VERN' University of Applied Sciences Repository
Not a member yet
2904 research outputs found
Sort by
A comparative analysis of the effects of the COVID-19 crisis and the economic crisis on the operation of the Ta-grad d.o.o. construction company
No full textOvaj diplomski stručni rad sadrži opis ekonomske krize iz 2008. godine i krize izazvane pandemijom COVID-19. Diplomski stručni rad također sadrži opis utjecaja navedenih ekonomskih kriza na građevinski sektor i na poslovanje građevinskog poduzeća Ta-grad d.o.o. Glavni cilj odabira ove teme jest njezina relevantnost, te involviranost autora u svakodnevnu problematiku s kojom se sektor susreće. Iako je riječ o tradicionalnom sektoru, svjedoci smo iznimnih tehnoloških napredaka i upotrebe novih građevinskih materijala u svrhu uštede i brže izgradnje, za što je neophodno proučiti financijske pokazatelje. Na temelju analize promatranih financijskih pokazatelja, može se zaključiti da je velika gospodarska kriza koja se dogodila od 2008. do 2014. godine imala veći utjecaj na poduzeće u usporedbi s krizom COVID-19.This final paper contains a description of the economic crises of 2008 and the crisis caused by the COVID-19 pandemic. This final paper also contains the impact of the aforementioned economic crises on the construction sector, and on the operations of the construction company Ta-grad. The main goal in choosing this topic is its relevance, and the author's involvement in the everyday issues faced by the sector. Although it is a traditional sector, we are witnessing exceptional technological progress and the use of new construction materials for the purpose of economising and all together faster construction, and for that to be done, it is necessary to study the financial indicators. Based on the analysis of the observed financial indicators, it can be concluded that the major economic crisis that occurred from 2008 to 2014 had a greater impact on the company compared to the COVID-19 crisis
Communication plan for sustainable brand Štraca T-Shirt
No full textU diplomskom radu izrađen je komunikacijski plan za održivi brand Štraca T-Shirt. Brand je odabran zbog poznanstva autorice rada s direktoricom branda te kako bi istom pomogla učinkovito komunicirati s ciljanim javnostima.
Komunikacijski plan se temelji na istraživanjima u obliku online ankete koja je postavljena na društvene mreže branda kako bi autorica saznala konzumerističke navike potrošača, analizi sadržaja društvenih mreža branda kako bi autorica saznala kako poboljšati komunikaciju s followerima te dubinskom intervjuu s direktoricom i vlasnicom branda Marinom Bašić kako bi autorica saznala viziju i misiju branda te kakva je dosadašnja komunikacija branda i kakve su želje za daljnji razvitak branda, nadalje, što se želi još više naglasiti i kakvi su planovi branda za budućnost.
U komunikacijskom planu predložena je komunikacija branda za period od srpnja do rujna 2023. godine kroz društvene mreže i flash mob te se stoga može reći da su se kombinirali tradicionalni načini komunikacije s gerilskim.The thesis is based on the writing of a communication plan for the sustainable Štraca T-Shirt brand. The brand was chosen due to the acquaintance of the author of the work with the director of the brand and to help her communicate effectively with the target audience.
The communication plan is based on research in the form of an online survey that was posted on the brand's social networks in order for the author to find out the consumerist habits of consumers, an analysis of the content of the brand's social networks in order for the author to find out how to improve communication with followers, and an in-depth interview with the director and owner of the brand, Marina Bašić in order for the author to find out the vision and mission of the brand and what the brand's communication is like so far and what are the wishes for the further development of the brand, furthermore, what she wants to emphasize even more and what are the brand's plans for the future.
In the communication plan, brand communication was proposed for the period from July to September 2023 through social networks and flash mobs, so it can be said that traditional communication methods were combined with guerilla communication
Dogradnja dizala za osobe s invaliditetom i smanjenom pokretljivošću
No full textJedna od najstarijih ustanova za odgoj i obrazovanje učenika s teškoćama u razvoju u Hrvatskoj, pulska Škola za odgoj i obrazovanje započela je s radom 1958. godine. Škola pruža usluge i ostalim ustanovama koje integriraju učenike s teškoćama u razvoju, kroz rehabilitacijske postupke i savjetodavni rad. Povećanjem broja korisnika škole, a zbog savladavanja arhitektonskih barijera unutar građevine i u njenom dvorištu, osnivač škole Grad Pula – Pola (tal.) kao investitor je predvidio dogradnju dizala za osobe s invaliditetom i smanjene pokretljivosti na sjeverozapadnom pročelju.
U ovom radu opisana je dogradnja dizala navedene škole na općim podacima o građevini, postupku nuđenja i ugovaranja radova s naručiteljem Gradom Pula – Pola (tal.), opisu radova kod dogradnje, uz opisane glavne elemente dizala.One of the oldest educational institutions for students with developmental disabilities in Croatia, the Pula School of Education, began with its work in 1958. The school also provides services to other institutions that integrate students with developmental disabilities, through rehabilitation procedures and advisory work.
