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The importance of family entrepreneurial experience when starting a new business venture
No full textObiteljska poduzeća specifična su po svojim karakteristikama, vrijednostima i načinima na koje prolaze kroz svoje životne cikluse, gdje se isprepliću obiteljske i poslovne dimenzije obiteljskog poslovnog pothvata. Stoga postoje određeni uvjeti koji se moraju ispuniti kako bi se jedno poduzeće smatralo obiteljskim, a opisani su u ovom završnom radu. Osim toga, obiteljska poduzeća skriveni su potencijal razvoja novih poslovnih pothvata. Posebna su jer onima koji odrastaju u obitelji koja ima obiteljsko poduzeće donose vrijedno obiteljsko poduzetničko iskustvo. Značaj obiteljskog poduzetničkog iskustva prikazan je ovim završnim radom, provođenjem empirijskog istraživanja koji je imao za cilj istražiti značaj obiteljskog poduzetničkog iskustva prilikom pokretanja novog poslovnog pothvata. Metoda prikupljanja podataka bila je anketiranje. Ispitanici su bili podijeljeni u dvije skupine, oni sa stvarnim iskustvom pokretanja novog poslovnog pothvata te oni koji još nemaju to iskustvo, ali njihova obitelj ima vlastito obiteljsko poduzeće. Istraživanje je ispitivalo značaj obiteljskog poduzetničkog iskustva prilikom pokretanja novog poslovnog pothvata iz stvarnog iskustva te iz percepcije ispitanika. Ispitanici sa stvarnim iskustvom pokretanja poslovne inicijative tvrde kako im je obiteljsko poduzetničko iskustvo bilo uvelike značajno prilikom pokretanja vlastitog poslovnog pothvata. Ispitanici koji nemaju iskustva u pokretanju vlastitog poslovnog pothvata u budućnosti planiraju ostati u svijetu poduzetništva, osnivanjem svog ili nasljeđivanjem obiteljskog poduzeća. Obje skupine ispitanika kao najznačajnije faktore povezane s obiteljskim poduzetničkim iskustvom naveli su radne navike, radno iskustvo te nošenje s odgovornosti i odlučnost, međutim ispitanici bez stvarnog iskustva kao značajne faktore označili su i mogućnost željene edukacije te financijske podrške roditelja.Family businesses are specific in terms of their characteristics, values, and the way they go through their life cycles, where the family and business dimensions of a family business venture are intertwined. Therefore, there are certain conditions that must be met for a business to be considered a family business. Those conditions are described in this final paper. Furthermore, family businesses are a hidden potential for the development of new business ventures. What makes them special is the fact that they bring valuable family entrepreneurial experience to those who grow up in a family that runs a family business. The importance of family entrepreneurial experience is presented in this final paper, by conducting empirical research, the aim of which was to investigate the importance of family entrepreneurial experience when starting a new business venture. The data collection method was surveying. The respondents were divided into two groups: those with real experience of starting a new business venture and those who do not yet have that experience, but whose family has their own family business. The research examined the importance of family entrepreneurial experience when starting a new business venture from real experience and from the perception of respondents. Respondents with real experience of starting a business initiative claim that their family entrepreneurial experience was very important when starting their own business venture. Respondents who do not have experience in starting their own business venture plan to stay in the world of entrepreneurship in the future, by founding their own or inheriting a family business. Both groups of respondents cited work habits, work experience, responsibility and determination as the most important factors related to family entrepreneurial experience, however respondents without real experience also indicated the possibility of desired education and financial support from parents as significant factors
Innovative entrepreneurship on the example of the make–up industry
