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Employment of third-country nations in family-owned business in the field of the construction industry in Croatia
No full textOvaj rad istražuje ulogu zapošljavanja državljana trećih zemalja u obiteljskim poduzećima u građevinskom sektoru Hrvatske, s posebnim naglaskom na potrebama i izazovima obiteljskog poduzeća GS-gradnja d.o.o. Fokus je na analiziranju zakonskog okvira za zapošljavanje stranih radnika, uključujući zahtjevne postupke dobivanja radnih dozvola, te razmatranju specifičnih karakteristika obiteljskih poduzeća koje utječu na zapošljavanje stranih radnika. Istraživanje obuhvaća glavne izazove, kao što su jezične i kulturne razlike, organizacija smještaja, te integracija radnika u radnu sredinu, s ciljem poboljšanja radne klime i produktivnosti.
Osim toga, rad se osvrće na šire aktualne trendove i izazove u građevinskoj industriji, kao i na konkretne primjere dobre prakse koji mogu biti relevantni za optimizaciju procesa zapošljavanja. Na temelju provedenih analiza, rad nudi preporuke za poboljšanje radnih uvjeta, integraciju stranih radnika i dugoročnu konkurentnost obiteljskih građevinskih poduzeća, pružajući strategije koje mogu pomoći u prilagodbi na rastuću potrebu za kvalificiranim radnicima iz trećih zemalja.This paper examines the employment of third-country nations in family-owned businesses within Croatia's construction sector, focusing on the specific needs and challenges encountered by GS-gradnja d.o.o. The study delves into the legal framework governing the employment of foreign workers, including the complex process of obtaining work permits, and considers the unique characteristics of family businesses that influence foreign workers hiring practices. Key challenges such as language and cultural barriers, housing arrangements, and worker integration are addressed with the aim of fostering a productive work environment.
In addition, the paper explores broader trends and challenges within the construction industry, offering examples of effective practices for optimizing employment processes. Based on the analysis, the study provides recommendations for improving work conditions, enhancing the integration of foreign workers, and strengthening the long-term competitiveness of family-owned construction companies. It proposes strategic approaches to meet the growing demand for skilled labor from third countries, with a focus on sustainable development and organizational resilience
Društvene mreže kao alat samopromocije u glumačkom sektoru
No full textInstagram je društvena mreža koja je uz prvobitnu funkciju dijeljenja fotografija dobila i funkciju
poslovne platforme za sve koji žele promovirati sebe, proizvod ili uslugu te steći nove klijente,
zaposlenike ili poslodavce. Ta društvena mreža nije zaobišla niti glumački svijet koji je
neminovno povezan s medijima i samopromocijom. Cilj je ovog rada proučiti kako, na koji način
te s kojim motivima glumice, koje su ujedno i digitalne influencerice, koriste društvenu mrežu
Instagram. U tu svrhu provedena je metoda dubinskog intervjua te su Instagram profili
analizirani metodom analize sadržaja. Rad se također bavi usporedbom omjera sadržaja objava
privatnog karaktera i nastalih u suradnji, temama, fokusima i najučestalijim formatima objava,
dosegom pratitelja i interakcijom s publikom. To su samo neka od ključnih pitanja ovog rada čija
je namjena utvrditi povezanost ove društvene mreže s glumačkom karijerom te kako influencing
može pomoći glumcu u angažmanima, gledanosti, medijskoj vidljivosti i samoj glumačkoj
vrijednosti.Instagram is a social network which, in addition to its original function of sharing photos, has
also acquired the function of a business platform for anyone who wants to promote themselves, a
product or a service as well as to attract new clients, employees or employers. The world of
acting, imminently connected to the media and self-promotion, has been largely affected by
Instagram too. The aim of this final thesis is to inquire how, in what ways and with what motives
actresses, who are also digital influencers, use the social network of Instagram. For this purpose,
an in-depth interview method was conducted and Instagram profiles were analyzed using the
content analysis method. The thesis also deals with the comparison of the content ratio of the
posts of a private nature with those created in collaboration with brands. It addresses various
topics, focuses and the most frequent formats of posts, the scope of the followers and the
interaction with the audience. These are just some of the key inquiries of this thesis which tries to
determine the connection between the social network with the acting career and how influencing
