The Indonesian Journal Of Communication Studies
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140 research outputs found
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Response to threatening messages in anti-smoking campaigns
Full text linkThe campaign on the risks and dangers of smoking has become prevalent through social media, including the Instagram account @suara_tanpa_rokok. It is known that there are 56 content pieces with a threatening message approach regarding the risks of smoking from @suara_tanpa_rokok between 2021 and June 2023. The messages and responses to these messages are interesting to explore from a health communication perspective. This study employs the Extended Parallel Process Model (EPPM) as its analytical framework. The quantitative content analysis method was chosen for this research. The results indicate that health campaign content utilizing a threatening message approach on the risks of smoking in @suara_tanpa_rokok elicits an 83.9% maladaptive response. The lack of awareness and willingness to quit smoking contribute to the emergence of this response
Social media users\u27 privacy limits on adult content: a case study of the Instagram account @catwomanizer
Full text linkProviding personal information can strengthen interpersonal relationships, but it can also subject individuals to judgments from the recipient and result in a loss of control over that information. The Communication Privacy Management (CPM) theory can be utilized to understand how individuals manage their personal information. This research aims to investigate how the user of the Instagram account @catwomanizer, a popular influencer who frequently shares adult and sex education content, implements privacy in the interaction of adult content on Instagram. The approach employed in this study is qualitative, using instrumental case study methodology. Based on Zoom interviews conducted with @catwomanizer and three of their followers, as well as document analysis, it was found that @catwomanizer implements five derived concepts from the CPM theory. @catwomanizer establishes privacy boundaries through two processes: content creation and content delivery. Moreover, each of these processes has its own set of filters
Storytelling for storytelling “Klinik Kopi” Yogyakarta
Full text linkThe development of the current coffee shop is very rapid. This condition is proven by the growth of new coffee shops scattered throughout the city. In the Special Region of Yogyakarta, there are approximately 3,000 coffee shops. The research focuses on one of the coffee shops that are quite famous and interesting in Yogyakarta because it is included in one of the Ada Apa Dengan Cinta (AADC) 2 movie scenes, namely Klinik Kopi. Qualitative methods and data collection techniques with in-depth interviews and observations were used in this study. The conclusion from this study is that storytelling is used in Coffee Clinic marketing, which is a form of soft selling using the message design logic from Barbara O\u27Keefe to attract consumers amid the many coffee shop competitions in Yogyakarta, and the 4P marketing mix does not run significantly in Coffee Clinic marketing. The owner has his way of designing the message he wants to convey to his consumers. The communicant has the same opinion about a coffee story, which is interesting to hear from the communicator
Political communication strategy of Sahabat Ganjar Pranowo (SAGA) in increasing electability ahead of the presidential elections of the Republic of Indonesia
Full text linkThe Lampung Ganjar\u27s Friends Volunteer (SAGA) conducts personal branding to increase the electability of the Candidate for the President of the Republic of Indonesia, Ganjar Pranowo. The personal branding aims to shape the public\u27s perception of Ganjar Pranowo\u27s personality, making it easier for the Lampung SaGa volunteers to implement political communication strategies. The political communication strategies are employed to facilitate two-way communication with the public and establish a distinct character, shaping the self-image, and enhancing electability. This research explores the political communication strategies utilized by the Lampung Ganjar\u27s Friends Volunteer (SAGA) in boosting electability ahead of the Presidential election in Indonesia. The method employed in this study is a qualitative descriptive approach. The research findings are as follows: Firstly, the volunteers observe the issues before devising political communication strategies. They analyze the situation thoroughly. Secondly, the Lampung Ganjar\u27s Friends Volunteer (SAGA) manages the planning and program development. They create a detailed action plan. Thirdly, the communication actions are taken, and the planned programs are implemented efficiently, focusing on designing Ganjar Pranowo\u27s personal image (Personal Branding) as effectively as possible. Fourthly, program evaluation is conducted, during which the Lampung Ganjar\u27s Friends Volunteer (SAGA) can assess the activities\u27 success and achievements
A survey of awareness and adoption of artificial intelligence journalism among Lagos and Kwara States journalists
Full text linkArtificial Intelligence (AI) has become a transformative force in various industries worldwide, and journalism is no exception. This technological advancement has the potential to revolutionize the field of journalism by enhancing efficiency and accuracy in news reporting. In this study, the researchers leveraged the strength of the diffusion of innovation theory. The survey method was adopted to examine journalists\u27 level of awareness and adoption of AI in their journalistic engagements and their perception of the likely impacts of AI on conventional journalism practice. With a survey of 376 journalists in Lagos and Kwara States, Nigeria, the study found a high awareness of artificial intelligence journalism among Lagos and Kwara States journalists in Nigeria. However, only a few have adopted the innovation in their day-to-day practice. This is because of the perceived professional and ethical challenges that undermine journalists\u27 ingenuity, creativity, and skillfulness. Therefore, the study recommended that journalists and media stakeholders embrace artificial intelligence in journalism practice for effective and efficient outcomes
The reality construction of wife figure in "suara hati istri" movie on indosiar
