VERN' University of Applied Sciences Repository
Not a member yet
2904 research outputs found
Sort by
The influence of Social Media on Generation Z’s choice to visit tourist destinations
No full textU ovom radu utvrđuje se u kojoj mjeri i na koji način društvene mreže utječu na izbor turističke destinacije kod pripadnika Generacije Z. Prikazuju se karakteristike društvenih mreža Facebook, Instagram, Youtube, Twitter i Tik Tok, te se dobija uvid u kojoj mjeri i na koji način na odluku o odlasku u neku turističku destinaciju utječu post-ovi influencera, promidžbenih stranica turističkih destinacija i zajednica te “običnih korisnika” tih istih platformi. Određuje se marketinški i promotivni splet u turizmu, predstavljaju se vrste promocija turističkog proizvoda. Predstavlja se generacijska skupina ''Generacija Z'', te njene karakteristike i turističke navike, navike prilikom kupovine i ostala generacijska obilježja. Također, analiziraju se načini informiranja gostiju koji dolaze u Hrvatsku na temelju sekundarnih stručnih izvora, te se utvrđuje u kojoj mjeri strateški dokumenti iz turizma uključuju promociju putem društvenih mreža.
Primarno istraživanje provedeno je putem on-line ankete u obrascu Google Forms-a s ciljem utvrđivanja razloga odabira destinacije, odnosno definiranja u kojoj mjeri društvene mreže utječu na izbor turističke destinacije kod mladih u Hrvatskoj, kao i odrediti izvore informiranja turista, s naglaskom na najpopularnije društvene mreže. Izložene preporuke temeljene su na primarnom i sekundarnom istraživanju s fokusom na vrstu informacija koje imaju najveću vidljivost i pouzdanost na društvenim mrežama kod mladih ljudi.This thesis determines the extent to which social networks influence the choice of tourist destination among young people. The characteristics of social networks Facebook, Instagram, YouTube, Twitter, and TikTok are examined, and insight is gained into the extent to which the decision to go to a tourist destination is influenced by influencer posts, promotional pages of tourist destinations and communities, and “ordinary users”of these platforms. The marketing and promotional mix in tourism is determined, the types of tourism product promotions are presented. The generational group "Generation Z" is presented, as well as its characteristics and tourist habits, shopping habits and other characteristics. Also, the methods of informing guests coming to Croatia based on secondary professional sources are analyzed, and the extent to which strategic documents in tourism include promotion through social networks is determined. The primary research was conducted through surveys in order to determine the reasons for choosing a destination, as well as sources of information for tourists, with an emphasis on social media. The recommendations presented are based on primary and secondary research, focusing on the type of information that has the highest visibility and trustworthiness on social networks
Analysis of the growth possibilities for the micro family enterprise for the distribution of electronic components
No full textObiteljsko mikro poduzeće Forma elektronika d.o.o. iz Zagreba je tridesetogodišnjim djelovanjem na tržištu zauzelo značajnu ulogu u distribuciji elektroničkih komponenata. Porast potražnje nakon korona-krize rezultirao je povećanim obujmom posla i potrebom za proširenjem kapaciteta i novom radnom snagom. Primarni cilj ovog istraživanja je analiza mogućnosti i pronalazak najpovoljnije strategije rasta. Kvaliteta sadašnjeg poslovanja poduzeća i potencijali rasta analizirani su pomoću „Okvira rasta“ Allana Gibba, a eksterni čimbenici poduzeća PESTLE analizom i Porterovom analizom pet konkurentskih sila. Dobiveni rezultati sumirani su SWOT analizom. Pomoću TOWS i Ansoffove matrice generirane su moguće strateške opcije. Rezultati analiza pokazali su da potražnja na tržištu Hrvatske i susjednih zemalja raste, a poduzeće ima dugogodišnju suradnju s poznatim svjetskim brendovima i veliku bazu lojalnih kupaca. Zbog korona-krize neki konkurenti su propali, a neki napuštaju ovu djelatnost, što bi omogućilo preuzimanje njihovih klijenata i iskusnih zaposlenika. Poduzeće ima prikladan poslovni prostor na dobroj lokaciji, nije zaduženo i financira se uglavnom iz vlastitih izvora. S obzirom na tranziciju generacija (vlasnik se povlači u ulogu prokurista, a kći preuzima poziciju direktorice), odabrana je strategija širenja postojećim proizvodima na nova