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POSITIONING WINERIES AS A LUXURIOUS TOURIST DESTINATIONS
Main purpose of this research was to determine whether Croatian wineries have luxurious
elements similar to those that exist in developed markets where luxury components have
been identified. My main hypothesis was that Croatian wineries have all required resources
to be on the same level as foreign wineries. What needed to be done was to collect reliable
data about customer’s perception of foreign wineries and then compare it with one about
domestic wineries. As it turns out, after collecting data and getting interesting results, my
hypothesis was partially correct
THE SECOND FOREIGN LANGUAGE INSTRUCTION IN TOURISM EDUCATION
Nowadays, the sentence: “How many languages you know, that is how much you are worth”can be
heard often . According to numerous articles, knowledge of more than just one second foreign language
has a huge role in business tourism. It makes people more well-rounded and more successful
in their careers. The main purpose of this research paper, was to discover if there is a high interest
among students to study a second foreign language for more than just two years. The questionnaire
was given to all seniors and juniors at RIT, including the alumni who graduated within the last three
years.The results showed that students have a huge interest in extending their foreign language classes
across the four year duration of the undergraduate program. The main reason why they chose to
study a foreign language, that is not English, was due to pure interest, disregarding the fact weather
or not the teacher was good or if it was an easy “A”.
A small gap, regarding studying a foreign language, was present between current students
and alumni. The gap includes reasons why it would be beneficial for current students to have more
than just two years of foreign language classes in order to have a more successful career
Can’t wait for the winter: Self-reported effects of seasonal employment on hospitality workers’ wellbeing and job satisfaction
Atypical forms of employment, particularly seasonal work, are becoming more common in
the hospitality industry because of seasonal nature of the destination and therefore, it is
important to research the effect of this type of employment on workers well being. This paper
investigates and compares the self-reported effects of various seasonal work arrangements on
employees’ physical and mental well being and job satisfaction.
Questionnaire was delivered to 100 Dubrovnik hospitality workers, measuring physical and
mental well being and job satisfaction. Results show that workers feel that atypical
employment causes damage to their physical and mental well being, while self reported job
satisfaction is lower compared to permanent employment models. The greatest damage was
reported in lack of sleep, tiredness, nervousness and general life satisfaction among seasonal
and permanent seasonal workers. This represent major problem in tourism sector, workers are
feeling unhappy, tired and overloaded by the amount of work. If these practices continue
Croatia may experience lack in seasonal workforce, especially when European Union opened
foreign job markets available. Croatia should increase the number of permanent contracts and
introduce better job conditions for seasonal workers. Keywords: hospitality employees,
seasonality, atypical employment, physical wellbeing, mental wellbeing, job satisfactio
Architects vs. Laypersons: Different Perspectives on a Community Development
Abstract
Architects and laypeople differ when it comes to rating the building designs. The reason for that could be the professional education of architects or the occupational subculture on which architects base their values, norms and beliefs. The purpose of this research is to see do architects, architecture students, laypeople and non-architect whose work requires familiarity with architecture differ in rating of the building designs. Questionnaire was administered to 85 participants out of which 22,1% architects, 32,5% architecture students, 23,4% laypeople and 22,1% non-architects whose work requires familiarity with architecture. The results showed that architects and laypeople differ significantly and that architecture students and non-architects are mostly agreeable with laypeople. It is detected that professional experience of architects leads them to rate the designs more objectively than other with no or minor connection to architecture
Overcoming barriers to Asian market development in Dubrovnik Is the hospitality industry of Croatian coast ready for Asian tourism boom?
According to Dubrovnik Tourist Board, a large increase in visits of Asian tourists has
been noticed in the recent couple of years. As up until now, the Croatian coast hospitality
industry was mostly used to seeing large numbers of tourists from neighbouring countries as
well as Croatian nationals, this type of tourist demographics is a big difference and comes as
a shock to the industry.
