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Case Study Of Omnichannel Marketing in PT Arwana Citramulia Tbk
Get PDFOmnichannel marketing is a marketing method that integrates marketing channels to target specific target markets. This research is a case study of the use of omnichannel marketing for B2B activities at PT Arwana Citramulia Tbk, the largest company of many companies in the ceramics industry in Indonesia. PT Arwana Citramulia Tbk targets the middle to lower market segments throughout Indonesia. To be able to dissect how PT Arwana Citramulia Tbk manages its channel, this research will use qualitative methods by conducting unstructured interviews with various stakeholders in PT Arwana Citramulia Tbk. In addition, technology acceptance models are also used to measure revenue from the distribution chain line of PT Arwana Citramulia Tbk, which conducts B2B marketing activities towards the use of online channels to support the use of omnichannel marketing. The technology acceptance model will be used to analyze quantitatively, which is also equipped with results of unstructured interviews regarding the implementation and management of omnichannel marketing by PT Arwana Citramulia Tbk. This research shows that the integration between channels used by PT Arwana Citramulia Tbk is inseparable from the existence of vision, mission, strategy and adequate resources from the top management level to the frontliner
ESTIMATION OF WILLINGNESS TO PAY TOWARDS RIVERSIDE LANDSCAPE DESIGN
Get PDFRiverside landscape design is developed not only to enhance amenity but also to address disaster risks. This study aims to estimate the value of the design of riverside landscape, in terms of amenity and disaster mitigation. Contingent valuation method (CVM) is used for valuation of the proposed design of riverside landscape. The case study was taken place in Yogyakarta City, Indonesia, that has three main rivers flowing through the city; Winongo River, Code River and Gajahwong River. As the rivers are headed from Merapi volcano, the community that occupied the riverside areas is threatened by the risks of cold pyroclastic debris flow, beside the regular riverine flood. Respondents are family representatives that chosen randomly from the total population of Yogyakarta City. There are 580 samples, consists of 333 samples of Type A and 247 samples of Type B. Visual image with explanation of amenity obtained higher WTP rather than with explanation of disaster mitigation indicates that the explanation of amenity features of the design is valued higher rather than disaster mitigation features. In addition, the value of extrapolated WTP results considerable amount in monetary term that represents the cost of realization of the design and also serves as feasibility of the project. However, visual image contain mixed value of the design to some extends, and the explanation increases the value of the design, due to the respondents may grasp other aspects than explained by viewing the visual image of the design. Reasons of willing to pay are all positively related to WTP, implies that people behaviour towards the riverside area is influencing the value, specifically related to their financial state. CVM as valuation technique for public good can be used to understand the perception and also to measure the acceptance of the public towards the proposed design
ARCHITECTURE AS IDENTIFICATION OF PLACE : THE CASE OF JOGLO KAMPUNG KETANDAN SURABAYA
Get PDFTo make a site become a place is the existential function of architecture. The definition of architecture as identification of place (Unwin, 2003), comes with a purpose that architecture is also process to discover the essence, the meaning conceivably present in the given environment. In the case of Kampung Ketandan Surabaya, the architecture is produced by community by preserving and revitalizing the character of kampung, with regards of its history, its activities and its buildings. Balai Pertemuan Warga in the form of Pendhopo, is one from many other community centers in the kampung. This paper investigates in what way architecture generates symbolic places. Descriptive criticism is used as method to investigate the phenomenon by considering architecture as a way of art and find the interrelationship between the elements in it. To grasp the context of Kampung Ketandan, case study method is chosen because of its ability to explore and endowed the holistic, yet meaningful aspects of a presence phenomenon happened in real-life. The results of the study revealed that that place is holistic phenomenon, determine as an ‘environmental character’ and architecture is a symbol to identify it
TYPES AND PATTERNS OF TERRITORY IN THE TRADITIONAL SETTLEMENT OF NGATA TORO
