The Indonesian Journal Of Communication Studies
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YouTube vs television in media convergence era: case study study on tonight show program presented by Net Mediatama
No full textThe use of the internet has become a habit among millennials lately. The products of these two media are television and YouTube. Presentation of content that is considered almost the same, namely using audio-visual media, YouTube is considered to be a new medium that will shift and even replace the existence of the television industry. In 2020, We are Social analysis said the number of YouTube users reached 2 billion each month. This has a significant impact on television, one of which is NET (News and Entertainment Television) that owned by PT NET Mediatama. The increasing number of YouTube viewers compared to declining television, NET experienced a decline in revenue in 2020, due to a continuous decrease in audience ratings with the number of sponsors obtained. As a conventional media, NET now has to compete with YouTube. The program that is the focus of this research is the Tonight Show, where the program is broadcast hybridly in terrestrial form and exclusively on YouTube streaming. The research was conducted using a constructivist paradigm and a qualitative approach with a case study method. Interviews with assistant producers of the Tonight Show became primary data and published interviews, media content and literature that examined the convergence of communication media and industry became secondary data. Based on research findings from a business point of view, convergence in the television industry can open up new professional opportunities, such as providing opportunities for television media managers to expand public choice, as has been implemented by the Tonight Show program with the Tonight Show Premiere. Even though YouTube viewers in Indonesia are increasing, the existence of the television industry still has its place, because exposure to television content can be felt by more people compared to YouTube, because not everyone can access the internet, especially in Indonesia
Client service communication’s audit through digital communication at Indonesia communications
Full text linkDuring the COVID-19 pandemic, the Indonesian government implemented policies which required people to work, pray, and study from home or a Work From Home (WFH). Such policies are also carried out by ID COMM to serve clients. Thus, this unprecedented phenomenon changed its communication system. This communication audit research is being conducted, to evaluate the flow of communication that occurs to serving clients in ID COMM. The data that was used for this study is taken from interviews and observation through qualitative methods and literature review. As an agency, ID COMM uses transactional communication Tubbs model. ID COMM encountered some problems while doing its job, such as lack of personal touch and less flexibility when presenting both briefs and work. As a result of that effect on revision frequency. Sometimes, another problem that is encountered by ID COMM, the connection is not that good and also the clients just didn’t understand what PR needs for strategy. However, the client is satisfied with the performance of ID COMM in general
ASTRA DAIHATSU CUSTOMER VIRTUAL EVENT’S SPECIAL EVENT STRATEGY BY PT. MAHA KREASI INDONESIA
No full textThe spread of the Covid-19 pandemic in all parts of the world including Indonesia, resulted in most industrial sectors experiencing economic paralysis. Business people must do various ways to keep their business running and marketing activities carried out with innovations according to the situation. With all the limitations of movement, the emergence of various virtual events is a solution for marketing activities to keep going in this critical pandemic. Astra Daihatsu is one of the brands that is active in holding virtual events during the pandemic through PT. Maha Kreasi Indonesia as an alternative to their marketing activities during the pandemic. Customer virtual events are carried out to maintain Astra Daihatsu\u27s communication with the community, and be active in continuing Astra Daihatsu\u27s routine marketing activities, namely holding events. The purpose of this study was to identify the special event strategy implemented by PT. Maha Kreasi Indonesia as the organizer of the Astra Daihatsu virtual event. This study uses the theory of special event stages by Joe Goldblatt which consists of research, design, planning, coordination, and evaluation. The research method used is descriptive qualitative with a post-positivism paradigm and data collection was carried out by in-depth interviews, observative pastoral, documentation, and literature study. The results obtained explain the application of the special event stages in the implementation of the Astra Daihatsu virtual event by PT. Maha Kreasi Indonesia in carrying out its marketing activities
COMMUNICATION OF PEOPLE WITH MENTAL HEALTH DISORDERS IN MILLENIAL GENERATION
Full text linkMental health is currently a health that must be considered in addition to physical health. According to Riset Kesehatan Dasar (2018), it shows that depression is the highest mental illness and there are 450,000 people who are people with severe mental disorders (ODGJ) who have an age range of 15-29 years. This study aims to see the communication made by survivor of mental health disorders in creating millennials to their closest people. The theory used in this research is Communication Privacy Management Theory (CPM) and Contructivism Theory. CPM theory explains how a person with a health disorder communicates mental illness by considering their personal information. Meanwhile, constructivism theory supports the CPM theory to explain how sufferers of mental health disorders choose the right diction so as not to cause wrong perceptions. Constructivism theory explains how a person constructs the message to be delivered. The method used in this study is a qualitative method with purposive sampling, which is to determine the information required by the researcher. The results of this study are each information that has rules for conveying privacy information to the closest person. The informants\u27 trust with other people still have their privacy boundaries made based on gender, culture and context. In addition, informants used proper diction to convey their mental illness to the closest people
ANALYSIS OF TOKOPEDIA’S ADVERTISING CREATIVITY “WAKTU INDONESIA BELANJA”
Full text linkCompanies must have innovative ways of communicating messages to compete with other companies because of the many new companies that have sprung up. One of them is by using television media. However, with the increasing number of companies placing advertisements, the number of TV stations in Indonesia is now around 1027 television stations. The public\u27s tendency to switch channels has made advertising conditions worse so that creative advertising is needed. Using a qualitative descriptive method focuses on describing, analyzing, and interpreting Tokopedia advertisements from television media. The data collection techniques used were observation, literature study, and documentation. The results showed that the Tokopedia WIB "Waktu Indonesia Belanja" advertisement was always on television. The advert is inspiring and easy to remember. This advertising has creativity as seen from the indicators of connectedness, suitability, and novelty
