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PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA TOPSELL DI KOTA MOJOKERTO)
No full textABSTRACT
Noviyanti, Eza,2018. The Influence of Promotion Mixes on Consumer
Purchasing Decisions in Topsell in Mojokerto City. Thesis / final project,
Marketing Management Study Program, Faculty of Economics, Majapahit Islamic
University (UNIM).
Advisor I: Budi Utami SE., MM
Advisor II: Syamsul Hidayat SE., MM
Promotion mix is one of the important marketing mix in marketing goods or
services produced by the company and also as a way to provide information to
the public about the goods or services produced by a company. Therefore, the
company always builds the best communication possible to its customers through
promotion. Topsell is a large mobile phone shop that sells accecories and gedget
with various types. This study aims to determine whether the promotional mix
which consists of advertising, personal sales, sales promotion, public relations,
and direct marketing affect the purchasing decisions partially and simultaneously.
The population in this study were consumers at Topsell as many as 780 people
and a sample of 195 respondents, the approach in the form of quantitative data
and statistical tests used were data instrument testing, classical assumption test,
multiple linear regression, and hypothesis testing as calculations using the SPSS
program application. This data analysis technique is multiple linear regression
analysis, while the regression equation obtained is Y = 0.198 + 0.194X1 + 0.56X2
+ 0.018X3 + 0.200X4 + 0.453X5. The test results revealed that partially there are
three variables that have significant influence, namely advertising, public relations
and direct marketing and there are two variables that do not significantly
influence consumer purchasing decisions and simultaneously it is known that it
has a significant effect on consumer purchasing decisions. In the coefficient of
determination (R2) the promotional mix affects 23.7% of consumers' purchasing
decisions at Topsell in Mojokerto City.
Keywords: Promotion Mix, Consumer Purchase Decisions
PENGARUH PENEMPATAN KERJA DAN BEBAN KERJA TERHADAP STRES KERJA KARYAWAN PADA PT. MULTI SARANA INDOTANI
No full textABSTRACT
Mufidah, Hanif, 2018. Effect of Job Placement and Workload on Employee Work
Stress at PT. Multi Sarana Indotani. Thesis, Human Resource Management
Study Program, Faculty of Economics, Majapahit Islamic University (UNIM)
Advisor I : Rini Armin, SP., SE., MM
Advisor II: Hartono, SE., MM
Efforts to improve employee performance, one of which is by paying
attention to the work stress experienced by each employee because stress in
work will have an adverse impact on employees in carrying out their work so that
they cannot work optimally. PT. Multi Sarana Indotani is an international standard
pesticide company so that the products produced are quality and quality
products. PT. Multi Sarana Indotani is endeavored to manage the company as
well as possible and must realize that the development of a good and welldirected
company is highly dependent on the human resources within the
company. Therefore, proper employee work placements and workloads need to
be considered by PT. Multi Sarana Indotani to avoid work stress that occurs to
every employee who will have bad results on employee performance.
This study aims to determine the effect of work placement and workload
on employee job stress at PT. Multi Sarana Indotani. This type of research is
quantitative research. Samples from this study amounted to 151 employees in
the production section of the total population of 243 employees. The sample
technique used in this study is Proportional Random Sampling. Data obtained
from respondents in the form of questionnaires. Multiple linear regression
analysis is used to test this research hypothesis.
Based on the results of multiple linear regression tests it is seen that work
placements and workloads have a partial effect on employee job stress and work
placements and workloads affect simultaneously on employee job stress. In this
study the variable workload that most influences the work stress of employees,
therefore the burden on employees needs to be considered again for the
progress of the company.
Keywords: Job placement, workload and work stres
PENGARUH PENDIDIKAN DAN PELATIHAN KERJA TERHADAP KINERJA PEGAWAI ( Pada Balai Pelestarian Cagar Budaya Jawa Timur ) MOJOKERTO
Get PDFABSTRACT
Prasetyo, Mohammad Ikav Aries. 2018.The Influence Of Education And Job
Training On Employee Performance ( At The East Java Cultural Heritage
Preservation Center ) Mojokerto. Thesis, Management Departement, Faculty
of Economics, Islamic University Majapahit.
