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231 research outputs found
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Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury
No full textSince luxury is the fastest growing travel segment, it is important to look into the main drivers of this trend. Luxury is changing its definition with changes in lifestyles of luxury traveler. One of the most important trends is the shift from conspicuous to inconspicuous consumption. In the ten previously recorded interviews with luxury hospitality leaders, which were analyzed with deductive coding, six main themes were identified: personalization, high-tech/high-touch, F&B, sustainability, HR, and health & wellness. The findings suggest that the heart of luxury hospitality operations are personalized experiences and relationships that brands establish with the guest
Theory of Planned Behavior (TPB) and Technology Acceptance in Employee Development During COVID-19 Crisis
No full textEmployee development, as an important practice in any businesses, experienced a disruption due to COVID-19 crisis. In-person training being the most common way of employee training, HR professionals had to adapt the usual training and development practices by using technology. This paper investigated the employees’ level of technology acceptance using the Theory of Planned Behavior model, which tests their attitude, subjective norm, perceived behavioral control and behavioral intention. In order to get the results, a questionnaire was distributed to 95 employees in an online format. The questionnaire measured the four variables from the TPB model. The results confirmed that employees’ attitude, subjective norm and perceived behavioral control are in positive relationship with behavioral intention. However, the behavioral intention showed the lowest results suggesting employees are hesitant were deciding to engage in an online training and development if they are given another option available, such as in-person training. Implications for HR professionals involve designing an online training program which will be positively embraced by employees in their further career development.
Keywords
Travel and Sustainability; Will Covid -19 change the trajectory – the case of Croatia
No full textSustainability in tourism has been brought to attention significantly than ever before. It is essential to realize that both travelers and hosts need to benefit and have a positive image about it. Due to the fact that Covid-19 disrupted many industries including the travel industry, the aim was to find out whether people have a positive attitude towards travel being more sustainable in the future. This paper examined how age, gender and education affect the attitudes and behaviors towards sustainable travel after Covid-19 pandemic. An online survey was distributed to 1320 participants from Croatia. Results suggested that those who were frequent travelers before are more inclined to an increased consideration of sustainable based travel. In addition, female population is also more considerate of sustainable based travel after Covid-19. Consequently, younger and older population as well as those lower or higher educated population will consider sustainability in the same manner without any significant statistical difference. Furthermore, there will be no change in their travel in terms of means of transportation. They will use cars, planes, ships in the same manner as before but slightly leaning towards the positive side. The biggest leaning towards the positive side was when asking them will they travel abroad in the future. Which indicated that Croatian participants are looking forward to travel after the pandemic is under control
COVID-19 Affecting the Event Industry in Croatia
No full textWhen the COVID-19 pandemic impacted the entire world and industries within it, the wedding industry was the one in the need of complete re-invention. For getting the deeper insight into which marketing strategies will be used for the year 2021 by wedding planners in Dubrovnik and is there any possibility that virtual weddings become popular in Croatia, electronic survey was created. With data being based on survey done by DWP Insider, it included the sample of 6 currently active wedding planning agencies from Dubrovnik area as it was distributed through e-mail. Received results showed that primary strategy would be promotion of smaller and more intimate events while there is no possibility that virtual events will ever become popular in Croatia. Further importance of the research and its implications have been discussed in the study
EFFECTIVENESS OF LIVE MUSIC PERFORMANCES IN DUBROVNIK BASED HOTELS, BARS AND RESTAURANTS
No full textHearing is one of the 5 senses that humans can feel, among touch, sight, smell and taste. Consciously or subconsciously, people absorb sounds which can make them restless or relaxed. The soundscape of a particular place greatly affects the atmosphere that can be attractive or repulsive to someone. Music as such could manipulate with our feelings and it gives us the sense of belonging. After some time, places that provide live music could strengthen their brand recognition and bring the overall performance to the next level. This research focused on just hotels, bars and restaurants in wider Dubrovnik area. Through the following results of how Dubrovnik stands with live music performances many owners and managers could be inspired and encouraged to introduce live music in their venues
The value of personalization of guest experience in upscale hotels
No full textThis research project aspired to establish whether Dubrovnik upmarket hotels delight their
guests, and their rates are affected with that type of offer. TripAdvisor profiles of 15 Dubrovnik
hotels were examined delight parameters and hotel rates. The descriptive statistics and linlog
regression analysis showed that the observed hotels provide guest satisfaction, but fall short of
delighting their guests. Personalization of guest experiences and guest delight should be more
in the focus of the hotels because it would inspire repeated business and improve revenues.
