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ANALISA STRATEGI PENGEMBANGAN UKM MOJOSARI BAKERY DITINJAU DARI ASPEK PEMASARAN DAN ASPEK KEUANGAN
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Hertia, Essa Viky, 2018. Analysis of Development Strategy of Mojosari Bakery
SME Judging From Marketing Aspects and Financial Aspects. Thesis / final
project, Marketing Management Study Program, Faculty of Economics,
Universitas Islam Majapahit (UNIM).
Lecturer I : Eny Setyariningsih, S.E., M.M.
Lecturer II : M. Syamsul Hidayat, S.E., M.M.
The development of Small and Medium Enterprises (SMEs) is a very
important action to advance the economy of a country, including Indonesia.
Mojosari Bakery SME is a manufacturing business located in RT. 01 RW. 05 Dsn.
Sumber Tanggul Ds. Sumber Tanggul Kec. Mojosari Kab. Mojokerto which
produces various types of bread is then marketed to various places such as
school canteens, Islamic boarding schools and markets. But all that is still on a
small scale both in terms of marketing and finance. Therefore it is necessary to
develop in order to become a successful SME in the future.
The purpose of this study was to determine the development strategy of
Mojosari Bakery SME in terms of marketing aspects and financial aspects. The
method used in this study is qualitative methods and quantitative methods.
Where is the qualitative method to analyze the marketing aspects and
quantitative methods to analyze financial aspects. Then the results of the
analysis are tested using SWOT analysis to find out the development strategies
that are suitable for use.
The results of the analysis obtained on the marketing aspects and financial
aspects indicate that Mojosari Bakery SME is feasible to develop. And from the
results of the SWOT analysis shows that the strategy that must be applied by
Mojosari Bakery SME is the SO strategy (Strengths-Opportunities). SO strategy
is a strategy that uses power to take advantage of opportunities.
Keyword : Development strategy, marketing aspects, financial aspects,
SWOT analysis
PENGARUH KUALITAS PELAYANAN JASA TERHADAP KEPUASAN NASABAH PT BANK PERKREDITAN RAKYAT SYARI’AH KOTA MOJOKERTO
No full textMasruroh, Helda Suryani, 2018. Effect of Quality Service on PT Bank Perkreditan
Rakyat Syari’ah Kota Mojokerto. Thesis / final project, Marketing Management
Study Program, Faculty of Economics, Majapahit Islamic University (UNIM).
Advisor I: Budi Utami, SE., MM
Supervisor II: Eny Setyariningsih, SE., MM
PT Bank Perkreditan Rakyat Syari’ah Kota Mojokerto who uses Ijarah Banking
Services, the purpose of this study is to determine the effect of service quality on
customer satisfaction in the Shariah People's Credit Bank in Mojokerto City. This
study uses quantitative research with the number of respondents as many as 95
samples and data processing using SPSS 17 for Windows. With multiple
regression analysis obtained the equation: Y = Y = 5.999 + 0.517X_1 + 0.238X_2
+ 0.449X_3 + 0.045 X_4 + 0.009X_5With partial analysis, tangibles variables
obtained coefficient: 3.241 and significance 0.002. Reliability variables obtained
coefficient: 2,595 with a significance of 0.004. The variable responsivness
obtained by the coefficient: 2.401 with a significance of 0.003. Assurance
variables obtained coefficient value of 2.321 with a significance of 0.006, and for
Variable empathy obtained by a coefficient of 4.550 with a significance of 0.001.
Based on the simultaneous test results obtained F_count value of 22.978 greater
than F table of 2.31 with a signification of 0.000 smaller than 0.05 indicating that
the five variables together have a positive and significant effect on customer
satisfaction of PT Bank Perkreditan Rakyat Syari’ah Kota Mojokerto
Keywords: Service quality, Customer Satisfaction
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT. NUSA PALAPA GEMILANG BALONGBENDO SIDOARJO
No full textABSTRACT
Alamsyah, Miftakhul dafit, THE EFFECT OF COMPENSATION AND WORK
MOTIVATION ON EMPLOYEE PERFORMANCE Human Resource Management Study,
Faculty of Economics, Majapahit Islamic University (UNIM).
