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Research of the influence of social media on the buying behavior of consumers using a selected company
No full textU ovom stručnom specijalističkom diplomskom radu istražuje se povezanost između korištenja društvenih mreža i kupovnih navika potrošača. Utvrđuje se utječu li i u kojoj mjeri društvene mreže na kupovne navike potrošača i korisnika društvenih mreža. Provedeno je online istraživanje s pomoću anketnog upitnika s minimalnim uzorkom od 300 ispitanika na osnovu kojih su dobiveni rezultati koji pobliže opisuju jesu li potrošači uopće svjesni utjecaja društvenih mreža na njihove kupovne navike. U ovom radu utvrđeno je da društvene mreže uvelike utječu na kupovne navike potrošača. Kroz društvene mreže potrošači dobivaju nove informacije, uvid u nove proizvode, ideje, inspiraciju i upravo to utječe na njihovo ponašanje, bilo da se radi o potrošačima koji vole pratiti trendove, o onima kojima je cijena ključni motivator za kupnju ili čak onim potrošačima koji minimalno koriste društvene mreže. Istraživanje je pokazalo da digitalni marketing i oglašavanje kompanija na društvenim mrežama utječu na ponašanje potrošača. Vrlo dobar pokazatelj i kompanijama i svima koji se oglašavaju preko društvenih mreža je da imaju utjecaja i da imaju svrhe, a samim potrošačima da bezazlene slike i sadržaji na društvenim mrežama mogu rezultirati kupnjom upravo tog proizvoda. Ovim radom utvrđeno je da korisnici društvenih mreža primjećuju oglase i sponzorirane objave na svojim društvenim mrežama, no reklama ili preporuka influencera i nije toliko bitna. Također, ovim radom utvrđeno je što je korisnicima društvenih mreža bitno u profilima kompanija te što utječe na njihovu kupovinu. Uzimajući u obzir teorijski dio i empirijsko istraživanje dalo se zaključiti da društvene mreže utječu na kupovne navike potrošača.The aim of this research is to explore the connection between the use of social media and consumer shopping habits. It determines whether and to what extent social media influence the shopping habits of consumers and users of social media. An online survey was conducted using a survey questionnaire with a minimum sample of 300 respondents, based on which results were obtained that describe in more detail whether consumers are even aware of the impact of social media on their shopping habits. In this paper, it was found that social networks greatly influence consumer buying habits. Through social media, consumers get new information, insight into new products, ideas, inspiration and this is what influences their behavior, whether it is consumers who like to follow trends, those for whom price is a key motivator to buy or even those consumers who minimally use social media. Research has shown that digital marketing and advertising companies on social media influence consumer behavior. A very good indicator for companies and everyone who advertises on social media that it has an impact and that it has a purpose, as well as an indicator to consumers themselves that harmless images and content on social networks can result in buying this product. This paper found that social media users notice ads and sponsored posts on their social media, but advertising through influencers or influencer recommendations are not so important. Also, this paper determines what is important to users of social networks on company profiles, and what influences their purchase. Taking into account the theoretical part and empirical research, it could be concluded that social media influence consumer shopping habits
Obstacles in Starting Youth Entrepreneurial Enterprises in the Creative (Fashion) Industry
No full textUslijed nedovoljnog poznavanja specifičnosti kreativnih industrija, poduzetnički pothvati mladih sve češće rezultiraju neuspjehom, ili čak nepoduzimanjem poduzetničkog pothvata, zbog rizika koji ulazak u poduzetništvo nosi sa sobom. Svrha je ovog diplomskog rada bila utvrditi prepreke s kojima se mladi poduzetnici susreću pri pokretanju poduzetničkih pothvata, a koje ih sputavaju u ostvarenju uspješnoga poslovanja. Provedeno je temeljito istraživanje i analiza programa potpore mladim poduzetnicima te istraživanje znanja, vještina i kompetencija potrebnih za ostvarenje uspješnoga pothvata. Samim time, s ciljem otkrivanja i jasnijeg utvrđivanja prepreka u poduzetništvu u modnoj industriji, prikazani su primjeri dobre i loše prakse poduzetnika te je ispitano 5 poduzetnika iz modne industrije putem polustrukturiranog intervjua.
