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The Effect of Video Media on Improving Waste Sorting Attitudes Among Sociology Students at USU
No full textWaste management issues in Indonesia require strategic efforts, one of which is through waste sorting at the source. However, the practice of sorting among students is still low due to a lack of knowledge and supportive attitudes. This study aims to determine the effect of video media on increasing attitudes toward waste sorting among Sociology students at the University of North Sumatra. The method used was a pretest-posttest quasi-experiment with one treatment group. The results show that video media does not have a significant effect on attitudes (p > 0.05). Video media is effective for cognitive aspects, but changing attitudes requires more intensive intervention. It is recommended that video media be integrated into environmental education and that additional approaches be used to shape attitudes and behaviors for independent waste sorting.88 PagesSkripsi Sarjan
Central Helvetia Community Center with Tropical Architectural Approach
No full textProblems in dense settlements are generally very little attention, especially in public spaces that accommodate various community activities in social interaction. This study aims to explore community interaction activities in open spaces in dense settlements in the Helvetia Tengah sub-district area. The method used is qualitative explorative using architectural ethnography and direct interviews related to types of users, facilities needed and community activities. This study found that the most common social activities carried out by adults (gathering, chatting), teenagers (discussions, hanging out), children (playing) are? The results of this study are expected to be a consideration in designing public open spaces for the Helvetia Tengah sub-district community.
Keywords: Open public space, social interaction,102 PagesSkripsi Sarjan
The Development of Agricultural Technology and Its Impact on The Socio-Economic Life of Farmers in Medang Deras Subdistrict, Batubara Regency
No full textThis research aims to analyze the impact of agricultural technology development on the social and economic lives of farmers in Medang Deras District, Batubara Regency.
This research uses two types of research methods: associative quantitative and qualitative descriptive. The data used in this study are primary data obtained through interviews with farmers in Medang Deras District and secondary data collected from the Agriculture Department and the Central Statistics Agency. The data analysis used is the SEM-PLS test with the help of SmartPLS4 software, after which the data is reduced. A sample of 100 farmers who have already used agricultural technology in Medang Deras District was selected.
The research findings, using the SEM-PLS test, indicate that the development of agricultural technology significantly affects the farmers' economic lives in terms of income, land area, and faster harvest times. The improvement in the farmers' economy helps them meet their family needs. The farmers also experience positive impacts on their social lives, such as being able to send their children to higher education and paying attention to family health, including nutrition, BPJS Family (Health Insurance), and others. However, mutual cooperation and social interaction among farmers in Medang Deras District continue to function well.84 PagesSkripsi Sarjan
Analysis of Moral Values in The Animate Film الإمام أبو حنيفة النعمان /Al-Imāmu Abū Ḥanifati An-Nu’mān/ ‘Imam Abu Hanifah Nu’man’
No full textThis study analysis about the moral values in the animated film الإمام أبو حنيفة النعمان /Al-Imāmu Abū Ḥanifati An-Nu’mān/ ‘Imam Abu Hanifah Nu’man’. The purpose of this study is to describe form of moral values in these. Using the theory of moral values proposed by Wicaksono. The method used descriptive qualitative method. Data collection techniques in this study used the observation method and note-taking techniques by Zaim. The results of this study indicate that there are forms of good moral values and bad moral values. As for the good moral values in the form of patience, helpfulness, obedience to worship, surrender, diligent work and study, regret and able to control oneself. As well as bad moral values in the form of intrigue, conflict and lying. It can be concluded that in the animated film الإمام أبو حنيفة النعمان /Al-Imāmu Abū Ḥanifati An-Nu’mān/ contains 22 data of good moral values, namely 1 moral of patience, 4 morals of helping, 2 obeying worship, 5 surrendering, 4 diligent in working and studying, 2 regret, 4 being able to control oneself. As well as 12 data of bad moral values, namely 7 bad morals of intrigue, 4 conflicts, 1 lie.102 PagesSkripsi Sarjan
The Effect of Person-Organization Fit on Job Hopping Intention Through Mediation of Job Satisfaction in Gen Z Employees
No full textGeneration Z is known has a tendency to do job hopping. One of the factors that influence job hopping is person-organization fit, which is the compatibility between individuals and their organization. When there is a fit between the individual and the organization, it tends to lead to job satisfaction in employees. On the other hand, job satisfaction also affects job hopping. This study’s purpose is to determine whether there is an effect of person-organization fit on job hopping intention through mediation of job satisfaction. The research method is correlational quantitative, with convenience sampling method. The sample were 158 generation Z employees in Medan. The analysis technique is mediation analysis. This study has significance result < 0.001, showed that the hypothesis was accepted, meaning that the higher person-organization fit, the higher job satisfaction, that can reduce job hopping intention. In this study, P-O Fit affects job hopping intention by 50.3% and the other 49.7% is caused by other factors outside the research.160 PagesSkripsi Sarjan
Review of Front Office Service Quality and Room Facilities at Marianna Resort & Convention Tuktuk Samosir
No full textThis study is based on the importance of service quality and completeness of
facilities in the hotel industry as a determining factor for guest comfort and
loyalty.This study aims to determine and reveal the quality of front office service
and room facilities at Marianna Resort & Convention Tuktuk Samosir, as well as
to identify aspects that need to be improved in order to increase guest satisfaction.
In this study, the method used is descriptive qualitative with data collection
techniques through observation, interviews, and documentation, and data
validation using triangulation techniques. The results of the study indicate that
front office service is considered quite good in terms of disruption, speed, and
efficiency, but there are still shortcomings in the ability of staff information in
foreign languages and the provision of tours. Room facilities are generally
adequate in terms of cleanliness and comfort, although improvements are still
needed in bathroom maintenance and entertainment facilities. The quality of
service and room facilities at this resort is good but still requires improvements in several aspects to achieve a more optimal level of guest satisfaction.
