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El relato de viaje y el binomio texto-imagen. El caso de Jaccaci y Vierge en On the trail of Don Quixote
No full textROI in the age of digital persuasion: An in-depth examination of profitability and key performance indicators in Influencer Marketing Strategies
No full textThe main focus of this thesis is to investigate profitability and KPIs in
influencer marketing strategies. It has been developed in order to explore the
extent to which these tactics succeed at increasing customer engagement and
brand loyalty through realness and openness. This study has adopted a
mixed-method research design, which includes a combination of literature
review, empirical study of surveys, interviews with industry experts, statistical
analysis (correlation analysis) and a case study.
The study revealed engagement is more relevant to influencer campaign
success than the number of followers. The benefits of using micro-influencers
are that they typically drive higher engagement rates for lower cost than
macro-influencers. The research analyzed different KPIs — which included
brand awareness, engagement, traffic, sales, customer retention. There are
also alternative ways in which the ROI of an influencer campaign can be
measured apart from sales and these include brand awareness, brand
sentiment, engagement and purchase intent. While these metrics can be
valuable, marketers need to ensure that the campaign objectives directly align
with their goals, as these metrics are only as good as their ability to measure
the big picture. The above clearly shows that ROI in influencer marketing is
significantly goal oriented therefore its measurement is extremely case by case
oriented.
The findings suggest that brands should prioritize authentic and
engaging content over the amount of followers. In turn, brands are able to
maximize ROI by partnering with micro-influencers and measuring success
through engagement metrics. Brand loyalty, customer lifetime value and other
long-term effects should be taken into account in addition to short-term sales.
The research also serves as a reminder to all to use more than one platform
and leverage enhanced tech like AI and predictive analytics to refine influencer
strategies even more. These methods will not only increase the quality of short
term campaign results, but cultivate brand loyalty and long-term profitability
Recreación de los juegos de escritura cervantinos en Dulcinea y el Caballero Dormido de Gustavo Martín Garzo
No full textThree essays on corporate finance and banking
No full textThis dissertation studies the unexpected equilibrium effects of efficiency improvements in the financial sector. Chapter 1 focuses on the increase in speculators’ information acquisition efficiency in stock markets, while Chapters 2
and 3 look at the FinTech disruption in credit markets. Chapter 1 investigates
the influence of the decrease in speculators’ information acquisition costs on corporate real efficiency within a model where firms learn from stocks and speculators’ information acquisition consumes their attention. It shows that, when
information is inexpensive, speculators will use up attention. Then, decreasing
speculators’ information costs can reduce corporate efficiency and social welfare. Chapter 2 studies how information technology (IT) improvements affect
lender competition, entrepreneurs’ investment, and welfare in a spatial model.
The effects of an IT improvement depend on whether it weakens the influence of
lender–borrower distance on monitoring costs. If it does, it has a hump-shaped
effect on entrepreneurs’ investment and social welfare. If not, competition intensity does not vary, improving lender profits, entrepreneurs’ investment, and
social welfare. Chapter 3 studies fintech entry and how it affects competition,
investment, and welfare in a spatial model. It shows that fintechs with inferior
monitoring efficiency can successfully enter because of their superior flexibility
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in pricing. As a result, fintech borrowers are more likely to default than bank
borrowers with similar characteristics. Fintech entry may induce banks’ exit and
reduce investment; however, it will increase investment if inter-fintech competition is intense enough. Fintech entry will improve welfare if fintechs have high
monitoring efficiency and inter-fintech competition intensity is intermediate
Fichas de buenas prácticas para la atención a problemas de salud mental en Educación Secundaria. Una herramienta de ayuda para los centros educativos. Ficha individual: Autolesiones
