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Pengaruh Kesadaran Merek, Citra Merek dan Persepsi Kualitas Terhadap Keputusan Pembelian Produk Sepatu Olahraga Reebok di Surabaya
Get PDFIn achieving business excellence, the company strives with the strategy and This study aims to examine and analyze the effect of brand awareness, brand image and perceived quality on purchasing decisions for Reebok sports shoes in Surabaya. The population in this study are consumers of Rebook shoes in Surabaya. The data source used is primary data. The sampling technique used in this study was purposive sampling method. The population size is not known with certainty because the population is very large and unlimited, so in order to determine the number of samples, the Lemeshow formula can be used to obtain 98 respondents. The analysis technique used in this research is multiple linear regression analysis using SPSS (Statistical Product and Service Solution) version 23.0. The results showed that brand awareness, brand image and perceived quality partially and simultaneously had a significant effect on purchasing decisions for Reebok sports shoes in Surabaya. The R Square value indicates that brand awareness, brand image and perceived quality variables can explain 61.3% of brand loyalty, while the remaining 38.7% is explained by other factors
Pengaruh Likuiditas, Pertumbuhan Penjualan, Risiko Bisnis, dan Growth Opportunity terhadap Struktur Modal pada Perusahaan Sektor Consumer Non-Cyclical yang Terdaftar di Bursa Efek Indonesia
Get PDFThe capital structure is an illustration of the form of the company's financial proportions, namely between debt and own capital which is a source of financing for a company. This study aims to determine the effect of liquidity, sales growth, business risk, and growth opportunities on capital structure through annual financial reports that have been prepared by companies in the primary consumer goods industry (consumer non-cyclical) listed on the Indonesia Stock Exchange (BEI) during the 2017-2021. The sample in this study was obtained using a purposive sampling method and based on predetermined criteria, a sample of 141 company data was obtained. This study uses secondary data obtained from the official website of the Indonesian Stock Exchange (www.idx.co.id) and the company's official website. The analytical methods used to prove the hypothesis are descriptive statistics, classical assumption testing, multiple linear regression, and hypothesis testing with the help of SPSS version 26. The results of this study indicate that business risk and growth opportunities have no effect on capital structure, while liquidity and sales growth do affect the capital structure of primary consumer goods companies listed on the Indonesia Stock Exchange
Pengaruh Good Corporate Governance Dan Ukuran Perusahaan Terhadap Profitabilitas Pada Perusahaan Manufaktur Di Bursa Efek Indonesia Pada Tahun 2018-2021
Get PDFThis study aims to determine the effect of good corporate governance and company size on profitability in manufacturing companies on the Indonesia Stock Exchange
in 2018 2021. This type of research is quantitative research, for the sampling technique using purposive sampling, namely selecting samples by determining criteria determined by the researcher, so that a research sample of 364 obtained from 91 manufacturing sector companies listed on the Indonesia Stock Exchange (IDX) for the 2018-2021 period. The analytical method used is multiple linear
regression analysis using the SPSS program. The results of this study indicate that the board of directors variable has no effect on profitability, the board of commissioners has a positive effect on profitability, the audit committee has no
effect on profitability, company size has a positive effect on profitability, and covid19 as a dummy variable has no positive effect on profitability
Pengaruh Gaya Kepemimpinan, Organizational Commitment dan Lingkungan Kerja terhadap Kinerja Karyawan di PT. Mahesi Agri Karya
Get PDFThis study aims to determine whether there is influence of Leadership Style, Organizational Commitment and Work Environment on Employee Performance at PT. Mahesi Agri Karya. The technique used for sampling was purposive sampling with the Structural Equating Modeling (SEM) research method. The population in this study are permanent employees of PT. Mahesi Agri Karya with a minimum of one year of service. The sample in this study amounted to 70 respondents. The analysis tool used is the WarpPLS 7.0 software which is the latest version and was just launched in 2020.
The results of the study with WarpPLS show that Leadership Style has a positive but not significant effect on Employee Performance, Organizational Commitment has no positive effect on Employee Performance, Work Environment has a positive and significant effect on Employee Performance
Analysis Of The Relationship Between Brand Loyalty, Brand Trust, Satisfaction, And Brand Choice Intention In Lazada Customers In Surabaya
Get PDFThis study aims to examine the Effect of Brand Loyalty, Brand Trust, Satisfaction, and Brand Choice Intention on consumers in Surabaya. Based on the purpose of the study, namely using descriptive procedures using a quantitative approach. The data used in this study was by using primary data. The results showed that Brand Trust had a significant positive effect on Brand Loyalty, Satisfaction had a significant positive effect on Brand Loyalty, Brand Loyalty had a significant positive effect on Brand Choice Intention on the Lazada brand using the method used in this study was structural equation modeling with Smart-PLS 4.0 software to analyze data on 130 Lazada consumers in Surabaya from the age group of more than 19 years Based on the results Research conducted, the company is expected to be able to increase emotional attachment to consumers, by evoking memories of the brand or brand through advertising, promotions, giving gifts in the form of discounts, so that loyalty to the brand will increase. Then provide a satisfying and entertaining experience for consumers such as giving consideration of what activities must be done at a happy time by utilizing the benefits available in the features of the Brand or brand. The above statement makes the company must increase the emotional attachment felt by consumers to increase brand loyalty to the company.
