UMA - Open Access Journals (Universitas Medan Area)
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    Political Communication in the Digital Age: The Role of Social Media and Digital Activities in the 2024 Election Campaign

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    Political communication is a complex communication process in which the language and symbols used by leaders, the media, citizens, and groups of citizens influence individuals and society, as well as the public policies of the state, state, or community (Perloff, 2021). Along with the development of technology, political communication activities can currently be carried out through digital media, one of which is social media. An interpretive descriptive analysis with a content analysis method was used in the study to describe the data on digital campaign strategies carried out by political actors on social media during the general election year. The survey results show that political actors use social media as a place to share information, a means of interaction, and viral marketing

    The Influence of The Level of Trust, The Level of Awareness and Understanding of Tax Regulations on the Compliance of MSMEs Taxpayers in Waingapu City, NTT

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    MSME taxpayer compliance is an effort to increase tax revenue. The purpose of the study is to analyze the relationship between MSME taxpayer compliance in Waingapu City on three main factors, namely the level of trust, level of awareness, and understanding of tax regulations. The research is based on attribution theory, which identifies the causes of individual behavior from internal or external factors. The research focuses on highlighting internal factors in shaping MSME taxpayer compliance. A quantitative approach was applied to a population of all MSME taxpayers in Waingapu City. Purposive sampling was the method used, and 97 respondents fulfilled the requirements as a sample. The research utilized primary data from distributing questionnaires to respondents and analyzed using multiple linear regression then processed with SPSS 25. The results revealed that the level of trust has no significant effect on MSME taxpayer compliance, as evidenced by the t-test value > 0.05. Conversely, the level of awareness and understanding of tax regulations has a significant effect, as evidenced by the t-test value < 0.05. So it is concluded that the level of awareness and understanding of tax regulations play a crucial role in influencing the level of compliance of MSME taxpayers

    Application of MobileNetV2 Architecture with SIMAM for Automatic Detection of Diseases on Mango Leaves

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    Early detection of diseases in mango plants is crucial for improving crop yields and reducing economic losses for farmers. This study proposes the use of the MobileNetV2 architecture integrated with the Simple Attention Module (SIMAM) to enhance the accuracy of disease detection on mango leaves. MobileNetV2 was chosen for its computational efficiency, particularly on mobile devices, while SIMAM was utilized to strengthen the model’s focus on important visual features that represent disease symptoms on the leaves. The dataset used in this research consists of 3,000 images of mango leaves categorized into three classes: Capnodium, Colletotrichum, and Healthy Leaves. The model was evaluated using accuracy, precision, recall, and F1-score metrics. Experimental results show that the MobileNetV2 + SIMAM model achieved high performance, with an accuracy of 0.9833, precision of 0.9841, recall of 0.9833, and F1-score of 0.9833. With its combination of computational efficiency and high classification accuracy, this model has strong potential for implementation in mobile applications to assist farmers in detecting mango leaf diseases quickly, accurately, and practically in the field

    Proses Penyidikan Terhadap Pelaku Tindak Pidana dengan Penyandang Tuna Rungu di Satuan Reserse Kriminal Polisi Resor Kota Bukittinggi

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    The purpose of this study is to discuss the implementation of legal protection during the investigation process at the Bukittinggi City Police Resort for offenders with hearing disabilities and the challenges and efforts experienced by investigators in conducting investigations on offenders with disabilities. Law No. 19 of 2011 on the Ratification of the Convention on the Rights of Persons with Disabilities serves as a reference for protection for persons with disabilities. This research method is empirical juridical with a qualitative approach. Data were obtained through interviews and document studies conducted at the Criminal Investigation Unit of the Bukittinggi City Police Resort. The findings of the study show that there are slight differences in the investigation process between normal individuals and those with disabilities. Challenges faced by investigators include difficulty in communicating with the offender due to their being speech or hearing impaired. The efforts made by the investigators include calling in a special interpreter to assist in the investigation process. This research provides information on the legal protection for offenders with disabilities during the investigation process

    Kajian Arsitektur Simbolik pada Museum Fatahillah

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    Its unique character makes Fatahillah Museum holds many things that are symbolic. However, the lack of understanding and observation of the surroundings makes the symbolic elements as architectural elements of Fatahillah Museum look weakened. The study of symbolic architecture in Fatahillah Museum is expected to contribute to public understanding of the history of Jakarta and the meanings contained in the building. The symbols and hidden meanings that the designer wants to convey can be revealed to the wider community. Therefore, this research aims to help researchers to find out how the application of symbolic in architecture. In this research, the author uses a descriptive qualitative method. The data obtained comes from field studies, literature studies, scientific journals, research results, credible websites, or other publications. The results show that the spatial arrangement of Fatahillah Museum symbolizes the timeline of Jakarta's history so that visitors can walk through it like time travelers. However, other architectural elements on the facade or other decorations do not convey a specific message or philosophy as to why they are implemented in Fatahillah Museu

