The Indonesian Journal Of Communication Studies
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Building the corporate image of Grand Dafam Rohan Syariah Hotel through the use of Instagram
Full text linkSocial media can be a solution for companies in branding their products. One argument is that social media can generate engagement around a brand, create a community, and serve as a customer support channel. Social media helps businesses to interact with a diverse range of stakeholders. The purpose of this study was to examine the role of the social media platform Instagram in shaping the corporate image of a hotel in Yogyakarta, Indonesia. The study used a descriptive qualitative method, with data collection tools including interviews, observations, and a library study. The research shows that Grand Dafam Rohan Syariah uses a strategy to promote its hotel by utilizing social media Instagram in carrying out its promotional activities. It used Instagram to form an image by introducing symbols and programs. The hotel\u27s social media Instagram communicates the brand message and builds people\u27s perceptions after seeing the postings on its Instagram accounts. However, as a new hotel, it takes time to achieve what the company expects. Thus, consistency is the key to the Grand Dafam Rohan hotel realizing its goals. Besides, there are other strategies that management should do to support all image-building programs
The implementation of digital marketing communication strategy in cultural tourism: a case study in Yogyakarta
Full text linkCultural tourism is one category that attracts local and foreign tourists. Various previous studies have shown that digital marketing communication media plays an essential role in influencing tourist interest in visiting tourist destinations. This study aims to analyze the implementation of digital marketing communication strategies in marketing cultural tourism with a case study of cultural tourism destinations in Yogyakarta. This study uses a case study method with indepth interviews and field observations as data collection methods. The collected data were analyzed using thematic analysis and SWOT analysis. The results showed that managers of cultural tourism destinations optimize social media such as Facebook and Instagram for promotion. Whatsapp and email are also used for more personal communication with customers. The company\u27s systematic digital marketing communications planning system supports solid work teams and produces original content. In addition, the extensive national and international marketing network and stable institutional position, because it is a stateowned company, are the advantages of this company. The increasing public interest at home and abroad for travel, the reduced Covid-19 pandemic, and the availability of various digital promotional media are opportunities for this company. However, the technical competence of staff in managing digital marketing media still needs to be improved. In addition, the digital content production and distribution scheduling system has not been implemented strictly and consistently. The quantity and quality of digital media content are also still limited. In addition, this cultural tourism object has several external challenges, such as the emergence of various new tourist objects in Yogyakarta, which are more aggressively promoted through digital media, and the possibility of a re-emergence of the Covid-19 pandemic or other natural disasters. This paper contributes to the literature on digital marketing communications by focusing on its implementation in the context of cultural tourism
Self-healing of Covid-19 survivors in building communication with the surrounding environment
Full text linkCOVID-19 entered Indonesia in 2020. Many victims died due to COVID-19 causing excessive fear, which impacted social relations survivors COVID-19 and limited communication with the surrounding environment. This study aims to find out how the self-healing experience of patients recovering from COVID-19 and how patients recovering from COVID-19 build communication with the surrounding environment. This study uses a qualitative method with a phenomenological approach. Informants were selected using the purposive sampling technique. Methods of data collection using observation, interviews, and documentation. The data analysis technique uses the IPA (Interpretative Phenomenology Analysis) method using the source triangulation data validation method. The results are self-healing using the power of the mind, exercise therapy, chest therapy, religious spiritual approach, self-healing with laughter, gratitude and introspection. Build communication with the surrounding environment by participating in congregational prayers at the mosque, greeting greetings, staying in touch with relatives, and participating in existing social activities. This is related to Alfred Schutz\u27s phenomenological theory with motives that can be used to describe human or individual actions based on the experience of phenomena that have happened to someone, namely In-order-to-motive (Um-zu-Motive) and Because of motive (Wei
The dilemma of newspaper cartoonists: perspectives from Nigerian practitioners