No full textInovativno poduzetništvo vrlo je bitno u make-up industriji. Kako se make-up industrija tijekom godina vrlo brzo mijenjala, jasno je da inovacije i make-up idu zajedno. Kada se gleda povijest make-upa, vidi se da je u tu industriju uloženo mnogo truda da bi se došlo do novih rješenja. Make-up industrija brzo raste i zahtijeva inovacije, odnosno nove, ali i poboljšane proizvode. Cilj rada bio je ispitati vizažiste i otkriti što smatraju inovativnim u svom radu te koji su razlozi njihova uspjeha. Osim vizažista ispitani su i korisnici usluge šminkanja kako bi se doznalo jesu li zadovoljni ponudom na tržištu i smatraju li da ima mjesta za napredak, odnosno smatraju li da štogod nedostaje na tržištu. Instrumenti istraživanja bili su anketni upitnik i polustrukturirani intervju. Anketni upitnik izrađen je pomoću Googleova obrasca kojim su ispitane 43 ispitanice različitih dobnih skupina. Provedeno je i pet intervjua s vizažisticama. Oba instrumenta istraživanja omogućila su bolji uvid u make-up industriju i dovela su do pravilnijega donošenja zaključka. Na temelju rezultata istraživanja zaključeno je da se i klijentice i vizažistice slažu da je za uspješno poslovanje potreban, trud, rad, redovno educiranje i praćenje trendova. Preporuke donesene na temelju istraživanja i autoričinog iskustva su prijedlog osnivanja hrvatskog make-up brenda, zatim make-up brenda baziranog na prirodnim proizvodima te educiranje vizažista u inozemstvu.Innovative entrepreneurship is very important in the make-up industry. As the make-up industry has changed very quickly over the years, it is clear that innovation and make-up go together. When you look at the history of make-up, you can see that a lot of effort was put into the industry to come up with new solutions. The make-up industry is growing rapidly and requires innovations, i.e. new and improved products. The aim of this paper was to examine make-up artists and find out what they consider innovative in their work, and what the reasons for their success are. In addition to make-up artists, the users of make-up services were also examined, in order to find out if they are satisfied with the offer currently on the market, as well as if they think there is room for progress or if something is missing on the market. The research instruments were a questionnaire and a semi-structured interview. The questionnaire was created using a Google form, through which 43 respondents of different age groups were surveyed. Five interviews were conducted with make-up artists. Both research instruments allowed a better insight into the make-up industry and led to a more precise conclusion. Based on the results of the research, it was concluded that both clients and make-up artists advocate that successful business requires effort, work, regular education and following the trends. The recommendations based on the research and on the author's experience are the proposals to establish a Croatian make-up brand, then a make-up brand based on natural products, and the education of make-up artists abroad
Market research to identify market differentiation based on a case study of a long-term vehicle rental service
No full textGlobalizacijom i digitalizacijom poslovanja sve više poduzetnika se okreće korištenju vanjskih usluga pa tako i dugoročnom najmu vozila. Tržište je prezasićeno ponudom te se poduzeća u tržišnoj utakmici nadmeću i pokušavaju diferencirati uslugu. Situaciju otežava i informiranost korisnika, stoga poduzetnici, pored činjenice da moraju pružiti osnovnu kvalitetnu uslugu, postaju svjesni da samo to nije dovoljno kako bi privukli i zadržali korisnike. Cilj rada je utvrditi načine diferencijacije usluge dugoročnog najma na zahtjevnom tržištu.
U prvom dijelu rada definirana su uvodna razmatranja o problematici rada. U drugom dijelu definiran je pojam istraživanja tržišta, navedeni su načini i vrste istraživanja tržišta. U trećem dijelu rada definiran je pojam diferencijaciju usluge, navedeni su načini diferencijacije na tržištu. U četvrtom dijelu rada prikazano je poduzeće Petica VEL-PRO d.o.o. i predstavljena usluga dugoročnog najma vozila. Peti dio odnosi se na istraživanje tržišta, prikazani su i interpretirani rezultati ankete i intervjua koji su prilozi ovog rada. Nakon toga su interpretirani rezultati istraživanja te je zaključno u posljednjem poglavlju iznesen zaključak i preporuke za praksu. Postavljena je hipoteza da se dodatnom uslugom koju korisnik ne očekuje poduzeće može izdići iznad konkurencije. Nakon ispitivanja preferencija i navika korisnika dugoročnog najma i fizičkih osoba, dane su preporuke za praksu. Postojeći korisnici ističu da je upravo zadovoljstvo kvalitetne usluge razlog odabira i buduće suradnje s proučavanim poduzećem. Posebno se referiraju na učinkovitost poduzeća pri isporuci usluge i na element digitalizacije na čijem razvoju se konstantno radi.