Keywords: service quality, front office, room facilities, guest satisfaction74 PagesKertas Karya Diplom
Hybrid Wind-Solar Turbine Design for Toll Roads Using Savonius Rotor
No full textThis research focuses on the design and construction of a hybrid wind-solar turbine utilizing a Savonius rotor for application on toll roads. The main objective is to implement and analyze the performance of this renewable energy system within the context of toll road infrastructure. The research methodology includes the design of a system that integrates a vertical Savonius-type wind turbine with a blade diameter of 33 cm and a length of 57 cm, a solar panel, and an Arduino-based control system to stabilize the output voltage. Testing was conducted in a laboratory by varying wind speeds from 2 m/s to 6 m/s and measuring solar light intensity. The test results indicate that the system's performance is significantly influenced by environmental conditions. The no-load output voltage of the wind turbine increased from 2.70 V to 15.13 V as the wind speed increased, while the solar panel produced a relatively stable voltage (18.39 V–19.71 V). The integrated hybrid system was able to stabilize the output voltage in the 12-13 Volt range and generate up to 15.37 Watts of power. Further analysis shows that with a 12 Ah capacity battery, the system can supply a 50-Watt DC lamp for approximately 2.88 hours, with a battery charging time of 3 to 3.17 hours. This study successfully demonstrates the feasibility of implementing hybrid wind-solar technology as an alternative energy source on toll roads, although further optimization is required for long-term applications.88 PagesSkripsi Sarjan
The Influence of Content Marketing and Influencer Marketing on the Tiktok Platform Toward the Purchase Decisions of Lafiye Products Among Muslim Female Students of the Faculty of Economics and Business, University of North Sumatra, Class of 2021–2023
No full textThis study aims to examine and analyze the influence of Content Marketing and Influencer Marketing on the TikTok platform on the Purchase Decisions of Lafiye products among Muslim female students of the Faculty of Economics and Business, University of North Sumatra, class of 2021–2023. This research is an associative study using a quantitative approach. The population consists of 638 Muslim female students who are active TikTok users. A sample of 246 respondents was selected using the Slovin formula, which is commonly used to determine a representative minimum sample size from a finite population while considering an acceptable margin of error. Data were analyzed using multiple linear regression, and data processing was conducted using SPSS version 25. The results indicate that Content Marketing and Influencer Marketing simultaneously have a positive and significant effect on Purchase Decisions. Partially, each variable also has a positive and significant effect on the Purchase Decisions of Lafiye products.164 PagesSkripsi Sarjan
Community-Based Rehabilitation in Disability Management: A Case Study of Disability Handling at Khadijah Sharaswaty Indonesia Foundation in Medan City
No full textAccording to the World Health Organization (WHO), approximately 1.3 billion people, or 16% of the global population, live with significant disabilities. In Indonesia, the number of persons with disabilities reaches 22.97 million, or 8.5% of the total population, while in North Sumatra, there are 22,622 recorded individuals. These facts highlight the urgent need for an effective and holistic strategy to address disability-related issues. Community-Based Rehabilitation (CBR) is a strategy aimed at improving the quality of life of persons with disabilities through community empowerment. This study aims to analyze the implementation of CBR in managing persons with disabilities at the Khadijah Sharaswaty Indonesia (KSI) Foundation in Medan City.
The research method used is qualitative with a case study approach. The findings indicate that KSI has implemented the five core components of CBR—health, education, livelihood, social inclusion, and empowerment—by collaborating with various partners and relevant institutions. Nevertheless, there are several challenges, such as a lack of professional personnel, limited funding, an underdeveloped evaluation system, and persistent societal stigma. Therefore, it is recommended that KSI involve social workers, psychologists, and special education professionals to establish a more effective rehabilitation program. The community is encouraged to collectively foster an inclusive environment, and parents are urged to enhance their literacy and understanding of disability issues and appropriate parenting159 PagesSkripsi Sarjan
Feasibility Analysis of Financial in Laying Breed Chicken Business in Pantai Labu District, Deli Serdang Regency
No full textThis study aims to determine the feasibility of financial in the laying hen
farming business in Pantai Labu District. This research was conducted in August-
October 2023. The type of data used in this study is primary data obtained through
observation and interviews and secondary data through literature. The sample
determination was carried out by the disproportionate stratified sampling method
with a total of 28 respondents. Data analysis was carried out by calculating
cashflow, Net Present Value, Internal Rate of Return and Net Benefit Cost Ratio.
The results of the study show that the value of cash inflow is greater than the value
of cash outflow, so that the average net cash flow or net cash flow is obtained of
IDR 66,502,969,530 in the large strata, IDR 5,878,048 in the medium strata and
IDR 1,221,321,818 in the small strata. The NPV uses an interest rate of 17%
resulting in a value of IDR 1,622,242,895 in the small strata, then a value of IDR
15,087,797,386 in the medium strata and a value of IDR 170,708,084,154 in the
large strata. As for IRR and Net B/C, different values were obtained in small strata,
namely 43% for IRR values and 2.07 for Net B/C values, while IRR and Net B/C
values in medium and large strata were the same, namely 47% and 1.82. So
according to the financial feasibility indicator, it can be concluded that the laying
breed chicken farming business in Pantai Labu District is feasible to run and invest.
Sensitivity analysis was also carried out through a financial aspect approach by
adding a scenario of a decrease in revenue to 10% to 30%, then a value of >1 was
obtained which showed that the laying breed chicken farming business was
sensitive to changes in assumptions79 PagesSkripsi Sarjan