The Indonesian Journal Of Communication Studies
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MASS MEDIA AND IMAGE OF POLITICAL ACTORS
Full text linkThings or events about politics are always attracted the attention of mass media to be news materials. The news about political actors in the mass media will form the self-image of the political actors in the eyes of the public Current media conditions are widely used as a political vehicle, made the news presented by the media is difficult to objective even the media prioritize the interests of this media. It can affect the image of someone who became the object of news. The formulation of the problem in this research is how the reception of the audience towards the image of Basuki Tjahaja Purnama through the news in mass media and what the factors that can affect the audience in the reception to the image of Basuki Tjahaja Purnama through the mass media. The purpose of this study is to determine how the reception of audience to image Basuki Tjahaja Purnama through mass media and also what factors affect the audence during the reception. Researchers used Stuart Hall’s reception analysis theory to know how reception of audience to the image Basuki Tjahaja Purnama in mass media. The results obtained are the researchers found two sources who are in the position of the dominant-hegemonic and and four others are in the position of the negotiated reading. Researchers did not find the audience included in the category of the oppositional reading. The conclusion of this study is that not always the theory of reception analysis proposed by Stuart Hall can produce three audiences positions. Its because, audience is dynamic, not static. Then, factors that influence the reception of audiences are four, media usage that includes the frequency of news consuming and media selection, religion, culture and fanaticism
THE USE OF SOCIAL MEDIA TWITTER IN THE MAKING OF NOVEL (Study on Twitter Polls in the Making of Novel The Architecture of Love)
Full text linkIn everyday life, Twitter as a communication media is used by most people to complete their interaction needs. A writer, Ika Natassa, had used Twitter as an extension media for storytelling. She had used it as a media in developing the world of literacy by combining technological advances with her expertise writing novel. The novel entitled ‘The Architecture of Love’ is the first book in the world which made by using social media Twitter. The purpose of this study is to explain how the role of Twitter polls feature as a medium of interaction of making novel and its marketing was. This research is qualitative. The method used in this research is descriptive study. The process of collecting data had obtained by observation, interview, and literature study. From the discussion of research results is concluded, that the interaction between Ika Natassa as a writer with her followers quite often, supported by other features in the media Twitter. Joint Action is required and the follower’s enthusiasm to determine the idea of each chapter of the story in each episode from beginning to end. According to the readers, the book ‘The Architecture of Love’ has a strong branding as a book that utilizes social media, because the uniqueness that was built on every episode when the poll took place. During the ‘airing’ period, the poll story has collected 19,535 poll participants, over 49,000 readers, and when posted also sold over 15,000 copies in just 2 months
COMMUNICATION AND MUSEUMS: MUSEUMS AS A PLACE OF DISCOURSE
Full text linkMuseums are to communicate their meaning to societies through their discourse. Through the discourse, museums are to convey certain values, ideas or truths to societies. The discourse of a museum embraces a power which can generate or instill a common sense and reinforce or give new insight to museum visitors. Up to a point, the discourse of a museum can be in agreement or in contradiction with the existing knowledge and beliefs of visitors. To understand museums is to understand the discourse of museums. No two museums are the same. It is the discourse of a museum that makes museums different and meaningful to societies. No discourse is neutral. “Museums are invention of men….They exist for the things we put in them (Silver, cited in Weil, 1990, p. xiv).” The discourse of museums is subjected to the arrangement of mankind. This paper is to look into the way museums garnish their objects and functions with specific concepts and assumptions to impart into the understanding of museum visitors of the discourses of museums. Museums as a place of discourse are to influence the visitors’ perception and understanding of the world at large
AUDIENCE RECEPTION ANALYSIS TOWARD POLITICAL MESSAGES IN PRESIDENT JOKO WIDODO YOUTUBE CHANNEL