Pretpostavka je bila da su fizičke osobe najviše sklone posjedovanju vlastitog vozila i uz to nisu informirane o prednostima ove usluge. Informiranje korisnika bi se upravo moglo iskoristiti kao element diferencijacije u marketinškim aktivnostima. Ova pretpostavka je potvrđena istraživanjem. Ohrabrujuće je što se istraživanjem potvrdilo da kvaliteta pružene usluge zajedno s dodatnom uslugom ipak rezultira zadovoljnim korisnicima.As business is becoming more globalized and digitalized, more entrepreneurs are utilizing external services, such as long-term vehicle rental. The market is oversaturated with offers and competing companies on the market that are trying to differentiate their services. The situation is also more difficult given that users are informed; hence, in addition to providing basic quality service, entrepreneurs have become aware that this alone is not enough to attract and retain customers. The aim of this paper is to identify ways of differentiating long-term rental services in a demanding market. In the first part of the paper, an introductory overview of the issue of work is given. In the second part, market research is defined, including a list of the methods and types of market research. The third part defines the concept of service differentiation and lists ways of identifying differentiation in the market. The fourth part of the paper presents the company Petica VEL-PRO d.o.o. and presents a long-term vehicle rental service. The fifth part details the market research, presented and interpreted results of the survey and interviews accompanying this paper. Subsequently, the research results are interpreted, and finally, the last chapter provides a conclusion and recommendations for practice. The paper hypothesizes that a company can rise above the competition with an additional service that the user would otherwise not expect. After examining the preferences and habits of long-term rental users and individuals, practical recommendations are given. Existing users expressed their satisfaction with quality service as the reason for choosing to cooperate with the studied company in the future. In particular, they referred to the efficiency of the company in delivering the services and the digitization element, the development of which is constantly improving. The assumption is that natural persons are most inclined to possess their own vehicle and, moreover, they are not informed about the advantages of this kind of service. Informing users can be used as a differentiation element in marketing activities. This assumption has been confirmed by the research. It is encouraging that the research confirms that the quality of the provided service along with the additional service still results in satisfied users
Suggestion of online promotion activities for a chosen scuba diving center
No full textOnline promocije postale su sastavni dio marketinga modernog doba. Digitalni marketing
uključuje stvaranje sadržaja namijenjenog široj publici, što znači da komunikacija proizvoda ili
usluge mora biti ciljana, jasna i izravna. Ronilački centri u Hrvatskoj nemaju pretjerano izražene
online promocije svojih usluga i programa, zbog čega turisti ne znaju da ronilački centri i njihove
usluge postoje. Iz tog je razloga bitno proširiti promocijske aktivnosti ronilačkih centara i privući
više potrošača na jadransku obalu. Digitalni marketing odličan je način komunikacije uz pomoć
kojega bi stranci mogli saznati više o programima i aktivnostima ronilačkih centara, primjerice
oglašavanjem preko društvenih mreža, organizaciji promotivnih događaja na početku sezone ili
promotivnim cijenama u određenim razdobljima. U ovom završnom radu istražene su vrste
promocije, predstavljen je ronilački centar Scuba Adriatic i provelo se istraživanje o značaju online
promocije za uspjeh ronilačkog centra. Konačno, predložene su aktivnosti online promocije
ronilačkog centra.Online promotions have become an integral part of marketing in modern times. Digital marketing
involves creating content intended for a wider audience, which means that communication of a
product or service must be targeted, clear and direct. Diving centers in Croatia do not have overly
pronounced online promotions of their services and programs, which leads to tourists not knowing