Advisor 1
: Rini Armin, SP., SE., MM
Advisor 2
: Kasnowo, S.Sos.I., MM
This study aims to determine: (1) The effect of Compensation to
employee performance in PT. Nusa Palapa Gemilang. (2) The effect of work
motivation on employee performance in PT. Nusa Palapa Gemilang. (3) The
effect of Compensation and Work Motivation simultaneously on employee
performance in PT. Nusa Palapa Gemilang. This study categorized in survey
research, with research instrument form a questionnaire. This research is
population research with the number of respondents as many 55 employees. This
test validity instrument is using Confirmatory Factor Analysis then the reliability
test is using Cronbach Alpha. The analysis technique is using the multiple linear
regression. The study found that: (1) Compensation has positive effect on
employee’s performance in PT. Nusa Palapa Gemilang in amount of (β) 17,681
(** p <0:01; p = 0.000), with Compensation on the performance of employees is
0,193. (2) Work motivation has positive effect on employee’s performance in PT.
Nusa Palapa Gemilang in amount of (β) 0.187 (** p <0:01; p = 0.000), with
conflict on the performance of employees is 0,193. (3) compensation (β) 0.205 (**
p <0.01; p = 0.005) and work motivation (β) 0.187 (** p <0.01; p = 0.000) has
positive influence on employee’s performance in PT. Nusa Palapa Gemilang, with
is equal to 17,681.
Keywords: Employee Performance, Work Motivation, Compensatio
ANALISIS SWOT UNTUK MENENTUKAN STRATEGI PEMASARAN (Studi Kasus Pada CV. FACCYNDO TIRTA PRATAMA)
No full textABSTRACT
Puspita, Ratna, 2018. SWOT Analysis to determine marketing strategies at CV.
FACCYNDO TIRTA PRATAMA ". Thesis / final project, Marketing
Management study program, Economic Faculty, Majapahit Islamic
University (UNIM).
Advisor I
: Eny Setyariningsih, SE., MM
Advisor II
: Hartono, SE., MM
The title of this research is SWOT Analysis to determine the marketing strategy
on CV. FACCYNDO TIRTA PRATAMA. The purpose of this research is to find
out the strengths, weaknesses, opportunities and threats using IFAS and EFAS
matrices that are on the CV. FACCYNDO TIRTA PRATAMA. The research phase
begins by identifying data through IFAS tables and EFAS tables using SWOT
analysis. Determine alternative marketing strategies based on SWOT
analysis.Based on its form, this research covers qualitative research types. Data
collection methods are carried out by means of interviews, observation and
documentation.Economic development which has accelerated has led to rapid
business competition at this time. Each company is established to achieve the
goals that have been set before that is to make a profit. The business is not easy
because the company must have the right competitive strategy in its business by
implementing an accurate marketing strategy through the use of opportunities to
increase sales, so that the position or position of the company in the market can
be increased or maintained. The importance of implementing a strategy in
developing a business so that it can survive in the market, with SWOT analysis,
strategies in developing a business can be known, both from internal and
external factors.The results showed that the identification of data through the
IFAS table with a weighting score of 2.76 and EFAS table with a weighting score
of 2.35. The weighting score is in quadrant I with an aggressive alternative
strategy that has the power that can be utilized to achieve profitable
opportunities. This can be a benchmark in determining the right marketing
strategy for CV. FACCYNDO TIRTA PRATAMA so that the business carried out
is progressing and developing.
Keywords: SWOT analysis, IFAS, EFAS
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRESTASI KERJA KARYAWAN PADA CV. MULTI BAJA TECHNIC
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Ismandiah, Risa Nanda, 2018. Analysis of factors that affect employee
performance on CV. Multi Steel Technic. Final project, Human Resource
Management Study Program, Faculty of Economics, Majapahit Islamic
University (UNIM).
Advisor 1 : Rahayu, SE., M.Si
Advisor 2 : Rini Armin, SP., SE., MM
This study aims to analyze the factors that affect employee performance on CV.
Multi Steel Technic. With 60 employees, 60 employees were taken as samples
using saturated sampling. The data analysis technique used in this study is to
use factor analysis methods which include problem formulation, compile
correlation metrics, with both stages, namely the Bartlett Test of Sphercity (BTS)
and Kaiser-Mayer-Olkin (KMO). The data analyzed came from the distribution of
questionnaires to employees who were sampled in this study. The results of the
data through the Bartlett Test of Sphercity and Kaiser-Mayer-Olkin data obtained
7 factors that influence the work performance of Cv employees. Multi Steel
Technic. These seven factors are Motivation factors with eigenvalue of 5, 788
factors of Job Satisfaction with eigenvalues value 2,333 Work Stress factor with
eigenvalue value 2,055 Physical Condition factor with eigen value 1,556
Compensation factor with eigen value value 1,153 Job Design factor with
eigenvalue value of 1.113 Environmental factors with an eigen value of 1.048
Keywords: Motivation, Job Satisfaction, Job Stress, Physical Conditions,
Compensation, Job Design, Environmen
PENGARUH DIMENSI KUALITAS PELAYANAN JASA TERHADAP KEPUASAN PELANGGAN PADA BENGKEL AHASS MOJOPAHIT II 01466
No full textABSTRACT
Sari, Tara Mustika. 2018. The Influence of Service Quality Dimensions on
Customer Satisfaction in AHASS Mojopahit II 01466. Thesis / final project,
Marketing Management Study Program, Faculty of Economics, Universitas
Islam Majapahit (UNIM).