Rezultati istraživanja pokazali su kako, iako postoje brojne potporne institucije i različite pomoći za financiranje pothvata, poduzetnici još uvijek nisu dovoljno informirani, što dovodi do toga da državnu potporu smatraju nedovoljnom. Osim toga kreativnim djelatnicima nedostaje poduzetničkog obrazovanja koje im je potrebno kako bi bili upućeniji u poslovanje, što dovodi do problema s izlaskom na tržište, pregovaračkim vještinama, promoviranjem, administriranjem i slično. Rezultati diplomskog rada mogu pomoći mladim poduzetnicima i onima koji se žele okušati u poduzetništvu u kreativnim industrijama, imajući na umu prepreke na koje bi mogli naići ulaskom u poduzetništvo, obvezu razvijanja osnovnih znanja, vještina i kompetencija te preporuke iz prakse koje bi olakšale ne samo pokretanje poduzetničkog pothvata u modnoj industriji već i njegov budući razvoj i održivost.Due to insufficient knowledge of the specifics of creative industries, entrepreneurial ventures of young people increasingly result in failure, or even in non-starting an entrepreneurial venture at all because of the risks it entails. The purpose of this thesis is to identify the obstacles that young entrepreneurs face when starting a business and which hinder them in achieving successful business. Thorough research has been performed as well as analysis of support programs for young entrepreneurs, and also research of knowledge, skills and competencies needed to achieve a successful venture. Therefore, in order to detect and identify more clearly obstacles to entrepreneurship in the fashion industry, examples of good and bad practice of entrepreneurs are presented here, including semi-structured interview with 5 entrepreneurs from the fashion industry.
The results of the research show that although there are numerous support institutions and various grants to finance the venture, entrepreneurs are still not sufficiently informed, which leads them to consider the support from the state to be insufficient. In addition, creative workers lack the entrepreneurial education they need to be more knowledgeable in business, which leads to the problems with market entry, negotiation skills, promotion, administration, and the like. The results of the thesis can help young entrepreneurs and all those who want to take chance at entrepreneurship in creative industries, referring to the obstacles they may encounter when entering entrepreneurship, the obligation to develop basic knowledge, skills and competencies and also practical recommendations that would facilitate not only starting an entrepreneurial venture in the fashion industry, but also its future development and sustainability
Opportunities and threats for development of youth entrepreneurship in Croatia
No full textU završnom radu obuhvaćena je tematika poduzetništva mladih u Hrvatskoj. Cilj rada bio je identificirati prilike i prijetnje s kojima se mladi poduzetnici susreću na početku i tijekom svoje samostalne karijere. Isto tako, istraživanjem su se htjele identificirati motivacije za pokretanje poduzetničkih pothvata mladih, zbog čega je provedeno sekundarno i primarno istraživanje. Primarno je istraživanje tako upozorilo da postoje mladi poduzetnici koji predstavljaju ekvivalent uspješnosti. Vanjske su prilike podložne vanjskim utjecajima na poduzetništvo, a sastavni su dijelovi političkoga i gospodarskoga te pravnoga i kulturnoga okružja. Stoga prepoznate vanjske prilike koje omogućuju realizaciju unutarnjih prilika, ali i samoostvarenje kroz motivaciju, predstavljaju mogućnosti internacionalnoga stjecanja znanja kroz različite programe tijekom školovanja budućih poduzetnika, državne poticaje za mlade poduzetnike, prilagođenu pravnu regulativu za olakšani ulazak na tržište, rasterećene administrativne prepreke, raspoloživost, kvalitetu fizičke infrastrukture i drugo. Ujedno, te su vanjske prilike prepoznate kao presudne za pokretanje poduzetništva mladih.