Advisor I : Rini Armin, SP., SE., MM
Advisor II : Kasnowo, S. Sos. I., MM
Quality human resources (HR) need to provide guidance in education and
training, so as to improve performance. This study aims to determine whether
there is an effect both partially and simultaneously on education and training
variables on employee performance. This research uses questionnaire media,
population and sample are 40 respondents namely Museum employees. Data
analysis using multiple linear regression analysis method with classical
assumption, t test and f test test techniques. The results of the analysis showed
the value of tcount> t table (3.181> 1.998) and the level of significance of the
Education variable (X1) that is equal to 0.003 α.
Based on the results of the F test (Fcount) obtained Fcount value of 47.812 is
known that Fcount> F table is 47.812> 4.08 with sig. (0.000 <α (0.05). Thus it can
be concluded that there is a simultaneously significant influence of the Education
(X1) and Training (X2) variables on Employee Performance (Y) in the Majapahit
Information Management Museum with the regression equation as follows: Y1 =
4,321 + 0.732 X1 + 1.084 X2, meaning that if Education and Training are
considered constant then Performance will increase by 4.321 units.
Keywords: education, training, performanc
PENGARUH HARGA DAN SUASANA LINGKUNGAN TOKO TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO RIZKA
No full textABSTRACT
Rika, Wulanningtiyas, 2018. The Effect of Price and Atmosphere of the Store
Environment on the Purchase Decision on Rizka Stores. Final project thesis
Marketing Management Study Program, Economics faculty of Islamic
Majapahit University (UNIM).
Pembimbing I : Eny Setyariningsih, SE.MM
Pembimbing II : Budi Utami, SE.MM
Price is one factor that is very important for both consumers. Before making a
purchase, consumers generally always pay attention to the price of a product, as one
of the factors in making a decision to buy the product. Besides the price to attract
consumers to make a purchase is to design a more attractive and pleasant shop
environment. By arranging the store as good and as attractive as possible. Starting
with the availability of affordable prices and the atmosphere of an attractive and
supportive shop environment, it will ultimately attract consumers to make purchases.
This study aims to determine the effect partially on price on purchasing decisions, to
determine the effect of partially from the atmosphere of the store environment on
purchasing decisions and to determine the simultaneous effect of prices and the
atmosphere of the store environment on purchasing decisions. The population used
in this study were consumers who had bought products in the form of clothing at
Rizka's shop. This sampling method uses accidental sampling, using 146
respondents. Multicollinearity testing results show that all variables are
multicollinearity free. Then the independent variable can be used in this study. The
results of heteroscedasticity testing show that the variable does not experience
heteroscedasticity, so the variables can be used in this study. The results of
normality tests show that the plot or points spread and follow the direction of the
diagonal line, around and along the 45 degree line, so the research data is normally
distributed. Autocorrelation testing results show that the regression variables are free
from auto correlation problems. The t test results show that the price variable has a
partial effect on the purchasing decision variable, the store environment atmosphere
variable shows a partial effect on the purchase decision variable. The F Test results
show that the price variable and the atmosphere of the store environment affect
simultaneously the purchase decision. The results of multiple linear regression
analysis show that price variables and purchasing decisions affect the purchasing
decision variable.
Keywords : Price, Store Atmosphere, Buying Decisio
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM KEPUTUSAN PEMBELIAN PERHIASAN LAPIS EMAS (Studi Kasus Pada Konsumen Nirwana Mas Silver Group Di Mojokerto)
No full textABSTRAK
Tiara Niken, 2018. Analysis of Factors Affecting Consumers in the Decision to
Purchase Gold Tier Jewelry at Nirwana Mas Silver Group. Script / final project,
Marketing Management Study Program, Faculty of Economics, Majapahit
Islamic University (UNIM).