can help actors in their engagements, ratings, media visibility as well as valorizing the merit of
acting in itself
Analiza odnosa privatnog i poslovnog života kod poduzetnica – organizatorica događanja
No full textPoduzetništvo postoji od kada postoji i civilizacije, a isto tako i organiziranje događaja. U početku su se poduzetništvom bavili samo muškarci, no s vremenom se to promijenilo. Sve više žena odlučuje se otvoriti tvrtke i uložiti vrijeme, novac i trud u svoja poslovanja. Iako se sve više potiče da se žene krenu baviti poduzetništvo i dalje je mnogo prepreka na tom putu. Jedan od najvećih problema s kojima se danas poduzetnice susreću jest usklađivanje poslovnog i privatnog života s obzirom na to da se i dalje od žena očekuje da se u većoj mjeri brinu o kućanstvu i djeci. Autorica ovog rada pokušala je otkriti kako poduzetnice koje se bave organiziranjem raznih događaja usklađuju privatni i poslovni život. Za potrebe rada proveden je strukturirani intervju s trima poduzetnicama iz Hrvatske koje su odgovarale na 15 pitanja vezanih za usklađivanje svoga privatnog i poslovnog života. Rad se sastoji od triju cjelina: teorijskoga dijela, u kojemu je definirano što je poduzetništvo, kada je nastalo žensko poduzetništvo, što su događaji i kako se organiziraju.Entrepreneurship has existed since the time of civilization, and so has organizing events. In the beginning, only men were engaged in entrepreneurship, but over time this changed. More and more women decide to open their own companies and invest time, money and effort in their businesses. Although women are increasingly encouraged to start entrepreneurship, there are still many obstacles on the way. One of the biggest problems faced by female entrepreneurs today is balancing business and private life, considering that women are still expected to take care of the household and children to a greater extent. The author of this paper tried to find out how entrepreneurs who organize various events balance their private and business life. A structured interview was conducted with three female entrepreneurs from Croatia, they gave their answers to 15 questions related to harmonizing their private and business life. The theoretical part of the paper defines what entrepreneurship is, when female entrepreneurship was created, and what events are and how they are organized
Impact of the coronavirus on the retail and consumer goods sector
No full textPandemija bolesti koronavirusa ostavila je dubok i neizbrisiv trag na sektor maloprodaje i robe široke potrošnje radi potrebe za trenutnom prilagodbom poslovanja izazvane specijalnim odredbama nacionalnih stožera. Poduzeća unutar sektora bila su prisiljena redefinirati poslovanje kako bi opstala. Dok su jedni u tome bili manje uspješni, drugi su prilagodbom svojeg poslovanja iznašla i nove načine obavljanja određenih poslovnih aktivnosti i tako unaprijedila svoje poslovanje. Glavni cilj ovog specijalističkog diplomskog stručnog rada je utvrditi utjecaj koronavirusa na sektor maloprodaje i robe široke potrošnje u Hrvatskoj i prikazati mogući razvoj sektora u budućnosti. Metoda istraživanja koja je korištena u svrhu ostvarenja definiranog cilja rada je metoda izrade scenarija. Uz analizu dostupnih sekundarnih izvora informacija, prikupljeni su primarni podaci metodom anketnog upitnika s različitim dionicima iz sektora maloprodaje koji su vrednovali najvažnije utjecajne čimbenike za budućnost sektora. Rezultati su pokazali da unatoč snažnom destruktivnom utjecaju kojeg je pandemija imala na manje poduzetnike, poduzeća koja su se brzo prilagodila novim uvjetima poslovanja su dokazala da je i u najkriznijim situacijama moguće poslovati uspješno, čak i unaprijediti poslovanje. Iz rezultata istraživanja je napravljena matrica utjecaja koja je služila kao temelj za izradu scenarija budućnosti. Oni mogu pomoći poduzetnicima predvidjeti razvoj sličnih kriznih situacija u budućnosti i bolje se pripremiti za rizike koji ugrožavaju poslovanje njihovih poduzeća. Ova tema se može dodatno istražiti u budućnosti proučavanjem relevantnosti svih inovacija u poslovanju koje je pandemija potaknula i kako mogu biti primjenjive na druge krizne situacije.The coronavirus disease pandemic has left a deep and indelible mark on the retail and consumer goods sector due to the need for immediate adjustment of operations caused by the special provisions of the national headquarters. Companies within the sector were forced to redefine business in order to survive. While some were less successful in this, others adapted their business and found new ways of performing certain business activities and thus improved their business. The