The Indonesian Journal Of Communication Studies
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UNDERSTANDING INDONESIAN NEWS MEDIA CULTURE IN REPRESENTING DIVISIVE ISSUES
Full text linkThis research looks at the culture (daily practice) that Indonesian news media has to follow in representing divisive issues. Mass media and divisive issues are inseparable. The representation of divisive issues in the Indonesian news media is the result of a complex construction process which incorporates cultural, political economic and industrial factors. Particularly, it is very much influenced by the rise of the idea of civil society. It has also driven the new idea of freedom of the press in Indonesia. The press becomes more critical in reporting an issue. Media policies also experienced significant changes. Government communication policy only regulates the press in order to ensure they obey codes of ethics and law. To this extent, controversial and highly divisive issues are managed and represented according to the internal policies of the media organizations, rather than the directives of government. At the same time, the mass media has to consider various factors in reporting sensitive and potentially divisive issue. In this research, in-depth interview was conducted to some Indonesian news media editors and journalists to understand how the media develop their editorial policies and what need to be considered in reporting divisive issues. Further, some news of divisive issues were analyzed to identify how cultural, political economic and social conditions are treated differently in constructing news
CRISIS MANAGEMENT STRATEGY OF TEGAL CITY PUBLIC RELATIONS
Full text linkThe arrest of Tegal Mayor Siti Masitha Soeparno by the Corruption Eradication Commission (KPK) accompanied by negative media coverage undeniably caused a crisis that was able to reduce public trust in the Tegal City Government. This study intends to find out the crisis management and public relations strategy of the Tegal City Government regarding the KPK\u27s Red-Handed Arresting Operation (OTT) against Mayor of Tegal. This study uses a qualitative approach with a case study method. The results of this study indicate that the Government of Tegal City tends to ignore the symptoms or signs of the crisis starting to appear and not immediately respond and make decisions quickly and effectively to reduce the risk of a crisis. Public Relations of the Tegal City Government only conducts public relations routines when a crisis occurs, they do not have good training in handling the crisis so that it is not competent in dealing with crises. Public Relations of the Tegal City Government tends to be indifferent to the crisis experienced by the institution and only focus on routine public relations work such as reporting on government activities or agendas. The Tegal City Government has responded to the crisis and tried to restore public trust and improve the governance system as evidenced by various bureaucratic reforms and improvements in the field of public services. The crisis communication strategy used by the Tegal City Government, that is: corrective action strategy with efforts to improve and preventive efforts, justification strategies shown by the City of Tegal by localizing the crisis, and ingratiation strategies carried out by the Tegal City Government by implementing the National Development Dialogue "Towards Tegal Trustworthy and Blessed "which succeeded in formulating city branding
ORAL WAYAK TRADITION OF WEST LAMPUNG PEOPLE
Full text linkOral Wayak Tradition, is a kind of poetry of verse used by the West Lampung people in form a monologue or dialogue. Wayak used as an introduction to custom events, complementary events to the release of the bride groom, complement of traditional dance events, complementary events of teens event (miyah damagh), hum the children to sleep and for emjoyment. The research problem related to the functions and values of any moral contained in Oral Wayak, that became popular in the West Lampung from until nowadays. This study aims to describe the functions and moral values contained in Wayak which associated with society\u27s perspective of West Lampung towards Wayak. This study includes the type of qualitative research using ethnographic design to perform textual analysis of the Oral Wayak tradition in reconstructing cultural structure. The data in this study are texts of Oral Wayak tradition, notes on cultural traditions, and rituals of the traditional wedding ceremony, examined through the functions and values contained in the texts of oral Wayak tradition. Data in the form of oral speech is the focus of the primary data analysis. Data collected through the study of documents, interviews and observations. In collecting data, the researcher serves as a key instrument. Wayak function in the West Lampung community, generally as a medium of expression of heart (from man to the girl or vice versa), as a tool entertainer of the atmosphere relaxing or relieving boredom and become tools used cangget events complement traditional dances. On the other hand, the function can be considered to educate and engage listeners on matters relating to the conduct and behavior. In general, people from all walks of West Lampung can enjoy Wayak. Wayak enjoyed by urban and rural residents, the educated class and the laity, as well as by customary and religious groups. This suggests that oral tradition is still maintained by the public Wayak West Lampung from the beginning until now. In West Lampung, oral tradition Wayak have revealed a number of moral values which are the responsibility and obligation to be firmly held together as a value that can be flashed and manifested as a representation of ethical value in building and live together, it is agreed as the norm both outer and inner personality