Full text linkCartooning in journalism practice is, by nature and as demonstrated in many parts of the world, an intelligent journalistic endeavour undertaken by cartoonists or cartoon journalists to put those in power to accountability and responsibility. It is a special genre of journalism profession to disseminate information graphically and illustratively to members of the public. Cartoonists strategically use cartoons and their journalistic drawings to portray social evils, corrupt practices, criticise policies and programmes of government, actions of various corporate bodies, religious organisations and individuals’ misdemeanours in a satirical and comic form. In the course of performing these multifarious functions in society, cartoonists have been subjected to an array of challenges or have been made to go through various challenges and consequently thrown into dilemma. Investigating these challenges and how cartoon journalists have been able to cope in their trade and profession define the thesis of this study. Operationally, the study employs the indepth interview research method to garner the perspectives of cartoon practitioners in Nigeria to determine the dimension of the challenges they encounter in their profession and what factors keep them in the profession. Among other challenges, this study find that cartoon journalists encounter proprietor’s influence, poor remuneration, lower estimation and respect by editors and other superior officers in media organisations as well as threats, insecurity and attacks from the politicians. Cartoon journalists, however, remain motivated and committed to their profession due to personal interest/passion and love for public interest
Communication strategy of the Communication and Informatics Department of Payakumbuh in disseminating Covid-19 information in March – August 2021
Full text linkThe Covid-19 pandemic is a situation that requires proper handling so that it does not spread further. Dissemination of Covid-19 information is one of the steps taken by the communication and informatics department of Payakumbuh (Diskominfo) to increase public participation by providing knowledge and changing people\u27s attitudes to be able to take steps to prevent Covid-19. This study aims to determine the form of communication strategy of The Communication and Informatics Department of Payakumbuh in disseminating information on Covid-19 with supporting factors and inhibiting factors in its implementation. This research uses a qualitative approach with constructivism paradigm. The theory used in this study is the theory of diffusion of innovation. Data collection techniques were carried out through in-depth and semi-structured interviews, as well as observation. The results of the study show that the form of communication strategy is the stages of compiling communicants or communication targets, messages in the dissemination of Covid-19 information, media selection, determining the frequency of information dissemination, the role of communicators, and public response to the dissemination of information on Covid-19. One of the supporting factors in the dissemination of Covid-19 information is that The Communication And Informatics Department Of Payakumbuh’s public relations officer has understood the use of information and communication technology, thus facilitating the dissemination of Covid-19 information through new media, and one of the inhibiting factors is the lack of coordination at The Communication and Informatics Department Of Payakumbuh in managing the website, and the unopenness of hospital management in Payakumbuh in providing information updates on Covid-19 in Payakumbuh City
The correlation and influence of intercultural communication in creating social harmonization between ethnicities
Full text linkDifferent cultural backgrounds can cause conflict and friction. Individual differences are the cause, differences in understanding and expectations. The impact of the development of the times requires humans to eliminate the group ego for a harmonious relationship between human beings. This is in the diversity of tribes that require the community to live in a harmonious relationship. This research has the title Correlation Regarding the Effect of Intercultural Communication in Creating Inter-Ethnic Harmonization. The aim is to see the extent of the influence of intercultural communication in creating harmonization between the Sumendo and Sundanese ethnic groups in Sindang Marga Village, Tanjung Raja District, North Lampung Regency. The problem formulation of this research is how the influence of intercultural communication in creating harmonization between the Sumendo and Sundanese ethnic groups in Sindang Marga Village, Tanjung Raja District, North Lampung Regency. The method used in this study is the quantitative method. The results of this study were 10 respondents (20%) in the high category and 8 respondents in the medium category (16%), as many as 7 respondents (14%) in the low category and as many as 5 respondents. (10%) are in the very low category. Thus it can be concluded that most respondents are in the category of very high intercultural communication influence. Meanwhile, from 50 respondents, 21 people (42%) answered the question of inter-ethnic social harmonization variables and were in the very high category. A total of 9 respondents (18%) were in the high category, as many as 10 respondents (20%) were in the medium category, as many as 5 respondents (10%) were in the low and very low categories. Thus it can be concluded that most respondents are in the category of very high inter-ethnic social harmonization
The discourse of “failed” women: a critical reflection toward standards of happiness in Indonesian society