main goal of this specialist thesis is to determine the impact of the coronavirus on the retail and consumer goods sector in Croatia and to show the possible development of the sector in the future. The research method that was used in order to achieve the defined goal of the work is the scenario creation method. In addition to the analysis of available secondary sources of information, primary data was collected using a survey questionnaire method with various stakeholders from the retail sector who evaluated the most important influencing factors for the future of the sector. The results showed that despite the strong destructive impact that the pandemic had on smaller entrepreneurs, companies that quickly adapted to new business conditions proved that even in the most crisis situations it is possible to do business successfully, even to improve business. From the results of the research, an impact matrix was created, which served as the basis for creating future scenarios. They can help entrepreneurs predict the development of similar crisis situations in the future and better prepare for the risks that threaten the operations of their companies. This topic can be further explored in the future by studying the relevance of all innovations in business that have been triggered by the pandemic and how they can be applied to other crisis situations
Comparative perception analysis of the content creator competitive profile from the perspective of three types of Croatian marketing experts
No full textOvim je radom obrađena tema „Komparativna analiza percepcije konkurentnog profila
content creatora s aspekta tri tipa hrvatskih marketinških stručnjaka“. U radu se
istražuje osnovna problematika koja predstavlja nedovoljnu informiranost o percepciji
konkurentnog profila content creatora u kontekstu tri različita tipa marketinških
stručnjaka na području Hrvatske. Kao glavni cilj rada, postavljeno je davanje boljeg
uvida u važnost rezultata komparativne analize percepcije content creatora, posebice
u doba sve značajnijeg utjecaja internetskog marketinga, a posljedično i utjecaja
marketinga na društvenim mrežama. U teorijskom dijelu rada opisani su pojam, razvoj
i važnost internetskog marketinga, društvenih mreža i marketinga na istima. Ukratko
su opisana pojmovna određenja i obilježja utjecajnih osoba, tzv. influencera, a
predstavljen je i primjer dobre prakse uz analizu trendova u Hrvatskoj i svijetu.
Koristeći se pristupom dubinskog intervjua sa stručnjacima, o navedenom su u
empirijskom istraživanju prikupljeni stavovi i odgovori tri različita tipa marketinških
stručnjaka, marketinških agencija, marketinških klijenata i content creatora. Na temelju
rezultata istraživanja doneseni su zaključi i preporuke za praksu agencijama,
marketinškim klijentima i content creatorima kako bi se uspješno povećala međusobna
suradnja i poslovanje na novo odabranim kampanjama. S obzirom na dinamičnost
razvoja društvenih mreža, pa tako i marketinga istih, korištenjem preporuka za
kreativna marketinška rješenja moguće je održati i unaprijediti poslovanje,
konkurentnost svih dionika proučavane tematike i zadržavanje svjesnosti kod njihovih
ciljnih skupina.This paper focuses on the topic of "Comparative perception analysis of the content
creator competitive profile from the perspective of three types of Croatian marketing
experts". The paper explores the basic problem manifested in the insufficient
information about the perception of the competitive profile of content creators from the
perspective of three different types of marketing experts in Croatia. The main goal of
is providing a better insight into the importance of the results of a comparative analysis
of the perception of content creators, especially in the era of significant infuence
increase of internet marketing, and consequently the influence of marketing on social
networks. In the theoretical part of the paper, concept, development and importance
of internet marketing, social networks and marketing on social networks are described.
Definitions and characteristics of influential people, the so-called influencers, are
briefly described and an example of good practice is presented along with an analysis
of trends in Croatia and world. Using in-depth interview method with the experts,
opinions and responses of three different types of marketing experts, marketing
agencies, marketing clients and content creators were collected in the empirical
research. Based on the results of the research, conclusions and recommendations for
business practice were made for agencies, marketing clients and content creators in
order to successfully increase mutual cooperation and business on new campaigns.