Njihova je klasifikacija dovela do tvrdnje da Republika Hrvatska identificira te vanjske prilike i da ih je svjesna, no još uvijek nije poduzela nikakvu državnu intervenciju kojom bi ih realizirala te mladima omogućila i potpomognula ih pri ostvarenju vlastitih ciljeva, a koji bi u konačnici imali pozitivan ekonomski učinak za Republiku Hrvatsku. Sekundarno je istraživanje upozorilo na dostatnu percepciju o osobnim sposobnostima za pokretanje poslovnoga pothvata, pri čemu se Republika Hrvatska nalazila na vrhu i to u razdoblju od 2018. do 2020. godine, a među promatranim usporednim skupinama Global Entrepreneurship Monitor istraživanja. Dakle, vidljive su izražene namjere za pokretanje posla, ali među ispitanicima prevladava strah od promašaja i nedovoljna pripremljenost za vođenje poslovnoga pothvata, što je, možemo pretpostaviti, rezultat poduzetničke okoline koja ne prepoznaje poteškoće onih poduzetnika koji su u poslovni pothvat krenuli iz nužde.
S obzirom na rezultate, kao glavni zaključak nameće se poriv za samoostvarenjem u poslovnom svijetu, osjećaj samodostatnosti i neovisnosti među mladim poduzetnicima, ali i potreba za državnom intervencijom u vidu financijske potpore i rješavanja pitanja administrativnih prepreka te regulacije tržišta.This final paper covers the topic of youth entrepreneurship in Croatia. The aim of the paper was to identify opportunities and threats that young entrepreneurs face, at the beginning and during their independent careers. Also, the research sought to identify motivations for starting entrepreneurial ventures of young people, which is why secondary and primary research was conducted. Primary research thus indicated that there are young entrepreneurs who are equivalent to success. External opportunities are subject to external influences on entrepreneurship, and are integral parts of the political, economic, legal, and cultural environment. Therefore, recognized external opportunities that enable the realization of internal strenghts, but also self-realization through motivation are opportunities for international acquisition of knowledge through various programs during the education of future entrepreneurs, government incentives for young entrepreneurs, tailored legislation to facilitate market entry, relieved administrative barriers, availability, and quality of physical infrastructure and more. At the same time, these external opportunities are recognized as crucial for starting young entrepreneurs.
Their classification led to the conclusion that the Republic of Croatia identifies these external opportunities and is aware of them but has not yet undertaken any state intervention to implement them and enable and help young people to achieve their own goals, which would ultimately have a positive economic performance for the Republic of Croatia. The secondary survey indicated a sufficient perception of personal abilities to start a business venture, with the Republic of Croatia at the top in the period from 2018 to 2020 among the observed comparative groups of the Global Entrepreneurship Monitor survey. Thus, there are clear intentions to start a business, but among the respondents there is a fear of failure and insufficient preparation for running a business venture, which can be assumed because of an entrepreneurial environment that does not recognize the difficulties of those entrepreneurs who started a business venture. Given the results, the main conclusion is the desire and drive to realize oneself in the business world, a sense of self-sufficiency and independence among young entrepreneurs, but also the need for government intervention in the form of financial support and addressing administrative barriers and market regulation
Analysis and effects of economic crisis indicators
No full textRecesije, kao negativna amplituda gospodarskih ciklusa, neizbježan su dio razvoja gospodarstva. Restrukturiranje uslijed pojave recesije u konačnici stvara čvršće i otpornije gospodarstvo koje će lakše odgovoriti na izazove budućih kriza i pravovremeno donijeti adekvatne politike u svrhu sprječavanja ili ublažavanja njihovih efekata. Fokus ovog rada je uvid u recesije kroz povijest, počevši od jednostavnih cjenovnih balona pa do kompleksnih recentnih recesija poput one iz 2008. godine. Cilj i konačni doprinos ovog rada je utvrditi zajedničke dodirne točke pojedinih pojavnosti gospodarske recesije, kako bi se lakše pristupilo gospodarskim situacijama koje pokazuju slične karakteristike i razvijaju se u recesiju. Istraživačka pitanja rada temelje se na identifikaciji indikatora krize i fokusirana su na financijsko okruženje unutar kojeg postoji prostor za razvoj recesije. Ključni faktori istraživanja su ekonomski indikatori koji upućuju na nastanak recesije te su relevantni uzorak u promatranom spektru gospodarskih recesija. Rad nastoji prikazati na koje ekonomske pokazatelje treba posebno obratiti pozornost u istraživanju globalnih recesija te kako oni međusobno koreliraju prilikom razvoja iste. Pretpostavka je da postoje visoko korelirani pokazatelji recesije i upravo je cilj ovog rada pronaći ključne pokazatelje i njihove veze.Recessions, as a negative amplitude of economic