tržišta. Poduzeće bi svoju konkurentnost i tržišnu poziciju nastojalo ojačati znanjem i iskustvom koje posjeduje, a raspoloživa financijska sredstva uložilo bi u promotivne aktivnosti na internetu i izlazak na nova tržišta – Bosne i Hercegovine i Sjeverne Makedonije, čime bi moglo ispuniti svoj cilj rasta od 10 % godišnje. Za sljedeći korak strateškog planiranja preporučuje se razmatranje mogućnosti širenja proizvodnog asortimana i otvaranje internetske trgovine.Family micro-enterprise Forma elektronika d.o.o. from Zagreb, being active on the market for thirty years, has taken a significant role in the distribution of electronic components. The increase in demand after the corona crisis, resulted in an increased volume of work and the need for a capacity expansion and new workforce. The primary goal of this research is to analyse the possibilities and find the most favourable growth strategy. The quality of the company's current operations and growth potential were analysed using Allan Gibb's Growth Framework, and the company's external factors were analysed using the PESTLE analysis and Porter's analysis of five competitive forces. SWOT analysis summarized the obtained results. The use of the TOWS and Ansoff matrix generated possible strategic options. The results of the analysis showed that the market demand of Croatia and neighbouring countries is growing, that the company has long-term cooperation with well-known global brands and a large base of loyal customers. Due to the corona crisis, some competitors have failed, and some are leaving this field of work, which would allow competitors to take over their clients and experienced employees. The company has suitable business premises in a suitable location, is not in debt and is financed mainly from its own sources. Regarding the transition of generations (the owner retires to the role of procurator, and the daughter takes over the position of director), the company chose strategy of expanding existing products to new markets. The company would strive to strengthen its competitiveness and market position with the knowledge and experience it possesses, and would invest the available financial resources in promotional activities on the Internet as well as entering new markets - Bosnia and Herzegovina and North Macedonia, which would enable it to achieve its growth goal of 10% per year. For the next step of strategic planning, it is recommended for the company to consider the possibility of expanding the product range and opening a web shop
Razvijanje franšiznog poslovanja u segmentu pripreme i usluživanja brze hrane
No full textFranšize brze hrane izvrsna su prilika za pronalaženje jedinstvene niše u industriji prehrambenih franšiza. Mnoge od tih poslovnih prilika nude razne vrste specijalne praktične hrane, od deserta i zdravih sendviča do etničkih favorita poput kineske i indijske hrane te tradicionalne američke hrane kao što su hamburgeri, krumpirići i hrenovke. Budući da je praktičnost glavna komponenta uspješnih franšiza brze hrane, mnogi su specijalizirani za brzu isporuku bez žrtvovanja kvalitete.
U Hrvatskoj je tržište franšiza slabo razvijeno, percepcija kupaca na niskoj je razini te mnogi od njih nisu ni upoznati s franšiznim poslovanjem. U odnosu na zemlje jugoistočne Europe, Hrvatska ima bolje potencijale za razvoj franšiznog tržišta, bolje reguliranu zakonodavnu regulativu te otvorenost prema inozemnim tržištima. PEST analiza pokazala je kako postoji ograničenost u razvoju franšiznog tržišta zbog više negativnih političkih, ekonomskih i društvenih čimbenika nego pozitivnih. Analizirani slučaj restorana brze hrane Street Food pokazao je dosadašnji uspjeh u franšiznom poslovanju, kako po pitanju financijskog uspjeha tako i u implementaciji franšiznog poslovanja i ostvarenih dobrih suradničkih odnosa s davateljem franšize. U kontekstu financijskih projekcija budućeg poslovanja, za ovaj restoran postoje perspektivni i pozitivni financijski trendovi.Fast food franchises are a great opportunity to find unique niches in the food franchise industry. Many of these business opportunities offer a variety of specialty practical foods, from desserts and healthy sandwiches to ethnic favorites of Chinese and Indian food, and traditional American foods such as burgers, fries and hot dogs. Because it is practically the main component of successful fast food franchises, many specialize in fast delivery without sacrificing quality.
