Jurnal Kajian Komunikasi
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Interaction and intercultural communication competence of Banten students at University of Lampung
Full text linkBackground: The study examines intercultural communication competence of Banten students at the University of Lampung. In this context, the field of intercultural communication describes student participation in regular interactions in cognitive, affective, and behavioral terms. This is important because a strong understanding of intercultural communication serves as the foundation for students’ professional development at the University of Lampung. Purpose: The goals of this study are to: 1) Identify the cognitive component of intercultural communication among Banten students at the University of Lampung. 2) Identify the affective component of intercultural communication among Banten students at the University of Lampung. 3) Identify the behavioral component of intercultural communication among Banten students at the University of Lampung. 4) Develop a model of intercultural communication proficiency for Banten students at the University of Lampung. Methods: The study used informant interviews as data sources for qualitative research. The research informant included 70 students from the University of Lampung who were members of the Banten student association. The analysis process consisted of three steps: 1) Data collection, 2) Data reduction, and 3) Data presentation, which involved compiling facts used to guide decisions and actions. Results: The intercultural communication among Bantent students at the University of Lampung encompassess cognitive, affective, and behavioral aspects. Implications: Banten students at the University of Lampung can serve as an example for newcomers on how to maintain cultural distinctiveness across different regions by leveraging their cognitive, affective, and behavioral expertise in cross-cultural communication
Marketing communication in ASEAN: A bibliometric analysis
Full text linkBackground: Due to the dynamic competition and development of marketing communication, countries in the ASEAN region need integrated collaboration between countries to combine and take advantage of opportunities that modern marketing communication practices in ASEAN countries combine sustainability, ethics, and cultural practices. Purpose: This study aims to systematically analyze and classify research articles and then visualize them. Method: A comprehensive discussion of the development of marketing communications from the past to the present can be done by conducting research using Bibliometric Analysis. The research dataset was processed and analyzed using R Language and Biblioshiny software. This research examines 302 documents from 1991 to 2023 covered in the study period (32 years), taken from the Scopus dataset source. Result: The number of publications from year to year has increased significantly; for the last 32 years, 2023 was the peak publications of marketing communication articles, and Indonesia, Malaysia, and Thailand are the countries with the largest contribution to the production of research articles in the field of marketing communication in the ASEAN region. Conclusion: Collaboration between ASEAN countries is facilitated by geographical proximity, cultural similarities, and the maturity of research networks in several countries that dominate this region. Implications: Further research can be conducted to identify marketing communication research topics that are most often the focus of collaboration and to determine priority topics for the future
Enhancing post-disaster tourism marketing communication in Aceh Jaya Regency
Full text linkBackground: Aceh Jaya Regency is currently deeply committed to developing regional tourism as part of the community’s economic recovery following the 2004 tsunami disaster. The Aceh Jaya government has established five tourism villages and identified ten flagship tourism destinations, which are supported by Aceh Jaya Regent Regulation No. 10/2019 on Halal Tourism. Marketing communication is not only useful in connecting tourism businesses with consumers in the post-disaster tourism industry but also essential for emphasizing the differentiation of tourism products and providing added value to potential tourists. Purpose: This research is urgent because it provides an in-depth analysis of post-disaster tourism marketing communication management in Aceh Jaya Regency using the SOSTAC approach. Methods: This research used qualitative methods, with data gathered through interviews, focus group discussions, and field observations. Moreover, data analysis employed thematic analysis to categorize certain themes and obtain analytical generalizations. Result: The research showed that the Aceh Jaya government has implemented a post-disaster tourism management process that includes various aspects, such as identifying tourism potential, empowering local communities in the tourism sector through partnership programs, developing supporting infrastructure, and promoting tourism. This is done because the local government is fully aware that sustainable tourism development will have a positive impact on the economic growth and welfare of the people of Aceh Jaya. Implications: The findings of this study suggest that adopting the SOSTAC approach in future post-disaster tourism marketing communication strategies, supported by policy, can have a multiplier effect on the economic growth of the community
Consumer Protection Agency’s crisis management for children’s kidney failure cases in Indonesia