Given the dynamic development of social networks, including social network
marketing, by using recommendations for creative marketing solutions, it is possible
to maintain and improve business, competitiveness of all stakeholders of the
researched topic and maintain awareness among their target groups
Impact of cryptocurrency volatility on cryptocurrency trading
No full textKriptovalute predstavljaju digitalni novac koji omogućuje vlasnicima potpunu kontrolu bez posredovanja banaka ili drugih institucija, pružajući mogućnosti direktnog plaćanja, trgovanja i štednje. Analizirajući pravne aspekte trgovanja kriptovalutama u svijetu, zaključeno je da nijedna kriptovaluta nije usvojena kao nacionalno sredstvo plaćanja, a osnovna karakteristika kriptovaluta ostaje njezina neizvjesna vrijednost. Ovaj diplomski rad istražuje kriptovalute kao novu vrstu digitalnog novca te utjecaj količine američkih dolara u opticaju na cijenu Bitcoin kriptovalute. Postavljen je istraživački problem i provedena je analiza veze između promjena u količini dolara u opticaju i fluktuacija cijene Bitcoina. Povezanost i međuovisnost ovih dvaju varijabli je analizirana primjenom Pearsonove i Spearmanove korelacije. Rezultati provedene analize ukazuju na umjereno snažnu negativnu korelaciju. Na osnovu dobivenih rezultata može se potvrditi da likvidnost tržišta igra ključnu ulogu u poticanju frekventnog trgovanja Bitcoinom. Kada tržište ima visoku likvidnost, odnosno velik broj sudionika spremnih na kupovinu i prodaju, olakšava se izvršenje trgovinskih naloga.Cryptocurrencies represent digital currency that enables owners to have complete control without the intervention of banks or other institutions, offering opportunities for direct payments, trading, and savings. Analyzing the legal aspects of cryptocurrency trading worldwide, it was concluded that no cryptocurrency has been adopted as a national means of payment, and the fundamental characteristic of cryptocurrencies remains their uncertain value. This thesis explores cryptocurrencies as a new form of digital currency and the impact of the quantity of US dollars in circulation on the price of the Bitcoin cryptocurrency. A research problem was posed, and an analysis of the relationship between changes in the quantity of dollars in circulation and fluctuations in the price of Bitcoin was conducted. The connection and interdependence of these two variables were analyzed using Pearson and Spearman correlation. The results of the analysis indicate a moderately strong negative correlation. Based on the obtained results, it can be confirmed that market liquidity plays a crucial role in encouraging frequent trading of Bitcoin. When the market has high liquidity, i.e., a large number of participants willing to buy and sell, the execution of trading orders is facilitated
Tourist potential of Vukovar as a basis for economic development
No full textOvaj rad na svojstven način prikazuje turističke potencijale grada Vukovara kroz jasno definiranu analizu turističkog sadržaja i turističkih mogućnosti. Prema tome, u radu se prikazuje se turistički potencijal Vukovara kao osnova za gospodarski razvoj. Obzirom na prošlost grada Vukovara radom se postiže zanimljivost prikaza na koji način je kroz sve ove godine Vukovar uspio „izrasti“ sa potencijalom za daljnji rast i razvoj. Nažalost, unatoč dobrim prilikama, isti se suočava sa glavnim problem koji je ujedno problem u cijeloj državi, a to je iseljavanje stanovništva, naročito mladih. Upravo radi toga, Vukovaru je potreban turistički razvoj kako bi mogao ponuditi nove mogućnosti i domicilnom stanovništvu. Velika prilika i snaga Vukovara je upravo njegov potencijal kulturno – povijesne baštine, kao i „ratna priča“. Osim kulturno – povijesne baštine, Vukovar prikazuje predivan krajobraz koji je iskorišten za različite vrste aktivnosti. Među tim mogućnostima su vučedolska kultura, i još mnogo toga poput riječnog kruzinga, ekološke hrane, vrhunskih vina, biciklističkih staza za one željene avanture i boravka u prirodi. Međutim, zaključno, iz cjelokupnog rada proizlazi da unatoč svim navedenim prednostima Vukovara i svim resursima koje grad ima na raspolaganju, turistički potencijal nije ni izdaleka dovoljno iskorišten pa je ključ uspjeha za njegovu daljnju populizaciju i uspjeh u diverzifikaciji turističkog proizvoda u dobro osmišljenoj i prezentiranoj marketinškoj prezentaciji bogatstva koje Vukovar nudi gostima i turistima koja bi pobudila veći interes kako domaćih tako i stranih turista i gostiju za Vukovar.This paper presents the tourist potentials of the city of Vukovar in a unique way through a clearly defined analysis of tourist content and tourist opportunities. Therefore, the paper presents the tourist potential of Vukovar as a basis for economic development. Given the past of the city of Vukovar, the work achieves an interesting presentation of how Vukovar has managed to "grow" through all these years with the potential for further growth and development. Unfortunately, despite good opportunities, it faces the main problem that is also a problem throughout the country, and that is the emigration of the population, especially young people. Precisely because of this, Vukovar needs tourist development in order to be able to offer new opportunities to the local population. The great opportunity and strength of Vukovar is precisely its potential of cultural and historical heritage, as well as the "war story". In addition to cultural and historical heritage, Vukovar shows a beautiful landscape that has been used for various types of activities. Among these possibilities are the Vučedol culture, and much more such as river cruising, organic food, top wines, cycling trails for those desired adventures and staying in nature. However, in conclusion, it follows from the entire paper that despite all the above advantages of Vukovar and all the resources that the city has at its disposal, the tourist potential is far from being sufficiently exploited, so the key to its further popularization and success in the diversification of the tourist product is in a well-designed and presented marketing presentation of the wealth that Vukovar offers to guests and tourists, which would arouse greater interest of both domestic and foreign tourists and guests for Vukovar