cycles, are an inevitable part of economic development. Recession-induced restructuring ultimately creates a stronger and more resilient economy that will more easily respond to the challenges of future crises and adopt adequate policies in a timely manner to prevent or mitigate their effects. The focus of this paper is primarily to provide insight into recessions throughout history, ranging from simple price bubbles to complex recent recessions such as the one from 2008.. The aim and final contribution of this paper is to identify common points of contact between individual occurrences of economic recession, so that, above all, it is easier to approach economic situations that show similar characteristics and potentially develop into recession. The hypotheses of this paper are based on the identification of crisis indicators and are focused on the modern financial environment within which there is room today for the development of a recession in future. The key research factors are economic indicators that indicate the emergence of a recession and are a relevant sample in the observed spectrum of economic recessions. The paper tries to show which economic indicators should be paid special attention to in the research of global recessions and how they correlate with each other during their development. The assumption is that there are highly correlated indicators of recession and the aim of this paper is to find key indicators and their connections
Analysis of the specifics of women leadership on selected examples
No full textU radu je predstavljena tema ženskog vođenja, a poseban naglasak je stavljen na iskustva žena na rukovodećim pozicijama te na nove perspektive koje žene na rukovodećim pozicijama imaju u svome pristupu vodstvu. Prvi dio rada temelji se na opsežnoj analizi stručne i znanstvene literature, dok se drugi, empirijski dio rada temelji na provedenom istraživanju. Istraživanje obuhvaća prikupljanje, obradu i prezentaciju podataka dobivenih metodom dubinskog intervjua sa ženama koje se nalaze na rukovodećim pozicijama u različitim hrvatskim organizacijama. Na temelju iskustava žena na vodećim pozicijama dolazi se do boljeg razumijevanja okolnosti, uvjeta i utjecaja koji doprinose specifičnostima ženskog vođenja. Rad iznosi rezultate koji ukazuju na to kako sudionice i dalje percipiraju razlike između ženskog i muškog stila vodstva gdje se određeni stil vodstva automatski veže uz određeni spol. Također, iznose se podaci kako muškarci, u organizacijama u kojima rade, zauzimaju veći broj rukovodećih pozicija od žena, dok je njihov put napredovanja drugačiji i lakši od njihovih ženskih kolegica. Međutim, kroz istraživanje se pokazalo kako rješenje za ovakve nejednakosti postoji te je prema sudionicama prvenstveno sadržano u edukaciji o pitanjima vezanim uz spolnu diskriminaciju i ravnopravnost spolova.The paper presents the topic of women's leadership, with special emphasis on the experiences of women in leadership positions today and the new perspectives that women in leadership positions have in their approach to leadership. The first part of the paper is based on an extensive analysis of professional, scientific literature and other secondary sources with the aim of completing the theoretical part of the research. While the second, empirical part of the paper is based on the conducted research which includes the collection, processing and presentation of data obtained by the method of in-depth interviews with women who are in leadership positions in various Croatian organizations. Based on the experiences of women in leading positions, the paper offers a better understanding of the circumstances, conditions and influences that contribute to the specifics of female leadership. The results presented indicate how the interviewees perceive the differences between the female and male leadership styles where a particular leadership style is automatically tied to a particular gender. It is also presented that men in the organizations in which they work occupy a larger number of managerial positions than women, as well as that their path of advancement is different from that of their female colleagues, and – according to the experience of the interviewees – it is easier. However, through research it also became clear that a solution to such inequalities exists, and according to the participants, it is primarily contained in education on issues related to gender discrimination and gender inequality
Analysis of motivation for studying in a virtual environment
