UMA - Open Access Journals (Universitas Medan Area)
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Optimalisasi Micro Influencer dalam Aktivitas Periklanan di Tiktok (Bigbang Agency)
Get PDFThis study explores the optimization of micro influencer utilization in digital advertising campaigns conducted by BIGBANG Agency on the TikTok platform. The main issue addressed is the selection process of micro influencers to ensure maximum impact on clients' advertising efforts, emphasizing the importance of trustworthiness, expertise, and attractiveness. Employing a qualitative approach and a case study method, data were collected through in-depth interviews, observations, and documentation involving the agency and selected micro influencers. The source credibility theory serves as the primary analytical framework. The findings reveal that BIGBANG Agency selects micro influencers based on honesty, audience engagement levels, content quality, and the alignment of appearance and communication style with the product’s character. The agency also allows creative freedom, enabling influencers to produce authentic yet campaign-aligned content. Open, flexible, and collaborative communication strategies are key to creating genuine and relevant content, which enhances audience trust and promotes campaign effectiveness. The study's limitation lies in its single-object focus and descriptive nature without quantitative effectiveness measurement. Future research should include multiple agencies for a more comprehensive comparison and adopt a quantitative approach to evaluate campaign performance more accurately
Peran Moderasi Interaksi Parasosial Pada Pengaruh Citra Merek Terhadap Keputusan Pembelian Skincare Pada Wanita
Get PDFKeputusan pembelian produk skincare dipengaruhi oleh berbagai faktor, salah satunya adalah citra merek. Dalam era digital, interaksi parasosial antara konsumen dan influencer semakin kuat, sehingga dapat memoderasi hubungan antara citra merek dan keputusan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek terhadap keputusan pembelian skincare serta melihat bagaimana peran interaksi parasosial dalam memoderasi hubungan tersebut. Penelitian ini menggunakan sampel sebanyak 300 wanita berusia 18–40 tahun yang menggunakan produk skincare. Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian produk skincare. Selain itu, interaksi parasosial terbukti memperkuat hubungan tersebut. Artinya, semakin kuat interaksi parasosial antara konsumen dan influencer, semakin besar pengaruh citra merek terhadap keputusan pembelian. Hal ini menunjukkan bahwa keterikatan emosional dengan influencer dapat memperkuat kepercayaan dan keyakinan konsumen terhadap merek yang direkomendasikan. Implikasi dari penelitian ini dapat menjadi referensi bagi perusahaan dalam merancang strategi pemasaran yang lebih efektif dengan memanfaatkan interaksi parasosial sebagai faktor yang dapat meningkatkan keputusan pembelian konsumen
Web-Based Job Portal System with WhatsApp Integration for Interview Invitation and Verification Automation
Get PDFIn the digital era, job searches increasingly rely on online platforms that provide real-time job vacancy information. However, the conventional recruitment process still faces various obstacles, such as delays in information to applicants, the amount of administrative costs used by applicants in preparing documents to apply for jobs, vulnerable to fraudulent locker information from fake companies which of course this is detrimental and has an impact on job applicants. WhatsApp as the most popular communication media in Indonesia is a strategic opportunity in answering these challenges. This research aims to develop a digital-based job vacancy application with an integrated WhatsApp-based automatic verification interview invitation system and offer applicants the convenience of applying for a job and the ease of the Company in managing job applicant data to be more effective and efficient. This study is on the Instagram account @infokerjambi job vacancy media in Jambi Province with 50.1 thousand followers and 1.2 million profile impressions. Based on data from BPS Jambi Province, the Open Unemployment Rate (TPT) is 4.45. The Waterfaal model method used in this research and the test results show that the system is able to speed up the information process of sending interview invitations, reduce the potential for information delays because the system presents interview invitation features to wa applicants, applications and applicant emails in real time and increase security and trust in the recruitment process. For applicants, this system provides easy access to valid and real-time interview information, thus reducing the risk of fraud from verified companies. For companies, this system improves the management of applicant data management and administrative efficiency to reach a wider range of candidates
Implementation of 4-Directional Depth First Search and Projection Profile for Javanese Manuscript Image Segmentation
