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Fotografiranje i digitalna post-produkcija u autorskom radu: "Exposing bad guys"
No full textRad ne sadrži sažetak
Izrada niskobudžetne reklame na primjeru online kockarnice Rivalo
No full textTema ovoga završnog rada je izrada niskobudžetne reklame na primjeru online kockarnice
Rivalo i cilj je pokazati kako se u današnje vrijeme relativno lako može napraviti niskobudžetna
reklama uz malo tehničkog znanja društvenih mreža i alata za uređenje teksta, slika i videa. Na
taj način se može predstaviti tvrtka, eventualno proizvod koji nudi te si olakšati rad.
U radu su korišteni većinom izvori sa internetskih stranica odnosno novinskih članaka te
Wikipedija koja nam na lakši način može predstaviti inače vrlo komplicirane alate za uređenje
teksta, videa i slika, a to su u ovom slučaju bili Gimp i DaVinci Resolve. Uz to su korištene
slike kako bi se lakše dočaralo nekoliko načina za oglašavanje koje vidimo u svakodnevnici, a
možda ih ne primjećujemo.
Kao najlakša i najbolja mogućnost oglašavanja, predstavljen jeYoutube1 jer na brz i lak način
može reklame staviti pod vidjelo potrošača. Ovaj rad napravljen je u Slavonskom Brodu i uz
pomoć nekoliko ljudi iz tvrtke Rivalo koji su objasnili svoje razloge prelaska na takve primjere
reklama.The topic of this Bachelor thesis is the creation of a low-budget advertisement on the example
of the online casino Rivalo and the aim is to show that nowadays, it is relatively easy to make
a low-budget advertisement with a little technical knowledge of social networks and tools for
editing text, images and videos.This way, you can present the company, possibly the product it
offers, and make your work easier.
The paper uses mostly sources from websites, newspaper articles and Wikipedia, which can
easily present otherwise very complicated tools for editing text, video and images, which in this
case were Gimp and DaVinci Resolve. In addition, images were used to portray several ways
of advertising that we see in everyday life and may not notice in an easier way.
Youtube was presented as the easiest and best way to advertise, because it can put
advertisements within the consumer’s reach in a quick and easy way.
This paper was written in Slavonski Brod with the help of several people from the company
Rivalo who explained their reasons for switching to such examples of advertising
Internal marketing in the banking sector
No full textOvim radom obrađen je koncept internog marketinga u uslužnoj djelatnosti, tj. u bankarskom se-ktoru. Značaj koncepta internog marketinga istaknut je i obrađen kroz njegove najčešće primjenji-vane alate: interne edukacije, plaće, nagrađivanje, priznanja te organizacijsku kulturu kao predu-vjet primjene navedenih instrumenata. Svrha rada je objasniti koncept internog marketinga, važ-nost njegove primjene i njegov doprinos željenim poslovnim rezultatima. Primarnim i sekundar-nim istraživanjem pružen je uvid u značenje i načine provedbe internog marketinga u bankarskom sektoru. Rezultati istraživanja uputili su na neospornu važnost brige i ulaganja banke u svoje za-poslenike s ciljem poboljšanja radne učinkovitosti prilikom interakcije s klijentima i samim time poslovnih rezultata. Na temelju rezultata istraživanja izneseni su prijedlozi za unapređenje koji bi prema navodima zaposlenika poboljšali komunikaciju s klijentima i doprinijeli kvaliteti usluge.This paper deals with the concept of internal marketing in the service industry, i.e., the banking sector. The significance of the concept of internal marketing is highlighted and processed using the most frequently applied tools: internal training, salaries, rewards, recognition, and the organizational culture as a prerequisite for utilizing the mentioned instruments. The purpose of this paper is to explain the concept of internal marketing, the importance of its application and contribution to desired business results. Primary and secondary research provides insight into the meaning and ways of implementing internal marketing in the banking sector. The research results point to the undeniable importance of the bank’s care and investment in its employees with the aim of improving work efficiency when interacting with clients and thus business results. Based on the results of the research, suggestions for improvement are presented which, according to the employees, would improve communication with clients and contribute to the quality of service
Potentials for development of glamping tourism in Gorski kotar region
No full textGlamping turizam suvremeni je trend održivog oblika turizma koji posljednjih godina
bilježi golem porast i rast potražnje, a u gorskoj Hrvatskoj još nije dovoljno razvijen.
