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The Influence Of Brand Image, Product Quality, And Lifestyle On The Purchase Decision Of Rosca Tumblers Among University Students In North Sumatra
No full textThis study aims to analyze the influence of brand image, product quality, and lifestyle on the purchase decision of Rosca tumblers among students at the University of North Sumatra. The global tumbler market in 2024 reached USD 3.39 billion and is projected to rise to USD 8.37 billion by 2033. This trend strengthens the position of tumblers, which are now not only drinking containers but also symbols of status and identity, especially among teenagers. Although Rosca is one of the local tumbler brands with a fairly high number of purchases, as a brand that has only been operating for about a year, Rosca's brand image has not yet been fully established in the minds of consumers. In terms of product quality, Rosca still faces several weaknesses, such as the tumbler's color being easily stained and its temperature resistance for beverages still having limitations. Additionally, lifestyle trends influence how tumblers are used among students; tumblers are no longer merely functional items but also part of a lifestyle that follows aesthetic trends while reflecting environmental consciousness. Using an associative quantitative approach with a survey design, this study involved 100 students from the University of North Sumatra as samples through purposive sampling techniques. Primary data were collected through questionnaires and analyzed using SPSS, including validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression, determination coefficient, and t and F tests. The results showed that brand image, product quality, and lifestyle simultaneously had a positive and significant effect on purchasing decisions. Meanwhile, partially, brand image has a positive but insignificant effect, while product quality and lifestyle partially have a positive and significant effect on the purchase decision of Rosca tumblers.166 PagesSkripsi Sarjan
The Authority of Amnesty International in Oppression of Women by the Afghanistan Taliban Group According to the 1979 CEDAW Convention
No full textHuman rights violations in Afghanistan committed by the Taliban have
attracted the attention and concern of the international community. The Taliban
group carried out gender-based oppression and attacks on women in August
2021. Under the leadership of the Taliban, Afghan women experienced
restrictions in their daily lives, even though Afghanistan had ratified the CEDAW
Convention as an instrument of respect for women's rights in 2003. Women are
not allowed to pursue education up to university level and are not allowed to work.
Afghanistan as a country that has problems with human rights violations
committed by the Taliban is an important topic for Amnesty International to fight
for the rights of Afghan women. Amnesty International is a non-governmental
organization that focuses on the global human rights movement. Amnesty
International as a Non-Governmental Organization according to David Lewis is
a "Voluntary Association" that makes changes in its environment to achieve better
goals. Voluntary Associations have the following roles; Advocacy and
Campaigns, Social Services. Amnesty International aims to advocate for human
rights violations and abuses in Afghanistan. In its efforts, Amnesty International
carries out a number of advocacies, campaigns, and social services to restore
women's rights in Afghanistan.
The research conducted in writing this thesis is Normative legal research.
The data used are primary data and secondary data, and consist of primary,
secondary, and tertiary legal materials. The data collection technique is literature
study. The method used in analyzing data is qualitative analysis.
