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231 research outputs found
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Social Media Marketing for Restaurant Industry in Dubrovnik: Customers' Perspectives and Restaurant Practices
No full textThis study explores the use of social media marketing within the restaurant industry, with a
specific focus on restaurants located in the Dubrovnik area. Using the snowball sampling
method, a survey looking into social media use by customers in researching restaurants was
administered via various social media platforms. The findings from 106 valid responses suggest
that Google is the most commonly used platform, followed by Instagram, TripAdvisor, Travel
Sites, and Tik Tok. The reported reasons for use of particular social media expectedly differ,
with Google mostly being used because of visuals, but participants stated as well menu details
and price availability as their reasons of its usage. Secondly there was Instagram which
participants stated that they mostly use as well because of presence of visuals of food, venue
and experiences of other people. And last but not least they are using TikTok for restaurant
search because of visuals and other people experience.
Additionally, content analysis on TikTok and Instagram profiles associated with restaurants
listed by the Dubrovnik Tourist Board was conducted. Interestingly, it was found that only
61.0% of restaurants have an Instagram presence, while only 0.9% have TikTok. This research
contributes to understanding the role of social media in restaurant marketing and provides
valuable insights for restaurants seeking to enhance their online presence and attract customers
in the competitive Dubrovnik market
Unlocking Workplace Success: Exploring Employee Perception and Preference for Recognition in the Hospitality Industry
No full textThe hospitality industry relies heavily on its workforce, who directly engage with guests,
shaping their experiences and influencing the success of establishments. However, high
turnover rates pose a significant challenge to retaining talented employees in this dynamic
sector. Recognizing the pivotal role of employee satisfaction and motivation, this study
investigates the efficacy of existing recognition efforts within the hospitality industry. Through
the survey, the research explores employees' perceptions of current recognition practices, their
perception regarding the impact of recognition on motivation, and their preferences between
monetary and non-monetary rewards. By delving into these aspects, this research paper aims
to shed light on the importance of recognition in an industry characterized by its transient
workforce. The findings not only offer insights into enhancing employee satisfaction and
motivation but also provide valuable guidance for hospitality organizations working to build a
loyal and dedicated team despite the challenges of high turnover
Exploring Factors in Toxic Work Relationships: Navigating Challenges in Hospitality Internships
No full textThis study explores the impact of workplace environment on intern satisfaction in Dubrovnik's
hospitality sector. Financial pressures often compel young professionals and students to accept
positions, leading to potential dissatisfaction and anxiety. Through survey data analysis and
hypothesis testing, the study reveals that toxic work environments significantly increase stress
levels, mental health issues, and decrease job satisfaction among interns. Crucially, factors such as
management support, respect from superiors, and colleague relationship emerge as key
determinants of job satisfaction. The findings underscore the urgent need for organizations to
address workplace toxicity, fostering environments that prioritize employee well-being and
professional growth. By aligning organizational practices with intern expectations, stakeholders
can create inclusive and supportive workplace cultures conducive to long-term success in the
hospitality industry
From Concept Perception to Strategy Application: Talent Management and Retention Strategies in Luxury Hotels Across Montenegro and Croatia
No full textIn the dynamic landscape of luxury hospitality in Montenegro and Croatia, talent management
(TM) and retention strategies play pivotal roles in sustaining organizational success. This
qualitative study investigates the conceptualization and application of talent management within
this context, exploring the influence of hotel characteristics such as size, seasonality, HR
structure and industry experience on talent management practices application. Drawing upon 14
semi-structured interviews from 12 luxury brands, the findings underscore the subjective nature
of talent identification, heavily influenced by leadership perspectives and operational contexts.
The study reveals a hybrid talent management approach, blending exclusive and inclusive talent
philosophies to suit organizational needs and contextual dynamics. This research contributes to a
deeper understanding of talent management practices in luxury hospitality, emphasizing the
importance of context, flexibility, and HR expertise in navigating the complexities and diversity
of talent retention. The findings offer practical insights for HR professionals to tailor talent
management strategies to organizational needs and contextual factors, ensuring sustained growth
and competitiveness in the evolving hospitality landscape
SPORT TOURISM IN DUBROVNIK: EFFECT OF EUROPEAN CHAMPIONSHIP IN WATERPOLO ON LOCAL COMMUNITY IN DUBROVNIK
No full textThis study has explored how hosting the European Championship in Waterpolo affects
Dubrovnik. It brings economic benefits and global attention, but also strains infrastructure
and risks cultural heritage. To ensure Dubrovnik's long-term well-being, we must balance
these factors through sustainable management strategies. By addressing challenges and
maximizing benefits, we can preserve Dubrovnik's unique identity while embracing the
opportunities of sport tourism. Examining the effects of hosting the European Championship
in Waterpolo in Dubrovnik, this study reveals a mixed bag of outcomes. While the event
promises economic gains and international exposure, it also strains local resources and
cultural integrity. Implementing sustainable solutions becomes crucial in maintaining
Dubrovnik's essence while harnessing the advantages of sports tourism. By addressing these
complexities, the city can navigate towards a future where both residents and visitors thrive
harmoniously; ensuring Dubrovnik remains a cherished destination for generations to come
Young Travelers' Opinions on Data Privacy in Hotel Stays: How Do Two Cannibals and a Vegan Vote on What to Have for Dinner?