Full text linkYoutube audience which is considered as active audience are capable to reception and give the direct feedback. The political messages that was delivered through youtube also have very diverse meaning to audienc. There are message that instantly can be understood by the audience , but also there are some audience that the recived the message in different ways. This research aims to understand the audience reception to political messages which is delivered by jokowi in his Youtube channel as well as the factors that affects the audience reception. This research is qualitative research. This research used data collection technique through focuss group discussion (FGD) and interview. The theory used to analyze the audience reception is decoding-encoding Stuart Hall Theory. This research result indicates that this channel is one of the way to get closer to the community and this channel is public information and political message that choosen by Joko Widodo. There are 5 audience in the dominant hegemonic position and 1 audience in the grey oppositional position. Two new positions which are not included in the audience position according to stuart hall was found in this research. First , the grey oppositional position , happen if audience not capable of reception a message and rejected dominant meaning offered by the message maker. Second , the grey dominant position, happen if audience not capable of reception a message , but agrees with dominant meaning offered by the message maker. The factors that affect youtube audience channel president Joko Widodo in doing reception are, ages factors education background factors, frequency of video watching and like and dislike factors
ANALYSIS OF SIGNS AND MEANINGS IN SARIAYU HIJAB HAIRCARE ADVERTISEMENTS (Semiotic Analysis of Instagram Account @sariayuhijab)
Full text linkSariayu Hijab is a company that takes advantage the presence of Instagram as a social media platform to promote and advertise their products. In this regard, there are particular methods that differ from conventional advertisements, especially in terms of visual language, form and presentation. This research aims to reveal the signs and meanings of Sariayu advertisements shown on their Instagram account @sariayuhijab. The method used in this research is qualitative while using Semiotics Analysis by Roland Barthes, which attempts to analyze advertisements seen from three aspects, such as denotation, annotation and myth. Another theory applied for this research is Commodification Theoretical Concept that plays a role in understanding how Sariayu Hijab advertisements are presented. The data are taken from six advertising samples in pictures uploaded on their Instagram account @ Sariayuhijab from June to December 2016. The result of the research shows that Sariayu Hijab uses a Commodification of Islam that appears in the form of values, attribute and other signs as presented on the images. The Islamic value as commodity can be recognized from the use of religious sign in the form of textual advertisement. Other than that, a Commodification of green lifestyle is also noticeable in accordance with their thematic products, for instance the use of natural ingredients comprising fruits and vegetables. Sariayu Hijab considers the use of religious visual sign, which deems necessary to apply on their advertisement as a marketing strategy so that public will be intrigued in buying and wearing the products. This strategy is hence considered as a commodification that highlights a change from functionality to commercial commodity for capitalistic purposes vis-à-vis dogmatic belief
COMMUNICATION PATTERN OF LEADERS WITH EMPLOYEES IN YAYASAN PENYANDANG CACAT MANDIRI YOGYAKARTA (Descriptive Study of Communication Pattern on Leaders and Employees Organization Management of Yayasan Penyandang Cacat Mandiri Yogyakarta)
Full text linkDifable conditions in Indonesia is currently quite apprehensive. Lack of attention from the government and the community impacts on the lack of opportunities obtained in work, this condition makes the level of living welfare of the disabled is still low. One of the foundations that provide disabled opportunities for work is the Foundation for Persons with Disabilities / YPCM, an organization that accommodates the disabled / disabled handicap to work to make wooden handicrafts. The majority of the employees in the foundation are disabled and led by a chairman of a non-disabled foundation. The purpose of this study is to know the pattern of organizational communication between leaders and employees in the management of YPCM, as well as to know the obstacles in the pattern of organizational communication at YPCM. This research uses Fielder Contigency Theory with qualitative descriptive research method. The result of the research shows that the communication pattern of the leadership organization and the employees in the management of Yayasan Penyadang Cacat Mandiri Yogyakarta forms a unidirectional communication pattern, wheel communication, two-way communication pattern and there is communication pattern in media usage. In addition, the obstacles that occur are influenced by several factors, namely the low communication intensity between leaders and employees at YPCM, as well as the role of the Foundation Chairman who is lacking in becoming a master in the foundation of things that influence the communication between leaders and employees at YPCM. The pattern of communication made more placed Head of Production that plays an important role in the activities of the organization due to the lack of function of the Chairman of the Foundation as a leader in YPCM
THE UTILIZATION OF LOCAL FOLKLORE AS TEACHING MATERIAL
