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Analiza kritiziranja mjera Stožera civilne zaštite na primjeru komunikacije saborskog zastupnika Nikole Grmoje
No full textCilj je ovoga rada analizirati komunikaciju saborskog zastupnika Mosta Nikole Grmoje na temelju kritika upućenih prema radu stožera za vrijeme pandemije COVID-19 virusa. Kako bi se uspješno komuniciralo, nužno je identificirati temeljne uzroke pandemijske krize te biti svjestan posljedica koje isti donose. Budući da se posljedice krize u konačnici uvijek manifestiraju kroz neki oblik štete te utječu na život i rad pojedinca, organizacije ili društva u cjelini, nužno je iznaći način kako je umanjiti. Glavnina ovlasti i odlučivanja o društvenom i gospodarskom statusu pojedinaca i zemlje u rukama je nacionalnog stožera za civilnu zaštitu dok traje pandemija, a mjerama koje su oni donosili žustro se suprotstavljao zastupnik Nikola Grmoja. Za analizu ovog rada prikupljene su brojne izjave Nikole Grmoje, opisan je rad i komunikacija stožera te su opisane glavne karakteristike koronavirusa. Rezultati istraživanja pokazali su kako je stil komunikacije Nikole Grmoje utemeljen na floskulama, ponavljanju te obiluje demagogijom.The aim of this paper is to show the importance of crisis communication of the National Civil Protection Headquarters during the coronavirus pandemic, as well as the criticism that Nikola Grmoja directed at the activities. In order to communicate successfully, it is necessary to identify the root causes of the pandemic crisis and be aware of the consequences they bring. Since the consequences of a crisis are ultimately always manifested through some form of damage and affect the life and work of the individual, organization or society as a whole, it is necessary to find a way to reduce it. The main authority and decision-making on the social and economic status of individuals and the country is in the hands of the National Civil Protection Headquarters during the pandemic, the measures they took were vigorously established by Nikola Grmoja. The purpose of this paper is to analyze the communication of Nikola Grmoja, his public appearances and statements and compare them with the communication of the headquarters. Numerous statements by Nikola Grmoja were collected for analysis, the work and communication of the headquarters were described, and the main characteristics of the coronavirus were described. The results of the research showed that Nikola Grmoja's style of communication is based on phrases, repetition and is rich in demagoguery
Financial results and economic situation of banks in Croatia from 2008 to 2018
No full textCilj ovoga rada jest istražiti uspješnost i prikazati ekonomsko stanje bankarskog sustava Republike Hrvatske. Istraživanjem će biti obuhvaćeni rezultati poslovanja hrvatskih banaka u razdoblju od 2008. do 2018. godine. Tijekom istraživačkog razdoblja bankarski sektor je bio pod utjecajem raznih makroekonomskih događanja koja su utjecala na neravnotežu između financijskog i realnoga sektora. Bankovni sustav ima značajnu ulogu u ekonomiji svake države, stoga je bitno da postoji usklađenost između bankovnog i realnoga sektora. Jedan od glavnih uzroka financijske nestabilnosti nacionalne ekonomije predstavlja neusklađenost ovih dvaju sektora, međutim stabilan bankarski financijski sustav trebao bi smanjiti utjecaj mogućih financijskih nestabilnosti na realnu ekonomiju, pružajući joj mogućnosti za oporavak. U financijskim sustavima u kojima banke predstavljaju centralne figure, na realnu sferu mogu utjecati putem kamatnih stopa, cijenama bankovnih usluga, alokacijom kredita, štednim instrumentima itd. U radu su prezentirani pojam i poslovanje banaka, dualitet između bankovnog i realnoga sektora te uloga bankarskih sustava u globalizaciji. Također je prikazan bankovni sektor Republike Hrvatske, kretanje broja banaka i njihova vlasnička struktura. Nadalje, izneseni su financijski rezultati koji obuhvaćaju analizu prihoda, rashoda i financijskog rezultata banaka te podatci iz bilance koji odražavaju ekonomsko stanje banaka. Za jasniju sliku stanja banaka u istraživačkom razdoblju interpretirana je kreditna aktivnost, kamatne stope, ispravak vrijednosti, stope adekvatnosti i profitabilnost. Na kraju je izložena korelacijska analiza bankarskog i realnoga sektora na temelju usporedbe dobiti i profitabilnosti.The aim of this paper is to investigate the performance and the economic condition of the banking system of the Republic of Croatia. The research will cover the business results of Croatian banks in the period from 2008 to 2018.