that diving centers and their services exist. For this reason, it is important to expand promotional
activities, as well as the activities of diving centers and attract more consumers to the Adriatic
coast. Digital marketing is great so that foreigners can learn more about the programs and activities
of diving centers. For example, advertising through social networks, organizing promotional
events at the beginning of the season or promotional prices at certain periods. This final paper
investigated the types of promotion, the diving center Scuba Adriatic, and research was carried out
on the importance of online promotion in the success of the diving center. Furthermore, the
activities of online promotion of the diving center are proposed
Renewable energy sources and their application in the future
No full textKada bi se današnji svijet sagledao iz ekološke perspektive, moguće je uočiti kako se isti nalazi
pred brojnim izazovima. Navedeni izazovi tako uključuju različite ekološke probleme među
kojima je svakako najznačajniji problem onečišćenja okoliša, no tu je ujedno i prenapučenost
Zemlje, problematika elektrosmoga, te utjecaj svih tih problema kako na okoliš, tako i na samog
čovjeka. Iz tog razloga današnja ekonomija se prvenstveno treba usmjeriti na održivi razvoj koji
kao takav podrazumijeva upotrebu obnovljivih izvora energije. Tako se, primjerice, energija
vjetra upotrebljava za rad vjetroelektrana, ili pak sunčeva energija za pogon solarnih elektrana.
Sve ovo zajedno se može nazvati cirkularnom ekonomijom, tj. ekonomijom kojoj je za cilj
poticanje održivosti i cirkulacije materijala unutar proizvodnog procesa. Potencijali upotrebe
obnovljivih izvora energije u budućnosti su veliki, stoga bi se svi resursi i znanja trebali
usmjeriti prema navedenom konceptu, s obzirom da isti jamči prije svega očuvanje okoliša, ali
isto tako i pozitivne učinke na čovjeka.If we could look at the world today from an ecological perspective, then it would be possible to
see that it is facing numerous challenges. The mentioned challenges include various ecological
problems, among which the issue of environmental pollution is certainly the most significant,
but there is also the overpopulation of the Earth, the problem of electrosmog, and the impact of
all these problems on both the environment and humans. For this reason, the economy should
primarily focus on sustainable development, which as such implies the use of renewable energy
sources. For example, wind energy is used for the operation of wind power plants or the solar
energy is used for the operation of solar power plants. All of these collectively can be called a
circular economy, i.e. an economy where the goal is to encourage the sustainability and
circulation of materials within the production process. The potential usage of renewable energy
sources in the future is great, and therefore all resources and knowledge should be directed
towards the mentioned concept, given that it guarantees above all the preservation of the
environment, but also positive impacts on humans
Influence of COVID-19 pandemic on tourism of the island of Krk with focus on financial aspects of business of Hoteli Njivice
No full textTurizam se na otoku Krku počeo razvijati prije više od 100 godina i do 2020. godine su redovito
obarani rekordi u broju dolazaka i noćenja turista. U ožujku 2020. godine je započela
pandemija novog koronavirusa i zbog brojnih ograničenja u kretanju ljudi i radu smještajnih i
ugostiteljskih objekata, ali i samog straha od zaraze, dolasci turista su značajno pali u cijeloj
Hrvatskoj, pa tako i na otoku Krku. Istražen je utjecaj razvoja turizma na razvoj otoka Krka,
poboljšanje kvalitete života, ali i na sam doživljaj turističke destinacije za turiste. U radu se
zatim provodi analiza tvrtke Hoteli Njivice i njihovih financijskih izvještaja u periodu 2016.-
2020. godine, kako bi se utvrdio utjecaj pandemije na njihovo poslovanje. Nakon odrađene
horizontalne i vertikalne analize su izračunati odabrani financijski pokazatelji na temelju kojih
je vidljivo da je pandemija COVID-a 19 ostavila posljedice na sigurnost, uspješnost i stabilnost
poslovanja navedene tvrtke.Tourism started to develop on the island of Krk more than 100 years ago and untill year 2020.
