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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK OLAHAN AYAM DI RUMAH MAKAN AYAM THOR
Full text linkThe purpose of this study was to determine the effect of product, price, promotion, and distribution channels both partially and simultaneously on the consumer's decision to buy processed chicken products at Thor Chicken Restaurant Samarinda.The population in this study are consumers who buy and know processed chicken products at Thor Samarinda Chicken Restaurant with an unknown number of customers, so the sample based on regression analysis with 4 independent variables requires a sample adequacy of 50 samples. Focusing on the dependent variable of the purchase decision and the independent variables namely product, price, promotion and distribution channels. Data analysis using multiple linear regression.Based on the research results, the product has a positive and insignificant effect on consumer purchasing decisions (tcount value (1.291) α = 0.05). Based on the research results, price has a positive and insignificant effect on consumer purchasing decisions (tcount value (0.480) α = 0.05). Based on the research results, promotion has a positive and insignificant effect on consumer purchasing decisions (tcount value (1.564) α = 0.05). Based on the research results, the distribution channel has a positive and significant effect on consumer purchasing decisions (tcount value (4.206) > ttable (2.014) at α = 0.05 and a significance value of 0.000 Ftable (2.580) at α = 0.05)
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SUPLEMEN SANGOBION PADA APOTEK SUMBER SEHAT JAKARTA SAMARINDA
Full text linkThis study aims to determine the effect of the marketing mix consisting of products, prices, places / distribution and promotion of the decision to purchase sangobion supplements at Sumber Sehat Jakarta Samarinda Pharmacy. The basic theory used in this research is Marketing Management, Marketing Mix and Purchasing Decisions. Object of research was conducted at the Sumber Sehat Jakarta Samarinda Pharmacy, the population in this study is unknown by the number of samples obtained as many as 75 respondent and using the non probability sampling method with purposive sampling technique.Data collection is done by distributing questionnaires online from Google Forms by using a Likert scale to measure each indicator of the questionnaire statement. The analytical tool used is the Multiple Linear Regression.The results of the study stated that the t test, namely the product and place / distribution variables produced a tcount greater than ttable with a significance value below 0.05, thus the product and place / distribution variables of the hypothesis were accepted. Whereas the price and promotion variables produce tcount smaller than ttable with a significance value above 0.05, thus the hypothesis in the study is rejected. In the f test that is the marketing mix variable consisting of product, price, place / distribution and promotion produces a value of fcount greater than ftabel with a significance below 0.05, thus the hypothesis in the study is accepted
Pengaruh Tingkat Suku Bunga Deposito Terhadap Jumlah Dana Deposito Berjangka Pada BPD Kaltim Kaltara Kantor Cabang Utama Samarinda
Full text linkThe purpose of this study is to analyze the effect of the deposit interest rate on the amount of deposit funds during 2015-2020 at PT BPD Kaltim Kaltara Main Branch Office.The analytical tool used in this research is simple linear regression. This analysis tool is used to test the effect of the deposit interest rate on the amount of deposit funds in PT BPD Kaltim Kaltara, Samarinda Main Branch Office.The results of the research show that the variable deposit interest rate has a positive and significant effect on the variable amount of time deposits. This result means the deposit rate is a variable that influences the customer's decision to choose a time deposit at PT BPD Kaltim Kaltara which is represented by the amount of time deposit funds. existing at PT BPD Kaltim Kaltara.In general, with attractive interest rates in the art of high interest rates, customers tend to choose time deposits at PT BPD Kaltim Kaltara. Customers tend to prefer shorter term deposits, so the management of PT BPD Kaltim Kaltara can make decisions about the future interest rates offered for shorter term deposits in order to attract more customer
Analisis Perbandingan Kinerja Keuangan PT. Bank Rakyat Indonesia Tbk Sebelum dan Selama Pandemi Covid-19
Full text linkThe bank's financial performance is part of the bank's overall performance. The bank's overall performance is a description of the achievements achieved by the bank in its operations, both in terms of finance, marketing, fundraising and distribution, technology, and human resources. One of the performance assessments that can be done is financial performance to determine the soundness of the bank.The theoretical basis of this research consists of financial management, ratios, financial performance, bank valuation. The data collection technique was carried out using secondary data taken from the Indonesia stock exchange www.idx.co.id The analysis tool of this study used a paired different sample test. The method used in this research is an event study (Event Study).The results showed that the differences in the financial performance of PT. Bank Rakyat Indonesia Tbk before and during the Covid-19 Pandemic as measured by ROA and ROE values that there were differences in financial performance before and during the Covid-19 pandemic and the BOPO value showed no differences before and during the Covid- 19 pandemic