EVALUATION OF TOURISM MARKETING COMMUNICATIONS PUNCAK SOSOK AS DESTINATION OF NIGHT TOURISM IN BANTUL
Full text linkAs a night tourist destination that is unique and has great potential, Puncak Sosok requires an evaluation of Puncak Sosok\u27s marketing communications. The formulation of the problem in this research is how to evaluate marketing communication conducted by Puncak Sosok managers. The purpose of this research is to describe and to find out the evaluation of Puncak Sosok marketing communication and the supporting and inhibiting factors in its implementation. This research uses eight main marketing communication models by Kotler and the PII (Preparation, Implementation, Impact) evaluation model by Cutlip-Center-Broom with a qualitative approach. The results of the evaluation on the preparation aspect are conformity with the objectives and background where fluctuations in visits, but there are no details number of the tourist targets so that the measurement of success is not detailed. Evaluation on the implementation aspect are that most of the programs have been running well, but there are problems such as social media creativity and the absence of tour packages and authentic Puncak Sosok products. Impact evaluation results on most programs have had a positive impact such as the number of media publications and known as a typical night tourism destination with live music. Nevertheless, some programs are still ineffective and need to be improved, such as direct marketing and personal selling programs, which have less impact on attracting tourists. Supporting factors are the relationship that exists with the media and stakeholders, while the lack of innovation and knowledge of human resources in marketing and media use become inhibiting factors
HEALTH COMMUNICATION LITERACY OF ADOLESCENT REPRODUCTIVE SYSTEM IN BANTUL REGENCY YOGYAKARTA
Full text linkThe phenomenon of early marriage in Indonesia seems to be shared. Indonesia is the second-highest country in ASEAN in the level of early marriage. Bantul Regency, as part of the Special Region of Yogyakarta Province, faces a similar problem, early marriage rates are relatively high. This is crucial because early marriage is vulnerable to various problems, including physical and mental health problems. This research focuses on the level of youth literacy in the Banguntapan village, Bantul Regency, about sex education. Besides, this research also focuses on health communication by the government to educate adolescents related to sex education. The design of this study is qualitative, data collection techniques carried out with Content Analysis, In-Depth Interview, and Focused Group Discussion. The data analysis technique used is a cross-site analysis. The validity test in this study uses source triangulation and method triangulation. The results showed that the literacy culture of adolescents in Banguntapan village is still low; adolescents cannot yet understand sex education. Even so, the government has conducted health communication that focuses on the dangers and effects of sexual relations at an early age
SOCIAL MEDIA MARKETING STRATEGY IN BUILDING BRAND ENGAGEMENT
No full textThe rapid development of social media as part of people’s lifestyle nowadays, is currently being used by companies to strengthen emotional bonds between consumer and brand. Through social media marketing activities in #AlamiLawanJerawat campaign, &friends as a creative agency carried out three objective phases, one of them is brand engagement, which is an important element in getting consumer participation. This study aims to find out the social media marketing strategy and explore the factors which oppose the social media marketing strategy of &friends in building Himalaya’s brand engagement through #AlamiLawanJerawat campaign on Instagram. This study used Breakenridge\u27s The Social Media Strategy Wheel theory with the concept of brand engagement. This research method used descriptive qualitative case study. The data collection process was carried out by observation and in-depth interview. From the research results, it was found that the strategy taken by &friends for Himalaya was to create insights for content creation related to target audiences, utilize influencer channels, and engagement contents such as giveaway and honest reviews which ultimately succeeded in increasing brand engagement at the loyalty audiences stage, with 217% increase in sales in four months, and a growth of followers from 15,000 to 27,000 after the #AlamiLawanJerawat campaign on Instagram. In implementing the strategy, internal obstacles were found, namely inconsistencies in the implementation of the content schedule and external obstacles on the timeline production
DELTA FM JOGJA\u27S MARKETING COMMUNICATION STRATEGY IN MAINTAINING ITS EXISTENCE IN THE SPECIAL REGION OF YOGYAKARTA
Full text linkThe intence radio competition in Yogyakarta requires radios to have a strategy in maintaining their existence in this digitalized era. A good marketing communication strategy is needed to attract the attention of both listeners and advertisers. Delta FM radio as a network radio certainly has challenges in competing with other competitor radios in Yogyakarta. To maintain its existence, Delta FM radio requires the right marketing communication strategy. This study aims to determine the marketing communication strategy of Delta FM Yogyakarta in maintaining its existence in D.I.Yogyakarta. This study uses Planning theory by Berger, Marketing Communication Mix, and analysis of Segmenting, Targeting, and Positioning (S-T-P). The research method used is descriptive qualitative. The results showed that in determining the marketing communication strategy, Delta FM Yogyakarta carried out 3 stages, namely the planning stage, the implementation stage, and the evaluation stage. In its implementation, Delta FM uses 5 stages of marketing communication mix, such as Advertising, Sales Promotion, Public Relations, Personal Selling and Direct Selling
AN INFOTAINMENT FRAMING ANALYSIS: CELEBRITY DIVORCE PORTRAYAL IN INDONESIA
No full textInfotainment has been a part of Indonesian mainstream media segmentation for a long time. Celebrities Divorce cases are one example of a storyline that Infotainment often covers with certain framing to gain more reaction from the public. This study aimed to uncover the framing within Aura Kasih divorce cases that are being reported by Insert, one infotainment channel in Indonesia. The researchers used Framing theory by Robert Entman. The dataset was taken from television and social media such as @inserlive, Insert infotainment, Intens Investigasi, and Trans TV Official. The result of this study concluded in several usage of framing that drives people to their own conclusions outside the information that those infotainment offers and proves the effect of said framing to influence the viewers perception and opinion