Get PDFTerritory in architecture is defined as a live organisms boundary to determine their demands, mark, and defend it. Territory for humans is not only limited physically and space, but also related to emotional and cultural needs.Research about territories has not been specifically studied in contexts related to cultures that have specific characteristics. Based on this, research has a focus on developing theories on the types and patterns of territories in traditional settlement.This research is naturalistic based on the theoretical framework that is built from the meaning of the results of several studies that have been conducted. In this research, the use of case studies is used as an empirical study to see how phenomena in real life of society, especially at the boundary of phenomena with existing contexts.Case Study uses a single embedded case that has more than one analysis unit. The research location is in "Ngata Toro, To-Kulawi", which is a traditional settlement that has character and characteristics. The expected outcome of this research is to develop and build concepts of patterns and types of spatial territories in architecture related to behavioral and cultural aspects
Peran Institusi Lokal Dalam Pembentukan Habitus Siaga Dan Pengembangan Mitigasi Bencana Di Kawasan Gunung Kelud Kabupaten Kediri
Get PDFThis study aims to explore the role of local institutions in the establishment of preparedness habitus and the development of disaster mitigation in Mount Kelud area of Kediri Regency using the structural-constructivist approach of Pierre Bourdieu. This research is qualitative research in nature so that the data collection is conducted by participant observation, document tracking, and in-depth interview. The results showed that local institutions that play a role in the formation of disaster prepared habitus and mitigation development in the Mount Kelud area are formal institutions e.g. BPBD of Kediri, District and Village, and informal institutions namely the Jangkar Kelud Community and the Village Disaster Preparedness Team. The research also found that collaborative roles between leaders and local leaders have contributed greatly to the formation of disaster preparedness habitus for residents of Mount Kelud Slopes. This evident showed when residents of Mount Kelud were able to evacuate and rescue independently and could minimize casualties and adapt to the current situation when Mount Kelud erupted in 2014. In the formation of preparedness habitus and disaster mitigation leaders and local leaders use the knowledge and local wisdom as capital value to develop the attitude of life "Harmony with Mount Kelud", and the principle of life 'Sitik Edang ". For local residents, Mount Kelud is a part of their daily life that cannot be separated socio-culturally. The existence of the Suro Ox Myth and the Larung Sesaji Kelud cultural practice are some collective memories that can be used as cultural mitigation for the community in disaster management
Place Bonding on Campus Interior Design ITS: Attachment and Identity
Get PDFPlace bonding merupakan fenomena adanya keterikatan manusia pada suatu tempat. Place bonding dipengaruhi oleh faktor karakter aktifitas. Penelitian ini menggunakan metode kulitatif dengan pendekatan fenomenologi, dengan menggunakan kuesioner sebagai instrumen utamanya. Hasil dari penelitian ini menggambarkan bagaimana tingkat keterikatan mahasiswa Desain Interior di ITS dengan kampusnya, yang secara umum dibedakan berdasarkan tingkatan mahasiswa, kegiatan, karakteristik mahasiswa, dan fasilitas tempat yang tersedia. Hasil penelitian menunjukkan bahwa place bonding/keterikatan mahasiswa Desain Interior ITS dengan kampusnya paling dipengaruhi oleh karakter pembeda di setiap angkatan, karena pada setiap angkatan memiliki intensitas masing-masing terhadap kegiatan yang ada di dalam kampus Desain Interior
Probability Analysis of Passenger Bus Inside and Outside Oebobo Terminals Based on Social Economic Characteristics and Accessibility by Using Revealed Preference Method
No full textThis study will find out the characteristics of bus passengers inside the Oebobo terminal and outside the terminal (Oesapa T-junction) as well as the probability of choosing a bus ride location based on socio-economic characteristics and accessibility. This study begins with the collection of primary data obtained from the results of filling out questionnaires by respondents using revealed preference technique. Primary data is then processed using logistic regression analysis to obtain probability values. From the analysis, it can be seen that bus passengers prefer the location to ride outside the terminal (Oesapa T-junction) which is 77.65%. The probability of passengers who choose a ride location is influenced by the variable fare to the bus ride location and bus waiting time. For the rate of <Rp.5000 the probability value is 76.25% and the tariff > Rp.20000 the probability value of 92.39% chooses at the Oesapa T-junction. The greater the tariff towards the hitching location, the higher the potential for bus passengers to choose the location to stay at the Oesapa T-junction. Whereas based on the bus waiting time variable the faster waiting time for the bus, the higher the potential for bus passengers to choose the location to stay at the Oesapa T-junction with a probability value for waiting time <30 minutes 97.09% choosing the location to stay at Oesapa T-junction and for waiting time >120 minutes the probability value of 91.49% chooses the location to take a ride at Oebobo Terminal