In Croatia, the franchise market is poorly developed, customer perception is low and many of them are not even familiar with the franchise business. Compared to the countries of Southeast Europe, Croatia has better potential for the development of the franchise market, better regulation of legislation and openness to foreign markets. PEST analysis showed that there are limitations in the development of the franchise market due to more negative political, economic and social factors than positive ones. The analyzed case of the fast food restaurant Street Food showed the success so far in the franchise business, both in terms of financial success and in the implementation of franchise business and good cooperation with the franchisor. In the context of financial projections of future business, there are promising and positive financial trends for this restaurant
Strategija razvoja poduzeća za iznajmljivanje vozila
No full textRad je posvećen djelatnosti iznajmljivanja vozila koja u suvremenom svijetu više nije pojam luksuza i nedostupnosti široj publici, nego usluga kojom se, bilo u poslovne svrhe, bilo u slobodno vrijeme, koristi sve veći broj korisnika. Povijesno gledano, radi se o relativno novoj vrsti usluga nastaloj početkom 20. stoljeća, koja je evoluirala i postala nezaobilazna vrsta transportnih usluga, kao i dio uslužne djelatnosti u turističkom sektoru. Osim vodećih svjetskih brendova, u sektoru djeluje veliki broj srednjih i malih rent-a-car poduzeća koja nalaze svoje tržište i klijente zahvaljujući lokaciji, ali prije svega, zahvaljujući svojim diferenciranim uslugama i prilagodbi potrebama u, mahom, regionalnom okruženju. Zbog svoje veličine, uglavnom kao obiteljska poduzeća, lakše reagiraju i brže donose odluke o potrebnim promjenama u poslovanju. Uz povijest i sliku stanja u sektoru iznajmljivanja vozila u svijetu, Europi i Hrvatskoj, rad je posvećen važnosti i potrebi implementacije strategije u upravljanju, a isto tako daje uvid u osnovne analitičke alate bez kojih se ne može pristupiti odabiru i izradi strategije, s naglaskom na mala i srednja poduzeća.
U radu je odabrana jedna od generičkih strategija M. Portera, strategija diferencijacije, kao optimalna za jačanje konkurentnosti i održivost poslovanja. Iznesene su i preporuke za praksu svima koji su zainteresirani razvijati posao u djelatnosti iznajmljivanja vozila, a na kraju je zaključeno kako prepoznavanje potreba tržišta uz prilagodbe, kao i briga o kvaliteti, garantiraju održivost poslovanja i osiguravaju mjesto na tržištu.This paper deals with the concept of rent-a-car which, in the modern world, is no longer a concept of luxury and inaccessibility to a wider audience, but a service that is being used by an increasing number of users, either for business purposes or leisure. Historically speaking, it is a relatively new type of service created at the beginning of the 20th century, which evolved and became an indispensable type of transport services, as well as part of the service industry in the tourism sector. In addition to the world's leading brands, there are a large number of medium and small rent-a-car companies operating in the sector, which find their market and clients thanks to their location, but above all, thanks to their differentiated services and adaptation to the needs in a mostly regional environment. Due to their size, mainly as family businesses, they react more easily and make decisions about necessary changes in business more quickly. In addition to the whole situation about the rent-a-car industry and its history in the world, Europe and Croatia, this paper deals with the importance and need of implementing a strategy in management, while also providing an insight into the basic analytical tools without which one cannot approach the selection and creation of a strategy, with an emphasis on small and medium-sized companies.