Lecturer I
: Budi Utami, SE., MM
Lecturer II
: Eny Setyariningsih, SE., MM
This study aims to determine what factors influence consumers in gold-
plated jewelry purchasing decisions at Nirwana Mas Silver Group. The type of
data used in this study is a quantitative questionnaire. And the source of data in
this study was obtained through primary data. The population in this study were
all Nirwana Mas Silver Group jewelry consumers within 1 month when the
research took place amounting to 75 people. The sample in this study were 75
respondents. The sampling technique used is the Non Probability Sampling
technique with a sampling method that is purposive sampling. And data analysis
using factor analysis with the help of SPSS version 22.
From the Factor Analysis it can be concluded that there are 7 main
factors that influence consumers in the gold-plated jewelry purchase decision at
Nirwana Mas Silver Group which is produced after testing 32 variables using
factor analysis.
Keywords: Factor Analysis, Gold Tier Jewelry, Purchase Decision
ANALISIS PERBEDAAN IHSG SEBELUM DAN SESUDAH PENGUMUMAN KEMENANGAN KHOFIFAH MENJADI GUBERNUR JAWA TIMUR (Studi Kasus Pada Bursa Efek Indonesia)
No full textABSTRACT
Aiys, Yolanda Rihadatul, 2018. Effect of Service Quality and Customer
Satisfaction on Customer Loyalty at Mojokerto Jetis BRI Units. Thesis / final
project, Marketing Management Study Program, Faculty of Economics,
Majapahit Islamic University (UNIM).
Advisor I: Eny Setyariningsih, SE., MM
Counselor II: Rini Armin, SP., SE., MM
The Bank is a financial intermediary institution which is generally established
with the authority to receive deposits, lend money and issue banknotes (money
changers).
This study aims to find out how much the quality of service and customer
satisfaction on the loyalty of Nassabah in the BRI Jetis Unit in Mojokerto. This
type of research uses quantitative research. The model used in this study is
questionnaire method, interview and variable measurement scale using a Likert
scale. The population in this study were BRI unit customers in Kupang with the
sampling method used was purposive sampling as many as 100 samples.
The results of this study indicate that service quality and customer
satisfaction together have a positive influence, where the regression equation Y =
0.412X1 + 0.488X2. In addition, the F test shows that service quality and
customer satisfaction have a significant influence on customer loyalty with a
significant level of 0,000 or 0%. Then based on partial tests all independent
variables have a significant effect on customer loyalty, namely service quality
variables have a significant level of 0,000 and customer satisfaction variables
have a significant level of 0,000.
Keywords: service quality, customer satisfaction, customer loyalt
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI STRES KERJA KARYAWAN PT. BAHTERA SAMUDRA KONTRUKSI BAG. PRODUKSI
Get PDFABSTRACT
Fikri, Zakiya 2018. Analisis Faktor-Faktor Yang Mempengaruhi StresKerja Karyawan PT. Bahtera Samudra Kontruksi bag. Produksi Skripsi/tugas akhir, Program Studi Manajemen Sumber DayaManusia, fakultas Ekonomi, Universitas Islam Majapahit (UNIM).
Pembimbing I : Rahayu, SE,. MSi
Pembimbing II : Kasnowo, S.Sos.I., MM
The purpose of this study was to determine what factors influence thework stress of employees of PT. Bahtera Samudra Kontruksi bagPungging Mojokerto Production. In this study the data collected wereprimary data obtained from questionnaires. Furthermore, from the data therespondents were entered into the correlation matrix and analyzed usingfactor analysis with the help of the IBM SPSS Statistics 21 program
Based on the analysis found that the Barlett test of Sphericity correlationmatrix found that the probability value of 0.00 shows that in the correlationmatrix there is a relationship between variables in the population. To showthat the sample of this study is feasible, using (KMO) Keizer Meyer Olkin ifound to be 0.598, this means that the factor analysis model has sufficiensample. From the results of the analysis of known factors cumulativepercentage of 70.64% means that the research is able to explain thefactors that influence the work stress of employees of PT. BahteraSamudra Kontruksi Mojokerto bag. Production, while 29.36% is influencedby other factors. Of the 29 variables, only 4 new factors were formednamely:
a. Leadership authority influences group collaboration
b. Managerial ability to manage competition between employees and
work-free intensity.
c. The closeness of the relationship between members of the workinggroup and the suitability of roles with personal abilities.
d. Open nature manifests leadership recognition of employees.