Extracellular Alkaline Phosphatase from Mangrove Soil Yeast
Get PDFAlkaline phosphatase is a widely used enzyme in research and industry. Yeast is one of a microbial group that has the potency to produce alkaline phosphatase. This study aims to screen yeast from mangrove in Surabaya’s East Coast with the potential of alkaline phosphatase and to optimize the production of these enzymes. Screening test includes the measurement of phosphate solubilization index and concentration of soluble phosphate. Yeast with potential of phosphate solubilization will be used to measured the enzyme activity and also further optimized for extracellular alkaline phosphatase production. Optimization was done by determining the incubation time and a variety of combinations of phosphate source and temperature. The incubation time was adjusted to 7 days. Ca3(PO4)2 and KH2PO4 as the phosphate source and incubation temperature were adjusted to 29° C, 45° C, and 55° C. The results showed that isolates with the highest phosphate solubilization index were W1.1 and G3.2 (1.18 for W1.1 and 1.15 for G3.2). Yeast with the ability to solubilize phosphate was assumed to be Candida genus. W1.1 and G3.2 produced soluble phosphate in a concentration of 0.50 ppm and 0.77 ppm at the 7th day respectively. Candida G3.2 has higher enzyme activity than Candida W1.1. Candida G3.2 has optimal production for 3 days incubation time with a combination of temperature 29 °C and Ca3(PO4)2as the phosphate source which caused 97.8 U/mL enzyme activity.
Analisis Konsistensi Atribut Karakter Desain untuk Menentukan Ciri Khas Sebuah Merek Produk: Studi Kasus pada Sepatu Converse
Get PDFPentingnya ciri khas sebuah produk dan merek telah menjadi identitas bisnis yang menarik untuk meningkatkan nilai produk. Situasi tersebut menjadikan persaingan produk semakin kompetitif dalam hal kinerja teknis, fungsi, dan karakter desain, meliputi: bentuk, warna, dan bahan yang dipilih. Hal ini menegaskan bahwa penciptaan bahasa desain yang tepat, telah menjadi strategis dalam persaingan produk yang menjadi perwujudan identitas merek. Desain telah menjadi alat kompetitif yang efektif bagi perusahaan dalam memenangkan persaingan pasar. Tampilan merek dan produk yang khas secara visual telah menjadi faktor penentu dalam memenangkan persaingan berbagai kategori produk. Perusahaan terus mengembangkan produk dengan desain yang tidak hanya tampil menarik tetapi juga mempunyai karakter khusus sebagai cirikhas merek produk, sebagai cerminan nilai-nilai inti produk tersebut. Riset ini bertujuan untuk mengidentifikasi isyarat desain, seperti bentuk, tekstur, serta warna yang digunakan oleh konsumen untuk menyimpulkan atribut yang menjadi identitas dan karakter dari suatu merek. Riset ini menggunakan studi kasus pada merek sepatu Converse, karena merupakan produk yang laris dan sudah banyak dikenal masyarakat sejak lama. Metode penelitian mengggunakan kuisioner sebagai alat ukur, yang dibuat secara kualitatif. Kuisioner yang disebarkan secara online, jumlah sampel yang diambil adalah sebanyak 77 responden
Analisis Probabilitas Pemilihan Moda Pesawat Terbang dan Kapal Laut pada Rute Fakfak – Sorong dengan Metode Revealed Preference
Get PDFKabupaten Fakfak merupakan daerah kepulauan. Sarana angkutan laut dan angkutan udara menjadi alat transportasi antar kabupaten. Rute Fakfak–Sorong menjadi rute paling padat. Kota Sorong bukan hanya menjadi kota tujuan, tetapi juga menjadi penghubung ke kota lainnya. Oleh karena itu dalam penelitian ini perlu dilakukan analisis deskriptif untuk mengetahui karakteristik sosio-ekonomi penumpang dalam memilih moda pesawat terbang dan kapal laut pada rute Fakfak–Sorong. Selain itu dilakukan analisis regresi logistik biner dengan menggunakan teknik revealed preference untuk mendapatkan besaran nilai probabilitas penumpang dalam pemilihan moda pesawat terbang dan kapal laut. Hasil probabilitas pemilihan moda pesawat terbang terbesar ada pada variabel pendapatan diatas Rp. 5.000.000,- yaitu 61.75%, sedangkan hasil probabilitas pemilihan moda kapal laut terbesar ada pada variabel variabel pendapatan dibawah Rp. 1.500.000,- yaitu 83.36%