The aim of this paper is to examine whether the hospitality sector of Dubrovnik is
prepared for this shift and suggest what areas of the sector need improvement in order to
accommodate the change that is happening and secure Dubrovnik a spot among the other top
European tourism destinations. The hypothesis is that Dubrovnik’s hospitality aspects aren’t
satisfactory enough to keep up with the growing numbers and demands of guests from Asian
area, and it is the goal of this paper to confirm or refute this. Another goal is to find out which
aspects the industry should put the most focus on when trying to meet the needs and wants of
these tourist groups.
The research method that was applied for this paper was a survey, that was distributed
among Asian tourists in Dubrovnik in order to measure their experience as tourists in
Dubrovnik. The results of the survey confirm the hypothesis and suggest that the strongest
opportunity is the fact that Dubrovnik is safe, and the largest weakness is the absence of
shopping possibilities. The coinciding result, however, suggests that safety is the most
important aspect for Asian tourists, and shopping possibilities are least important. Other
findings from the survey are discussed in the paper as well
Community Involvement The Impact of the Citizen Engagement on the Social Sustainability Scores
Present study investigated impact of involvement in community project on social
sustainability. Two communities chosen for this study shared only one characteristic - in both
communities culture related projects were created. Questionnaire was administered to
residents who were involved in these projects and to those residents who were not included.
Residents were required to report their satisfaction with community, as well as trust, concern
and optimism for politics, environment, economy, and wellbeing.
Results suggest that involving residents in these two communities was connected with being
more optimistic about people and culture, potentially due to the nature of the projects.
Additionally, those who were involved reported more concern about changes that happen in
the economy and that those changes would affect their community
COMPETENCY GAP: MANAGERS’ EXPECTATIONS AND STUDENTS’ PERCEPTIONS OF THE IMPORTANCE OF SOFT SKILLS
It has often been stated that soft skills competencies are crucial for hospitality graduates
entering modern business world. It becomes clear that various interests in the market of jobrelated
skills have been created between different stakeholders: industry, educators and
students. The previous research has already identified a gap between the perceptions of
hospitality students when it comes to importance of soft skills opposed to their level of
preparedness. The purpose of this study was to determine if there is a gap between hospitality
students perceptions of which soft skills are important for their future careers and whether
their college curriculum and co-op prepared them to be competent in these skills. The results
obtained proved that there is a gap between the importance and the level of preparedness,
since the importance of soft skills was rated higher than students’ level of preparedness. There
were also significant differences between genders when it comes to importance, while
preparedness was evaluated differently when looking upon graduate levels. The results of the
paper show that the future of competence building process for hospitality students and
employees in hospitality industry should include building of all three categories: knowledge,
attitude and skills for students and employees in hospitality
Gamification in trip planning mobile applications and websites: The case of TripAdvisor
Gamification combines funware with motivational affordances to trigger behavioral outcomes.
TripAdvsior has gamified aspects of its website in order to motivate their users to engage in
active co creation of content, which is then rewarded with points and prizes. A questionnaire was
distributed to participants to measure the awareness of TripAdvisor gamification elements and
their relation to the TripAdvisor community. The research decribed in this paper indicates that
the heavy-hitters (those contributing highly with their reviews/comments) feel disconnected to
the TripAdvisor community, but yet continue to actively engage in content creation
Humans: Are we rational or emotional first?
ABSTRACT
The purpose of this study is to find the correlation between the level of Emotional
Intelligence, Job Performance and Job Satisfaction among hospitality professionals. This
paper investigated the employee’s stress management, ability to deal with pressure and how
they behave in front of unpleasant guests. The sample of this study consisted of 21
participants divided into three groups: students, hotel employees and tourism professionals.
The research method was questionnaire and focus groups. Results demonstrated that the
connection between stress level, employee’s satisfaction and employee’s performance were
partly confirmed and the relationship between Emotional Intelligence and Job Satisfaction
were partly refuted. The study revealed that most of the participants use avoidance method as
a solution to deal with stress. The awareness of accepting unpleasant emotions, and dealing
with them as a normal thing is essential to each human being, especially for employees and
employers in hospitality industry