During the research period, the banking sector was affected by various macroeconomic developments that influenced the imbalance between the financial and real sectors. The banking system plays a significant role in the economy of each country, so it is important that there is an interdependence between the banking and the real sector. One of the main causes of financial instability in the national economy is the mismatch between these two sectors. However, a stable banking financial system should reduce the impact of possible financial instabilities on the real economy by providing opportunities for recovery. In financial systems in which banks are central figures, they can influence the real sphere through interest rates, prices of banking services, credit allocation, savings instruments, etc.
The paper presents the concept and operation of banks, the duality between the banking and real sector and the role of banking systems in globalization. Also, the banking sector of the Republic of Croatia, development of banks and their ownership structure are presented. Furthermore, financial results are presented, which include an analysis of banks' income, expenses and financial results, as well as balance sheet data that reflect the economic situation of banks. For a clearer picture of the state of banks in the research period, credit activity, interest rates, value adjustments, adequacy rates and profitability were interpreted. Finally, a correlation analysis of the banking and the real sector based on a comparison of profit and profitability is presented
Analysis of the Moneo Marketing Communication Case Study
No full textMarketing je u današnjici postao nezaobilazan odjel svake tvrtke u poslovanju pa tako
o njemu ovisi i uspješnost poslovanja tvrtke. Odjel marketinga zadužen je za
oglašavanje i smišljanje promocija te raznih aktivnosti u pravo vrijeme i na ispravan
način. Odjel marketinga također mora istraživati što je zapravo potrebno tvrtki, koje
kanale oglašavanja koristiti kako ne bi tvrtka otišla u krivome smjeru što u konačnici
može dovesti do krivog slanja poruke potrošačima odnosno krivog shvaćanja poruke.
Potrebno je analizirati uspjeh odjela marketinga, kako se ne bi dogodili troškovi
oglašavanja i promoviranja puno veći od potrebnih, a to ima utjecaj na cjelokupno
poslovanje. U ovome radu analizirala se studija slučaja marketinške komunikacije
tvrtke Moneo.Today, marketing has become an indispensable department of every company in business. One of the most important departments in every business today is the marketing department and so on. The success of the company's business also depends on it. The marketing department is in charge of advertising and designing promotions and various activities at the right time and in the right way. In order for marketing in a company to be successful, it must follow all today's trends and be in line with the competition that follows them. The marketing department must also research what the company really needs, which advertising channels to use so that the company does not go in the wrong direction, which can ultimately lead to sending the wrong message to consumers or misunderstanding the message. is responsible for optimizing the costs associated with advertising, promoting and selling services or products through various means such as social media, TV commercials, radio, billboards, banners and various other ways of advertising. He is also in charge of optimizing the costs associated with advertising. If the success of the marketing department is not analyzed, it may not happen that the costs of advertising and promotion are much higher than necessary, and this has an impact on the overall business. This paper will analyze a case study of Moneo's marketing communication
Economic fall 2019/2020 caused by the COVID-19 pandemic
No full textPojava pandemije COVID-19 izazvala je najgoru globalnu recesiju koja se ne pamti još od 1930. godine, kada je gospodarstvo doživjelo krah. Kao rezultat karantenske politike, opala je mobilnost stanovništva, što je ujedno dovelo i do smanjenja potrošnje te stagnacije gospodarstva. Kroz ovaj diplomski rad prikazan je utjecaj pandemije COVID-19 na pad gospodarstva, hrvatski turizam kao i poslovanje odabranog turističkog poduzeća u uvjetima pandemije. Upravo zbog aktualne situacije u zemlji i svijetu proizašla je i želja za istraživanjem osnovnih problema vezanih uz novonastalu krizu gospodarstva, posebno turizma, a koja je rezultat pojave pandemije. U radu su prikazani rezultati mnogih provedenih istraživanja o negativnim utjecajima pandemije na hrvatsko gospodarstvo te uspješnost poslovanja poduzeća, a koji su izraženiji pri ulaganjima i smanjenju prihoda prodaje.The outbreak of the COVID-19 pandemic has caused the worst global recession to be remembered since 1930, when the economy collapsed. As a result of the quarantine policy, the mobility of the population has decreased, which has also led to a reduction in consumption and stagnation in the economy. This thesis present the impact of the COVID-19 pandemic on the decline of the economy, the Croatian tourism and the operations of the selected turistic company in the conditions of the pandemic. Precisely because of the current situation in the country and the world, there is a desire to explore the basic problems related to the emerging crisis of the economy, especially tourism, which is the result of a pandemic. The paper presents the results of many studies conducted on the negative effects of the pandemic on the Croatian economy and the success of companies, which are more pronounced in investments and reduced sales revenue
Communication of the Croatian Democratic Union on Social Media
No full textPolitička komunikacija na društvenim mrežama jedna je od komunikacija s najviše utjecaja usmjerenih prema javnosti. Ovaj završni rad proučava kriznu komunikaciju Hrvatske demokratske zajednice na društvenim mrežama s naglaskom na Facebook stranicu „HDZ – Hrvatska demokratska zajednica“.