No full textThe hospitality sector in today’s increasingly digital age is undergoing a big transformation in
leveraging consumer data for the improvement of business operations and guest experiences. This
study accounts for the attitudes and perceptions of the data privacy policies with regard to young
travelers aged between 18 and 35. The paper uses both survey and literature review tools to
determine that young guests are not aware of how their personal information is ultimately used.
Despite existing legal frameworks such as the EU’s GDPR, this group wants more transparency
and control over their personal data. The findings point out that young travelers are very concerned
about the ethical dimensions of data gathering by a technology advanced industry, especially with
“AI” and the market dominance of large hotel brands. The study therefore suggested that the
industry should address those concerns by making privacy policies clearer, providing clearer optout choices, and ensuring ethical data treatment to continue gaining the trust of privacy-conscious
consumers
The Impact of Macro Influencers in Travel Decision Making Process for Generation Z
No full textSocial media has been considered by many as one of the most powerful tools when it comes to
making travel decisions among Generation Z. Macro influencers have the most influence on
this generation. This research paper investigates the credibility of influencers and the
importance of their reviews and comments related to the travel decision making process. The
method used to collect data was a questionnaire which was distributed to RIT Croatia students
belonging to Generation Z from two campuses, Dubrovnik, and Zagreb. The most significant
result of this research shows that even though the concept of social media influencer is still not
familiar to all participants, Generation Z follows influencers because of their knowledge,
honesty and experience, and this generation travels most often to gain new experiences and get
to know new cultures. Further research is recommended to understand better the concept of
social media influencers and why Instagram is considered to be the most powerful platform and
a possible marketing tool to influence travel decisions of Generation Z
Hospitality and Tourism Management, Rochester Institute of Technology Croatia
No full textThe purpose of this study was to see how people react to shocking advertising by looking at
their attitudes and memory recall. The outcomes of the study indicate that shock advertising
may not be an effective marketing strategy, at least not for the brands shown in the adverts used
for this study. This research underlines the importance of understanding the potential
implications of utilizing shock advertising and advises marketers to carefully evaluate the
appropriateness of this type of advertising in their campaigns
The Influence of Professional Attire on the overall Success of the Business
No full textHuman beings send important information about our identity by the way we dress, often announcing who we believe we are, or, who we hope to become, sending in this way a specific message to the world around us. While it is true that with our daily attire, we send a specific message to the world around us about our inner being and our personal aspirations, it is also true that dressing in proper business attire demonstrates another important aspect of our identity and sends another important message. Sending that message is equally important in a professional world, since dressing properly, in accordance with the expectations of the job we do or the company we work for, announces a certain visual image which is accepted and expected in a professional environment. This paper explores the impact of professional attire on overall success of a restaurant by analyzing perceptions of students of American and Croatian origin enrolled in two institutions of higher education. The findings show the significance of establishing a balance between projecting a professional image and enabling employees to express their uniqueness and personalities. Service personnel are more likely to provide a favorable image to consumers and deliver high-quality service if they are at ease in their clothing. The survey's findings also indicate that professional dress, especially the wearing of a uniform, significantly affects employer’s opinions of the level of service quality and satisfaction at a bar or restaurant
Slow Fashion in Southeastern Europe: Developing and Sustaining Handmade Brands
No full textSlow fashion in contrast to fast fashion is a rising ‘trend’ in the fashion industry with a focus on sustainability. The present study looks into the motivation of Southeastern European designers who produce slow fashion items and the challenges they face, along with the opportunities for growth. Interviews have been conducted among 13 participants giving an overview of their business in the market where fast fashion dominates. Results indicate that businesses are mostly started out of love for creating unique fashion and being it was a hobby long before they made it a business and the opportunities for such businesses lie in the recognition of the uniqueness and closer relationship between the customers and the businesses.
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