Full text linkThe dominant standard of happiness in Indonesia is still rarely discussed as a crucial issue that oppresses, exploits, and excludes women. In that case, ideal happiness places a burden on women to play and fulfill their role in society. Instead of being critical, most women preserve the image of ideal women which is driven by the intersection of patriarchy, colonialism, feudalism, capitalism, and binary thought. The intersection of oppressive ideologies creates psychological and emotional torture for other women who are considered different or do not fit in with the standards (failed). The restrictions on space and social pressure are increasingly burdening women, creating emotional tension that produces specific lingering feelings (affects). This study discusses the contribution of queer-feminist knowledge in forming women’s knowledge to understand and accept their subtle experiences as those who are considered to be failures and how they create strategies to deal with society\u27s standards of happiness. This research was conducted by combining textual analysis (Instagram’s posts) and empirical research (in-depth interview and testimonials) of urban women who live in Yogyakarta, Bali, Seoul, and Singapore. By using the affect theory approach and queer-feminist thinking, this research aims to distribute queer-feminist knowledge in intervening concepts and standards of happiness in Indonesian society that marginalize and perpetuate oppression toward women
The integrated marketing communication in digital environment: a case study of local radio in Yogyakarta
Full text linkThe internet and the digitization of media have expanded the ability of mass media to reach the public. Radio is one type of mass media that has developed by utilizing digital technology in the internet era. The development of new technology has expanded radio\u27s ability to reach audiences. The utilization of various innovations through the internet has increased the role of interactive social communication of a radio station. Digitalization has made radio survive during intense competition from multiple types of media in the era of disruption. It is interesting to see how the radio station\u27s integrated marketing communication strategy in the digital environment is changing. This study aims to determine local radio\u27s integrated marketing communication strategy in Yogyakarta in a changing digital environment. This research uses a case study method with in-depth interviews and observation data collection techniques. The results show that radio marketing communication strategies still use various promotional tools with digital technology modifications in a changing digital environment. The case study of Swaragama FM Radio shows that this radio implements an integrated marketing communication strategy which consists of several strategies, namely: (1) Formulating Segmentation, Targeting, and Positioning by adjusting the radio marketing mix character (2) Integrating Advertising and Direct Marketing, (3) Optimizing Sales Promotion and Personal Selling, (4) Strengthening Branding through Public Relations, and (5) Building interaction with the audience through Social Media Marketing
Strategy analysis of directoring of the ketoprak event at LPP RRI Semarang
Full text linkLPP RRI Semarang has a function not only to provide information and entertainment but also to contribute to the preservation of local culture by presenting various cultural arts programs such as "ketoprak". The ketoprak program is one of the flagship programs that have loyal fans. so, to maintain its existence, it is important for a director of the ketoprak program to understand this art. The main obstacle in this program is how a director must think creatively in the production process by utilizing existing resources so that it remains attractive to listeners in today\u27s competition in the radio industry. Thus, a good strategy is needed by the director in the production of the ketoprak program. This research is presented qualitatively with a phenomenological approach where the experience of a director of a ketoprak program is the main focus. The production of the ketoprak program is divided into four stages, namely, Pre-Production, Training, Production, and Post-Production. The director of the ketoprak program was directly involved in all these stages, both ideas, and technical matters. Director In the pre-production process, the director coordinates with the producer and scriptwriter in terms of finding story ideas. The script was implemented in rehearsal by all actors and crew. In the production process, the director is fully responsible for its implementation. Lastly, in post-production, the director leads the evaluation
Young people as a user of Tik Tok: creative works and entertainment connoisseurs
Full text linkSocial media has expanded since globalization and digitization. This causes social media to become a place for every generation to enjoy entertainment or create entertainment itself. Some of the social media currently available are Facebook, Instagram, TikTok, and others. These three social media have something in common, providing entertainment in the form of short videos. Tiktok is one of the social media applications on the rise and invites application users to be creative when creating content in the form of videos. Someone who was previously unknown to many people in the TikTok application becomes an influencer or public figure if the audience of the TikTok application likes the videos or the work of the video maker. Researchers will use descriptive qualitative methods by interviewing three sources whose have different backgrounds. By using the theory of use and gratification, researchers will see that the TikTok application connoisseur and the creator of the uploading works have a satisfying effect when watching or seeing good feedback from the audience of the application