In this paper, one of M. Porter's generic strategies, the differentiation strategy, was selected as optimal for strengthening competitiveness and business sustainability. Recommendations for practice were presented to all those interested in developing a business in the rent-a-car industry, while in the end, it was concluded that recognizing the needs of the market along with adjustments, as well as concern for quality, guarantee the sustainability of the business and secure its place on the market
Produkcija kratkometražnog dokumentarnog filma “Poznavajući Maria“
No full textFilmska umjetnost jedna je od najkreativnijih, ali i najutjecajnijih disciplina koja se u teoriji i praksi u suvremenom svijetu proučava i analizira kroz likovne umjetnosti, kulturologiju, sociologiju, povijest i ostale društveno-humanističke djelatnosti. Iako su od početka filmske umjetnosti (posebice od 1920-ih pa sve do 1940-ih) više bili uvaženi redatelji, scenaristi i glumci, vremenom se taj stav promijenio i dopunio, pa su filmski teoretičari (a i kritičari) razumjeli i uvažavali ne samo igrani film i njihove aktere, nego i dokumentarni film koji u suvremenom svijetu ima i svoj poseban položaj.
U današnje vrijeme, s rapidnim razvojem digitalnih tehnologija i kanala, društvenih mreža i sposobnosti da individualne osobe same pišu, snimaju, montiraju i produciraju svoje audiovizualne radove, multimedijske discipline poput novinarstva i marketinga počele su se modernizirati, a pogotovo i dokumentarni film koji se ponekad i spaja s istraživačkim novinarstvom.
Iako je dokumentarni film kombinacija, ali i spoj kreativne forme i istraživačkog novinarstva, ipak je potrebno naglasiti kako dokumentarni film od svoga producenta i autora traži strast, istraživanje, disciplinu i interes da bi projekt bio uspješan i da bi imao veliki medijski doseg. Produkcijski procesi igranog i dokumentarnog filma razlikuju se, jer je u igranome filmu angažirana velika filmska ekipa, te postoje glumci s kojima producenti i redatelji trebaju surađivati, dok u dokumentarnom filmu priča se organizira i sastavlja u predprodukciji (poznati su sugovornici, znaju se pitanja za posebne intervjue, te redatelj treba imati istraživačko i kreativno oko da uhvati neplanirane trenutke kao dodatni materijal).
Ovaj će rad u kronološkom redoslijedu analizirati predprodukciju i postprodukciju zadatka producenta za kratkometražni igrani film „Poznavajući Maria“. No u prvom dijelu rada, autor će izdvojiti teorijske aspekte dokumentarnog filma, evaluirajući prvo definicije dokumentarnog filma, zadatke producenta dokumentarnog filma i kako se on/ona razlikuje od producenta u igranom formatu, specifičnosti dokumentarnog filma, te praktične pripreme u predprodukciji za dokumentarni film. U drugom dijelu rada, autor će potom analizirati produkcijske zadatke za vrijeme pripreme filma „Poznavajući Maria“, produkcijske odluke za vrijeme snimanja, te detaljan marketing plan za distribuciju i PR filma. Svakako, ovaj rad služit će kao smjernica za studente produkcije na Sveučilištu VERN'.Film is one of the most creative, yet also one of the most influential artistic disciplines that has been observed in the modern world through subjects such as art history, cultural studies, sociology, history and other social sciences. Even though film directors, screenplays, and actors were highly looked upon in the early years of cinema (especially from the 1920's until the 1940's), this kind of intellectual attitude started to change. Various media experts and film studies professors started to appreciate not only fiction film, but also documentary film. Even today, this kind of motion picture has its own significant place.
Today, with the rapid development of digital technologies and channels, thousands of people are writing, filming, editing and producing their own inventive stories. Thus, because of this kind of change, multimedia disciplines such as journalism and marketing started to modernize, especially documentary film which in these days has been associated with investigative journalism.