Gorski kotar kao regija s iznimno niskom turističkom posjećenosti pokazuje veliki
potencijal za razvoj glampinga, zahvaljujući svojim bogatim prirodnim obilježjima koja
čine bitan preduvjet za glamping odmarališta. U ovom specijalističkom diplomskom
stručnom radu nastojali su se utvrditi potencijali za razvoj glamping turizma u
Gorskome kotaru, kao i predstaviti preporuke dobivene iz analize primjera dobre
prakse četiriju europskih glamping odmarališta. Među glavnim ciljevima bilo je
ispitivanje potražnje za boravkom u potencijalnom glamping smještaju u Gorskome
kotaru. Istraživanje provedeno putem anketnog upitnika, kojemu je pristupilo 139
ispitanika, pokazalo je da je interes za boravkom u glamping smještaju u Gorskome
kotaru golem, a ispitanici su gotovo jednoglasno potvrdili da bi Gorski kotar postao
prepoznatljivija destinacija ukoliko razvije glamping turizam. Zahvaljujući provedenom
istraživanju može se zaključiti da putnici sve više primjećuju potencijale glampinga kao
oblika održivog turizma, ali i golem potencijal njegove implementacije na prostoru
Gorskoga kotara. Ukoliko se glamping turizam u Gorskome kotaru kvalitetno razvije,
Gorski kotar bi mogao postati prepoznatljivi turistički brend Republike Hrvatske poznat
po glamping odmoru.Glamping tourism is a modern trend of sustainable tourism that has seen a huge
increase and growth in demand in recent years, but is not yet sufficiently developed in
the mountainous part of Croatia. Gorski Kotar, as a region with extremely low tourist
attendance, shows great potential for the development of glamping, thanks to its rich
natural features, which are an essential prerequisite for glamping resorts. This master
thesis seeks to determine the potentials for the development of glamping tourism in
Gorski Kotar region, as well as to present recommendations obtained from the
analysis of good practice examples of four European glamping resorts. Among the
main objectives was to examine the demand for a stay in a potential glamping
accommodation in Gorski Kotar. Research conducted through a survey questionnaire
and attended by 139 respondents, showed that the interest in staying in glamping
accommodation in Gorski Kotar is rather big, and the respondents almost unanimously
confirmed that Gorski Kotar might become a more recognizable destination if glamping
tourism were to develop. Thanks to the conducted research, it can be concluded that
travellers are increasingly noticing the potential of glamping as a form of sustainable
tourism, but also the enormous potential of its implementation in the area of Gorski
Kotar. If glamping tourism in Gorski Kotar develops well, Gorski Kotar could become
a recognizable tourist brand of the Republic of Croatia known for glamping holidays
Psychological consequences of social isolation caused by the COVID-19 pandemic in younger population
No full textVirus COVID-19 naglo je, na globalnoj razini, promijenio tijek svakodnevnog života ljudi. Hrvatska se s ovim virusom prvi put suočila u veljači 2020. godine, kada je zabilježen prvi slučaj osobe zaražene virusom COVID-19. S obzirom na potencijalnu opasnost virusa, bilo je potrebno držati socijalnu distancu te su tako cijeli svijet, Svjetska zdravstvena organizacija, EU parlament i Stožer Republike Hrvatske donijeli odluku o socijalnoj izolaciji. U Hrvatskoj je izolacija trajala od ožujka 2020. do svibnja 2020 godine. Cilj istraživanja u ovom radu bio je otkriti kako mlađa populacija u Hrvatskoj shvaća psihološke posljedice socijalne izolacije tijekom pandemije virusa COVID-19. Stoga su ispitanici procjenjivali vlastito mentalno stanje prije, tijekom i nakon pandemije odnosno tijekom socijalne izolacije. Rezultati istraživanja pokazali su kako je mentalno stanje ispitanika bilo umjereno lošije tijekom socijalne izolacije, odnosno povećao se osjećaj anksioznosti i stresa u tom periodu. Ispitanici su danas manje zabrinuti oko koronavirusa zbog stečenog znanja i iskustva s pandemijom i prilagodbom na novu situaciju.The COVID-19 virus has suddenly changed the course of people's daily lives on a global scale. Croatia faced this virus for the first time in February 2020, when the first case of a person infected with the COVID-19 virus was recorded. Considering the potential danger of the virus, it was necessary to maintain social distance, and thus the whole world, the World Health Organization, the EU Parliament and the headquarters of the Republic of Croatia made a decision on social isolation. In Croatia, the isolation lasted from March 2020 to May 2020. The aim of the research in this paper was to find out how the younger population in Croatia perceives the psychological consequences of social isolation during the COVID-19 virus pandemic. Therefore, the respondents evaluated their own mental state before, during and after the pandemic, i.e. during social isolation. The results of the research have shown that the mental state of the subjects was moderately worse during social isolation, that is, the feeling of anxiety and stress increased during that period. Today, the respondents are less worried about the coronavirus due to the acquired knowledge and experience with the pandemic and adaptation to the new situation