No full textMaterial elaborado en el marco del proyecto de investigación orientado a la transferencia del conocimiento,
"Revisión y valoración de políticas de prevención e intervención en salud mental infanto-juvenil
en centros educativos” (IP, Martiño Rodríguez-González, ICS-UNAV) desarrollado por la Universidad
de Navarra en colaboración con la Universidad Internacional de La Rioja UNIR- ITEI. Esta guía pretende proporcionar al profesorado un marco de comprensión sencillo acerca de los problemas de salud mental en la etapa de secundaria, así como identificar señales de alarma y ofrecer pautas para un primer abordaje con los estudiantes que puedan estar experimentando tales problemas. La guía busca promover y prevenir la salud mental, pero en ningún diagnosticar u orientar sobre la forma de intervenir. El objetivo de este documento es prevenir y detectar los problemas de salud mental, además de planificar el acompañamiento, cuidado y, en caso necesario, derivación a los servicios especializados de salud mental. Ayudar al alumno es, en gran medida, conseguir coordinarse y colaborar con las familias y otros profesionales externos al centro educativo. Para cada una de las fichas incluidas en este documento, se sigue la misma estructura: primero, una introducción sobre el problema de salud mental o el trastorno en cuestión; segundo, se detallan las principales señales de alarma que pueden ser observadas por el docente en diferentes espacios y situaciones escolares; finalmente, se proporcionan sugerencias sobre su abordaje, ¿qué puede hacer el maestro o profesor ante esto
Fichas de buenas prácticas para la atención a problemas de salud mental en Educación Secundaria. Una herramienta de ayuda para los centros educativos. Ficha individual: Trastorno de estrés postraumático
No full textMaterial elaborado en el marco del proyecto de investigación orientado a la transferencia del conocimiento,
"Revisión y valoración de políticas de prevención e intervención en salud mental infanto-juvenil
en centros educativos” (IP, Martiño Rodríguez-González, ICS-UNAV) desarrollado por la Universidad
de Navarra en colaboración con la Universidad Internacional de La Rioja UNIR- ITEI. Esta guía pretende proporcionar al profesorado un marco de comprensión sencillo acerca de los problemas de salud mental en la etapa de secundaria, así como identificar señales de alarma y ofrecer pautas para un primer abordaje con los estudiantes que puedan estar experimentando tales problemas. La guía busca promover y prevenir la salud mental, pero en ningún diagnosticar u orientar sobre la forma de intervenir. El objetivo de este documento es prevenir y detectar los problemas de salud mental, además de planificar el acompañamiento, cuidado y, en caso necesario, derivación a los servicios especializados de salud mental. Ayudar al alumno es, en gran medida, conseguir coordinarse y colaborar con las familias y otros profesionales externos al centro educativo. Para cada una de las fichas incluidas en este documento, se sigue la misma estructura: primero, una introducción sobre el problema de salud mental o el trastorno en cuestión; segundo, se detallan las principales señales de alarma que pueden ser observadas por el docente en diferentes espacios y situaciones escolares; finalmente, se proporcionan sugerencias sobre su abordaje, ¿qué puede hacer el maestro o profesor ante esto
Exploring the impact of corporate purpose on organizational resilience and its relationship with organizational long-term prosperity
No full text-
Estudio de los patrones metabólicos cerebrales en pacientes con parkinsonismo neurodegenerativo: valor en el diagnóstico diferencial y su relación con las manifestaciones clínicas
No full text--
Nipah virus: A multidimensional update
No full textNipah virus (NiV) is an emerging zoonotic paramyxovirus to which is attributed numerous
high mortality outbreaks in South and South-East Asia; Bangladesh’s Nipah belt accounts for the
vast majority of human outbreaks, reporting regular viral emergency events. The natural reservoir of
NiV is the Pteropus bat species, which covers a wide geographical distribution extending over Asia,
Oceania, and Africa. Occasionally, human outbreaks have required the presence of an intermediate
amplification mammal host between bat and humans. However, in Bangladesh, the viral transmission
occurs directly from bat to human mainly by ingestion of contaminated fresh date palm sap. Human
infection manifests as a rapidly progressive encephalitis accounting for extremely high mortality
rates. Despite that, no therapeutic agents or vaccines have been approved for human use. An updated
review of the main NiV infection determinants and current potential therapeutic and preventive
strategies is exposed