Even though documentary film is a combination of creativity and investigative journalism, it is crucial to highlight that documentary film seeks intuition, passion, discipline and interest from its author. This is an important path in order for a film to become successful. The production processes of a feature and documentary film differs, since a large artistic team is involved in a feature film, where producers and directors have to regularly collaborate with their actors and team. On the other hand, while making a documentary film, the storyline is built in the pre-production phase (the director knows its protagonists, they know the structure of the questions and most importantly, they need to have an investigative and creative eye to capture unexpected moments).
This work will chronologically analyze the pre-production and post-production tasks of the film „Knowing Mario“. In the first part of the thesis, the author will elaborate the theoretical aspects of documentary filmmaking, evaluating definitions of documentary filmmaking, assignments a producer should complete and ways how he/she differentiates from a producer in a feature film, the specifics of a documentary film and the practical preparations in pre-production. In the second part of the thesis, the author will analyze the production tasks while filming „Knowing Mario“: the challenges the producer faced while filming and finally highlighting the marketing and PR plan for the film. Certainly, this paper will serve as a guideline for production students at The VERN' University
Analysis of employee rewarding system on the example of Kaufland company
No full textU današnje vrijeme velikih i brzih tehnoloških promjena poduzeća su primorana pridavati veliku pažnju inovativnosti u poslovanju, ali i osiguranju adekvatnih uvjeta rada kako bi se zaposlenici zadržali, a njihova produktivnost povećala. U takvom konceptu motivacija predstavlja unutarnji nagon koji usmjerava ponašanje osobe prema ciljevima, a u konceptu upravljanja ljudskim resursima, ona se odnosi na želju zaposlenika da na najbolji mogući način obavi zadani posao, odnosno da uloži maksimalni napor u obavljanju radnih zadataka. U svim poduzećima motivacija igra ključnu ulogu u vođenju zaposlenika prema postizanju ciljeva, no sustav nagrađivanja i motiviranja ne može ovisiti o pojedinačnom ponašanju i stavovima menadžera, već je sastavni dio poslovne i razvojne politike, definiranih pravila i normi poslovnog sustava. Stoga, pojavila se potreba za razumijevanjem načina nagrađivanja, odnosno motiviranja zaposlenika u slučaju poduzeća Kaufland. Ciljevi diplomskog rada odnosili su se na istraživanje oblika nagrađivanja zaposlenika, ali i njihovo zadovoljstvo i važnost postojećim sustavom nagrađivanja, a što je činilo temelj za razumijevanje intrinzičnih ili ekstrinzičnih faktora motivacije zaposlenika u tom poduzeću. Sukladno tome, kako bi se spomenuti ciljevi postigli, putem intervjua je ispitano pet visokih menadžera poduzeća i 210 zaposlenika, među kojima su bili srednji i niži menadžeri te ostali zaposlenici. Istraživanjem se došlo do određenih rezultata koji su ukazali na važnost koju obje skupine pridaju izravnim oblicima nagrađivanja, no pokazalo se i da menadžeri, za razliku od ostalih zaposlenika, više važnosti pridaju pogodnostima poput službenog automobila i mobitela, mogućnosti korištenja parking mjesta i sl. Rad je pokazao i da menadžeri pridaju veću važnost nematerijalnim oblicima nagrađivanja, a zajedničko s ostalim zaposlenicima im je to što pridaju važnost produženim godišnjim odmorima.In today's time of great and rapid technological changes, companies are forced to pay great attention to innovation in business, but also to ensure adequate working conditions in order to retain employees and increase their productivity. In such a concept, motivation is an internal instinct that directs a person's behavior towards goals, and in the concept of human resource management, it refers to the desire of employees to do their job in the best possible way, or to invest maximum effort in performing work tasks. In all companies, motivation plays a key role in guiding employees towards achieving goals, but the reward and motivation system cannot depend on individual behavior and attitudes of managers, but is an integral part of business and development