The impact of the crisis caused by the coronavirus pandemic on small and medium-sized enterprises in the Republic of Croatia
No full textSvjetska kriza uzrokovana pandemijom koronavirusa jedinstvena je u svojoj novijoj povijesti.. Kriza je ukazala na činjenicu da su svjetska industrija i cjelokupni poslovni procesi izrazito ranjivi i kao takvi posjeduju izrazito velik rizik od neuspjeha. Uzevši u obzir činjenicu da se gotovo svaka svjetska zemlja suočila s pandemijom, dale su se zamijetiti razne promjene u pogledu oblika lanaca proizvodnje i opskrbe, ali i otpornosti različitih industrija. Kao rezultat toga, Republika Hrvatska je morala poduzeti niz mjera kako bi ublažila gospodarski učinak pandemije. U tom kontekstu, politike ograničavanja slobodnog kretanja ljudi i obavljanja gospodarskih aktivnosti utjecale su na agregate nacionalnih računa, ali i na sektore od kojih su neki pretrpjeli razne udare poput pada prihoda, problema s distribucijom i otpuštanjem radnika. Kako bi se pobliže analizirao utjecaj krize na Republiku Hrvatsku, rad je za svoj glavni cilj imao analizirati utjecaj krize uzrokovane koronavirusom na poslovanje malih i srednjih poduzeća. Sekundarnim izvorima podataka prikazan je utjecaj krize na svijet i svjetske industrije, kao i posljedične promjene proizvodno-opskrbnih lanaca Primarnim izvorima podataka, odnosno istraživanjem anketnim upitnikom nad 228 malih i srednjih poduzetnika u Republici Hrvatskoj, došlo se do određenih zaključaka. Primarno se pokazalo da je kriza najteže pogodila poduzeća unutar djelatnosti pružanja smještaja i ugostiteljstva, a zatim i u sektoru prijevoza i skladištenja te građevinarstva, koje je obilježio velik pad prihoda. Također, istraživanje je ukazalo i na većinsko nezadovoljstvo ispitanika odlukama Vlade Republike Hrvatske, a koje se poglavito ogledalo u nedovoljnim novčanim potporama zaposlenicima.The global crisis caused by the coronavirus pandemic is unique in its recent history. The crisis has highlighted the fact that global industry and overall business processes are extremely vulnerable and as such have an extremely high risk of failure. Taking into account the fact that almost every country in the world has faced a pandemic, various changes have been noticed in terms of the shape of production and supply chains, but also the resilience of various industries. As a result, the Republic of Croatia had to take a number of measures to mitigate the economic impact of the pandemic. In this context, policies restricting the free movement of people and conducting economic activities have affected aggregates of national accounts, but also sectors, some of which have suffered various shocks such as falling incomes, distribution problems and layoffs. In order to analyze the impact of the crisis on the Republic of Croatia in more detail, the main goal of the paper was to analyze the impact of the crisis caused by the coronavirus on the operations of small and medium enterprises. Secondary data sources show the impact of the crisis on the world and world industry, as well as the consequent changes in production and supply chains. Primarily, the crisis proved to be the hardest hit for companies in the provision of accommodation and catering, followed by the transport and storage and construction sectors, which were marked by a sharp decline in revenues. Also, the research indicated the majority dissatisfaction of the respondents with the decisions of the Government of the Republic of Croatia, which was mainly reflected in insufficient financial support to employees
State of the economy and entrepreneurship in Požega-Slavonia County from 2007 to 2022 and development prospects
No full textPožeško-slavonska županija spada među gospodarski najmanje razvijene županije u Republici Hrvatskoj. U radu je istraženo i obrazloženo koliko se gospodarstvo i poduzetništvo u županiji razvijalo tijekom 15 godina godina te koje su mogućnosti za daljnji napredak. Na razvitak su utjecaj uvelike imale krize koje su ostavile traga na samom gospodarstvu Županije, ali i na poduzetnicima i njihovim poduzećima koja nisu mogla poslovati normalno. Na razvijanje utječu određeni čimbenici koji pomažu ili odmažu gospodarstvu. Ti su čimbenici gospodarske prilike koje se odvijaju u Županiji, prometna povezanost te dostupni resursi diljem Županije.