    Penerapan Arsitektur Neo Vernakular pada Museum Geopark Batur

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    In an increasingly advanced era of development, many public buildings are starting to abandon traditional or local elements in their designs. This can lead to cultural extinction or degradation, therefore an approach is needed that can preserve and revive the cultural values of an area. One solution is the Neo Vernacular Architecture approach, which elevates the values of Traditional Architecture into a more modern form. One example of a building that applies Neo Vernacular Architecture is the Batur Geopark Museum. The purpose of this study was to determine the criteria, characteristics, and principles of implementing Neo Vernacular Architecture in the Batur Geopark Museum building. This study uses a qualitative descriptive method with a literature study approach, document studies and data analysis, which is in accordance with the criteria, characteristics, and principles of the form of Neo Vernacular Architecture. The results will be arranged in detail so as to obtain an answer that the Batur Geopark Museum applies some of the Neo Vernacular criteria, characteristics and principles in a design

    Penerapan Arsitektur Bioklimatik Pada Resort Kawasan Pesisir Pantai Di Jawa Timur

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    The development of lodging places that pay less attention to natural factors can reduce environmental quality due to excessive energy use which results in depletion of natural resources, as well as waste of energy. The concept of Bioclimatic Architecture is a design method that combines the principles of the natural environment with human needs. The main focus is to create a comfortable environment while minimizing energy consumption. Bioclimatic design concepts are considered, including natural ventilation and lighting, solar shading, passive cooling techniques, etc. The overall idea developed in the bioclimatic design concept incorporates natural strategies, intelligent design, sustainable elements, regenerative design principles, and effective and efficient use of energy to reduce negative impacts on the environment. This research uses a quantitative comparative method using document analysis data as well as comparing in-depth aspects related to resorts in East Java located in coastal areas. This study aims to determine and compare the application of bioclimatic architecture in resorts in coastal areas located in East Java

    Apartemen sebagai Bangunan Vertikal dengan Pendekatan Bioklimatik

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    Rapid urbanization has given rise to the urgent need for efficient and sustainable housing solutions, especially in tropical areas such as Medan City. One of the approaches that is considered effective in answering this challenge is the application of bioclimatic architecture in vertical buildings, such as apartments. This study aims to analyze how the principles of bioclimatic architecture can be applied optimally and produce apartment design concepts to improve thermal comfort and energy efficiency. The methods used include literature studies, contextual analysis of local climate, digital simulations, case studies of five building projects, and design concept development. The analysis was carried out on elements such as building orientation, cross ventilation, the use of environmentally friendly materials, as well as transition spaces and vegetation. The results of the analysis show that the application of bioclimatic elements is consistently able to reduce energy consumption and improve the comfort of residents, especially in hot and humid tropical climate conditions. The study concludes that apartment design with a bioclimatic approach is not only relevant, but also indispensable to support sustainable urban living

    Designing a Website-Based Technology Winnicode News Portal Application with Prototyping Method to Enhance User Engagement for Technology News Reader

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    A news portal is a platform that usually takes the form of a website that presents various kinds of news according to its type. With the development of technology and the emergence of social media, the audience of these news portal websites has decreased. People prefer to read news through social media pages because they are easier to access. Based on this, it is necessary to develop an efficient and eye-friendly news portal website to attract people to read news through the website. By using the prototype method, the website is designed based on a pre-made design. So that the developers have a benchmark in developing the website to be built. After that, an evaluation is needed from user reviews and testing is carried out gradually to improve the website to make it more efficient and appropriate. Of the 10 test points that have been carried out in the study, a 100 percent success rate has been achieved from the test. This shows that the performance of the website that has been built can meet the criteria to be published and can be used by the wider community. From the development of this application, people can read with the theme of technology that is more comfortable, easily accessible and can send criticism to the publisher if there is a mismatch of news, have additional information about the latest news, or suggestions for the website so that it can be develope

    Challenges of the Bungo Muhammadiyah Student Association (IMM) Organization in Recruiting New Members

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    This Research aims to diagnose the decline in IMM members at Muara Bungo Muhammadiyah University. This condition can also cause the Muhammadiyah cadre formation not to run well. This research method uses a qualitative approach with interview techniques with credible sources at IMM, namely the IMM PC Instructor Corps and the Chair of PC IMM Bungo for 2023-2024. Results From this Research, several obstacles were found that led to a decrease in the number of IMM members. Obstacles faced include students not understanding the function of organizing, negative stigma towards organizations, dividing time between academics and organizations, the benefits of organizing academically not yet visible, organizational activities still monotonous and seem uninteresting, internal obstacles within the organization itself, and competition with other student organizations outside campus. The findings from this Research can be used as evaluation material for PC IMM Bungo administrators to create more varied work programs that are relevant to student development so that students are interested in becoming members. The implications contribute to the programs that will be carried out and which can be maximized so that IMM can become an organization with integrity

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