Lecturer I : Budi Utami, SE.,MM
Lecturer II: M. Syamsul H., SE.,MM
One strategy that can be used by companies is to carry out marketing
activities that are oriented to customer satisfaction. Customer satisfaction is a key
aspect of staying in business and winning competition. If performance is below
expectations, customers are not satisfied. If performance meets expectations,
customers are satisfied. If performance exceeds expectations, customers are
very very satisfied or happy.
This study aims to determine the dimensions of service quality influence
simultaneously and partially on customer satisfaction in the Ahass Mojopahit II
01466, and to determine the dimensions of service quality (tangible, reliability,
responsiveness, assurance, and emphaty) that predominantly influence customer
satisfaction Ahass Mojopahit II 01466. The type of research in this thesis is a
descriptive study with a quantitative approach, using primary data obtained by
distributing respondents' questionnaires, namely customers who service
motorbikes in Ahaas Mojopahit II 01466 Mojokerto. The sample in this study is 72
customers of Ahass Mojopahit II service customers in Mojokerto. Data analysis is
done by quantitative methods.
The results of the study are seen from the R² value of 0.059 which means
that the effect of service quality dimensions on customer satisfaction Ahass
Mojopahit II 01466 is 55.9%. Based on the F test the sig probability value is 0.00
<0.05 which means that together the dimensions of service quality dimensions
have a significant effect on customer satisfaction Ahass Mojopahit II 01466. In t
test, service quality dimension variable (tangibility, reliability, responsiveness ,
Assurance, and Emphaty) have a partial effect on customer satisfaction Ahass
Mojopahit II workshop 01466, while the reliability variable has the biggest
influence (dominant) compared to other variables of 27.9%.
Keyword : Tangibles, reliability, responsiveness, assurances, emphaty,
customer satisfactio
PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA BRI CABANG MOJOKERTO
No full textABSTRACT
Rahmawati Yulia, 2018, Effect of Service Quality Dimensions on Customer
Satisfaction at BRI Mojokerto Branches. Final project, Marketing Management
Study Program, Faculty of Economics, Majapahit Islamic University (UNIM).
Advisor I : Eny Setyariningsih.SE.,MM
Advisor II : Rahayu,.SE.,M.Si
In overcoming the increasingly tight competition in the banking world,
banks are trying to improve customer satisfaction. A bank must carry out service
activities that can make its customers satisfied both in terms of facilities, fast and
thorough service, ethics and courtesy that can provide comfort for customers who
will conduct transactions. This study aims to determine how much influence the
dimensions of service quality on customer satisfaction perceived by customers
who use the services of PT. Bank Rakyat Indonesia Branch of Mojokerto
The model used in this study is a questionnaire and interview method
using a Likert scale sample of this study as many as 100 respondents. While the
population in this study are all savings customers of BRI Mojokerto Branch.
Criteria for Respondents, namely Customers who have made transactions / come
to BRI Mojokerto Branch numbered 17619 customers.
The results showed that the dimensions of service quality together have a
positive influence, where the regression equation is as follows:
Y = 9,737 + 0,380X1 + 0,195X2 + 0,251X3 + 0,280X4 + 0,345X5
Where is the variable customer satisfaction (Y), responsiveness (x1),
Reliability (x2), Guarantee (x3), Empathy (x4), Physical evidence (x5). Testing
the hypothesis using t test shows that the five independent variables examined
proved to have a significant partial effect on the dependent variable customer
satisfaction.
Keywords: Dimensions of servis quality, Customer satisfactio
PENGARUH STRATEGI PEMBELAJARAN TUTOR SEBAYA TERHADAP INTERAKSI SOSIAL SISWA DI SMP ISLAM BRAWIJAYA PUNGGING MOJOKERTO
No full textABSTRAK
Iin Sholikhah.2018.Pengaruh Strategi Pembelajaran Tutor Sebaya Terhadap
Interaksi sosial Siswa di SMP Islam Brawijaya Pungging
Mojokerto.