numbers of tourist arrivals and overnight stays were growing euch year. In March 2020 the
pandemic of the new corona virus has started and because of many limitations in mobility of
people and lockdowns of hospitality industry, and also because of fear from getting COVID-
19, number of tourist arrivals had a significat fall in Croatia and on the island of Krk. Influence
of tourism development on the island of Krk was researched, on the increase of quality of life
and on experience of the island as tourism destination for tourists. In this thesis analysis of the
company Hoteli Njivice and their financial reports 2016-2020 was made to determine the
infulence pandemic had on their business. After horizontal and vertical analysis was made,
selected financial indicators were calculated and based on the result it was clear that the
pandemic of COVID-19 disease has left influence on certainty, performance and stability of
business of analized company
Tax Evasion in the Republic of Croatia and the countries of the European Union
No full textOvim radom prikazan je pojam porezne evazije, koje su neke od tehnika koje se u praksi primjenjuju te kakav fiskalni učinak izbjegavanje plaćanja poreza ima u Republici Hrvatskoj i zemljama Europske unije. U prvom dijelu definiran je pojam porezne evazije, koji su zapravo uzroci takve vrste negativnog ponašanja i djelovanja te koji sve oblici porezne evazije postoje. U nastavku je analiziran ukupan fiskalni učinak porezne evazije u Republici Hrvatskoj kroz izbjegavanje plaćanja poreza na dohodak, poreza na dobit, poreza na dodanu vrijednost te porezne evaziju trošarina. Nakon analize utjecaja na gospodarstvo, opisane su mjere koje je potrebno donijeti ili su donijete kako bi se efikasno vodila borba protiv porezne evazije u Republici Hrvatskoj. Nadalje, rad obuhvaća općenite informacije oko porezne politike Europske unije, odnosno analizira kakva je administrativna suradnja između istih država članica u području poreza te opisuje aktualne ugovore o izbjegavanju dvostrukog oporezivanja i izbjegavanja plaćanja poreza. Također, pregledane su europske mjere prema poboljšanju zajedničkog sustava poreza na dodanu vrijednost, a opisan je i akcijski plan Europske Komisije o oporezivanju dobiti u Europskoj uniji, kao i akcijski plan OECD-a o eroziji porezne osnovice i prebacivanja profita. Za kraj, analizirani su ukupni gubici koje porezna evazija prouzročila Europskoj uniji.This paper presents the concept of tax evasion, which are some of the techniques used in practice and what fiscal effect tax evasion has in the Republic of Croatia and the European Union. The first part defines the concept of tax evasion, what are the causes of this type of negative behavior and actions and what are all the forms of tax evasion. The overall fiscal effect of tax evasion in the Republic of Croatia through the avoidance of income tax, profit tax, value added tax and excise tax evasion is analyzed below. After the analysis of the impact on the economy, the measures that need to be adopted or have been adopted in order to effectively fight tax evasion in the Republic of Croatia are described. Furthermore, the paper includes general information about the tax policy of the European Union, analyzes the administrative cooperation between the same Member States in the field of taxation and describes the current agreements on avoidance of double taxation and tax evasion. Also, European measures to improve the common system of value added tax were reviewed, and the European Commission's action plan on taxation of profits in the European Union was described, as well as the OECD action plan on tax base erosion and profit shifting. Finally, the total losses caused by tax evasion to the European Union are analyzed
The consequences of the COVID-19 pandemic on the tourism of the Republic of Croatia
No full textGlobalna kriza, odnosno pandemija bolesti COVID-19, događaj je koji je obilježio
razdoblje nakon 2019. godine te uzrokovao posljedice na globalnoj razini. Postavilo se