Radom je prikazano na koji način Hrvatska demokratska zajednica kao najmasovnija stranka u Republici Hrvatskoj koristi društvene mreže, kako odgovara na krizu, ima li uspostavljene protokole te kako proučava političku retoriku objava.
Predmet analize završnog rada su objave na Facebook stranici koje su kategorizirane u krizno i svakodnevno komuniciranje. U prvom dijelu induktivne analize sadržaja analizirane su objave uoči pada drona na području Zagreba u ožujku 2022. godine. Sljedeća analiza odnosi se na komuniciranje Hrvatske demokratske zajednice prilikom poplava u Gunji 2014. u odnosu na potrese na području Sisačko-moslavačke županije 2020. godine. Razlog ove analize je usporedba komuniciranja Hrvatske demokratske zajednice u krizi u kojoj je stranka dio oporbe u odnosu na krizu u kojoj je parlamentarna većina. Također, analizirana je svakodnevna komunikacija i komunikacija s oporbom za koju se uspostavilo da je najveći izazov u vođenju Facebook stranice.
Osim induktivne analize sadržaja u radu je provedena anketa kojom se nastojala uvidjeti percepcija članova Mladeži Hrvatske demokratske zajednice o objavama na stranačkoj stranici „Mladež HDZ-a Karlovačke županije“. Slučajevi koji su obuhvaćeni analizom u završnom radu dogodili su se u razdoblju od 2014. do 2022. godine, a izdvojeni su kao primjeri na kojima je uočljiva krizna komunikacija koja je od iznimnog značaja za javnost.Political communication on social media is one of the most influential types of communication aimed at the public. This final paper studies the crisis communication of the Croatian Democratic Union (‘Hrvatska demokratska zajednica’) on social media, with an emphasis on the Facebook page "HDZ – Hrvatska demokratska zajednica".
The paper shows how the Croatian Democratic Union, as the largest party in the Republic of Croatia, uses social media, how it responds to a crisis, whether it has established protocols, and how it studies the political rhetoric of posts.
The subject of the analysis of this final paper are posts on the aforementioned Facebook page, which are categorized into crisis and everyday communication. The first part of the inductive content analysis looks at posts made in the immediate aftermath of the drone crash in Zagreb in March 2022. The next analysis juxtaposes the communication of the Croatian Democratic Union during the floods in Gunja in 2014 with the communication during the earthquakes in Sisak-Moslavina County in 2020. The reason for this analysis is to compare the communication of the Croatian Democratic Union during a crisis in which the party is part of the opposition versus a crisis in which it is the parliamentary majority. In addition, daily communication and communication with the opposition were analyzed. This turned out to be the biggest challenge in running the Facebook page.