SEMIOTICS ANALYSIS STREET PHOTOGRAPHY ON THE BOOK “STREET PHOTOGRAPHY DENGAN PONSEL” BY PAUL ZACHARIA
Full text linkStreet Photography is one of the most popular photography genres in today’s society. The camera on smarthphone became one of the alternative photographer in producing street photography works. The book became the media used to present the work of street photography by Paul Imam Zacharia. Street photography in this study focuses on public space. Semiotics analysis is used to read the meanings or signs present in this study by combining Charles Pierce’s semiotic theory and public space theory Jurgen Habermas. Semiotics theory shows the existence of three signs namely icons, indexes, and symbols that will be understood in the public space. Data collection techniques using documentation, literature study, and interviews. The data validity uses three of nine formulas: communicator, physical and social context, and common sence. The results show that Paul Imam Zacharia’s street photography works have meaning in depiction of activities in public space such as functional utilization of public space. In addition there are icons, indexes, and symbols that become a hint that the object taken by Paul Imam Zacharia is a public space. Signs and meanings formed in the work depict non-verbal communication that is visualized and will be represented by every individual who sees the work
CUSTOMER RELATIONS MANAGEMENT IMPLEMENTATION ANALYSIS THROUGH CUSTOMER ENGAGEMENT PROGRAM PT. GRAB INDONESIA IN YOGYAKARTA (Descriptive Study of Grab Temu Seru, Ayoyog and Jogja Istimewa in Achieving Consumer Loyalty Grab Indonesia in Yogyakarta)
Full text linkThe problems that occur in PT Grab Indonesia that directly impact on its customers, making the company should seek to establish good relations with external parties. The purpose of this research is to know the implementation of customer relationship management through customer engagement program PT Grab Indonesia in Yogyakarta and know the supporting and inhibiting factors of program implementation. The results in this study indicate that the programs aimed at customer PT Grab Indonesia Yogyakarta include Grab Temu Seru program, promotion program "AYOYOG" Grab Car and "JOGJAISTIMEWA" for Grab Bike is part of the implementation of customer relationship management. Implementation can be seen from the use of technology and human resources owned by PT Grab Indonesia in Yogyakarta. Supporting factors can be seen from the use of technology in the form of mobile application Grab and social media that can facilitate the company in interacting with customer Grab. While the inhibiting factors can be seen from the distribution of information on the theme of the program is quite sudden from the headquarters of PT Grab Indonesia in Jakarta which impact on publication less than the maximum. The analysis shows that the program developed by Grab Yogyakarta runs well and is able to attract the attention of consumers, but not yet to the point of consumer loyalty
EFFECTIVE PROMOTION STRATEGIES OF JAVAFOODIE IN ATTRACTING INSTAGRAM AUDIENCE
Full text linkNowadays social media is very much used by business people in doing business by doing promotions. Instagram is considered as social media that has high potential in offering an item or service. The advantage of promotion through Instagram is that the available range is very wide and unlimited because it uses online facilities. This study examines effective promotion strategies through Instagram social media in attracting audiences that are done by Javafoodie. This study aims to analyze effective promotion strategies by Javafoodie as foodstagram to attract khalayk Instagram. This type of research is descriptive qualitative based on New Media theory. Informants are Javafoodie owners, JavaFood managers and 3 consumers from Javafoodie. Data collection techniques in this study were interviews, observation and documentation. The author conducted a cross check with the informants namely the owner, manager and 3 audiences. In this study, the promotion strategy carried out by Javafoodie has 3 elements, namely information, communication and persuasion. To attract audiences or clients, Javafoodie is good at serving audiences such as replying to messages from audiences quickly, giving rewards and giveaway to clients and audiences to increase cooperation and loyalty. The researcher also found online marketing communication with the use of features (stories, photo uploads, captions, mentions, hastags, geotagging) and visual displays that could attract the attention of the audience. Javafoodie on social media is not only to provide promotional information solely, but also to tell what is given and what is sold. Promotions through Instagram social media are considered effective by Javafoodie as a promotional service for culinary products
MORAL FILM MESSAGE ON WEB SERIES TEMAN KE SURGA
