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Creative Future Insights : Creative Industries and Experience Economy
No full textThis Conference Proceedings brings selection of papers presented at the Creative Future Insights 2021 – Creative Industries and Experience Economy Conference, held in Zagreb, 13-14 September 2021. Aim of the Conference was to create an incentive for contemporary interdisciplinary research that deals with different segments of creative industries, their features, recent trends and contributions to the society, culture and the economy. Our aim was also that the conference contributes to instigating and intensifying the public discourse on the role and impact of creative industries in motivating smart and sustainable development as well as their position in the framework of inspiring industrial and cultural policies. Namely, at the European Union policy level, creative and cultural industries have been recognised as one of the most dynamic economic sectors, which significantly contributes to cultural diversity, social and territorial cohesion, creative use of technologies and innovation development, creating a positive effect of “spilling over” into the rest of the economy and society in general. In the global context, creative industries have been recognized as one of the economic answers to the current issues of social inequality and environmental crisis
Deep Learning-Based Recommendation System in Tourism by Personality Type Using Social Networks Big Data
No full textThis final paper aims to analyze the social media communication of selected museums. Social media are some of the most popular public relation tools, and this research attempted to show how effectively it is used by the cultural institutions - museums in their communication with the public. A theoretical overview of key terminology is given, covering public relations, digital communication and social networks. Furthermore, this paper covers an overview of the museum’s communication on social media and its digital effect on communication. The emphasis is given to the research part of this thesis implementing a quantitative method of content analysis and qualitative method of structured in-depth interviews. The sample consists of three museums in the city of Zagreb – Museum of Contemporary Art, Museum of Arts and Craft, and National Museum of Modern Art, and the analysis covered Facebook and Instagram posts in the period from 1st January to 31st March 2021. Structured in-depth interviews were conducted with the heads of the mentioned museums’ marketing and PR departments. This research aimed to find out how successful these museums utilize social networks to communicate through posts formats, user’s engagement and posts content. The results have shown that, even though the selected Museums are active on Facebook and Instagram, their posts engagement is low due to insufficient user management, low marketing budgets, but also the fact that the people running social media accounts do many other jobs as well
Pripremni, scenaristički i redateljski rad na kratkometražnom animiranom filmu „Točka“ (Prilog)
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Analysis of WebRTC technology and the possibility of creating an audiovideo communication platform
No full textZavršni rad naziva „Analiza WebRTC tehnologije i mogućnosti izrade audio-video komunikacijske platforme“ približava temu komunikacije u stvarnom vremenu i način rada WebRTC tehnologije te ispituje razinu zrelosti tehnologije analizom mogućnosti izrade jednostavne audiovideo komunikacijske platforme.
Teorijski dio rada obuhvaća svojstva i karakteristike WebRTC tehnologije te detaljan opis procedura esencijalnih za njen rad, dok praktični dio sadržava sve korake i dijelove koda potrebnih za realizaciju komunikacijske platforme.The final paper elucidates the topic of real-time communication and the way WebRTC technology works and examines the level of maturity of the technology by analyzing the possibility of creating a simple audiovideo communication platform.
The theoretical part of the paper includes the properties and characteristics of WebRTC technology and a detailed description of the procedures essential for its operation, while the practical part contains all the steps and parts of the code necessary for the implementation of the communication platform
Case study Twitter komunikacije predsjedničkog kandidata Joe Bidena
No full textThe mission of this thesis was to focus on the new media perception and its use in politics and the analysis of the communication of Joe Biden’s Twitter communication. Theoretical background research confirmed that the internet has served as an easy and relatively cheap medium to conduct political campaigns. With the introduction of the internet and social media, the way political branding was conducted changed. The research found that social media had been used as the main information source for more than 18% percent of U.S adults, surpassing the share of cable news and local news. It was affirmed that the effect it has on the perception of candidates makes it an essential tool for political branding.