No full textPočetak pandemije i učestalo korištenje tehnologije u procesu učenja promijenilo je živote brojnih studenata i nastavnika. Pritom je motivacija imala značajnu ulogu u usmjeravanju i poticanju studenata pri ostvarivanju njihovih želja i ciljeva. Cilj ovoga rada bio je istražiti motivaciju studenata u virtualnoj nastavi u odnosu na tradicionalnu nastavu. Istraživanje je provedeno anketnim upitnikom na 198 studenata s različitih fakulteta i smjerova na području grada Sarajeva, Splita i Zagreba. Rezultati istraživanja pokazali su koliko je motivacija studenata u virtualnoj nastavi manja nego u tradicionalnoj nastavi. Studenti su manje fokusirani na ono što im se prenosi tijekom virtualne nastave, što može u konačnici utjecati na njihove akademske rezultate. No, unatoč negativnim iskustvima s virtualnom nastavom, postoji mnogo prostora za poboljšanje i prilagođavanje nastave potrebama studenata. Jedna je od glavnih prednosti virtualne nastave pružanje veće fleksibilnosti te sklad privatnoga i akademskoga života. Isto tako, studenti su izrazili želju za kombiniranom nastavom u budućnosti, odnosno kombinaciju tradicionalne i virtualne nastave, što može pridonijeti boljoj motivaciji i učenju.The beginning of the pandemic and at the same time the beginning of the frequent use of technology in the learning process changed the lives of many students as well as professors and teachers. In doing so, motivation played a significant role in guiding and encouraging students in achieving their desires and goals. This paper aimed to investigate the motivation of students in virtual teaching in relation to traditional teaching. The research was conducted with a questionnaire on 198 students from different faculties and fields in the city of Sarajevo, Split, and Zagreb. The results of the research showed that the motivation of students in virtual teaching is lower than in traditional teaching. Also, respondents are less focused on what is passed on to them during classes which may ultimately affect the final grade. But despite the negative connotations about virtual teaching, there is room for improvement and adapting teaching to the needs of students. One such advantage is that virtual teaching provides greater flexibility and harmony of private and academic life. Also, the respondents expressed a desire for combined teaching, ie a combination of traditional and virtual teaching, which can contribute to better motivation and learning
Sustainable tourism in Croatia – examples of good practice
No full textSvrha ovog rada bila je ustanoviti prepoznaje li se u Republici Hrvatskoj važnost odgovornog i održivog turizma, kako se valorizira i poduzimaju li se konkretne mjere i akcije u ostvarivanju dugoročne održivosti. Provedenim istraživanjem može se ustanoviti problematika upravljanja održivim turizmom u Hrvatskoj. Iako mnoge statističke analize i pokazatelji svrstavaju Hrvatsku u svjetski vrh popularnih turističkih destinacija, istraživanjem se htjelo implicirati na činjenicu da je trenutni model upravljanja turizmom u Hrvatskoj neodrživ. Kao primjeri uspješnog održivog poslovanja odabrane su Švicarska i Švedska, koje ulažu velike napore u prilagodbu promjenjivim turističkim trendovima i nadolazećim opasnostima. Švicarska i Švedska crpe svoje prirodne, ekonomske i sociokulturne resurse, no jednako ih tako i valoriziraju te zauzvrat pružaju zaštitu i očuvanje istih. U rezultatima dobivenim istraživanjem vidljivo je da bogati resursi i potencijal nisu dovoljni za održiv turistički model, već su za postizanje istog potrebne konkretne akcije, planovi i inicijativa središnjih i lokalnih vlasti. Kao dio zaključka definirane su preporuke za praktičnu primjenu, vezane uz upravljanje održivim turizmom u Republici Hrvatskoj.The purpose of this paper was to establish whether the importance of responsible and sustainable tourism is recognised in Croatia, how it is valorised and whether concrete measures and actions are being taken to achieve long-term sustainability. Based on the conducted research, it is possible to establish the issue of managing sustainable tourism in the Republic of Croatia. Although many statistical analyses and indicators classify Croatia as one of the world's top popular tourist destinations, the research was intended to imply that the current management model of tourism in Croatia is unsustainable. Switzerland and Sweden were selected as examples of successful sustainable businesses, which put great effort into adapting to the changing tourism trends and upcoming dangers. Switzerland and Sweden are using their own natural, economic, and socio-cultural resources, but they are also valorising them, and, in exchange, providing protection and preservation of those resources. The results obtained from the research indicate that rich resources and high potential are not enough for a sustainable tourism model, but to achieve it, what is needed are concrete actions, plans and initiatives launched by the central and local authorities. As part of the conclusion, recommendations for practical application, related to the management of sustainable tourism in the Republic of Croatia, are defined
The technology of special effects in science fiction movies on the example of the movie Lord of the Rings
No full textU ovom istraživačkom radu obrađena je tema specijalnih efekata u znanstvenofantastičnim
filmovima. U podžanru znanstvene fantastike koriste se specifične narativne strukture te
optički, akustički i mehanički trikovi. Zahvaljujući napretku tehnologije, razvojem specijalnih
efekata u prošlom stoljeću, filmovi znanstvene fantastike doživjeli su transformaciju. Unutar
znanstvene suvremene tehnologije pojavljuju se CGI vizualni efekti. Zeleno platno je dobar
izbor za pozadinu jer je različita od tonova ljudske kože te se stoga koristi u filmskoj industriji
za specijalne efekte.