Full text linkNowadays, the phenomenon of religious-themed films is increasingly emerging in Indonesia, because Indonesia is a country with the largest Muslim population in the world, making it one of the target markets for religious nuances. Film web series Teman ke Surga are interesting as learning media for religious moral values in the midst of the rise of television films, most of which are not in accordance with the teachings of Islam. The formulation of the problem in this research is how is the perception of the public in the Yogyakarta Regional Yuk Ngaji community towards the moral message in the web series film "Teman ke Surga". This study aims to find out the moral message in a friend\u27s film series web to Teman ke Surga in detail the perceptions of the community of Yuk Ngaji about the moral message in web series Teman ke Surga. The theory used in this study is the uses and effect theory and perception theory. This type of research is qualitative research. The technique of collecting data uses observation, in-depth interviews and documentation. The results of this study indicate that web series films are an alternative medium in educating Muslims in accordance with Islamic law. In the Teman ke Surga web series the message conveyed is to hasten marriage in Islam, obedience to parents, Compliance with Wives Against Husbands. Informant perceptions interpret the Teman ke Surga web series film, which is about the rules of how teenagers do not delay in marriage when they are considered capable of getting married in Islam about how to solve every problem in marriage, how jurisprudence is recommended in developing husband and wife relations, how Islam forbids dating before marriage and obedience of wife to husband
WESTERN HEROISM AS CULTURE IDEOLOGY IN THE AVANGERS
Full text linkThis paper is about the heroism of the probe in a pop culture product is The Avenger movie depicting the ideology of western culture. The use of theory in a study of communication in the process of production of meaning, through the film as a product of pop culture that will depict heroism as an ideology of Western culture. The method used in this paper is a critical discourse analysis of Teun A. VanDijk. It refers to the three levels of discourse structure, namely the macro-structure, super structure, and micro structure. The results shown in this paper is the analysis by describing the mask of the hero who displayed is actually just a cover for attracting all mankind to enter the world of "American version" which is constructed to a western cultural hegemony as the American position as god or king of the world
SANCTUARY IN THE MARKETPLACE: COMMUNICATING RELIGIOSITY AND POP CULTURE IN THE PHILIPPINES
Full text linkFilipinos love to mall and it is no surprise that malls, being business enterprises, proliferate the country because of consumer demands. Malls provide various goods and services in one-stop-shop, including religious celebrations, to draw most people from all walks of life to this cycle of consumerism. The celebrations of mass often become shrouded with tinge of commercialism. It is in this context that a study, using indigenous methods and techniques of ethnography, of the mass-going culture of Filipinos inside the mall is vital in understanding an emergent language and culture of religiosity. It unravels the meaning of the celebration of the Eucharist in the mall from the vantage point of parishioners. This paper proposes an explanation for attending mass in the mall over regular parishes, which is the domain of religious profession. The paper argues that mall provided a sanctuary, a consecrated place of worship, even in the midst of a marketplace
RELIGIOUS SYMBOLISM IN INDONESIA
Full text linkThere is a very interesting phenomenon in the religious in this country. On the surface, there was tremendous excitement in religious expression. In the past two decades, moslem women wearing the hijab is still something "strange", but now is a familiar sight. Muslim fashion industry has a turnover of billions of rupiahs. Pengajian (lectures about Islam) held in the villages to the five-star hotels. Ustadz (man who teach about Islam) and ustadzah (women who teach about Islam) has popularity like the celebrities. This is possible because on national television to accommodate them in an activity that is nuanced symbiotic mutualism. In addition to the Hajj, Umrah service is also increasingly in demand by Moslims. Umrah pilgrims worship it, every year, it exceeds the number of Hajj pilgrims. But all the phenomenon on the surface has a paradox in what became a reality in society. There are still significant poverty rates, crime or sex industry. A simple analysis of the corruptor show that most of them is a figure of "religious". People prefer religious symbols because it is more easily identified by others. There is an understanding that the use of symbols that make them more comfortable and "in-group". This is happen because a lot of media corrupt the meaning of religiosity. Media teach that religious is everything tangible: apparel, home accessories or ornaments. Likewise, that religion is a beautiful verbalisme to say. Media is also a source of reference that people can become fragmented figures: people can join Musabaqah Tilawatil Quran while becoming a dangdut singer, Moslem women wears veil when pengajian but they are wear sexy cloth when clubbing. Understanding of society is increasingly confirmed by some ustadz who would collaborate with the television industry in build the symbolic form of Islam. “The real Ulama” (moslem scholars or religious leader) with ascetic lifestyle, enlightening the society and do not be tempted by the power increasingly hard to find. Comprehensive understanding of religiosity became very absolutely necessary. Moslems need to be aware that the use of religious symbols should be actualized in everyday life