pitanje kako će se na turizam odraziti globalne posljedice i mjere zaštite, koje su
dovedene sa svrhom suzbijanja širenja zaraze. S obzirom na važnost turizma u Republici
Hrvatskoj, svrha ovoga rada bila je definirati i procijeniti posljedice pandemije COVID-19
na ovu granu gospodarstva te usporediti rezultate s 2019. godinom, odnosno s
razdobljem prije pandemije. Ovaj je rad kvantitativno istraživanje te se podatci temelje na
sekundarnim izvorima, odnosno prikupljeni su kroz proučavanje raznih znanstvenih
radova i internetskih stranica te se svodi na komparacije rezultata i činjenica prikupljenih
iz različitih izvora. Također, za pisanje zaključka rada korištena je metoda dedukcije te
analize svih podataka. Uvidom u dobivene rezultate zaključeno je da je u turizmu
Republike Hrvatske u 2020. godini došlo do generalnog pada u rezultatima. Potrebno je
bilo pratiti rezultate kako bi se prikupilo što više podataka koji pomažu kvalitetnijem i
bržem oporavku turizma u Republici Hrvatskoj.The global crisis, in other words the COVID-19 pandemic, is an event that has “defined”
the period after 2019 and it has caused consequences on a global level. The question
was raised of how the global consequences and the health measures, which have been
introduced with the purpose of suppressing the spread of infection, would affect tourism.
Given the importance of tourism in the Republic of Croatia, the purpose of this paper is
to define and estimate the consequences of the COVID-19 pandemic within this branch
of the economy and compare the results with 2019, the year before the pandemic. This
paper is a quantitative research and the data is based on secondary sources, in other
words, it was collected by studying different scientific papers and websites. It amounts to
comparing results and facts that have been collected from various sources. Also, a
deduction method and analysis all of the collected data were used for writing this paper.
Taking into account the final results, it was concluded that there has been a general fall
in tourism in the Republic of Croatia in 2020. It was necessary to follow the results in
order to collect as much data as possible that helps with the faster and more qualitative
recovery of tourism in the Republic of Croatia
Potentials of equestrian tourism development in Slavonia
No full textU ovom radu određuje se pojam turističkog proizvoda, njegova obilježja, trendovi u potražnji te u razvoju turističkih proizvoda. Također, definira se konjički turizam, njegova povijest, trendovi te se navode primjeri dobre prakse. Završni rad prikazuje trenutno stanje ponude usluga konjičkog turizma u Slavoniji i oblike promocije kojima se dionici koriste. U istraživanju je korištena metoda intervjua u kojoj je sudjelovalo deset ispitanika, dionika konjičkog turizma Slavonije. Dionici su pozitivnog stava prema potencijalu za razvoj konjičkog turizma u Slavoniji, no negativan je stav o potporama, sufinanciranjima te općenito birokraciji države u kojoj nude usluge. Ispitanici su voljni usavršavati se te educirati uz izniman interes za unapređenje ponude, no ističu da je isto moguće jedino uz financijsku pomoć zbog visokih troškova.This thesis defines the concept of tourist product, its characteristics, trends in demand and in the development of tourist products. Equestrian tourism is defined as well as its history, trends and examples of good praxis.The thesis presents current state of supply of equestrian tourism in Slavonia, promotion types which the stakeholders use and overview of the history of equestrian tourism.In the research the used method was interview which ten stakeholders of equestrian tourism in Slavonia took part in. Stakeholders were positive toward potential of growth of equestrian tourism in Slavonia, but had negative attitude about support, co-financing and in general birocration of the country they offer their services in. The inteviewees are willing to go through trainings as well as educations and they show interest for promotion of supply, but they assert that it is only possible with financial support due to high costs