Full text linkBackground: The Badan Perlindungan Konsumen Nasional Republik Indonesia (BPKN RI) is a government institution dedicated to protect consumer rights nationwide. In August 2022, instances of kidney disorders affecting children emerged in various regions of Indonesia, necessitating BPKN’s involvement in addressing these cases. Purpose: This study examines how crisis communication factored into BPKN RI’s crisis management strategy during the 2022 outbreak of atypical progressive acute kidney injury (APAKI) in children. Methods: The theoretical framework guiding this research encompasses organizational theory, corporate communication theory, crisis communication theory, and crisis management theory. Employing a descriptive qualitative approach, data collection involves interviews, internet observations, and document analysis. Interviews were conducted with key figures, including the secretary of BPKN RI, the Public Relations and Education Division of BPKN RI, and the Investigation Team for APAKI cases in children. Results: The research findings reveal that BPKN RI’s crisis management process involves identifying the crisis, analyzing its implications, isolating the crisis, formulating a strategy, and implementing a crisis control program, with crisis communication as the fundamental element of the crisis management strategy. Conclusion: BPKN RI’s crisis management strategy prioritizes public welfare, ensuring easy public access, and maintaining transparency and honesty. Implications: BPKN RI disseminates regular and periodic information to the public, designates the Chairman of BPKN RI as the spokesperson, monitors community sentiments and media coverage, and establishes a public information center
Community shifts in Segunung Village due to information technology influence
Full text linkBackground: The development of information technology has transformed rural communities from their traditional focus on local matters to being integrated into the global society. This shift significantly affects media consumption and production and consequently changes the way people interact with one another as they socialize in both real life and cyberspace. Purpose: This study aimed to find out the communication construction of rural communities living in Carangwulung Village, Wonosalam District, Jombang Regency. Methods: By using a phenomenological approach, the researchers revealed the experiences and meanings of individuals in this phenomenon. In-depth interview was the main data collection technique in this study. Results: The results of the study unveiled a transformative shift in the way rural communities interact and communicate, attributable to the pervasive influence of information technology. Historically, rural communities have been characterized by close-knit bonds, where face-to-face interactions in communal gatherings, festivals, and local meetings were the norm. These events often served as both social and informational hubs, fostering a sense of unity, shared identity, and mutual support. Conclusion: As technology permeates every aspect of life in Segunung traditional village, the shift towards virtual interactions is inevitable, impacting the collective nature of the community. Implications: The presence of the internet changes the communication construction of rural communities where life and community activities become easier by living in a world with real reality and part of cyber society
Climate change and environment issues in cyber media construction in Indonesia
Full text linkBackground: The issue of climate change and the environment has not become the primary focus of the media in Indonesia, but it is frequently featured in the news. This occurs because the media fulfils its function as a provider of information. Purpose: This study seeks to explain how cyber media constructs climate change and environmental issues in the news. Methods: Research with a qualitative approach and qualitative descriptive methods, with critical discourse analysis as the data analysis technique. The websites Kompas.com, Okezone.com, and Suara.com are the subject of study. Results: According to the study, climate is the word that appears the most frequently in the text of the three media. Change is the term that appears most frequently on Kompas.com and Suara.com. Indonesia is the most popular search term on Okezone.com. At the level of production, cyber media lacks an agenda-setting team, a dedicated channel, or a specialized team devoted to the environment and climate change. At the social level, they only generate news related to the environment and climate change if it has gone viral and is trending on social media. Conclusion: The research concludes that there are both distinctions and similarities among the three cyber media in terms of the words that appear most frequently in news articles about environmental issues and climate change. They lack agenda-setting, a dedicated channel, and a specialized team. They are oblivious to environmental issues and climate change. Implications: The research has implications for agenda setting from theoretical implications. The media does not set an agenda and only follows the viral, trending, and important public issues. The implication is that cyber media gives viral issues a news value
Social media for Indonesian and Philippines students
Full text linkBackground: The digital era has changed the behavior of students who are very responsive to technology, especially social media. However, social media has a different role and impact on their life. Purpose: This study aims to find out the interest of Indonesian and Philippines students in using social media, to find out their activities and their opinions about their social media usage. Method: This study used qualitative descriptive with purposive sampling resulting in eight people as informants spread across Indonesia and the Philippines. Results: This study found that almost all students use and have social media accounts. They use it to access education, and entertainment and to increase their local, national, and international knowledge, especially among those who participate in the Merdeka Learning program, while Philippines students participate in the international lecture program. With the existence of social media, they rarely watch television, radio, and newspaper, although there are some Indonesian informants who still like to read newspapers, there are differences in the interest in using social media by Indonesian and Philippines students. Indonesian students use social media such as Facebook, Instagram, YouTube, and Telegram, Meanwhile, Philippines students use Facebook more when interacting with their campus friends. The students see social media changed the pattern of their daily life, for example, the lack of direct social interaction and the increase of cybercrime, while the positive impact of social media is the ability to do storytelling on social media, making it easier to communicate. Conclusion: Philippines students use Facebook more than popular social media such as Instagram and Tiktok, in contrast to Indonesian students who primarily use Instagram and Tiktok. Implication: That both Filipino and Indonesian students utilize social media, but there are differences in their preferences and usage pattern