policy, defined rules and norms of the business system. Therefore, there is a need to understand how to reward or motivate employees in the case of Kaufland company. The objectives of the thesis were to investigate the forms of rewarding employees, but also their satisfaction and importance of the existing reward system, which formed the basis for understanding intrinsic or extrinsic factors of employee motivation in the company. Accordingly, in order to achieve these goals, five senior company managers and 210 employees were interviewed, including middle, junior managers and other employees. The research yielded certain results, which indicated that both groups attach great importance to direct forms of rewarding, but it also showed that managers, unlike other employees, attach more importance to benefits such as official cars and mobile phones and free parking spaces. The paper also pointed out the fact that, in terms of intangible forms of rewards, managers attach more importance to such forms of rewards, and what they have in common with other employees is that both groups attach importance to extended vacations
Enogastronomy in the function of the quality of the tourist offer of the destination Rovinj
No full textOvim završnim radom nastoji se prikazati raznolikost eno-gastronomske ponude grada Rovinja. U
radu je dan teorijski prikaz enogastronomije, odnosno vinskog i gastronomskog turizma. Rad
prikazuje tko je to gastro turist i koji su novi trendovi na eno-gastronomskoj sceni. Prikazane su
namirnice karakteristične za Istru kao i autohtona istarska vina. Predstavljena je gastronomska i
enološka ponuda grada Rovinja. Provedeno je istraživanje metodom dubinskog intervjua s pet
rovinjskih stručnjaka na ovome području. Tu su dvoje ugostitelja, dvojica vinara te direktorica
Turističke zajednice grada Rovinja. Ispitana su njihova mišljenja o enogastronomskoj sceni, novim trendovima i budućnosti eno-gastronomije u Rovinju.This final work tends to show the diversity of the eno- gastronomic offer of the city of Rovinj through
theoretical presentation of wine and gastronomic tourism. It presents the role of the gastro tourist and
introduces the new trend of the eno- gastro scene. It also introduces to typical Istrian food and wine
troughout the gastronomic and enologic offer of the city of Rovinj. This accurate research was done
using the method of the in-depth intervju with five Rovinj based experts in the interested sector. The
interview was done with two caterers, two winemakers and the director of the Tourist Board of Rovinj-
Rovigno and points out their opinion on the eno- gastro scene, new trends and the future of the enogastronomy
in Rovinj
Challenges of destination management on the example of Punat
No full textTurizam se proširio u sve strane svijeta i turističkim destinacijama postaje sve veći izazov izdvojiti se iz mase, poboljšati svoju ponudu te povećati dolazak turista. Turisti današnjice putuju vrlo različito i same njihove želje su posebne. Ponuda turističkih destinacija stalno se treba unapređivati pa se zato povećavaju zadatci koje turistički dionici u turističkoj destinaciji trebaju razvijati, pružiti, nadzirati, organizirati i unaprijediti. Hrvatska je destinacija ponajviše poznata po suncu i moru te se tako i razvijao masovni turizam u ljetnoj sezoni. Međutim, razvijaju se i drugi proizvodi. Općina Punat nalazi se na moru te se predstavlja kao sezonska destinacija gdje najviše turista dolazi na ljeto. Punat se susreće s velikim izazovima kako pratiti nove trendove te veliku konkurenciju, nedostatak ponude i oblika turizma. Izazovi Punta kao turističke destinacije svake su godine sve veći. Broj turista je velik te smještajni kapaciteti, infrastruktura i ponuda Punta nije dovoljna za primanje tolikog broja turista niti je svima moguće ponuditi dobar doživljaj na njihovom putovanju. Provedeno je istraživanje o izazovima turističke destinacije Punat, stanju njihove turističke ponude i mogućnost promjene u budućnosti. Metoda istraživanja je dubinski intervju. U istraživanju je sudjelovalo petero dionika iz turističkog sektora u općini Punat: direktor TZ Punat, menadžer hotela „Kanajt“, iznajmljivač apartmana u mjestu Punat, član lokalne samouprave iz Općine Punat te zaposlenik iz Marine Punat. Oni su ukazali na prave izazove ali i potencijale mjesta Punat kao