Based on the results of the study, it can be concluded that there are human
rights violations committed by the Afghan Taliban group against Afghan women
and this is still ongoing today. The CEDAW Convention in it has stated the
protection and respect for women and Amnesty International as a world human
rights organization that highlights these violations, makes reports and asks the
Taliban group to be responsible for these human rights violations.161 PagesSkripsi Sarjan
Joint Intent Detection And Slot Filling For A Skincare Active Ingredient Recommendation Chatbot Using Indobert-Crf
No full textSkincare has become an essential aspect, particularly among women. The growing
market demand and interest have led skincare manufacturers to launch various products
with different functions and purposes. The main component that determines the
effectiveness of skincare products is the suitability of their ingredients with the user’s
skin condition. This research aims to implement a Natural Language Processing (NLP)
task—intent detection and slot filling—using a IndoBERT-CRF model in a chatbot
designed to provide ingredient recommendations related to skincare. The dataset
consists of 2,802 user requests expressing curiosity about skincare ingredients, such as
suitable ingredient recommendations, ingredients to avoid, skincare steps, ingredient
information, and skincare routines. The data were preprocessed and used for model
training. The results show that the chatbot utilizing intent detection and slot filling with
the IndoBERT-CRF model can provide accurate responses, achieving an average
respon time 570,27 ms, accuracy 93%, recall 97.2%, precission 95.8%, and F1 Score
96.49%. These results indicate that the chatbot can accurately respond to user queries.157 PagesSkripsi Sarjan
Association Between Serum Uric Acid Levels and the Incidence of Premature Rupture of Membranes at Adam Malik General Hospital and Its Affiliated Hospitals
No full textBackground: Premature rupture of membranes (PROM) is an obstetric
complication that contributes to maternal and perinatal morbidity. Uric acid has a
dual role as an antioxidant; however, at higher levels it may promote
inflammation. Therefore, alterations in maternal uric acid levels are presumed to
be associated with oxidative stress processes and increased vulnerability of the
fetal membranes. This study aimed to determine the association between serum
uric acid levels and the incidence of PROM at Adam Malik Hospital and affiliated
network hospitals.
Methods: This analytical cross-sectional study was conducted at Adam Malik
Hospital and network hospitals (Prof. dr. CPL USU Hospital and Pirngadi General
Hospital, Medan) from March to July 2025. Participants were divided into two
groups: pregnant women with PROM and pregnant women without PROM, with
25 subjects in each group (total n = 50).
Results: Data were analyzed using univariate and bivariate methods with
statistical tests selected according to data distribution. Most respondents were
aged 20–30 years (66%); the most common body mass index (BMI) category was
overweight (64%), and parity was predominantly primigravida (56%). The PROM
group had a higher BMI (median 29.2 kg/m²) than the non-PROM group (median
27.5 kg/m²; p = 0.001), and BMI category was significantly associated with
PROM (p = 0.034). Serum uric acid levels were lower in the PROM group
(median 3.7 mg/dL) than in the non-PROM group (median 5.4 mg/dL; p = 0.001).
There was a significant association between serum uric acid levels and PROM (p
= 0.008).
Conclusion: Serum uric acid levels were significantly associated with the
incidence of PROM among pregnant women at Adam Malik Hospital and
affiliated network hospitals.86 PagesTesis Magiste
Criminal Law Enforcement Concerning The Noise Level Threshold of Motorcycle Exhausts Within the Jurisdiction of Medan City Police (Polrestabes Medan) (A Study of Law Number 22 Of 2009 and Regulation of the Minister of Environment and Forestry of the Republic of Indonesia Number P.56/Menlhk/Setjen/Kum.1/10/2019)
No full textThis study was motivated by the widespread use of modified exhaust components, including noisy exhausts, which cause annoyance to some members of the community and violate the principles of ethical driving. The noise generated by exhausts that exceed the maximum threshold demonstrates the indifference of users of noisy exhausts to the orderliness of the community and surrounding drivers. The issuance of Law Number 22 of 2009 and Regulation of the Minister of Environment and Forestry of the Republic of Indonesia Number P.56/Menlhk/Setjen/Kum.1/10/2019 serves as the basic legal reference regarding the use of exhaust components on motorcycles. The following are some of the issues that will be discussed in this study: 1) How is the use of noisy exhaust pipes regulated under positive law in Indonesia? 2) What concrete steps the Medan City Police (Polrestabes) take in dealing with riders who use noisy exhausts based on Law Number 22 of 2009 and Regulation of the Minister of Environment and Forestry of the Republic of Indonesia Number P.56/Menlhk/Setjen/Kum.1/10/2019; and 3) What are the obstacles faced by the Medan City Police Traffic Unit in disciplining users of two-wheeled vehicles with noisy exhaust pipes? This study uses a descriptive empirical juridical method with a legislative and case approach. This study uses primary data obtained from the Medan City Police Traffic Unit (Satlantas) of the Medan Police Headquarters and secondary data derived from primary, secondary, and tertiary legal materials. The data analysis method used in this study is qualitative analysis. The results of this study indicate that although basic regulations regarding noise limits for motorcycles and prohibitions on excessive noise already exist, the absence of regulations providing guidance on the enforcement of traffic violations related to noisy exhaust pipes causes problems for both the Traffic Police and motorcycle riders.104 PagesSkripsi Sarjan