Provedeno je empirijsko istraživanje koje je podijeljeno na dva dijela. Najprije je anketirano 30 poduzetnika kako bi se saznala njihova stajališta o poduzetništvu, problemi te prijedlozi. Zatim su intervjuirane 3 stručne osobe na rukovodećim pozicijama unutar institucija vezanih za gospodarstvo Županije (Veleučilište u Požegi, Poduzetnički inkubator Plink, Županijska komora Požega - Hrvatska gospodarska komora). Istraživanja su pokazala razne čimbenike koji utječu na rast i razvoj poduzetništva i gospodarstva te različita mišljenja o mogućnosti napretka. Na kraju rada prikazani su rezultati koji pokazuju koliko se napretka ostvarilo, koji su najveći problemi za gospodarstvo i poduzetništvo te koja je daljnja perspektiva razvoja u Požeško-slavonskoj županiji.Slavonia County is among the economically least developed counties in the Republic of Croatia. This undergraduate thesis examined and explained how the economy and entrepreneurship in the county have developed over last 15 years and what the possibilities for further progress are. Development has been greatly influenced by crises that left their mark on the economy of the county as well as on entrepreneurs and their companies, which could not operate normally. Development is influenced by certain factors that help or hinder the economy. These factors are the economic opportunities taking place in the county, the transport connections, and the available resources throughout the county.
Empirical research was conducted for the thesis, which was divided into two parts. The first part focused on thirty surveyed entrepreneurs and their views on business practices, progress, and problems they face. The second part focused on three interviewed experts who are in management positions within institutions related to the economy of the county (Požega Polytechnic, Plink Business Incubator, Pozega County Chamber - Croatian Chamber of Commerce). Research has shown various factors that influence the growth and development of entrepreneurship and the economy, as well as different opinions about the possibility of progress. At the end of the work, the results showed how much progress has been made, what the biggest problems for the economy and entrepreneurship are, and further prospects for development in Požega-Slavonia County
The role of social networks in marketing analyzed on the example of selected hotels in Zagreb
No full textUloga društvenih mreža u marketingu na primjeru odabranih hotela u Zagrebu, što je tema ovoga završnoga rada, odgovara na pitanje kako što učinkovitije koristiti popularne društvene mreže za bolje poslovne rezultate. Cilj je rada utvrditi koje su društvene mreže zastupljene u odabranim hotelima, koje strategije njihovog korištenja polučuju najbolje rezultate i što preporučiti drugima kao mogućnost što boljeg predstavljanja svojih usluga i proizvoda zainteresiranim komitentima.
Istražene su internetske marketinške aktivnosti hotela s pet zvjezdica: Westin, Le Premier i Esplanade. Za istraživanje se poslužilo intervjuom o značaju društvenih mreža u poslovanju hotela Esplanade, te podaci o profilima hotela na Facebooku, Instagramu, YouTube-u, LinkeInu, TikToku, Pinterestu i Twitteru. Navedene se mreže koriste za oglašavanje, komunikaciju i unapređenje prodaje proizvoda i usluga.