Get PDFOne of the key steps in digitizing Javanese manuscripts is image segmentation, which separates elements such as lines and characters. This study evaluates the Projection Profile and Four-Directional Depth-First Search (4-Directional DFS) methods for segmenting handwritten Javanese script. The Projection Profile method is used for line segmentation, while 4-Directional DFS identifies interconnected pixels for character segmentation. A total of 20 scanned images were randomly selected from Serat Pratanda and Serat Primbon Reracikan Jampi Jawi. After grayscale conversion and binarization, each image underwent two treatments: with and without advanced preprocessing, before segmentation. Results showed that line segmentation achieved 100% accuracy in both treatments. Character segmentation reached 91.02% accuracy with advanced preprocessing and 84.28% without it. Segmentation errors were mainly caused by over-segmentation and under-segmentation. These results demonstrate that the Projection Profile and 4-Directional DFS methods are effective in segmenting handwritten Javanese manuscripts. They show promise for supporting future developments in automatic Javanese script transliteration
ANALISIS KEBIJAKAN EKONOMI DAN POLITIK INDUSTRI EKSPOR MINYAK KELAPA DI INDONESIA
No full textThe palm oil industry is a strategic sector in the Indonesian economy that plays a major role in foreign exchange earnings, job creation, and rural development. This study aims to analyze the impact of economic and political policies on the performance of Indonesia's palm oil export industry, focusing on the dynamics of regulation, incentives, exchange rates, as well as diplomatic relations and political stability. The method used is descriptive-analytical qualitative with a literature review approach and content analysis of various policy documents, scientific publications, and national statistical data. The results of the study indicate that export quota policies, fiscal incentives, and bilateral/multilateral trade agreements have a significant impact on the volume of exports and the competitiveness of Indonesian palm oil. Domestic political stability and international relations also determine the success of policies and the attractiveness of foreign investment. Considering environmental pressures and global sustainability demands, this study recommends the formulation of export policies that strike a better balance between economic growth, social justice, and environmental sustainability.Studi ini mengkaji dinamika kebijakan ekonomi dan industri yang mempengaruhi sektor ekspor minyak kelapa Indonesia. Sebagai salah satu produsen minyak kelapa dan kelapa sawit terbesar di dunia, Indonesia menghadapi tantangan yang kompleks dalam menyeimbangkan antara pertumbuhan ekonomi, kinerja perdagangan, dan kelestarian lingkungan. Dengan menggunakan metode deskriptif-analitis kualitatif yang didukung oleh analisis bibliometrik menggunakan VOSviewer, penelitian ini menyelidiki pola kebijakan, dinamika perdagangan, dan interaksi para pemangku kepentingan berdasarkan lebih dari 300 publikasi ilmiah dan dokumen pemerintah. Temuan penelitian ini menunjukkan bahwa meskipun Indonesia memiliki keunggulan komparatif yang kuat dalam ekspor minyak kelapa, fluktuasi harga global, ketergantungan pada pasar luar negeri, dan pergeseran peraturan dalam negeri secara signifikan berdampak pada stabilitas industri ini. Peraturan ekspor, insentif fiskal, nilai tukar mata uang, dan hubungan diplomatik muncul sebagai instrumen kebijakan utama yang membentuk sektor ini. Namun, masih terdapat kesenjangan yang kritis dalam menangani dampak langsung dari kebijakan-kebijakan ini terhadap petani kecil dan ekonomi lokal. Studi ini mengkaji dinamika kebijakan ekonomi dan industri yang mempengaruhi In Rekomendasi strategis yang diberikan meliputi peningkatan transparansi peraturan, peningkatan akses petani terhadap sumber daya, dan mendorong praktik produksi yang berkelanjutan untuk memastikan ketahanan industri dalam jangka panjang
Implementasi Permendes PDTT Nomor 2 Tahun 2016 Tentang Indeks Desa Membangun Dalam Kebijakan Pembangunan Desa Randegan
Get PDFPenelitian ini mengkaji implementasi Permendes PDTT Nomor 2 Tahun 2016 tentang Indeks Desa Membangun (IDM) di Desa Randegan, Kecamatan Tanggulangin, Kabupaten Sidoarjo. Tujuan penelitian ini adalah untuk menganalisis implementasi penerapan kebijakan IDM. Menggunakan pendekatan kualitatif deskriptif dengan teori implementasi kebijakan Van Meter dan Van Horn, penelitian ini mengungkap bahwa implementasi Indeks Desa Membangun di Desa Randegan telah berjalan sesuai prosedur, didukung oleh kapasitas aparatur desa yang memadai, serta koordinasi dengan pendamping desa. Namun, beberapa tantangan masih ditemukan, seperti validitas data yang kurang akurat dan partisipasi masyarakat yang belum optimal. Hasil penelitian menunjukkan bahwa keberhasilan kebijakan ini tidak hanya bergantung pada ketersediaan sumber daya dan mekanisme pelaksanaan, tetapi juga pada keterlibatan aktif masyarakat serta pemanfaatan teknologi dalam pengelolaan data dan evaluasi kebijakan. Oleh karena itu, peningkatan sosialisasi, penguatan koordinasi antar-pemangku kepentingan, dan optimalisasi teknologi informasi direkomendasikan untuk mendukung efektivitas implementasi Indeks Desa Membangun
Analisis Arsitektur Perilaku terhadap Tingkat Kenyamanan Pasien Kanker di Rumah Singgah Surabaya