In this thesis, Joe Biden's Tweets were analyzed for their content, as well as engagement in the form of retweets, comments, and likes. The observed timeframe was one week, starting on January 4th and ending on January 10th. The analysis found that he uses four social media platforms, with a combined reach of 64.796.000 accounts: Twitter, Facebook, Instagram, YouTube, and Facebook. His Twitter account had 35.5 million followers and a total of 8466 Tweets. The best-performing Tweets in the observed timeframe were around January 6th, the day of the Capitol Hill attack. The tone of the Tweets was encouraging, motivating, and optimistic.Cilj ovog rada bio je fokusirati se na percepciju novih medija i njihovu upotrebu u politici te analizu komunikacije Twitter profila Joea Bidena. Teoretsko istraživanje potvrdilo je da je internet služio kao jednostavan i relativno jeftin medij za vođenje političkih kampanja. Dolaskom interneta i društvenih medija promijenio se način na koji se provodi političko brendiranje. Istraživanje je pokazalo da su se društvene mreže koristile kao glavni izvor informacija za više od 18% posto odraslih Amerikanaca, nadmašujući udio kabelskih i lokalnih vijesti. Potvrđeno je da učinak koji imaju na percepciju kandidata čini ključnim alatom za političko brendiranje.
U ovom radu analizirani su Tweetovi Joea Bidena: njihov sadržaj, kao i engagement u obliku retweetova, komentara i lajkova. Promatrani vremenski okvir bio je tjedan dana, počevši 4. siječnja i završavajući 10. siječnja. Analiza je pokazala da koristi četiri platforme društvenih mreža, s kombiniranim dosegom od 64.796.000 računa: Twitter, Facebook, Instagram, YouTube i Facebook. Njegov Twitter profil imao je 35,5 milijuna pratitelja i ukupno 8466 Tweetova. Tweetovi s najboljim rezultatima u promatranom vremenskom okviru bili su oko 6. siječnja, na dan napada na Capitol Hill. Ton Tweetova bio je ohrabrujući, motivirajući i optimističan
Characteristics of Travel Journalism as One of the Specializations of Journalism in Croatia
No full textIzvještavanje o putovanjima jedna je od specijalizacija u novinarstvu kojoj se novinari
mogu opredijeliti ako su im primarni interesi izvještavanje i putovanje. Specijalizacija
na hrvatskom području nije uvelike zastupljena kroz specijalizirane medije što rezultira
time da javnost nije u potpunosti upoznata s njom. Teorijski dio rada se bavio
objašnjenjem ključnih pojmova poput specijalizacije, specijaliziranih novinara, izazova
na koje novinari nailaze i usporedba s travel blogerima i influencerima koji su preuzeli
veći dio izvještavanja o putovanjima danas. Nakon utvrđivanja obilježja
karakterističnih za specijalizaciju izvještavanja o putovanjima, slijedile su dvije
istraživačke metode – anketno istraživanje i dubinski intervju. Cilj završnog rada bio je
ispitati i utvrditi stav javnosti i urednika portala, Putoholičari i Punkufer.hr, o
izvještavanju o putovanjima. Nastojalo se ispitati koliko je javnost upoznata sa
specijalizacijom, koje prednosti i nedostatke vidi u činjenici da u Hrvatskoj postoje
specijalizirani i obrazovani novinari, a dubinski intervju s urednicima je primarno
obuhvaćao njihov stav i viđenje kao i daljnji razvoj specijalizacije u Hrvatskoj pokraj
travel blogera i influencera. Rezultati su pokazali kako ispitanici nisu upoznati s tom
specijalizacijom u Hrvatskoj te ne znaju mnogo o njoj, no ostaju pri pozitivnom
mišljenju kao i urednici o daljnjem razvoju i napretku izvještavanja o putovanjima kao
jedne od specijalizacija u novinarstvu.Travel journalism represents one of the specialisation paths in journalism that
journalists may choose if their primary interests are reporting and travel. This
specialisation path is not highly represented in specialised media outlets in Croatia,
which means that the public is not fully familiar with it. The theoretical section of the
paper includes the explanations of key terms like specialisation, specialist journalists,
the challenges encountered by journalists, and the comparison with travel bloggers
and influencers who have nowadays taken on the major share of the travel journalism
segment. After establishing the characteristics of the travel journalism specialisation,
we implemented two research methods – a survey research and an in-depth interview.
The aim of the final paper was to investigate and establish the position of the public
and the position of the editors of web portals Putoholičari and Punkufer.hr, regarding
travel journalism. The intention was to survey the public on the level of familiarity with
the specialisation, the advantages and disadvantages that they see with regard to
Croatia having specialised and educated journalists, and the in-depth interview with
the editors primarily covered their position and viewpoint, as well as the continued
development of the specialisation in Croatia in parallel with travel bloggers and
influencers. The results have shown that the survey participants are not familiar with
the specialisation in Croatia and that they do not know much about it, but they hold on
to their positive attitude toward further development and advancement of travel
journalism as one of the specialisations in journalism, which is aligned with the editors’
viewpoint