Pembimbing I : H. Muhammad Nizar, S.Ag.MHI
Pembimbing II : Syaikhu Rozi M.Pd.I
Penelitian secara garis besar dilaksanakan untuk membuktikan apakah
interaksi sosial siswa dapat dipengaruhi oleh strategi pembelajaran Tutor sebaya
dan bagaimana tingkat signifikansi pengaruh tersebut. Secara teknis, tujuan
penelitian ini adalah :1) Untuk mengetahui interaksi sosial siswa SMP Islam
Brawijaya Pungging. 2) Untuk mengetahui pengaruh strategi pembelajaran Tutor
Sebaya terhadap Interaksi Sosial Siswa di SMP Islam Brawijaya Pungging.
Penelitian ini mencakup jenis penelitian kuantitatif, dengan menggunakan
design pre-eksperimental. Metode pengumpulan data menggunakan
angket.Instumen penelitian menggunakan tipe skala likert. Teknik analisis data
menggunakan analisis prosentase dan analisis uji T-test. Uji Reliabilitas dan
Validitas menggunakan korelasi product moment.
Setelah dilakukan analisis mendalam hasil penelitian dapat disimpulkan:
1) Interaksi Sosial siswa pada di kelas eksperimen adalah cukup baik, hal itu
berdasarkan penilaian hasil angket yang diperoleh nilai sebesar 56 % atau
terletak pada 50%-61% yang berarti cukup baik. Sedangkan jika dibuktikan
dengan mean skor dari variabel Y kelas eksperimen adalah 43,6. Yang berarti
tinggi karena terletak antara 41-50. Sedangkan interaksi sosial siswa pada kelas
kontrol adalah kurang baik, hal itu berdasarkan penilaian hasil angket yang
diperoleh nilai sebesar 42% atau terletak pada angka 40-49 yang berada dalam
kategori kurang baik. Sedangkan jika dibuktikan dengan mean skor adalah 38,6
tergolong rendah karena terletak antara 31-40. 2) Strategi tutor sebaya
berpengaruh terhadap interaksi sosial siswa di SMP Islam Brawijaya hal itu
berdasarkan hasil analisis uji-t (uji hipotesis) diperoleh nilai t=3,517 dengan taraf
signifikansi sebesar 0,002 atau p<0,005, yang berarti ada pengaruh yang
signifikan antara strategi pembelajaran tutor sebaya terhadap interaksi sosial
siswa. Dengan demikian Ho ditolak dan Ha diterima.
Saran yang dapat diberikan adalah 1) Bagi Guru hendaknya menerapkan
strategi pembelajaran tutor sebaya dalam mata pelajaran PAI sebagai salah satu
alternatif untuk meningkatkan interaksi sosial siswa, karena berdasarkan hasil
penelitian dapat disimpulkan bahwa interaksi sosial siswa SMP Islam Brawijaya
Pungging cukup baik ketika diberikan pembelajaran tutor sebaya. 2) Siswa
hendaknya terlibat secara aktif dalam pembelajaran tutor sebaya agar memiliki
interaksi sosial yang bagus terhadap temannya. 3) Para peneliti selanjutnya
disarankan dapat melaksanakan penelitian untuk mengetahui pengaruh strattegi
tutor sebaya dengan aspek-aspek afeksi yang lain seperti minat belajar, sikap
sosial, dan lain-lain serta penerapan strategi pembelajaran tutor sebaya pada
mata pelajaran selain mata pelajaran PAI.
Kata Kunci : Strategi Pembelajaran Tutor Sebaya, Interaksi Sosia
KORELASI PENGHAYATAN AGAMA TERHADAP SIKAP MATERIALISME SISWA SMP AL – MULTAZAM SAMBIROTO SOOKO MOJOKERTO
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Zainuri, Muhammad, 2018. Korelasi Penghayatan Agama terhadap Sikap Materialisme Siswa. Skripsi. Program Studi Pendidikan Agama Islam. Fakultas Agama Islam. Univeersitas Islam Majapahit (UNIM).
