Jurnal Kajian Komunikasi
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Development of entrepreneurial interest in business actors through communication strategies in Pangandaran
Full text linkThe gap between job vacancies and job seekers has increased the number of unemployed in Indonesia. Even a fact shows an ironic phenomenon appearing in the world of Indonesian education that the higher a person's education, the higher the probability of becoming unemployed. One of the problems in Pangandaran is that the number of entrepreneurs is not ideal, so the ratio is at 2.5%, which means it is still below the national entrepreneurship ratio of 3.6%. The problem in increasing the number of entrepreneurs in Pangandaran is the mindset and readiness of the MSME actors themselves and capital. This study aims to determine how the development of entrepreneurial interest of small business actors through communication strategies in Pangandaran by the Pangandaran Regional Government, in this case, the Department of Trade, Cooperatives, and MSMEs. The method used is the descriptive method with qualitative and quantitative data. The study results show that the Cooperatives and MSME Office uses three methods of communication strategy: 1) education through counseling and socialization; 2) dissemination of information through social media and internet-based media; 3) dissemination of information through communication networks called the entrepreneurial community. The obstacles faced are: 1) capital factors; 2) mindset about entrepreneurship; 3) the low level of education which impacts the lack of adaptation in using ICT; 4) business actors do not fully understand the rules and policies related to MSMEs; 5) communication network is not optimal
“Embarrassing and disgraceful”: technology-facilitated sexual violence and victim’s healing process
Full text linkThis study aims to reveal the communication experience of victims of online gender-based violence and the healing process from the trauma they experienced. The main research questions are how victims experience violence online, what motives encourage perpetrators to commit violence from the victim’s perspective, the meaning of the communication experience, and the victim’s process of healing the traumatic experience. In this qualitative study, phenomenological methods and symbolic interaction theory were employed. The research subjects are women victims of online gender-based violence cases. Informants were selected through a purposive sampling technique. The results showed that most cases of threats of spreading intimate photos or videos were experienced by victims when they asked for a breakup or did not follow the wishes of the perpetrator. Victims of violence in the online realm are also vulnerable to multiple layers of violence. The video is used as a tool for the perpetrator so that the victim does not refuse to have sex with the perpetrator. The impact experienced by the victim is psychological loss, social isolation, and limited mobility. The three motives behind the above cases are relational, sextortion or extortion, and unknown motives. The meanings obtained from the communication experience of victims are shame, disgrace, loss of identity, feeling tarnished, and having mistrust of the opposite sex. The victims used various ways to heal themselves from the trauma, namely getting closer to God, telling stories to friends, and consulting psychologists
Mobile communication experience of students in exchange programs between Indonesia and the Philippines
Full text linkThe use of technology and mobile communication became prevalent with the advent of the COVID-19 pandemic, where activities such as student exchange between two universities can be conducted virtually. Mobile communication, in this case, is related to communication using cellular devices based on computer technology, but also the characteristics of mobile communication itself, which is mobility or its ability to be used anywhere and at any time. The study aims to examine the lived experiences of mobile communication on undergoing student exchange programs between Indonesia and the Philippines. The study was conducted using the qualitative method with in-depth interviews as data collection. The research's informants are students from universities in Indonesia and the Philippines. Data were interpreted through a thematic analysis. The research found that mobile communication positively affected the students' learning and experience, mainly how it helps them continue their education despite being disrupted by the pandemic. However, poor connection, English skills, and language barriers affect their academic performance. Recommendations are put forward for further studies to focus on how the language barrier affected students' learning and behaviors on mobile communication. Another further study that can be done is to explore mobile communication through theories in virtual exchange. They are polymedia and affordance theories. Academic institutions should help and monitor students’ understandings that would help and allow the students to understand and learn more
Social media political campaign model of local elections in Pelalawan Regency Riau
Full text linkThe modern rise of social media has altered the strategies used in political campaigns. Compared to traditional advertising, social media may lower the cost of a campaign. The Zukri-Nasar team effectively used social media for political campaigns for the 2020 local elections in Pelalawan Regency, Riau. Social media generated 30% of the vote because it can spread messages rapidly, widely, and interactively. Political actors utilize social media to develop their self-image. This study is descriptive-qualitative, and the sampling method used was purposive sampling. The informants comprised seven important informants who were part of the winning side in the municipal election in Pelalawan. An informant is someone with reliable knowledge regarding a political campaign. According to the study, Facebook is the most widely used platform for political campaigns because it is the most popular social networking platform in Pelalawan Regency, Riau. Political advertisements featuring 3D caricatures and political orientation are used as social media political campaign techniques. This tactic is a component of a unique, awareness-raising, and personal branding campaign. The candidate’s personal character is presented as accurately as possible on their social media campaign. Furthermore, the political campaign model found in the research was called The Integrative and Collaborative Model of the political campaign
Video games reviewed as framing tool for political actor in petualangan Jokowi games
Full text linkDigitalization created new development in the interactive model used by political actors. One of the models is video games as a propaganda tool for electoral interest. This study tries to elaborate on the role of a video game called “Petualangan Jokowi.” This study used Political Campaigning Games (PCG) framework with game analysis as the primary method with textual and user experience approach by the casual gamers. This study showed that the video game “Petualangan Jokowi” on advergames definition based on textual approach is a by-design game for promoting Joko Widodo and another political actor inside the games to casual gamers. This game succeeds in partially framing the political actors’ characters who will be the focus inside Petualangan Jokowi. But the casual gamers are distressed to get the political message which is shown by the symbol and the story because of the shortcoming of development in content and functionality. This study also indicates casual gamers do not want to stick outplayed Petualangan Jokowi because there is no incentive for casual gamers to play Petualangan Jokowi for a long time. This factor implies the not effectively framing process because the casual gamers only received partial political messages based on lack of experience played Petualangan Jokowi.
