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231 research outputs found
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The Impact of COVID-19 on Technology in the Hotel Industry : Will the Changes in Technology That Were Caused by the Pandemic Remain?
No full textThe purpose of this research is to determine if people would like to continue to use technological innovations that were introduced in hotels in response to the Covid-19 pandemic once the pandemic passes. For the research method, an online survey format was used for easier access to participants because of the pandemic. Participants were travelers and they were reached via online travel groups. The research results indicated that people prefer to use the technological changes in hotels now more, during the pandemic rather than once the pandemic passes. It was also revealed that some survey participants prefer in-person contact while others prefer the technological innovations that reduce in-person contact
Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia
No full textWith the rise of social media impact, various types of influencers started to do their job. Micro-influencers as the most reliable ones influence Generation-Z the most. Since the social media impact is still in the state of growth in Croatia, Generation-Z was analyzed with the purpose of the effectiveness of micro-influencers on them. Because of that, the questionnaire was distributed among 103 students considered as a Generation Z. Students were from Croatia region, from 18 to 23 years old. The biggest result came from the research that the Gen-Z participated in this research did not have too much experience with micro-influencers but they are indeed ready to research in future about specific product and services. Their opinion on micro-influencers is various but they mostly agreed they tend to connect more with micro-influencers than with celebrities. Results stated in this study are helpful for the future implications of micro influencers. Since the Croatia is still in the state of growth when it comes to social media, businesses could learn from this study to see should they invest in this kind of marketing or should they continue with their strategies
RURAL TOURISM IN KONAVLE
No full textThe importance of developing sustainable tourism in Konavle by implementing rural tourism.
Considering that Konavle as a touristic destination posses all supporting activities for the
development of rural tourism. The purpose of this research paper investigates is how could rural
tourism be developed in Konavle. A questionnaire was distributed online to all 27 OPG owners
in Konavle to see how much they are familiar with the concept of rural tourism and would they
be interested in upgrading their existing offer. The results have confirmed that OPG owners are
interested in developing rural offers in Konavle and how rural tourism could be the next step for
Konavles as a touristic destination. To conclude, the government of the Republic of Croatia
should start considering raising money from EU funds for the development of rural tourism in
Croati
Digital day in life: Differences between generations X, Y and Z in the use of social media
No full textAccess to high-speed internet and constant change of technology made social media platforms one of the main sources of entertainment among generations. This paper profiled and compared three different social generations - X, Y and Z - in terms of their daily digital lives. The research was conducted through a diary method where participants of generation X, Y and Z were requested to record every social media activity for one day. The results of the research shown that generation Z is leading in every activity that is being performed on social media, from consumption to participation to production. Additionally, the results have shown that certain social media platform attract different generation. This paper suggests that this can be a beneficial information for business on where to attract certain generation target group and how segmentation of customers can help with creating specific marketing strategy
“I don’t hate anyone... except for Asians” Residents’ stereotypes of foreign nationalities in the city of Dubrovnik
No full textStereotypes are defined as oversimplified beliefs about things and people, widely held by a
large number of people. They can be fair and reflect the real world but some of them are cruel
and come from racist or discriminatory history. This research studies what effect does
tourism have on stereotypes and how does it affect local’s perception of tourists. A survey
was administered to 122 people, asking them for opinions on tourists that visit Dubrovnik the
most, and it was compared to a previous research done three years ago. The results suggested
that locals form stereotypes based on tourist’s behavior and how much do the foreigner’s
culture differ in relation to locals’ own culture. As a city thriving on tourism, Dubrovnik
locals encounter people from all over the world, people with different appearance, behavior
and culture, and their relationship with the locals is vital to the future of Dubrovnik in
tourism, so it is important that these stereotypes do not form into racism and discrimination
Factors Impacting Consumer Decision Making In A Cinema Context
No full textThis paper focuses on determining factors impacting consumer decision making in a cinema context. The literature review indicates the important factors that affect visitors decision while choosing a movie before going to cinema: marketing communication (advertising, publicity), neutral information source (film review, word of mouth), film characteristic (genre, director, remake production, country of origin, actor, adaptation works, production house, title), content (story, objectionable content, technology), ease (screening schedule, title). (International conferences on business, 2012 Dubai) In this paper we can see what are the three most important factors and three most important sub-factors from these 5 main factors
Evolution and Development of Tourism and Hospitality on the Island of Mljet
No full textThe purpose of this study was to explore the evolution and development of tourism and
hospitality on the island of Mljet. As the tourism develops everyday and introduces new
trends, it is necessary to understand how is tourism developing on an island with all of its
pros and cons in comparison with the mainland, its past, present and future perspective of
tourism development. For the purpose of this study secondary research was done and
tourism and hospitality were explained on 3 levels; Croatia, islands and in the end the
island of Mljet. Primary research was conducted using the online survey distributed to the
service providers on the island of Mljet. The questions were based on exploring past,
present and future situation focusing on different factors affecting tourism and hospitality
on the island such as infrastructure, tourist board, communalities, than focusing on
specifics of the restaurants and the prices of the dishes. Both, studies from the secondary
research as well as the results from primary research confirmed the development of
tourism on the island of Mljet over the years of 21st century
Religiosity during the Covid-19 Pandemic among the Ex-Yugoslavian countries
No full textThroughout history, a common phenomenon during times of drastic and unpredictable
catastrophes is that people turned to religion. This is called religious coping. The case is the same
during the Covid pandemic as several studies have been conducted in Europe that prove this
hypothesis. The same question was posed for the Balkan area and the Ex-Yugoslavian countries.
A survey was distributed with 396 responses from these countries. The number of people that
actively prayed was staggeringly low at a total of 27 participants making up a total of 6.8%.
However, the same pattern that was noticed in previous studies can also be noticed here as out of
the 27 participants that actively prayed before the pandemic, a total of 21 stated that they have
prayed more during the pandemic. These participants also stated that their faith had helped them
during the pandemic, which suggests religious coping
The Effect of SMI in Decision-Making Process in Hospitality: Generation Z
No full textSocial media influencers became a crucial tool when it comes to travelling decisions and a strong influence effect in the decision-making process, especially among Generation Z. This research paper explored the power of social media influencers and the relationship with digital natives regarding purchasing decisions. A survey questionnaire was distributed to 139 students at RIT Croatia, Dubrovnik campus. This method investigated the level of trust in the hospitality industry among Gen Z and social media influencers. Results have shown that certain geographical areas still do not have engagement with influencers while taking into consideration their family and friends first. On the other hand, results showed as well that students follow them primarily because of inspiration, the discovery of new products and information seeking. As for further research, digital natives from those certain areas should be questioned more for influencers to gain better insight but as well for hotels and companies
The impact of euro adoption on mortgage rates: What can Croatia expect?
No full textThe purpose of the paper was to study the effect the integration in the eurozone had on the retail interest
rates before and after the adoption of the euro. While most of the studies in this field focused on the
inter-bank rates, this research set out to study mortgage rates, thereby obtaining insight into what both
households and the banking sector may experience. The study researched whether or not mortgage
rates converged in pre-adoption and post-adoption periods in Estonia, Latvia, Lithuania, Slovenia, and
Slovakia, with an intention to attempt to estimate what could happen in Croatia. The results implied
that in most cases the mortgage rates of the euro-adopting countries are correlated to the average
mortgage rates in the eurozone in the pre-adoption period. Nevertheless, the findings surprisingly
showed that these countries experienced different degrees of convergence, and sometimes even
divergence of these interest rates. Hence, without identifying a repetitive pattern of behavior of interest
rates, an estimate for the Croatian case could not have been made