Za hvatanje i/ili snimanje pokreta postavljaju se svjetlucave lampice ili LED lampice na
određenim dijelovima na glumcu.
Gospodar prstenova američki je serijal snimljen u tri dijela naslova: Prstenova družina, Dvije
kule i Povratak kralja. U serijalu su korišteni noviteti filmske industrije u rasponu od protetike
i rekvizita do stvorenja izrađenih računalnom grafikom. U filmovima su korištene 72
minijature koje zapravo nisu minijature, nego su, obratno, uvećane „minijature“. Weta
workshop razvio je MASSIVE, računalni program za stimulaciju gomile za stvaranje
automatskih bitki. Za stvaranje prirodnih elemenata poput oblaka, prašine i vjetra glavni je
snimatelj dorađivao svaku scenu na računalu kako bi ojačao boje. Špiljski trol najistaknutija je
iznimka korištenja CGI-ja i praktičnih efekata. Gollum je prvi potpuno računalno generirani
lik kod kojeg se snimateljski tim koristio kombinacijom hvatanja pokreta i tradicionalnom
animacijom. Weta workshop se za animaciju Golluma koristio sustavom ljudskih mišića. Za
njegov lik korišteni su ljudski glas i pokreti na setu, kao i odijelo za hvatanje pokreta.
Također, ZBrush je digitalni alat u 3D modeliranju za oblikovanje kombinacijom 3D/2.5D
modeliranja, teksturiranja i slikanja.This research paper deals with the topic of special effects in science fiction films. Special
effects are processed under the genre of science fiction, where specific narrative structures
and optical, acoustic and mechanical tricks are used. Thanks to the advancement of
technology in the last century, science fiction films underwent a transformation with the
development of special effects. CGI type of visual effects appear within scientific modern
technology. In addition, green screen is a good choice for a background because it is different
from human skin tones and is thus used in the film industry for special effects. To capture
and/or record movement, twinkling lights or LED lights are placed on specific body parts of
an actor.
The Lord of the Rings is an American series filmed in three parts: The Fellowship of the
Ring, The Two Towers and The Return of the King. In all three, novelties of the film industry
were used and were ranging from prosthetics and props to creatures created using computer
graphics. To be exact, 72 miniatures were used in the films which were not really miniatures,
but, on the contrary, enlarged "miniatures". Weta workshop developed MASSIVE; a
computer program for crowd stimulation used to create automatic battles. To create natural
elements such as clouds, dust and wind, the director of photography refined each scene on the
computer to strengthen the colors. Cave Troll is the most notable exception in the use of CGI
and practical effects. Gollum is the first fully computer-generated character where the film
team used a combination of motion capture and traditional animation. Weta workshop used
the human muscle system to animate Gollum. For his character, a human voice and
movements were used on set, as well as a motion capture suit. Also, ZBrush is a digital tool in
3D modeling for design combining 3D/2.5D modeling, texturing and painting