PERHITUNGAN HARGA POKOK PRODUKSI KAIN ULAP DOYO DALAM PENENTUAN HARGA JUAL PADA UMKM POKAN TAKAQ
Full text linkThis study aims to analyze the determination of selling prices using cost plus pricing method full cost approach to UMKM Pokan Takaq Tenggarong by focusing research on the product produced, namely the Doyo Ulap Woven with cost data for January 2020. The data collection techniques used in this study were documentation, literature study, interviews, and observation. The research method used is a quantitative descriptive approach. In terms of calculating the selling price of the cost plus pricing method, the full cost approach is carried out first by calculating the cost of production using the full cost method costing. Based on the results of research conducted on the calculation of the cost of production of Ulap Doyo cloth in determining the selling price at UMKM Pokan Takaq Tenggarong, the cost of production according to the company is Rp. 19.108.436.00 while according to full costing the cost of production is Rp. 19.492.496.00. The difference lies in the calculation of factory overhead costs where the company does not include elements of fixed and variable overhead costs. The calculation of the selling price of the cost plus pricing method with the full cost approach involves a production cost of Rp. 19.492.496.00 and a commercial cost of Rp. 384,060.00 resulting in a selling price per unit of Rp. 1.309.000 with a mark up percentage of 50%
ANALISIS TINGKAT KESEHATAN PADA UPPKS SIMPAN PINJAM KEMBANG SEPATU KELURAHAN GUNUNG KELUA DI SAMARINDA PERIODE 2021-2022
Full text linkAnalysis of the health level at UPPKS Save and Borrow Hibiscus Gunung Kelua Village in Samarinda for the period 2021 – 2022. Under the guidance of Mardiana, S.E., M.M as Supervisor I and Camelia Verahastuti, SE., M.Sc., AK., CA as Supervisor II.This health assessment is carried out to measure the performance of cooperatives in running their business so far. Knowing the health level of the cooperative will help certain parties in planning and decision making to build their business to be more advanced and can be taken into consideration to formulate policies in order to improve.This study aims to determine the level of Health of UPPKS Save and Borrow Hibiscus in Gunung Kelua Village in Samarinda for the period 2021 – 2022 based on the Deputy Regulation for Supervision of the Ministry of Cooperatives and SMEs Number: 06/Per/Dep.6/IV/2016.The subject of this study is UPPKS Save and Borrow Hibiscus Gunung Kelua Village in Samarinda and the object of this study is the level of health. Data collection in this study used interview and documentation methods. The data analysis technique used in this study is evaluative descriptive analysis.The results of this study show that the overall health level of UPPKS Save and Borrow Hibiscus Gunung Kelua Village in Samarinda for the 2021 – 2022 period is in the fairly healthy category by getting an average score of 69.87 The capital aspect is categorized as quite healthy, the quality aspect of productive assets is categorized as supervision, the management aspect is categorized as healthy, the efficiency aspect is categorized as quite healthy, the liquidity aspect is categorized under supervision, The cooperative identity aspect is categorized as healthy, and the independence and growth aspects are categorized as health
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA CETROO COFFEE SAMARINDA
Full text linkThe purpose of this study was to determine and analyze: 1) The effect of physical evidence on customer satisfaction at Cetroo Coffee Samarinda. 2) The effect of reliability on customer satisfaction at Cetroo Coffee Samarinda. 3) The effect of responsiveness on customer satisfaction at Cetroo Coffee Samarinda. 4) The effect of guarantees on customer satisfaction at Cetroo Coffee Samarinda. 5) The effect of empathy on customer satisfaction at Cetroo Coffee Samarinda. 6) The effect of physical evidence, reliability, responsiveness, assurance and empathy together on customer satisfaction at Cetroo Coffee Samarinda.This research was conducted only on Cetroo Coffee Samarinda customers. Samples were taken as many as 96 respondents with the Non Probability Sampling method with Purposive Sampling sampling technique. Collecting data by distributing questionnaires with a Likert scale to measure each indicator. The analytical tool in this study uses multiple linear regression analysis.The results of the study show that 1) the tangible variable has a significant positive effect on customer satisfaction. 2) The reliability variable has a significant positive effect on customer satisfaction. 3) Responsiveness variable has a significant positive effect on customer satisfaction. 4) Guarantee variable has a significant positive effect on customer satisfaction. 5) The empathy variable has a significant positive effect on customer satisfaction. 6) The variables of physical evidence, reliability, responsiveness, assurance and empathy simultaneously have a significant positive effect on customer satisfaction.
