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Važnost strateškog menadžmenta u turizmu na primjeru malog poduzeća
No full textPromjene vanjske okoline iznimno utječu na poduzeća pa tako strategija i strateški
menadžment postaju ključan segment pomoću kojega će se poduzeće prilagoditi nastalim
promjenama. Proces strateškog menadžmenta nastoji utvrditi misiju, viziju, ciljeve i strategiju
poslovanja, a sam proces počinje analiziranjem okoline, određivanjem usmjerenja
organizacije, formuliranjem strategije, implementacijom strategije te kontrolom i evaluacijom
strategije. Strateški menadžment u turizmu predstavlja zahtjevan proces upravljanja na koji
utječu novi potrošački trendovi, nova tehnologija, briga o okolišu, integracije, političke
promjene i globalizacija. Sve navedeno od turističkog menadžera zahtijeva iznimnu
sposobnost u rješavanju problema vezanih za utjecaj na poduzeće i tržišne prilike. Ubrzani
razvitak tehnologije i gospodarski rast mijenjaju ponašanje potrošača i sastav turističke
populacije, što uvelike utječe na godišnje odmore i dolaske turista na određenu destinaciju.Changes in the external environment have a huge impact on the company, so strategy and
strategic management become a key segment through which the company will adapt to the
changes. The process of strategic management seeks to determine the mission, vision, goals
and business strategy, and the process begins with analyzing the environment, determining the
direction of the organization, formulating strategy, strategy implementation and control and
evaluation of strategy. Strategic management in tourism is a demanding management process
influenced by new consumer trends, new technology, environmental care, integration,
political change and globalization. All of the above requires an exceptional ability from a
tourism manager to solve problems related to the impact on the company and market
opportunities. Accelerated technology development and economic growth are changing
consumer behavior and the composition of the tourist population, which greatly affects
vacations and tourist arrivals at a particular destination
Students’ Perception of Motives and Obstacles in a Social Entrepreneurship Career
No full textThis study aims to explore the motives and obstacles associated with a career in the field of social entrepreneurship. Primary data has been collected by using a structured questionnaire with ten possible motives and ten possible obstacles. The final sample consisted of 760 participants with different educational backgrounds. This study revealed that the main motivator for all students is to do the job they believe in. Students with entrepreneurial educational backgrounds perceive also the possibility to express their creativity and use their talents and abilities, as important motivators. On the other hand, students with psychosocial educational backgrounds perceive compassion and the desire to help others and to do something for the community, as important. Commonly perceived barriers for all students are poor economic conditions and insufficient start-up capital. Some differences regarding educational background and gender are discussed
Comparative analysis of the impact of the COVID-19 pandemic on the financial stability of selected textile industry companies
No full textU ovom specijalističkom diplomskom stručnom radu definirani su financijski izvještaji i financijski pokazatelji koji služe za analizu financijske stabilnosti poduzeća te je provedena analiza financijske stabilnosti tekstilne industrije u Republici Hrvatskoj. Za temeljitu analizu financijske stabilnosti tekstilne industrije odabrana su poduzeća AquafilCRO d.o.o. Oroslavje i Čateks d.d. Čakovec koja se bave proizvodnjom tekstila te poduzeća Varteks d.d. Varaždin, Hemco d.o.o. Đakovo i Jadran d.d. Zagreb koja se bave proizvodnjom odjeće. Analiza financijske stabilnosti odabranih poduzeća sastoji se od financijskih pokazatelja za razdoblje od 2016. do 2020. godine. Na temelju dobivenih rezultata financijske analize uspoređena je financijska stabilnost te je donesen zaključak o poslovanju odabranih poduzeća tekstilne industrije prije i tijekom pandemije bolesti COVID-19.This thesis defines financial reports and financial ratios that are used to analyze the financial stability of companies and conducts an analysis of the financial stability of the textile industry in the Republic of Croatia. The companies AquafilCRO d.o.o. Oroslavje and Čateks d.d. Čakovec, which manufacture textiles, and companies Varteks d.d. Varaždin, Hemco d.o.o. Đakovo and Jadran d.d. Zagreb, which manufacture clothes, were selected for a thorough analysis of the financial stability of the textile industry. The analysis of financial stability of selected companies consists of the financial ratios for the period from 2016 to 2020. Based on the obtained results of the financial analysis, financial stability was compared and a conclusion was made on the business of selected companies in the textile industry before and during the COVID-19 pandemic