turističke destinacije.Tourism has spread to all corners of the world and tourist destinations are facing ever increasing challenges to stand out from the crowd, to expand their offer and to increase the number of tourists. Today, tourists’ itineraries are very diverse and their wishes differ from person to person. The offer of tourist destinations needs to be constantly improved, and therefore the tasks of tourism stakeholders include increasing what they need in order to develop, organize and improve their tourist destinations, as well as providing for them and supervising them. Croatia is mostly recognized as a destination known for its sunny weather and beautiful sea, thus it has developed mass tourism in the summer season, but other tourist products are being produced and sold, as well. The municipality of Punat is a seaside location that presents itself as a seasonal destination and most tourists come during the summer months. Punat faces great challenges in how to follow new trends, how to keep up with the growing competition and how to cope with the lack of tourist offer, as well as with the lack of offer of other forms of tourism. Challenges of Punat as a tourist destination are increasing every year, and although the number of tourists who come to visit is large, accommodation facilities are not sufficient enough to support that much tourists at the same time, and the infrastructure and tourist offer of Punat are not numerous and diverse enough to offer everyone a good experience on their trip. The purpose of this paper was to conduct a research on the challenges of Punat as a tourist destination, and the challenges on the state of their tourist offers with the possibility of changing them in the future. Participants of this research were five stakeholders working in the tourism sector in Punat: the director of The Punat Tourist Board, the manager of the hotel Kanajt, a local apartments landlord, a member of the local self-government of the municipality of Punat, and an employee of Marina Punat. They pointed out the real challenges and potentials of Punat as a tourist destination
Justification of directing the destination of Konavle towards health tourism through the project of tourist thalassotherapy
No full textTema ovoga rada je opravdanost usmjeravanja Konavala kao destinacije prema
zdravstvenom turizmu putem projekta turističke talasoterapije. Konavle su regija na
krajnjem jugu Republike Hrvatske i spadaju u šire područje Dubrovnika. Do sada je
turizam u ovom području bio sezonskog tipa. Kako bi se produžila sezona, odnosno
postiglo cjelogodišnje poslovanje, valjalo bi usmjeriti Konavle prema razvoju
zdravstvenog turizma, kao jednom od selektivnih oblika turizma. Tako bi se postigao
rad tijekom cijele godine, stvorila bi se sinergija s lokalnim stanovništvom kroz
ekološku proizvodnju hrane te razne OPG-ove. Zdravstveni turizam bi potaknuo i
razvoj izletničkog i kulturnog turizma te shoppinga. Turističku talasoterapiju najčešće
koriste gosti bolje platežne moći koji su zdravi, ali preventivno brinu o svojemu
zdravlju. Kao takvi njih interesira širi turistički proizvod i zbog toga bi ovakav proizvod
dodatno obogatio ne samo Konavle kao regiju, već i grad Dubrovnik i okolicu.The topic of this paper is the justification of directing the destination of Konavle towards
health tourism through the project of tourist thalassotherapy. Konavle is a region in the
extreme south of the Republic of Croatia and belongs to the wider area of Dubrovnik.
So far, tourism in this area has been seasonal type. In order to prolong the season,
i.e., to achieve year-round business, Konavle should focus on the development of
health tourism, as one of the selective forms of tourism. In this way, work would be
achieved throughout the year, synergy would be created with the local population
through organic food production and partnerships with various family farms. Health
tourism would also encourage the development of excursion and cultural tourism as
well as shopping. Tourist thalassotherapy is most often used by guests with higher
disposable incomes who are healthy but take preventive care of their health. As such,
they are interested in a wider tourist product and therefore such a product would
further enrich not only Konavle as a region, but also the city of Dubrovnik and its
surroundings