Literasi media, chilling effect, dan partisipasi politik remaja
Full text linkPeningkatan pengguna Internet di Indonesia menjadi petanda baik bahwa akses masyarakat ke Internet semakin baik. Akan tetapi, peningkatan tersebut juga menimbulkan kekhawatiran terkait kesiapan masyarakat dalam berinteraksi di media sosial. Saat ini, media sosial tidak lagi menjadi ruang publik yang netral karena adannya penyalahgunaan oleh kelompok tertentu dengan menyebarkan berita palsu, propaganda, hate spin, dan lain-lain. Situasi ini diperparah dengan tingkat literasi media masyarakat yang rendah. Pemerintah mengeluarkan Undang-Undang Informasi dan Transaksi Elektronik (UU ITE) guna mengatur kegaduhan di media sosial. Namun, tindakan ini menuai banyak kritikan dari berbagai kalangan. Salah satunya terkait efek samping (berupa chilling effect) dari UU ITE yang dapat mengancam kebebasan berpendapat. Tujuan penelitian ini adalah untuk mengetahui pengaruh literasi media pada partisipasi politik di media sosial serta mengetahui apakah pengetahuan terkait UU ITE memoderasi pengaruh tersebut. Penelitian ini menggunakan metode survei dengan teknik sampling purposive. Teknik pengumpulan data menggunakan kuesioner yang kemudian dianalis menggunakan analisis regresi. Hasil penelitian menunjukkan bahwa sebagian besar responden memiliki tingkat literasi media yang tinggi terutama pada kategori functional consumption, critical consumption, functional prosumer. Tidak ada perbedaan tingkat literasi media antara laki-laki dan perempuan. Peningkatan keterampilan literasi media tersebut akan diikuti oleh peningkatan partisipasi politik. Akan tetapi, pengetahuan terkait UU ITE tidak berkontribusi pada pengaruh tersebut. Selain itu, penelitian juga menemukan bahwa keterampilan critical consuming dan critical prosumer memiliki hubungan positif yang signifikan dengan partisipasi politik di media sosial
Communication and organizational learning in adaptation of the Radio Republik Indonesia
Full text linkRadio Republik Indonesia (RRI) had been the state media during the New Order era. However, since the fall of that regime in 1998, followed by the ratification of the Broadcasting Law Number 32 of 2002, RRI’s status changed to a public broadcasting institution (LPP). The change requires an organizational adaptation process which is not easy in practice. This study finds that communication can be both a driving factor and an obstacle to the adaptation process within the RRI organization. This research aims to explore the operationalization of communication in the adaptation process of the RRI and reveal how the flow of communication builds the relationship between members of the RRI organization; how organizational communication works in the learning process within the organization; and the dynamics of organizational learning in the adaptation process of the RRI organization. The results indicate that the dynamics of communication flows affect the organization’s communication climate. Meanwhile, organizational communication operates in several ways, namely: communication is a means to acquire as well as to conceal knowledge among RRI employees; communication helps the members of the organization understand a phenomenon from different perspectives; communication flows affect the distribution of communications; communication can be an accelerator as well as a barrier to organizational learning abilities. This study suggests further research on the role of communication to promote the internalization values of an organization into strategic decisions and concrete actions and the research on the roles of organizational culture and local culture in organizational adaptation
Public’s perception on government’s public communication in handling covid-19
Full text linkCovid Task Force was assigned to handle the spread of the covid-19 virus, which keeps increasing and has caused loss of life and materials in various sectors. The task force is required to act quickly and accurately and keep focused, integrated, and synergic with ministries and regional government institutions. In doing its duty, the task force made many efforts, including implementing medical approaches such as preparing reliable medical staff and hospital facilities, implementing legal approaches such as issuing regulations to limit people from gathering or doing activities that may attract many people, and implementing communicative approach by delivering persuasive messages to encourage people to participate in accelerating covid-19 alleviation efforts. Communication strategies are implemented through various media to