Get PDFA halfway house is a temporary residence that functions as a place for treatment or to wait for the scheduled queue for treatment at RSUD Dr. Soetomo. Considering the large number of patients referred to the hospital, the role of halfway houses is very important, especially for underprivileged residents. The biggest problem that patients in halfway houses face is feeling lazy about seeking treatment so they don't have a sense of optimism about getting better. The desire to recover can be achieved if the patient's environmental conditions are very supportive in the process of creating feelings of calm, eliminating stress, positive perceptions, and developing a sense of enthusiasm in carrying out treatment. Therefore, in-depth research is needed to explore and understand how the application of behavioral architecture principles can influence the comfort level of patients in Surabaya halfway houses. From the results of the study, it was found that the shelter in Surabaya had implemented the principles of behavioral architecture, the design and layout of the space in this building had taken into account ergonomics or the condition of cancer patients. The spatial planning factors, size and shape, furniture, color, sound, temperature and lighting in this building are in accordance with its function. However, it is still not friendly for wheelchair users. Even so, the patient's condition is maintained because he feels comfortable and can speed up the healing process
Analisis Klaim Konsep Ramah Lingkungan pada Bangunan Bandara SAMS Sepinggan Kalimantan Timur
Get PDFThe demand for air transportation continues to increase every year. To meet consumer demand, the Indonesian government is expanding the scale of airport development in Indonesia, especially in the East Kalimantan region. In the process of implementation, this development has a negative impact on the environment because the large use of energy in airports contributes to the occurrence of GHG emissions. In this case, the role of architecture is considered capable of minimizing negative environmental impacts by applying the concept of environmentally friendly architecture. The concept of environmentally friendly architecture considers the use of energy, maximization of sunlight, and utilization of water conservation in buildings. This study aims to assess the extent to which the application of green building aspects in the SAMS Sepinggan airport building. This research uses descriptive qualitative research methods with secondary data collection from relevant literature research, such as journals, web, and articles. Then, for each criterion, a suitability analysis was conducted using the Greenship standard for new buildings version 1.2. The results of this study indicate that Sultan aji Muhammad sepinggan Airport can already be considered as a green concept building. by obtaining an assessment of 35 points, which already meets the minimum points to get a bronze predicate as a building that applies the green building concept.
Penerapan Arsitektur Pragmatis pada Rest Area KM 754 Sidoarjo
Get PDFThe KM 754 Sidoarjo Rest Area is a rest destination that combines practical aspects, efficiency and flexibility, into a comfortable and functional space for road users. With attention to user needs, this space not only offers essential amenities, but also provides an inviting atmosphere. Practical yet attractive architecture is a key feature, building a structure that is clearly recognized by drivers. An organized layout makes it easy to access facilities, while an organized parking area provides convenience for road users. Facilities such as restaurants, toilets and other services are strategically placed, ensuring efficient movement around the rest area. The main focus on efficiency can be seen from the careful arrangement of space, maximizing the use of each area without sacrificing comfort. The multi-use space concept exhibits flexibility, able to be adapted to various purposes, creating a dynamic environment according to individual preferences. Practicality, efficiency and flexibility are reflected in a wide choice of facilities tailored to visitor needs, creating a personalized rest experience. Thus, the KM 754 Sidoarjo Rest Area not only offers complete facilities, but is also a friendly, comfortable space and provides freedom of adaptation for road travelers. The concept of form and space considered in detail> emphasizes the superiority of this resting place, making it an unforgettable destination for travelers
Hybrid and Collaborative Governance Model for Village Development in Indonesia
Get PDFVillage development in Indonesia continues to face tensions between formal decentralization mandates and persistently centralized governance practices. Although Law Number 6 of 2014 on Villages was intended to strengthen village autonomy, its implementation is often constrained by rigid central regulatory frameworks and standardized fiscal controls, limiting local participation and contextual responsiveness. This study offers a conceptual and empirical contribution by developing and examining an integrated hybrid and collaborative governance model for village development. Employing a qualitative research design, data were collected through in-depth interviews, participatory observation, and document analysis conducted in six villages in Kampar Regency, Riau Province. The findings indicate that hybrid governance, which combines top-down regulatory mechanisms with bottom-up community participation, enhances policy flexibility, responsiveness, and contextual alignment at the village level. Furthermore, the incorporation of collaborative governance strengthens cross-sectoral coordination among central and local governments, village institutions, private actors, and civil society organizations, thereby reducing fragmentation in policy implementation. Theoretically, this study operationalizes hybrid and collaborative governance within the context of village development policy. Practically, it provides policy-relevant insights for strengthening the legitimacy, responsiveness, and sustainability of decentralized governance in Indonesia