This is particularly important during the Covid-19 pandemic characterized by the diminishing
demand and rates
Blended Learning Instruction of Foreign Languages at RIT Croatia: Students' Satisfaction
No full textSolutions for the transition from traditional learning environments to online learning environments of students and universities in this COVID-19 time can potentially be blended learning instructions. Blended learning instruction is balanced between traditional and online learning instruction. In traditional learning instruction students have higher external motivation and in person connection with professors and peers, while online learning instructions require higher intrinsic motivation from students and can also be the advantage for students for their future. Studies have shown that blended learning increases students’ overall motivation and engages students the most in their own learning. The purpose of this research paper is to measure students’ satisfaction towards blended learning of foreign languages at RIT Croatia. The hypothesis of this research paper is that traditional instruction of foreign languages provides higher levels of satisfaction among RIT Croatia students than blended learning instruction. We used Google forms survey and Likert scale to measure students’ satisfaction. Results were described in mean values and percentages
Grey Companies, Green Employees: Inquiry into Green Human Resource Management Practices in Croatia and Montenegro
No full textoai:repository.acmt.hr:acmt_169Green Human Resource Management [GHRM] has been gaining popularity in organizations
of all sizes and industries in recent years. The reason for this stands in the fact that its practices
ensure that employees comply with environmental regulations and as a result address the
ongoing challenges of sustainability. This paper investigates whether this emerging concept is
embraced by companies in Southeast European countries and whether GHRM practices impact
employee behavior. A questionnaire consisting of pre-tested and empirically validated
statements was distributed to 74 employees. Even though results detected that there were low
levels of GHRM practices in the region, employees nevertheless reported to have high levels
of individual green values. It was further revealed that the higher the individual values were,
the more effect they had in shaping employee green behavior.
Keywords: GHRM, employee green behavior, individual green values, green practices, Croatia
& Montenegr
Maintaining a Competitive Advantage in Season-Oriented Tourist Destinations
No full textMaintaining competitive advantage in an industry as competitive as the restaurant industry is a
challenge itself. In addition, restaurants located in highly seasonal tourist destinations face a
unique set of challenges that make maintaining competitive advantage even harder. This paper
investigates the impact that new entrants, technology and innovation have on maintaining
competitive advantage. A questionnaire was distributed to 30 restaurant owners and managers
from Bar, Montenegro. The questionnaire measured the level of aggressiveness, implementation
of market leadership strategies as well as factors such as the experience of managers, location
and capacity of a restaurant in order to find correlations between these factors and success in
maintaining competitive advantage
Hospitality Students’ Expectations of Work/Life Balance in the Industry: The Role of Gender
No full textWork/Life balance refers to maintaining a balance between roles at work and in personal life.
Previous research has shown that the hospitality industry has high turnover rates, that more
women than me leave the industry, and that work/life balance is one of the factors which
influences employee satisfaction, performance, and overall intent to leave. This paper
investigated gender differences in perceptions and expectations of hospitality students
regarding the importance of work/life balance and compared them to the experience of
hospitality professionals in the field. A questionnaire was distributed to 103 hospitality students
and 64 hospitality employees. The questionnaire measured their importance and
expectations/experience of various career factors. Results suggested that female students are
slightly, but not completely aware of the potential problem of work/life imbalance and
disappointment in the industry. Implications for colleges involve better preparation of students
for the future and for employers more efficient workplace flexibility and organizational
support