Keyword : Brand Loyalty, Brand Trust, Satisfaction, and Brand choice intention
Pengaruh Service Quality, Perceiveid Value, Dan Customer Satisfaction Terhadap Word Of Mouth Pada Nasabah BRI Di Surabaya
Get PDFPenelitian ini bertujuan untuk menguji pengaruh Service quality, Perceived value, Customer satisfaction, dan Word of mouth. Sampel terdiri dari 250 responden yaitu nasabah Bank BRI di Surabaya yang memiliki karakteristik minimal berusia 17 tahun dan menjadi nasabah Bank BRI selama 1 tahun. Penelitian ini menggunakan analisis Structural Equating Modelling (SEM) pada Partial Least Square (PLS) dan menggunakan penyebaran kuesioner dalam bentuk google form untuk pengumpulan data. Hasil penelitian ini menunjukkan bahwa adanya pengaruh yang signifikan positif antara Service quality dengan Perceived value. Penelitian ini selanjutnya menemukan bahwa Service quality berpengaruh signifikan positifterhadap Customer satisfaction. Penelitian ini menunjukkan adanya pengaruh yang signifikan positif antara Perceived value dengan Customer satisfaction. Perceived value juga berpengaruh signifikan posistif terhadap Word of mouth. Hasil terakhir dari penelitian ini yaitu Customer satisfaction berpengaruh signifikan positif terhadap Word of mouth
Pengaruh Keseimbangan Kehidupan Kerja terhadap Kesejahteraan Karyawan Dengan Moderasi Lingkungan Kerja Dan Mediasi Kepuasan Kerja Karyawan ULA Indonesia
Get PDFThis study aims to examine the effect of work-life balance on employee welfare by moderating the work environment and mediating job satisfaction for ULA Indonesia Surabaya unit employees. The sample consisted of 88 respondents in the Surabaya employee section using the Slovin formula and had the characteristics of Indonesian ULA employees working in Surabaya for one year and had an age range of 21-50 years. This sampling technique uses purposive sampling because only the mandays part is taken. The analysis uses Structural Equating Modeling (SEM) on Partial Least Square (PLS) and data collection uses a softcopy questionnaire via the Google form. The results of this study indicate that there is a positive and significant effect of job satisfaction on employee welfare
Pengaruh Rasa Tertinggal, Kelelahan Bermedsos Dan Kecemasan Terhadap Niat Menggunakan Pada Shopee Di Surabaya
Get PDFThe fear of missing out on social media fatigue refers to the concern that online content and other people’s interactions using the marketplace application look much more fun and profitable. FoMO can be a problem because it causes anxiety, sleep disturbances, lack of concentration, and so on. Although FoMO is most often used in the context of social media, it can also be related to shopping on online
marketplaces. There are many principles that can be applied to influence consumers to use. This study aims to determine the effect of FoMO on Social Media Fatigue, FoMO on Anxiety, Social Media Fatigue on Anxiety, and Anxiety on Intention to Purchase. This study when viewed from the analysis method requires a survey, where the certain location of this research is in the city of Surabaya. The population of this research respondents are marketplace apps Shopee user. The sample that used in this study was 177 respondents taken using purposive sampling method and data collection through questionnaires which were then processed using WrapPLS 8.0. The result showed that FoMO has a positive significant effect on social media fatigue, FoMO has a positive significant effect on consumer anxiety, social media fatigue has a positive significant effect on consumer anxiety, and consumer anxiety has a negative significant effect on the intention to purchas
Pengaruh Penghargaan, Hukuman Dan Disiplin Kerja Terhadap Kinerja Karyawan UMKM Di Gresik
Get PDFThis study aims to examine and analyze the effect of Reward, Punishment, and Work Discipline on Employee Performance. The population of this research is UMKM employees in Gresik. The sample used in this study was UMKM employees in Gresik with a total of 81 respondents. This study used a purposive sampling method. This research data analysis uses SmartPLS 4.0. The results of this study indicate that Reward has no significant effect on Employee Performance, Work Discipline has a significant positive effect on Employee Performance, and Punishment has a significant positive effect on Employee Performance
Pengaruh Profitabilitas, Likuiditas dan Leverage terhadap Financial distress pada Perusahaan Manufaktur (2016-2020)
Get PDFFinancial distress is a stage of deteriorating condition when a company experiences financial crisis, usually occurring before bankruptcy or liquidation. Therefore, this study aims to examine the influence of profitability, liquidity, and leverage on financial distress in manufacturing companies listed on the Indonesia Stock Exchange during the period 2016-2020. This research is a quantitative study that uses a sample of 15 companies in the food and beverage industry listed on the Indonesia Stock Exchange during the period 2016-2020. The data analysis technique used is logistic regression using the SPSS program. The results of the study show that profitability, liquidity, and solvency can predict financial distress. Partially, profitability has a negative and significant influence on financial distress, liquidity does not have a significant influence on financial distress, and solvency does not have a significant influence on financial distress.
Keywords: Profitability, Liquidity, Leverage, Financial Distress