Full text linkSome discourses deal with folklore are presented by the authors of elementary school books for students. Unfortunately, the folklore presented does not considerate the level of meaningfulness for the elementary students. That is, the author forgets that the contextual material would have a higher significance level than the material in the form of folklore that is never recognized by the students. The problems in this paper are the criteria, and steps to arrange teaching material by using local folklore. The aims of this paper are to describe, and how to arrange language and Indonesian literature teaching materials source from the south Banten folklore for elementary school students in Pandeglang district. The method of this research is descriptive-analysis. Questionnaire technique is used to capture the teachers\u27 opinion about the criteria and steps to make folklore as teaching materials. Folklore teaching materials of South Banten has fulfilled adequate criteria and considered the steps in arranging teaching materials. In the end to anticipate the limited teaching materials in the form of folklore from own region, the language and Indonesian literature teachers at an elementary school in Pandeglang can utilize it as an alternative and variety of teaching material
YOUTH, CREATIVITY, COPYRIGHT, AND CULTURAL NUANCE IN THE DIGITAL AGE
Full text linkThis research is trying to see how some digital natives in Indonesia deal with copyright in the digital age since internet enable everyone to become a consumer, distributor, and also producer of content at the same time. With different characteristics of digital natives in Indonesia, the current work thus seeks to fill the gap for Indonesia’s context that has not been touched by the previous research from Palfrey, Gasser, Simun, and Barnes (2009). With the use of qualitative method, the research conducted to a group of young people age from 14-19 years old that come from social class A and B. They were asked to fill closed and open-ended questionnaire and continued with an in dept interview for those who showed interest in creation process on the internet. It was found that there is a great distance between copyright concepts to digital natives in this research. Besides, there were also misconceptions in understanding copyright law. Moreover, it was found lack of participations in creating cultural works on the internet from these digital natives. They had not been armed with technical and social knowledge to participate in creating and influencing cultural production and development
LIFESTYLE AND FASHION AS COMMUNICATION (Semiotics of Lifestyle and Fashion as Shown for Self-Identity Yogyakarta Teenagers)
Full text linkFashion and lifestyle had already become part an integral from teenager life society today. Both—no longer essence, however, like packaging. Economy globalization and media industry globalization allegedly is the factor which format that condition. Capitalism is not only succeed embracing young teenage girl, but also the boy. This research aims for reveal the meaning of lifestyle and fashion in Yogyakarta teenager. This research use qualitative method. This research categorized into interpretive social research. Interpretive perspective associated with hermeneutics, that is—a theory about meaning. In method using semiology of communications analysis. Semiology used for pointed or saying the science of signs. Resource data obtained from observation, interview, and literature. The result of research pointed that the first, self-actualization is the first requirement of human. This is seen, when eating in the best restaurant isn’t survival, but consumed it for self-actualization is the part of urban middle-class bourgeois empire. Second, meaning of objects is not used as it should, but images of the bourgeoisie who surrounded the stuff. Third, our lifestyle is no longer decisive. Ranging from how to think, how to eat, how to dress, how to behave. Economic globalization and the globalization of media industries are factors that format the conditio
INFLUENCE OF THE QUALITY OF MC.GAZINE TOWARDS STUDENTS READING INTEREST OF SMA NEGERI 3 MAGELANG
Full text linkThe students of SMA Negeri 3 Magelang have low interest in reading to their own printed media, that is Mc.Gazine. The low reading interest affected by several factors, one of them is the quality of the product. Therefore, this research aims to figure out the influence of the quality of Mc.Gazine towards students’ reading interest of SMA Negeri 3 Magelang. The method used in this research was quantitative survey. The sample taken was approximately 35% of the whole population. Data collection applied in this research was questionnaire. Validity and reliability test were used to test the items in the questionnaire. Meanwhile, the data were analyzed using product moment Pearson correlation and simple linear regression. The results of the research were elaborated using S-O-R (Stimulus-Organism-Respond) Theory and Uses and Gratification Theory. To describe the results of the research, it was found out that the quality of school magazine Mc.Gazine towards students’ reading interest was at the medium state or category. It can be concluded that both variables i.e independent and dependent, have strong relationship. It is proven by the correlation coeficient value at 0,624 nearly to 1. On the other hand, the quality of Mc.Gazine (variable X) has positive significant influence towards the reading interest of the students of SMA Negeri 3 Magelang (variable Y) with the value at 0,000 < 0,05. Then, it was also found out that variable X gave contribution for approximately 39% on variable Y, therefore, the equation will show that when the variable contribution of variable X increases, then variable Y follows