RIT Croatia Digital Repository
Not a member yet
231 research outputs found
Sort by
Lesson Learned: The Success Story of Zagreb Christmas Market! How Can We Make It Sustainable?
Get PDFThis paper summarizes the challenges of making special event tourism sustainable. The
importance of special events tourism has already been proven by numerous authors, yet
without clear instruction on how to convert them into sustainable. The research has proven
that specific factors such as price or location could affect the creation of loyal customers.
Therefore, an inquiry about Zagreb market segments has been analyzed through the online
observation technique. Further, this paper seeks to raise awareness about how the perception
of special events could contribute to its overall growth. For that reason, additional research
has been proposed to support such a statement
Building International Business Relationships: English language use in Airbnb conversations
Get PDFEnglish as a business lingua franca is changing and shaping the English language. Previous
research has shown that there are variances in BELF between nationalities. We investigated
potential differences between L1 and L2 users of English in an Airbnb environment. We
analyzed 65 conversations from Airbnb & booking.com looking at the inclusive and exclusive
moves made by guests. There is a difference of inclusive moves being made from different
nationalities. Accommodation owners can better understand the messages of guests who are
booking private accommodations
Restaurant Waste Management; Perception of Restaurant Managers on the New Practices and Challenges in Dubrovnik
Get PDFFood waste is a recurring global issue, as it raises social, economic and financial concerns. Each
year, approximately 1.3 billion of food is wasted along the supply chain, on a global level.
Despite the significance of these problems, there was limited concern in the academic literature.
By having introduced a new waste management program in Dubrovnik, this paper focuses on
data collected from 30 restaurant mangers/owners, with the goals to explore and comprehend
their perception of the new practices and challenges when it comes to proper food waste disposal
in Dubrovnik restaurants.
The results showed that there was a significant dissatisfaction in the attitudes and negative
perception by the restaurant managers/owners of the new waste program in Dubrovnik
ATTITUDES OF COLLEGE STUDENTS TOWARDS LEARNING FOREIGN LANGUAGES: Differences between Rochester Main Campus and Rochester
Get PDFThis research study was focused on the importance of foreign languages to college students.
Participants of the questionnaire were Rochester Institute of Technology students, who have
already finished language learning process or are still in the process of acquiring a new language.
The research study has shown the effects of language learning and its importance as languages
are the main communication tools. In addition, this paper elaborated the significance of second
language acquisition (SLA) and third language acquisition (TLA) as two main ways of language
learning and how those influence RIT students. Beside this, the study investigated differences in
attitudes towards learning foreign languages among different groups of RIT students. After
conducting questionnaire results, both groups of RIT students had very similar attitudes towards
language learning and just some of the differences appeared. Mostly, attitudes were positive and
students have showed interest in language learning. All of the RIT students have recognized an
importance of foreign languages in today’s world and strongly believe there is a bright future for
languages
HOW CAN SPLIT BENEFIT FROM HOSTING SPORT EVENTS?
Get PDFMajor sports events are a double edge sword as they produce large revenues, but can become
a liability, if the built venues are not properly used and maintained. This content analysis
study shows that Split, Croatia achieved a great success by hosting Mediterranean games in
1979 through the building of the sports and accompanying infrastructure, which has fallen
into neglect in the last few decades. The current opportunities of larger scale sports events in
Split fall mainly in the area of those relatively smaller in size (marathons, duathlons, etc.),
accompanied by hallmark events of other nature which all should serve as a chance for
building capacities for hosting major sport events in the more distant future
YouTube as a promotional tool: Vlogger versus tourist board generated videos
Get PDFYouTube is a trendy video sharing site that provides the opportunity to tourist destinations to
communicate their brands and identities through promotional videos. The purpose of this study
was to assess the difference in effectiveness and quality of promotional videos published by
vloggers and those published by the tourist board in attracting potential customers and promoting
a tourist destination. Specifically, content analysis of four videos was conducted, including the
categories of attraction factors and emotional brand values. Even though there was no difference
detected in the effectiveness and quality of vloggers' and tourist board's promotional videos,
there was a significant difference in the presence of attraction factors and emotional brand
values
Assessment of demand drivers for boutique hotels: The case of Croatia
Get PDFIn the last years, boutique hotel niche has been further gaining strength. Growth in interest of boutique hotel sector can be explained by changing trends and demands of the customers. Due to there is a lack on research done on boutique hotels in Croatia, this his paper investigates the motivational factors of boutique hotel guests in Croatia for switching from non-boutique hotels, the perceived image of boutique hotel managers in Croatia regarding guests’ motivational factors, and furthermore, do the boutique hotels in Croatia meet the international boutique hotel standards.
Paper based questionnaire was delivered in person to the boutique hotel managers and their guests, from the three strongest tourist regions: Dubrovnik, Split and Istria Counties. The questionnaire measured all the key issues with boutique hotels presented in introduction. Results suggested that the main motivational factors of boutique hotel guests are uniqueness, historical significance, private stay and individualized service. Furthermore, the results suggested that boutique hotels in Croatia do not meet all the international standards of boutique hotels
The relationship of service orientation and employee engagement
Get PDFThe purpose of this study was to explore and understand the employee engagement and
service orientation and the relationship between these 2 constructs. With the growing
tourism industry, businesses strive to provide high quality levels of service to the
customers but on the other hand there is a question if they are striving to provide service
orientation to their employees. The studies that progressed in recent years showed the
theory of relation between service orientation and engagement of employees. For the
purpose of this study 3 dimensions of service orientation – leadership, service encounter
and service systems were measured. A survey was conducted among employees of all
levels within the hospitality and tourism organizations in Dubrovnik, Croatia. Survey
results showed that relationship between employee engagement and service orientation
do exist. This positive and meaningful relationship is of a crucial importance for
businesses who are creating strong service orientation in order to engage their employees
Is Technology Stealing Our Jobs? The Impact of the Fourth Industrial Revolution on the Hotel Industry Workforce
Get PDFThe recent technological advancements have had everyone in awe of the fast development and
benefits they bring along. However, they have also started a heated conversation among scholars,
companies and employees who are concerned about what changes this Fourth Industrial
Revolution is going to bring, and how it will affect the workplace. Through examining the history
of automation, existing HR challenges in the modern era, current technological implementation
and the skill demand in such new environment, the aim of this paper was to verify whether or not
the hotel industry jobs are susceptible to automation. By conducting an extensive meta-analysis,
the author of this research demonstrates that the future is brighter than it might seem. Jobs will
evolve and technology will have a major impact on hotel industry yet these jobs remain highly
dependent on human, soft skills, demanding a switch in focus from occupation to tasks approach,
and setting a higher focus on the individuals’ skill-set and its proper utilization
Dubrovnik Car Rental Agencies: Well-suited to respond to change?
Get PDFThe transformative change in the car rental industry made the product and service offering beyond the
traditional car rentals. The purpose of this study was to investigate whether the rent a car industry in
Dubrovnik is well prepared to face the new challenges. The main goal of the primary research was to
examine the entrepreneurial expertise which is associated with the utilization of effectual decision
making among owners-managers of car rental agencies in the Dubrovnik area. The method used for this
study included 3 surveys which were administered to 17 participants. Overall results have shown that
surveyed sample shows tendencies towards an effectual approach to some degree. The research also
suggested that people with the previous startup experience have shown greater tendencies towards
effectual orientation compared to their peer without experience