Communication and cultural inheritance through a traditional school in Dangiang Village, Garut
Full text linkBackground: Traditional medicine using herbal plants is one of the cultural assets of Indonesians. Belief in the efficacy of herbal plants as a definite treatment has been recognized for generations, especially among indigenous peoples. Purpose: This research aims to determine the role of a traditional school in bequeathing the culture of herbal medicine through health communication. Methods: This study employed a qualitative method. The data were collected using participatory observation, in-depth interviews, and guided group discussions. Results: The research results reveal six health communication methods to bequeath the culture of the use of herbal plants for health: 1) lecturing, 2) demonstrating, 3) hands-on practicing with assignments, 4) sharing, 5) role modeling, and 6) storytelling. The medical techniques of the indigenous people of Dangiang are categorized into three: 1) using the mind (medicine as communication media), 2) using herbal plants, and 3) using chemical drugs. The Dangiang community imposes special treatment to maintain public health, especially water use and waste disposal. Conclusion: Dangiang Traditional Village community is trying to preserve the traditional culture inherited from their ancestors, especially by using medicinal plants for health. Implications: This traditional school is expected to bring two final results: a) to bequeath traditional medicine culture, b) to preserve and maintain the local culture, and c) to inform the young generation about local customs and culture.
Participatory communication as the key to successful disaster management in Pangandaran district
Full text linkBackground: Pangandaran, situated within the province of West Java, is considered a region susceptible to natural disasters, leading to significant material damages and, unfortunately, loss of human life. This particular calamity has attracted the attention of various stakeholders, encompassing the local government, affiliated organizations, social communities, volunteers, and numerous others. The circumstances mentioned above have led to the development of participatory communication initiatives to promote cooperation in disaster management. Purpose: This study aims to ascertain the factors contributing to heteroglossia, discourse, polyphony, and collaboration among communities and volunteers. Methods: The research method utilized in this study is a descriptive study, incorporating a range of data collection techniques, including in-depth interviews, observation, and literature analysis. Furthermore, to conduct comprehensive data analysis, this study involves data reduction, data display, conclusion derivation, and verification. Moreover, the technique employed for data source identification involves systematically classifying stakeholders, including individuals affiliated with institutions and community members/volunteers who actively participate in collaborative efforts to address disaster-related issues in the Pangandaran Regency. Additionally, the study involved a cohort of five key informants deliberately chosen to represent the community under the study. Results: The study results indicate that, despite differences in tasks, responsibilities, roles, and level of expertise within the community or volunteers, they are willing to exchange knowledge, drawing on their viewpoints openly. Furthermore, the dialogue process that unfolds among the community/volunteers takes the form of a democratic discussion to attain consensus in their respective roles. Conclusion: Communities/volunteers have established collaborative efforts grounded in their understanding, awareness and commitment to assisting individuals affected by adverse circumstances. Moreover, shared norms and beliefs have guided their robust, extensive relationships and networks
Persuasive communication and tourists behavior in protected areas
Full text linkBackground: Persuasive communication has the opportunity to create and change tourist behavior to better preserve the natural environment, especially in tourism that applies sustainable concepts. Purpose: This study aims to determine the effect of persuasive communication on tourist behavior in Ir. H. Djuanda Forest Park. Methods: The method used in this research is descriptive and verification research methods, with the research approach, used being quantitative and explanatory survey methods. Primary data was obtained through observation of the Ir. H. Djuanda Forest Park and questionnaires to visiting tourists while obtaining secondary data through previous research documents, literature, and government policies. This study uses data analysis techniques with the Structural Equation Model (SEM) approach based on Partial Least Square (PLS) by testing the hypothesis using path analysis. Results: The study shows that the better the Communicator conveys something, the more influence will be given to tourists. In addition, the better the channel the Communicator provides, the more tourist visitors will increase. Conclusion: The Communicator has a significant favorable influence on tourist behavior, which means that what is conveyed to visitors can be understood, and anything that involves deliberate efforts to change other people’s minds is called persuasive communication. The better the Communicator conveys something, the more influence will be given to tourists. Implications: This study has implications for managers of tourism destinations located in protected areas, especially for local governments, in setting policies for developing tourism destinations