+D mantiene su efecto positivo. Adicionalmente, el número de patentes en el primer período, y el financiamiento privado de I+D y el número de organizaciones sociales que participan del proyecto en el segundo período se suman como determinantes de efecto positivo. Asimismo, durante el último período, el número de organismos públicos que participan en el proyecto y el número de publicaciones científicas que posee el investigador principal presentan efectos negativos en la probabilidad de transferencia tecnológica
Industry Platforms as Facilitators of Disruptive IoT Innovations
Get PDFWe undertake an inductive study of four firms developing industry platforms upon which potentially disruptive IoT products and services are developed by external firms. Our results indicate there to be four types of industry platform (generalist, specialist, technology-centric, and industry-centric), each facilitating a unique mode of disruptive change. We propose that technology-centric platforms are more likely to facilitate business model disruptions, while industry-centric platforms are more likely to facilitate technological disruptions. Generalist industry platforms, by con-trast, are able to facilitate both business model and technological disruptions, given the freedom they allow IoT firms to build their product and service solutions
A Hub-based University Innovation Model
Get PDFThis article uses a conceptual approach to propose an innovation model for regional universities. It demonstrates that the traditional university encounters several obstacles that hinder its full integration into the development of its respective region and explains why currently known models cannot adapt to regions that have deficient relationships with the government and lack an entrepreneurial base. The new model is based on a structure composed of units called “innovation hubs” and incorporates social innovation, thus permitting the university to become integrated into the regional innovation ecosystems. The Magdalena University in Colombia was used as a reference in developing the model
Framework Proposal for Open Innovation Implementation in SMEs of Regional Innovation Systems
Get PDFIn the literature of Open Innovation (OI), some specific themes, such as elaboration of methods, strategies and systematized processes of implementation are still little discussed. In attempted to fill this research gap, this study aims to present a proposal for a framework for the implementation of OI in Small and Medium-sized Enterprises of Regional Innovation Systems (RIS). As such, it can support the theoretical development related to OI implementation methods and tools. The constructivist method was used in the development of the framework, which represents the Implementation Process of OI (IPOI), consisting of 5 stages: (i) diagnosis of RIS; (ii) diagnosis of the enterprise; (iii) preparation; (iv) implementation; and (v) monitoring and control. The unfolding of this process in stages and measurement systems allows us to understand the elements and Critical Success Factors (CSF) that interfere in the improvement of the capacity of innovation in SMEs inserted in RIS
Derramas Tecnológicas Inversas y Desempeño Innovador: El Caso de las Empresas Transnacionales Mexicanas, 1994-2015
Get PDFThe expansion of transnational corporations from emerging economies during the last decades has generated a great interest among scholars in analyzing the presence of reverse technology spillovers. This kind of spillovers are generated when transnational corporations use outward FDI to attract and transfer knowledge and technology from abroad to improve their own technology capabilities in their home countries. The aim of this research is to analyze the presence and impact of reverse technology spillovers on Mexican transnational firm performance innovation. Using panel data Tobit econometric models of 13 Mexican multinational corporations over the period of 1994-2015, results confirm the presence of reverse technology spillovers that could be attracted through Mexican firms’ absorptive capabilities. The paper concludes discussing the need of implementing adequate public policies to support the internationalization of the Mexican multinational corporations