ANALISIS PERSEDIAAN BAHAN BAKU PEMBUATAN AMPLANG DAPOOR MAA BUG DENGAN METODE EOQ
Full text linkAnalysis of Raw Material Inventory for Making Amplang Dapoor Maa Bug Using the EOQ Method. Under the guidance of Mr. Imam Nazarudin Latif as a 1st mentor and Mrs. Umi Kulsum as a 2nd mentor.The purpose of the study was to determine the level of optimization of the supply of tapioca flour in Dapoor maa Bug amplang. Economic Order Quantity (EOQ) is a mathematical model that determines the number of goods that must be ordered to meet the projected demand, with minimized inventory costs. The theoretical basis used in this research is operational management, inventory and Economic Order Quantity. This research was conducted on the Dapoor Maa Bug amplang business located in Sungai Pinang Village, Sungai Pinang District, Samarinda City. The analysis used in this study was an analysis of the optimal number of purchases or orders, the frequency of purchases or orders that were economical, and the total cost of inventory based on the Economic method. Order Quantity (EOQ) to then be compared with the calculation according to Dapoor Maa Bug.Based on the results of the analysis, it is known that the cost of inventory of tapioca flour raw materials issued by Dapoor Maa Bug is higher when compared to the total inventory costs of tapioca flour based on the Economic Order Quantity (EOQ) metho
PENGARUH KESADARAN DIRI, KESEHATAN DAN KESELAMATAN KERJA TERHADAP PRODUKTIFITAS KARYAWAN (Studi Kasus Pada PT. SSC WORKS SAMARINDA)
Full text linkABSTRAKPengaruh Kesadaran Diri, Kesehatan Dan Keselamatan Kerja Terhadap Produktifitas Karyawan Pada PT. SSC WORKS Samarinda. Penelitian ini bertujuan untuk mengetahui pengaruh: 1) Kesadaran diri terhadap produktifitas kerja pada PT. SSC WORKS Samarinda.; 2) Kesehatan dan keselamatan kerja terhadap produktifitas Pada PT. SSC WORKS Samarinda.; 3) Kesadaran Diri, Kesehatan Dan Keselamatan Kerja Terhadap Produktifitas Karyawan Pada PT. SSC WORKS Samarinda. Populasi penelitian yang digunakan peneliti adalah seluruh karyawan di PT. SSC WORKS Samarinda yang berjumlah 54 responden. Sampel penelitian sebanyak 47 karyawan dengan rumus slovin dan pemilihan sampel menggunakan teknik simple random sampling. Teknik analisis data menggunakan teknik analisis linier berganda dengan uji asumsi klasik (uji normalitas, uji linieritas, uji multikolinieritas,uji heterokedastisitas, dan uji autokorelasi) dan pengujian hipotesis ( uji F atau uji simultan, uji t atau uji parsial dan koefisian determinasi). Hasil penelitian menyimpulkan bahwa: 1) Kesadaran diri tidak berpengaruh positif dan signifikan terhadap produktifitas karyawan, hal ini dapat dilihat dari t hitung untuk variabel kesadaran diri sebesar 0,674 0,05;2). Kesehatan dan keselamatan kerja berpengaruh positif dan signifikan terhadap produktifitas karyawan, hal ini dapat dilihat t hitung untuk variabel kesehatan dan keselamatan kerja sebesar 11,040 > 1,675 dan nilai signifikansi 0,000 3,20 dan nilai signifikasi 0,000 < 0,05
SISTEM PELAPORAN PENGGUNAAN DAN PENGELOLAAN ALOKASI DANA DESA SEDULANG KECAMATAN KOTA BANGUN KABUPATEN KUTAI KARTANEGARA PROVINSI KALIMANTAN TIMUR
Full text linkTujuan dari penelitian ini adalah untuk mengetahui dan menganalisis sistem pelaporan penggunaan dan pengelolaan Alokasi Dana Desa Sedulang Kecamatan Kota Bangun Kabupaten Kutai Kartanegara Provinsi Kalimantan Timur. Dasar teori yang digunakan adalah akuntansi sector publik merupakan salah satu bidang akuntansi yang mengkhususkan diri dalam pencatatan dan pelaporan transaksi-transaksi yang ada di instansi pemerintah dan menghasilkan laporan keuangan pemerintahan. Hipotesis penelitian ini yaitu sistem pelaporan penggunaan dan pengelolaan Alokasi Dana Desa Sedulang Kecamatan Kota Bangun Kabupaten Kutai Kartanegara Provinsi Kalimantan Timur tahun 2019 sudah efektif. Fokus pada penelitian ini yaitu menganalisis efektifitas sistem pelaporan penggunaan dan pengelolaan Alokasi Dana Desa tahun 2019. Analisis yang digunakan dalam penelitian ini adalah rasio efektifitas Alokasi Dana Desa. Berdasarkan hasil analisis dan pembahasan diketahui bahwa sistem pelaporan penggunaan dan pengelolaan Alokasi Dana Desa Sedulang tahun 2019 disimpulkan bahwa efektifitas sistem pelaporan penggunaan dan pengelolaan Alokasi Dana Desa Sedulang tahun 2019 sebesar 83,3% yakni kurang efektif. Hal ini dikarenakan pengalokasian ADD Bidang Penyelenggaraan Pemerintah Desa sebesar 88,4% yakni lebih dari 30% sehingga belum efektif. Kemudian pengalokasian ADD Bidang Pelaksanaan Pembangunan Desa sebesar 83,3% yakni lebih dari 30% sehingga belum efektif. Begitupula pengalokasian ADD Bidang Pembinaan Kemasyarakatan sebesar 49,1% yakni kurang dari 70% (paling sedikit 70%) sehingga belum efektif. Sedangkan pengalokasian ADD Bidang Pemberdayaan Masyarakat sebesar 71,9% yakni lebih dari 70% sehingga sudah efektif