Analysis of The Effect of The Planned Implementation of A Single Salary System And Self-Efficacy on Employee Performance Through Job Satisfaction at The Central Bureau of Statistics of Langkat Regency
No full textEmployee performance is a fundamental element in supporting the quality of statistical services at the Central Bureau of Statistics (Badan Pusat Statistik/BPS). Employees' perceptions of the planned implementation of a single salary system as part of remuneration reform, as well as their level of self-efficacy, are expected to play a role in shaping job satisfaction and improving employee performance. This study aims to analyze the effect of the planned implementation of a single salary system and self- efficacy on employee performance, with job satisfaction as an intervening variable, at the Central Bureau of Statistics of Langkat Regency. This study employed a quantitative approach involving all Civil Servants (Aparatur Sipil Negara/ASN) of BPS Langkat Regency, totaling 39 respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results indicate that the planned implementation of a single salary system and self-efficacy have a positive and significant effect on job satisfaction and employee performance. In addition, job satisfaction also has a positive and significant effect on employee performance. However, job satisfaction is not proven to mediate the effect of the planned implementation of a single salary system on employee performance, whereas job satisfaction is proven to significantly mediate the effect of self-efficacy on employee performance. These findings imply that improving the performance of BPS employees needs to be supported by a fair and transparent income system, as well as by strengthening employee self-efficacy as an internal factor that plays a role in enhancing job satisfaction and sustainable performance208 PageTesis Magiste
Development Of A Decision Making System For Companion NPC In Edurobots Based On Large Language Models (LLMs) Responses
No full textThe development of artificial intelligence or AI has opened up great opportunities in the
development of NPC characters or characters in games to help players be more adaptive
in the game. This study aims to build a decision-making system on the Companion NPC
in the EduRobots game by utilizing responses from Large Language Models (LLMs).
This system is designed so that the Companion NPC can make decisions dynamically
based on the game context. The implementation is carried out using the Unity Engine
based on the C# language with the integration of Finite State Machine (FSM) that
receives the output of the LLM in JSON format. This study uses a qualitative method
with interview techniques with five respondents to evaluate the performance of the
Companion NPC based on four main aspects, namely Action Accuracy, Action
Transition Smoothness, Responsiveness, and Bot Utility. The results of the study show
that the Companion NPC is able to carry out actions according to the game context, can
carry out actions that are in accordance with the results of the responses given by the
LLM, has a relatively natural action transition, responds quickly enough to changes in
the situation, and provides real benefits in helping players during the game. These
findings indicate that a Large Language Models (LLMs)-based Companion NPC system
can be effectively implemented to enhance the adaptivity, interactivity, and gaming
experience in EduRobots games.56 PagesSkripsi Sarjan
The Analysis of the Effect of Consumer Characteristics on the Purchase of SPHP Rice by Bulog in Medan
No full textThis study aims to analyze the influence of consumer characteristics on the
percentage of SPHP rice (Stabilization of Food Supply and Prices) consumption
distributed by Perum BULOG in Medan City. The analyzed characteristics
include household income, education level, gender and number of dependents.
The analytical method used in this research is Tobit regression. Primary data were
collected through questionnaires distributed to 60 respondents who are consumers
or former consumers of SPHP rice. Secondary data were obtained from relevant
agencies such as Perum BULOG, the National Food Agency, and the Central
Statistics Agency. The results show that income and education have a negative
and significant effect on the percentage of SPHP rice consumption, while gender
and the number of dependents has no significant effect. These findings indicate
that consumers with higher income and education levels tend to consume SPHP
rice in smaller proportions.