Keywords: Job stress, factor analysis
IMPLEMENTASI PERATURAN UU NO 7 TAHUN 2017 BERKAITAN DENGAN KETERWAKILAN PEREMPUAN DALAM PARPOL(Studi Kasus : DPD Partai Nasdem Kabupaten Mojokerto)
Get PDFIsu tentang keterwakilan perempuan bukanlah hal baru lagi di Indonesia. Ketika masa orde baru berakhir, perempuan dihadirkan di ranah publik sebagai pemberian dari Presiden Soeharto kepada pengikut setianya. Sehingga sulit untuk mengharapkan kehadiran perempuan-perempuan di partai politik pada masa itu yang bertindak sesuai kepentingan kaum perempuan. Kehadiran perempuan dalam partai politik semakin terlihat pada awal reformasi dan semakin penuh warna. Jumlah politisi perempuan semakin meningkat. Hal tersebut didukung oleh beberapa peraturan negara yang mendorong perempuan agar semakin berani mengambil tempat di ranah politik. Kebijakan tersebut salah satunya adalah Undang-undang Nomor 7 Tahun 2017 point (e) yang mengatakan bahwa menyertakan paling sedikit 30% keterwakilan perempuan pada kepengurusan partai politik di tingkat pusat. Kebijakan ini tentu sudah memberikan ruang besar bagi perempuan untuk terus bersaing dan mendapatkan tempat di partai politik. Sayangnya, di Indonesia merupakan negara yang masih kental dengan budaya. Salah satu budaya yang dimaksud adalah budaya patriarti. Salah satu faktor rendahnya keterwakilan perempuan di dunia politik adalah budaya patriarki yang telah mengakar di masyarakat. Partai politik seringkali masih menjadi hal tabu di pandangan masyarakat. Meskipun demikian, saat ini sudah banyak partai politik yang membuka tangan terhadap keterwakilan perempuan, salah satunya adalah Partai NasDem Mojokerto. Jika berbicara tentang Undang-undang keterwakilan perempuan, kader perempuan dari Partai NasDem sangat antusias karena menganggap bahwa sekarang sudah saatnya untuk perempuan juga turut berpartisipasi. Implementasi 30% keterwakilan perempuan di Partai NasDem mengalami peningkatan sejak periode 2014 dimana saat ini sudah mencapai 35%, bahkan ditingkat DPC sudah mencapai 40%. Dengan demikian mampu membuktikan bahwa Partai NasDem benar-benar menganggap kepentingan antara perempuan dan laki-laki sama. Bahkan saat ini ketua umum Dewan Pimpinan Daerah Partai NasDem Kabupaten Mojokerto dipegang oleh seorang perempuan. Sampai saat ini antara perempuan dan politik memang tidak mudah dipertautkan satu dengan yang lainnya. Di satu sisi, perempuan yang memiliki jiwa berkarir merasa terpanggil untuk mendarmabaktikan bakat dan keahliannya bagi perkembangan bangsa dan negara. Di sisi lain, muncul tuntutan agar perempuan Indonesia tidak melupakan kodrat sebagai perempuan. Hal inilah yang menjadi tantangan dan hambatan terbesar dari para kader gender di Partai NasDem Mojokerto. Rupanya hal tersebut bukanlah masalah serius bagi kader perempuan ini mengingat dukungan penuh dari keluarga, terutama dari suami
PENGARUH STRATEGI COOPERATIVE LEARNING PADA MATA PELAJARAN PAI TERHADAP SIKAP EMPATI SISWA SMP NEGERI 2 MOJOSARI MOJOKERTO
No full textABSTRAK
Sabastian, Mochamad Yayan, 2019. Pengaruh Strategi Cooperative Learning Pada mata pelajaran PAI terhadap sikap empati Siswa SMP Negeri 2 Mojosari Mojokerto. Skripsi. Program Studi Pendidikan Agama Islam. Fakultas Agama Islam. Universitas Islam Majapahit (UNIM)
Pembimbing I : Ainul Yaqin, M.Pd.I
Pembimbing II : Moh. Misbakhul Khoir , M.Th.I
Setiap remaja diharapkan memiliki sikap empati yang baik. Sikap empati yang baik akan membawa pada hubungan persahabatan yang harmonis dan akan membuat remaja saling memahami satu sama lain. Tetapi fenomena saat ini menunjukkan terjadinya kesenjangan moral, dengan maraknya tawuran, pencurian, pelecehan seksual, pemerkosaan, hingga pembunuhan yang dilakukan oleh anak muda saat ini sangat memprihatinkan yang menunjukkan rendahnya empati. Hal tersebut dipengaruhi oleh kondisi kejiwaan yang masih labil, sensitif, mudah terpengaruh, serta cenderung melakukan perbuatan yang menyimpang dari nilai atau norma.