Opportunities for the development of Slavonia as an enogastronomic destination
No full textEnogastronomija kao pojam predstavlja spoj tradicijskih jela i vina u sklopu doživljaja te je ujedno specifična ponuda na turističkom tržištu. U ovome završnome radu cilj je bio prikazati Slavoniju kao enogastronomsku destinaciju. Gastronomija je danas za mnoge postala umjetnost, a spoj turizma i gastronomije pretvoren je u gastroturizam. Hrana i vino još uvijek nisu glavni motivi dolaska turista u zemlju, ali svakako upotpunjavaju turističku ponudu te se upravo kroz hranu i vino turistima može najbolje približiti tradicija i običaji koji postoje već stoljećima. Upravo gastroturizam može biti bijeg od današnjeg masivnog turizma. Slavonija se može pohvaliti brojnim specijalitetima i autohtonim proizvodima koji uz primjenu moderne tehnologije mogu postati svjetski poznati. Korištenje društvenih mreža omogućuje povezivanje s domaćim i stranim turistima, olakšava komunikaciju, kao i prezentaciju hrane i vina slavonske kuhinje. Za razvoj gastroturizma potrebno je osmisliti posebnu strategiju razvoja, uključiti gastronomsku ponudu u turističke proizvode, izraditi marketinški program za gastro turizam i poticati suradnju na svim razinama. Prema navedenome, Slavonija je prepoznala potencijal gastroturizma, samo ga je potrebno iskoristiti u punom potencijalu i prepoznatljivoj kvaliteti kako bi postala kuhinja koja se razvila u snažan svjetski brend.Enogastronomy as a concept is a combination of traditional dishes and wines as part of the experience and as a new specific offer on the tourist market. In this final paper, the goal was to present Slavonia as an enogastronomic destination. From the search for food to survive, the world’s first restaurant, gastronomy has become an art for many today. The combination of tourism and gastronomy turned into gastrotourism. Food and wine are still not the main motives for tourists to come to the country, but they certainly complement the tourist offer and through food and wine can best approach the traditions and customs that have existed for centuries. It is gastrotourism that can be an escape from today's massive tourism. Slavonia boasts many specialties and indigenous products that can become world famous with the application of modern technologies. The use of social networks enables connection with domestic and foreign tourists, facilitates communication, as well as the presentation of food and wine of Slavonian cuisine. For the development of gastrotourism, it is necessary to develop a special development strategy, to include the gastronomic offer in tourist products, to design a marketing program for gastro tourism and to encourage cooperation at all levels. According to the above, Slavonia has recognized the potential of gastrotourism, but it is necessary to use it to its full potential and recognizable quality, in order to become a cuisine that has developed into a strong global brand
Organization of the events in the hotels on selected samples
No full textDogađaji se u turističkom sektoru vrlo često organiziraju kako bi motivirali turiste na posjet određenom mjestu, a takvi događaji neizostavan su i važan dio turističke ponude. Posjetitelji se često odlučuju posjetiti neku destinaciju ili smještajni objekt zbog privlačnog događaja, a svim je događajima zajedničko obilježje da su za posjetitelje izvanredno iskustvo koje se razlikuje od svakodnevice. Događaji su jedinstveno iskustvo, a organiziraju se zato što generiraju više prihoda, služe za obilježavanje važnih datuma i obljetnica, pružaju kulturno iskustvo i omogućuju obrazovanje te razvijaju osjećaj ponosa u zajednici. Postoje različite klasifikacije događaja, no događaji se obično dijele na kulturne, zabavne, poslovne, sportske, obrazovne, rekreacijske i privatne. U ovome radu dokazano je da hoteli na području sjeverozapadne Hrvatske organiziraju događaje s ciljem privlačenja turista i obogaćivanja turističke ponude, a hoteli koji organiziraju događaje, bilježe povećan broj gostiju.Events in the tourism sector are often organized to motivate tourists to visit a particular place and are therefore an essential part of the tourist offer. Visitors often deside to visit a destination or accomodation facility because of an appealing event. What all events have in common is that they are an extraordinary experience for visitors that differs from everyday life. Events are a unique experience, and are organized because they generate more income, serve to celebrate important dates and anniversaries, provide a cultural and educational experience and develop a sense of price in the community. There are different classifications of events but they are usually divided into cultural, entartainment, business, sports, educational, recreational and private events. This paper has proven that hotels located in the area of nortwestern croatia organize events with the aim of attracting tourists and enriching the tourist offer, and when they do organize events they record an increase in the number of guests