This research contributes to the understanding of SPHP rice consumer
segmentation and can serve as a reference for the government and Perum BULOG
in designing more targeted distribution and outreach strategies, thereby enhancing
the effectiveness of the SPHP program as part of national food security
strengthening efforts.77 PagesSkripsi Sarjan
Hardness of Scaffolds Based on Nano-Hydroxyapatite from Nile Tilapia Fish Scales and Commercial Gelatin Using the Porogen Leaching Method with Different Weight Concentration Ratios
No full textAlveolar bone defects caused by periodontitis require a bone tissue engineering approach using scaffolds with adequate mechanical and biological properties. Nano-hydroxyapatite is a biomaterial that resembles natural bone minerals and has the potential to be used as a scaffold material, while tilapia fish scales (Oreochromis niloticus), as fisheries waste, can be utilized as a natural source of hydroxyapatite. This study is an experimental laboratory study aimed at analyzing the hardness of scaffolds based on nano-hydroxyapatite from tilapia fish scales and commercial gelatin using the porogen leaching method at weight concentration ratios of 20:10, 30:15, and 40:20. This study used scaffolds as samples with a diameter of 6.5 mm and a thickness of 10.8 mm made from nano-hydroxyapatite synthesized from tilapia fish scales using the calcination and alkaline heat treatment methods, followed by ball milling until the material reached nano size (<100 nm). A total of 30 samples were prepared and divided into 3 groups (n=10) according to the weight ratio of hydroxyapatite and gelatin, namely 20:10 (I), 30:15 (II), and 40:20 (III). The scaffolds were fabricated using the porogen leaching method and calcined at a temperature of 800°C. Hardness testing was conducted using a Vickers Hardness Tester. The results showed the highest hardness value in group III (4.31 ± 0.06 VHN), followed by group II (3.03 ± 0.01 VHN), and the lowest in group I (1.13 ± 0.01 VHN). Statistical analysis using One-Way ANOVA showed significant differences in scaffold hardness values at various weight concentration ratios among all treatment groups (p<0.05). It can be concluded that the concentration of nano-hydroxyapatite increases the hardness value of the scaffold, with a higher percentage of nano-hydroxyapatite than gelatin. Scaffolds based on nano-hydroxyapatite from tilapia fish scales and commercial gelatin show potential as scaffold materials for bone regeneration applications.104 PagesSkripsi Sarjan
Reproductive Biology of Four-Finger Threadfin (Eleutheronema tetradactylum) Landed at the Gabion Belawan Fish Landing Site (TPI), North Sumatra Province
No full textThe four-finger threadfin (Eleutheronema tetradactylum) is an economically important demersal fish resource widely exploited by coastal communities. High fishing pressure may affect population structure and resource sustainability; therefore, biological studies are required as a scientific basis for sustainable fisheries management. This study aimed to analyze the growth pattern of the four-finger threadfin based on growth parameters and population characteristics. The study was grounded in fish growth theory and population dynamics concepts, particularly the Von Bertalanffy growth model, supported by previous studies on the family Polynemidae. The research was conducted using a survey method by collecting fish samples obtained from fishermen’s catches during the study period. Length data were analyzed using the ELEFAN I module to estimate growth parameters, including asymptotic length (L∞), growth coefficient (K), and theoretical age at zero length (t₀). The results indicated differences in growth parameters between male and female fish, where males exhibited a larger asymptotic length, while females showed a higher growth rate. The growth pattern of E. tetradactylum followed the Von Bertalanffy growth curve, characterized by rapid growth during early life stages and a gradual decline as age increased. In conclusion, the growth characteristics of the four-finger threadfin reflect biological adaptations to the aquatic environment and can serve as a scientific reference for sustainable management and utilization of this fishery resource.77 PagesSkripsi Sarjan