Apart from the inductive content analysis, a survey was conducted as part of the paper. It sought to understand the perception of the members of the Youth of the Croatian Democratic Union about the posts on the party page "Mladež HDZ Karlovačke županije” (‘Youth of the Croatian Democratic Union of Karlovac County’). The cases included in the analysis in the final paper occurred in the period from 2014 to 2022 and were singled out as examples of crisis communication that is of exceptional importance to the public
The influence of film production in the promotion of a destination on selected examples
No full textDanas filmska produkcija ima sve snažniji utjecaj na filmski turizam i postaje sve popularnija na globalnom turističkom tržištu. Konkurencija među destinacijama u kojima se snimaju filmovi i serije sve je veća, pa se ulažu veliki napori i svi mogući načini privlačenja filmskih setova u određenu destinaciju, a filmski lokaliteti igraju značajnu ulogu u planiranju marketinških aktivnosti turističkih destinacija. Ovim radom nastoji se istražiti utjecaj gledanja filmova i serija na odluku o odabiru turističke destinacije kod turista. Postavljene su hipoteze koje pretpostavljaju da filmovi i serije imaju veliki utjecaj pri donošenju odluke o odabiru destinacije kod turista u koju želi putovati, te da je filmska priča presudna u odabiru destinacije prikazane u filmu. U cilju dokazivanja postavljene hipoteze proveden je online anketni upitnik u kojemu su ispitanici odgovarali na pitanja koja se odnose na njihove navike i preferencije gledanja filmova, navođenje filmskih naslova za koje ispitanici misle da su utjecali u promociji i prepoznatljivosti destinacije, navođenje destinacija s kojima su se prvi put susreli, te mišljenje ispitanika o ulozi filma i serije u promociji destinacije, utjecaju filma ili serije na njihov izbor destinacije koju su vidjeli u filmu i željni su je istražiti, te prepoznatljivost destinacije. Ispitanici su odgovarali na pitanja koja se odnose na njihove navike gledanja filmova, na informacije o već ostvarenim putovanjima u svrhu posjeta filmskim destinacijama i događajima.Today, film production has an increasingly strong influence on film tourism and is becoming increasingly popular on the global tourism market. Competition among destinations where films and series are shot is increasing, so great efforts are being made and all possible ways of attracting film sets to a certain destination, and film locations play a significant role in planning marketing activities of tourist destinations. This paper tries to investigate the influence of watching movies and series on the decision of tourists to choose a tourist destination. Hypotheses have been put forward that assume that movies and series have a great influence when making a decision about choosing a destination for tourists to which they want to travel, and that the movie story is crucial in choosing the destination shown in the movie. In order to prove the hypothesis, an online questionnaire was conducted in which the respondents answered questions related to their habits and preferences for watching movies, listing the movie titles that the respondents think had an impact on the promotion and recognition of the destination, listing the destinations with which they interacted, met for the first time, and the respondents' opinion on the role of the film and series in the promotion of the destination, the influence of the film or series on their choice of a destination that they saw in the film and are eager to explore, and the recognition of the destination. Respondents answered questions related to their movie-watching habits, to information about already completed trips to visit film destinations and events
Marketing plan of adrenaline tourist packages in the Zadar County
No full textCilj ovog rada je prikazati osnovne elemente marketinškog plana turističke agencije koja je na početku svog poslovanja. Također, ovim radom prikazana je važnost razvoja adrenalinskog turizma na području Republike Hrvatske. Za potrebe rada osmišljena je turistička agencija koja se bavi organizacijom adrenalinskih paket-aranžmana na području Zadarske županije. Kako bi se turistička agencija povezala s ciljnim tržištem nužno je provesti istraživanje tržišta. Za potrebe rada dovoljno je bilo provesti osnovno istraživanje tržišta metodom promatranja. Prilikom istraživanja prikupljeni su podaci s internetskih stranica lokalnih i globalnih konkurenata. Istraživanje je više orijentirano na globalno tržište zato da se istraže tvrtke koje imaju prvoklasnu ponudu i uslugu u ovom obliku turizma. Primjenom rezultata istraživanja određeni su i opisani način nastupa na tržištu, strateške odrednice i elementi marketinškog miksa.The overarching intention of this research study is to demonstrate fundamental elements of early-stage travel agency marketing strategy. This research also highlights the importance of adventure tourism development in Croatia. For the purpose of this research, a travel agency focusing on the organization and provision of adventure travel arrangements in Zadar County is figuratively established. The commencement of the travel agency establishment process was underpinned and guided by holistic market research, consisting of collecting, consolidating, and analyzing relevant data from local and international travel agencies' official websites. In doing so, focusing primarily on acquiring data from travel agencies with a global outlook considering those tend to offer more comprehensive and sophisticated travel arrangements. The collected data was utilized in the endeavor to examine and describe approaches through which travel agencies interact with the market, respective strategic directions, and some of the most prominent elements of the marketing strateg