One također omogućuju stvaranje odanosti brendu, izgradnji zajednice (lojalnost), jačanje autoriteta, nadmašivanje konkurencije, smanjenje troškova marketinga i analize pozicije na tržištu, te bolje pozicioniranje na Web pretraživačima.The role of social networks in marketing analyzed on the example of selected hotels in Zagreb, being the main thesis of this paper, provides insight into how social networks can be effectively utilized in achieving better business results. The aim of this paper is to determine which social networks are represented in selected hotels, which usage strategies yield the best results and which of them are recommended as the best option for presenting services and products to target customers.
The researched subject are the online marketing activities of five-star hotels: Westin, Le Premier and Esplanade. For the purpose of this study, an interview about the importance of social networks in business marketing was conducted with hotel Esplanade. Further data was collected on all the mentioned hotels’ official profiles on Facebook, Instagram, YouTube, LinkedIn, TikTok, Pinterest and Twitter.
Social networks enable businesses to build brand loyalty, create communities, strengthen authority, outperform competition, reduce marketing and analysis costs and better position themselves on search engines
Analysis of the development strategy on the example of the board sailing school
No full textOvaj diplomski rad analizira mogućnosti rasta škole jedrenja na dasci Liberan koja u sklopu trgovačkog društva Autopleter d.o.o. Zagreb pruža usluge početničkih i naprednih tečajeva jedrenja na dasci, iznajmljivanja i prodaje opreme i pratećih artikala za windsurfing. Glavni cilj istraživanja je bio identificirati pokretačke snage razvoja škole jedrenja na dasci, izabrati razvojnu strategiju te predložiti način provedbe izabrane strategije. U svrhu postizanja glavnog cilja istraživanja podaci su se prikupljali iz sekundarnih (relevantna stručna i znanstvena literatura te dokumentacija poduzeća) i primarnih (polustrukturirani intervjui i anketiranje) izvora podataka i informacija. Rezultati istraživanja pokazuju da su glavni pokretači razvoja škole jedrenja Liberan kvaliteta, diferencijacija i upravljanje troškovima. Analizom alternativnih strategija (strategija upravljanja kvalitetom, strategija minimalnih troškova i strategija upravljanja iskustvom kupaca), strateški izbor je strategija upravljanja iskustvom kupaca. Preporuke za implementaciju rješenja u praksi (upravljanje iskustvom kupaca) temelji se na kompletnoj usmjerenosti na kupca. To podrazumijeva vrhunsku usluge, dodatne pogodnosti (one stop shop – kompletna usluga od rezervacije, prijevoza, smještaja, prehrane, škole jedrenja do post-prodajnih aktivnosti) i cjelokupnog iskustva učenja jedrenja na dasci. Ključni doprinos autora ovog rada je dubinska analiza strateškog razvojnog usmjerenja škole jedrenja na dasci. Rezultati istraživanja mogu pomoći donositeljima odluka u pokretanju i vođenju škola jedrenja na dasci. Preporuke za daljnja istraživanja odnose se na utjecaj korištenja napredne tehnologije u upravljanju školama jedrenja na dasci.This thesis analyzes the possibilities of growth of the Liberan windsurfing school, which within the company Autopleter d.o.o. Zagreb provides services for beginner and advanced windsurfing courses, rental and sale of equipment and related items for windsurfing. The main goal of the research was to identify the driving forces of windsurfing school development, to choose a development strategy and to suggest a way of proving the chosen strategy. In order to achieve the main goal of research, data are collected from secondary (relevant professional and scientific literature and company documentation) and primary (semi-structured interviews and surveys) data and information sources. The results of the research show that the main drivers of the development of the Liberan sailing school are quality, differentiation and cost management. By analyzing alternative strategies (quality management strategy, minimum cost strategy and customer experience management strategy), the strategic choice is the customer experience management strategy. Recommendations for implementing the solution in practice (customer experience management) are based on a complete customer focus. This includes top services, additional benefits (one stop shop - a complete service for reservations, transportation, accommodation, meals, sailing schools to after-sales activities) and the entire experience of learning to windsurf. The key contribution of the authors of this paper is an in-depth analysis of the strategic development direction of the windsurfing school. The results of the research can help decision makers in starting and running a windsurfing school. Recommendations for further research relate to the impact of the use of advanced technologies in the management of windsurfing schools