Sekolah sebagai penyelenggara pendidikan diharapkan mampu mengatasi degradasi moral dan sosial bangsa ini dengan strategi pembelajaran yang baik, salah satu strategi pembelajaran yang digunakan adalah Cooperative learning. Melalui Strategi pembelajaran kooperatif yang diterapkan pada mata pelajaran PAI, siswa bekerja dengan anggota kelompok yang berbeda suku, jenis kelamin, dan kemampuan belajarnya. Dengan demikian, para siswa menjadi lebih menerima dan menghormati orang lain. Siswa juga mengembangkan suatu kemampuan memahami sudut pandang orang lain.
Penelitian ini bertujuan untuk mengetahui pengaruh strategi cooperative learning pada mata pelajaran PAI terhadap sikap empati siswa. Metode yang digunakan dalam penelitian ini adalah eksperimen. Teknik pengambilan sampling pada penelitian ini menggunakan purpossive sampling dan random sampling, sampel penelitian sebanyak 64 siswa di SMP Negeri 2 Mojosari. Berdasarkan penelitian diketahui rata-rata nilai sikap empati kelompok eksperimen (Strategi Cooperative Learning) sebesar 139.75 dan rata-rata nilai sikap empati kelompok kontrol (Strategi Konvensional) sebesar 132.5 dengan selisih 7,25. Adapun uji independent sample t test menghasilkan nilai signifikan(2-tailed) sebesar 0.005 < 0,05 yang berarti terdapat perbedaan signifikan antara nilai kelompok eksperimen yang menggunakan strategi cooperative learning dan kelompok kontrol menggunakan strategi konvensional.
Kata Kunci:Strategi Cooperative Learning, Sikap Empat
PERANCANGAN DAN PEMODELAN SIMULASI SMART PARKING SYSTEM MENGGUNAKAN ARDUINO DAN ARENA
Get PDFKebutuhan akan lahan parkir semakin meningkat tahun demi tahun. kenyataannya di lapangan pengunjung suatu pusat retail seringkali merasa kerepotan ketika akan memarkir mobilnya, pengunjung harus berkeliling dari tiap-tiap lantai untuk mencari parkir yang kosong. Untuk mengatasi masalah tersebut penulis ingin membuat suatu sistem pencarian parkir kosong pada lahan parkir mobil. Permasalahan tersebut timbul disebabkan Tidak adanya informasi tentang status tempat parkir apakah ada yang kosong atau sudah penuh.
Untuk memperbaiki System tempat parkir konvensional itu penulis merancang smart parking System yang memiliki fitur : 1. tempat parkir yang ergonomis berkenaan dengan ergonomis secara visual dengan menggunakan display papan informasi digital yang sesuai dengan kebutuhan tempat parkir, 2. sistem informasi ketersediaan slot parkir 3. sistem registrasi dengan RFID card dan E-money untuk meningkatkan keamanan tempat parkir.
Dari simulasi sistem yang dilakukan pada sebuah miniature diketahui System dapat bekerja dengan baik, dan dari simulasi yang dilakukan dengan software “Arena Rockwell” Smart Parking System terbukti mampu lebih Effisien dengan mengurangi waktu yang tidak memberikan nilai tambah / non value added.
Kata Kunci : Smart Parking System, Slot Parkir, RFID, Arena Rockwell, Simulasi Perancanga