Pembimbing I : Dr. H. Chasiru Zainal Abidin, M.Pd.I
Pembimbing II : Syaikhu Rozi, M.Pd.I
Penghayatan agama adalah penanaman nilai-nilai islam melalui berbagai pendekatan ke dalam diri pribadi peserta didik sehingga unsur perasaan dalam kesadaran agama mampu teresapi dan membentuk kepribadian yang mencerminkan nilai-nilai islam yang berupa sikap dan tingkah laku. Namun jika dilihat pada kemajuan zaman sekarang yang tampak muncul gejala terjadinya pergeseran nilai-nilai yang ada sebagai akibat majunya ilmu pengetahuan dan teknologi. Selain itu jika kita memperhatikan kondisi masyarakat kita dan juga cerita-cerita yang beredar di ruang publik tentang orang-orang yang hidupnya penuh dengan masalah karena mengejar tujuan-tujuan duniawi, seperti harta, ketenaran, dan penampilan. fenomena semacam tersebut dinamakan materialisme.
Berangkat dari permasalahan inilah penulis tertarik untuk melaksanakan penelitian dengan tujuan untuk : 1. Untuk menggali dan mengetahui data tentang penghayatan agama siswa. 2. Untuk menggali dan mengetahui data tentang sikap materialisme siswa. 3. Untuk mengetahui ada tidaknya korelasi antara penghayatan agama terhadap sikap materialisme siswa.
Penelitian ini merupakan jenis penelitian kuantitatif, yaitu penelitian yang menggunakan prosedur pemecahan masalah yang menggunakan data angka dan diolah dengan perhitungan matematik dengan berbagai rumus ststistik. Yang menjadi dasar penggunaan pendekatan kuantitatif ini adalah karena sebagian besar data data yang dikehendaki dalam penelitian ini bersifat kuantitatif. Untuk metode pengumpulan data, teknik yang digunakan oleh penulis teknik observasi, angket & dokumentasi. Sedangkan analisis datanya menggunakan rumus korelasi produck moment.
Setelah dilakukan analisa mendalam, hasil penelitian menunjukkan bahwa : 1). tingkat penghayatan agama siswa termasuk dalam kategori sedang hal ini telah dibuktikan dengan menghitung nilai rata-rata siswa dengan hasil 44 dimana nilai tersebut termasuk dalam kategori sedang. 2). Tingkat sikap materialisme siswa termasuk dalam kategori sedang hal ini juga telah dibuktikan dengan menghitung nilai rata-rata siswa dengan hasil 33 dimana nilai tersebut termasuk dalam kategori sedang. 3). Korelasi penghayatan agama terhadap sikap materialisme siswa terdapat korelasi yang sangat lemah, dengan perhitungan yang menghasilkan angka sebesar 0,182 yang mana hasil tersebut dikonsultasikan dengan tabel interpretasi nilai “r” yang masuk dalam kategori 0,000 – 0,200 yaitu sangat lemah.
Kata Kunci : Korelasi, Penghayatan Agama, Sikap Materialism
THE IMPLEMENTATION OF SOCRATIC METHOD TOWARD THE STUDENTS’S SPEAKING SKILL FOR TENTH GRADE OF SENIOR HIGH SCHOOL IN MOJOKERTO
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Hardini, Dwi A. 2018. The Implementation of Socratic Method Toward the
Students Speaking Skill for Tenth Grade at Senior High School in Mojokerto in
the Academic Year of 2017-2018. English Language Education Study Program of
Teacher Training and Education Faculty. First Advisor: Nur Hayati Ganinda,
M.Pd., Second Advisor: Rini Lindawati, M.Pd.
Key Words: Speaking, Socratic Method, English Language , SMAN 1 Bangsal.
The tenth grade students in senior high school are expected to be able to
speak the simple utterances in English. However, in reality, only a few students in
senior high school could do that. Based on that condition, this study is aimed to
know how the implementation of socratic method for student speaking skill. The
subject of this study was 33 students of class X MIPA in SMA N 1 Bangsal. This
research used descriptive qualitative design which collected through field note,
observation, interview, and questionnare as the data.The data was analysed
qualitatively and the analysis process cover data collection, data reduction, data
display, and conclusion drawing/verification. The finding shows the process of
teaching learning using socratic method. Interview result shows that the teacher
said that Socratic method not only can be used to assess student’s skill in
speaking but also their confident to speak in front of the class. The result of the
study showed that the students’ responses in learning speaking was good. They
enjoyed the activities using socratic method in class by having a discussion,
sharing, and cooperating well.
Based on the result above, the implementation of socratic method can be
used as an alternative teaching method. I suggest the teachers to use a topic
variation to make the learning process more enjoyable. Then, for the next
researchers, they could use this study as a reference to do deeper research
about teaching method. Finally, for the English learners, they should keep
practiced speaking English every day to make their speaking ability better