No full textThis research is motivated by the reality of married couples living in big cities in Indonesia, presented by television media through soap operas or FTV (Film Televisi/Television Film). The study focuses on FTV Suara Hati Istri on TV Indosiar, which shows social construction and reality in the female character, especially a wife figure. This research examines the FTV Suara Hati Istri episode "Suamiku Membayar Ketulusan Hatiku dengan Pengkhianatan (My Husband Repays My Sincerity with Betrayal)", where Mita is described as a wife who sincerely loves her husband but humiliates her. The purpose of this research is to discover the construction of the character Mita as a wife and the meaning about the reality of a wife. This qualitative research method uses semiotic analysis of the Roland Barthes model with a constructivist paradigm. Moreover, the data are analysed using Berger and Luckman\u27s social construction theory which divides reality into objective, symbolic, and subjective reality. Results showed that the reality of Mita\u27s character as a wife is indeed constructed as a wife who is economically independent and highly educated but weak in the face of her husband\u27s attitude, who is rude, unfaithful, and tends not to respect her as a wife
Social media marketing campaign #realsupport to develop consumers brand engagement Uniqlo Indonesia
Full text linkVarious brands are increasingly using social media marketing strategies. This activity encourages companies to increase the emotional bond between brands and consumers. Therefore, local and international brands compete with each other to carry out effective and innovative social media marketing strategies. Through this social media marketing strategy, Uniqlo Indonesia presents the #RealSupport campaign movement with Creative House 6616 with the main objective of getting customer brand engagement while at the same time meeting the key performance indicators of the campaign. Some of the objectives of this study are to 1) find out the process of formulating Creative House 6616\u27s social media marketing strategy in building Uniqlo Indonesia\u27s customer brand engagement. 2) knowing the form of customer brand engagement in Uniqlo Indonesia\u27s #RealSupport campaign. This study uses the concept of Breakenridge\u27s Social Media Strategy Wheel, Media Ecology Theory, and the concept of Customer Brand Engagement. The research method uses descriptive qualitative with case studies through observation and in-depth interviews to collect data. This study finds that Creative House 6616 implements social media marketing strategies organically in every process. By utilizing Key Opinion Leaders, Uniqlo can build engagement on the Uniqlo Instagram account. Not only successful in getting engagement with the achievement of intention to buy and use, intention to recommend, electronic word of mouth, and loyalty, the #RealSupport campaign has also become a social movement to support women throughout Indonesia. The campaign\u27s success can also be seen from the use of the #RealSupport hashtag on all AIRism Uniqlo product variants even though the campaign has long been ove
Sustainable tourism in Sleman, Indonesia: government communication strategy in empowering community through the development of tourism village
Full text linkChanging the mindset of the community and empowering them to develop tourism villages was always a challenge. It was even more challenging when the development of the tourism village was to adopt a sustainable development approach. The government needed to work together with other stakeholders if this policy was to succeed. This study examined how the Sleman Tourism Agency in Indonesia developed and planned a communication strategy to empower the community through the development of tourism villages based on the sustainable development approach. It used a qualitative research method to understand how the government communicated and empowered the community to develop a sustainable tourism village. The adoption of the public relations management process gave a detailed description of the communication strategy. There were four steps that the Sleman Tourism Agency had to follow in developing a communication strategy for community empowerment. Further, this study also identified the stakeholder that the government collaborated with through the ABCGM pentahelix model. There was an identification of the role of each relevant stakeholder in developing a tourism village. Finally, this paper argued that the Sleman Tourism Agency initiated a sustainable tourism village program but required communication and collaboration with other stakeholders in its development
Disruption of the Covid-19 pandemic in micro business marketing communication: A case study on Fransis Pizza & Dimsum Shumpit
Full text linkThe COVID-19 pandemic has a massive impact on economic sectors, incredibly individual jobs. In order to survive, those people have to think of another way to get income; business is one of them. Microbusiness is a quick solution, but the lack of marketing skills and business experience is the first challenge they have to go through. New entrepreneurs usually run a micro-business with limitations and planning without being based on marketing rules. This study aims to determine the marketing communication strategy of micro-businesses during the Covid-19 pandemic in starting a business for survival with the approach to Entrepreneurial Marketing (EM). The method used in this research is a case study with a marketing communication approach. Informant retrieval in this study is using purposive sampling. This research shows that different micro-business marketing approaches started during the pandemic, which intersects with entrepreneurial concepts and leisure-time businesses
Infographic data visualization as an alternative form of news: content analysis of Covid-19 vaccine issues of data journalism-based media
Full text linkVaccines and vaccinations have become the issues taking over the media coverage during the Covid-19 pandemic. The media deliberately displays data visualizations in the form of infographics to help the audiences understand the situation in a less complicated way. This study aims to identify messages conveyed through visualizations of infographic data in data journalism-based media in Indonesia. The samples of infographic contents were acquired through the information posted by the official Instagram accounts of katadata.co.id (@katadatacoid) and tirto.id (@tirtoid) as media that declared themselves to practice data journalism. The research method used in the study was content analysis using descriptive statistical analysis. The results of the study show that vaccine and vaccination issues are presented with statistical-based, as well as writing elements, background info, graphics, photos, icons, and diagram elements; the infographic includes elements of news completeness, such as using 5W+1H questioning method (what, who, where, when, why, and how) and mentioning credible sources; Infographic is an alternative way of reporting news during a pandemic. In addition, this research is expected to contribute to the media in making editorial reporting policies in the digital era, especially related to pandemic issues