disseminate persuasive messages. Communicators are also trained to be a source of information regarding handling covid-19. They have to disseminate information to the public concerning strategies that the government is implementing to support and trust the government’s efforts. In addition, the government also has to compose persuasive communication to encourage people to follow regulations and recommendations to suppress the spread of covid-19. The government’s public communication efforts can succeed when it involves all communication channels, both the conventional and the new media, such as online and social media. In a crisis, media should be used as a friendly platform; therefore, through the task force, the government should provide complete and comprehensive information in the media
Komunikasi pariwisata dalam pengembangan destinasi wisata di Kecamatan Kuok Kabupaten Kampar
Full text linkPariwisata merupakan industri yang berkembang pesat secara global dan saat ini menjadi sumber pekerjaan dan mata pencaharian bagi banyak orang. Pembangunan pariwisata di daerah sebagai salah satu sektor pembangunan tidak dapat dilepaskan dari pembangunan masyarakat lokal dan pembangunan fasilitas pendukungnya. Salah satu faktor keberhasilan pengembangan sebuah destinasi wisata adalah komunikasi. Melalui komunikasi peluang keterkenalan suatu destinasi wisata akan terbuka semakin lebar dikenal oleh masyarakat luas. Penelitian ini bertujuan untuk menguraikan komunikasi pariwisata dalam pengembangan destinasi wisata dan menjelaskan partisipasi masyarakat dan memahami model perencanaan komunikasi pariwisata dalam pengembangan destinasi wisata di Kecamatan Kuok Kabupaten Kampar. Penelitian ini menggunakan metode kualitatif. Hasil penelitian menunjukkan bahwa komunikasi pariwisata pemerintah Kabupaten Kampar dalam mengembangkan destinasi wisata adalah dengan membentuk beberapa desa wisata, membina kelompok sadar wisata (Pokdarwis), dan mengembangkan partisipasi masyarakat pada daerah destinasi wisata yang melibatkan stakeholder pemerintah dan akademisi melalui pengabdian masyarakat. Simpulan penelitian menunjukkan bahwa Komunikasi pariwisata dalam pengembangan destinasi wisata Pulau Belimbing Kecamatan Kuok di Kabupaten Kampar dilakukan dengan cara membina dan memberdayakan kelompok sadar wisata (Pokdarwis), melibatkan partisipasi masyarakat sekitar destinasi wisata, dan kampanye wisata yang mengusung tema Wisata Agro-Cultural. Adapun saran nya adalah sebaiknya perencanaan komunikasi pariwisata di kawasan destinasi wisata Pulau Belimbing sebaiknya pemerintah mengembangkan komunikasi yang lebih kreatif, terintegrasi dan berkelanjutan dalam melakukan pembinaan menyesuaikan pada aspirasi masyarakat setempat
Peer education as a method in sexual, reproductive health promotion and risk communication for adolescent
Full text linkAdolescence is a period of accelerated physical, psychological, and intellectual growth and development. It includes the development in sexual maturity of adolescents. In order to promote safe and healthy sexual and reproductive health, adolescents should be equipped with adequate knowledge, attitudes, and self-efficacy regarding the matter. The role of peer influence is highest during this stgae; thus, health promotion and risk communication through peer education has shown to be effective in many settings on adolescents. The study aimed to determine the effectiveness of the peer education method as a form of health promotion in adolescent sexual and reproductive health and risk communication at SMKN “X” Pekanbaru. It was a quasi-experimental study involving 52 students. The participants were randomized into two groups, 26 in the experimental group and 26 in the control group. Data were collected using a questionnaire and analyzed by t-test. The results showed there were significant differences in the mean changes in knowledge (p=0.000), attitudes (p=0.000), and self-efficacy (p=0.000) about sexual behavior in the experimental group receiving peer education compared to the control group. However, there was no significant difference in the mean changes in the role of peer influence between the two groups (p = 0.725). Therefore, peer education as a method in sexual and reproductive health promotion and risk communication positively changed adolescents’ knowledge, attitudes, and self-efficacy about sexual behavior. Hence, it is suggested for schools to provide health promotion program regarding adolescents’ sexual and reproductive health in collaboration with the Pekanbaru City Health Office and supplement it with a peer education method