With the increased number of users, and due to overcoming of architectural barriers inside the building and in its yard, the founder of the school, Grad Pula – Pola (Italy), as an investor, planned on upgrading it with an elevator for people with disabilities and reduced mobility on the northwest facade.
In this paper, the extension of the elevator of the mentioned school is described, based on general information about the building, the process of offering and contracting works with the client City of Pula - Pola (ital.), description of the work on the extension, along with the description of the main elements of the elevator
The role of an online live stream platform in digital marketing
No full textOvaj rad bavi se istraživanjima prednosti, nedostataka i izazova koje donosi digitalni marketing putem platfomi za prijenos uživo. U radu je prikazana analiza suradnje streamera i organizacija te ponašanje i reakcija gledatelja. Anketno istraživanje namijenjeno streamerima, organizacijama i gledateljima platformi za prijenos uživo pokazuje se organizacije sve češće odlučuju na digitalni marketing putem platformi za prijenos uživo te kako su zadovoljne dosadašnjim suradnjama sa streamerima. Veliki broj gledatelja platformi za prijenos uživo svakodnevno se susreće s raznim proizvodima ili uslugama koje streameri promoviraju putem svojih društvenih kanala i odlučuju se na kupnju istih.This paper deals with research on the advantages, disadvantages, and challenges that come with digital marketing through live streaming platforms. The paper presents an analysis of the collaboration between streamers and organizations, as well as the behavior and reactions of viewers. A survey aimed at streamers, organizations, and viewers of live streaming platforms shows that organizations are increasingly opting for digital marketing through live streaming platforms and are satisfied with their collaborations with streamers. A large number of viewers of live streaming platforms are daily exposed to various products or services that streamers promote through their social channels, and they decide to purchase them
Business modeling in the video game industry during COVID-19 crisis on selected examples
No full textU ovom diplomskom radu istražena je veza između tržišnog udjela i poslovnog modela u poduzećima za proizvodnju videoigara na području Republike Hrvatske za vrijeme COVID-19 krize. Istraživački dio rada proveden je u tri poduzeća za proizvodnju videoigara kroz dva dubinska intervjua s vlasnicima poduzeća u periodu od srpnja do listopada 2022. Poduzeća uključena u istraživanje su: Pine Studio, Exordium Games i Red Martyr Entertainment. Analiza je provedena u razdoblju od 2019. do 2021. na temelju informacija dobivenih iz dubinskih intervjua svakog vlasnika poduzeća. Istraživanjem je utvrđeno kako je poduzeće Pine Studio uvelo brojne promjene u poslovanje kako bi povećalo konkurentnost te uvodi rad od kuće za nastavak poslovanja u COVID-19 uvjetima. Poduzeće Exordium Games nastavlja suradnju s izdavačima i uvodi rad od kuće kao odgovor na uvjete COVID-19 krize. Poduzeće Red Martyr Entertainment ne uvodi rad od kuće, ali sklapa partnerstvo s izdavačem 2021. Najuspješnije rezultate ostvaruje poduzeće Pine Studio s 11% tržišnog udjela industrije videoigara Republike Hrvatske 2022. Poduzeće Exordium Games stagnira u ukupnim prihodima i rashodima od 2019. do 2022. Poduzeće Red Martyr Entertainment doživljava nagli rast ukupnih prihoda 2021. i jednako nagli pad ukupnih prihoda 2022.The subject of „Business modeling in the video game industry during COVID-19 crisis on selected examples“ master's thesis is an investigation of the correlation between market share and business model of video game companies in the Republic of Croatia during the COVID-19 pandemic. The research part of the thesis is based on two in-depth interviews with each of the owners of three video game companies. The interviews were conducted over the period of July through October 2022. The companies in question are: Pine Studio, Exordium Games, and Red Martyr Entertainment. The data gathered via the in-depth interviews with each of the company owners were analysed over the period of 2019. through 2021. An investigation into the data has shown that Pine Studio introduced numerous changes into their business model in order to increase the competitiveness of their company, as well as the necessary adjustments (remote work) needed to continue working during the COVID-19 pandemic. Exordium Games continued working with publishers and introduced remote work as the answer to the COVID-19 pandemic. Red Martyr Entertainment did not introduce remote work, but did form a partnership with a publisher in 2021. Pine Studio was the most successful, with 11% market share in the Croatian video game industry in 2022.. Exordium Games stagnated in terms of income and expenditure from 2019. and into 2022. Red Martyr Entertainment experienced a rapid growth of total income in 2021., and an equally rapid decline of total income in 2022
Impact of the COVID-19 crisis on rural tourism in the Republic of Croatia
No full textTurizam u svijetu je pretrpio težak udarac. Zatvaranje granica, ograničenja putovanja i uvođenje karantena rezultirali su dramatičnim padom međunarodnih putovanja. Mnoge zemlje su ograničile dolazak stranih turista kako bi suzbile širenje virusa, što je dovelo do ozbiljnog ekonomskog gubitka za turističke destinacije diljem svijeta pa tako i za one u segmentu ruralnog turizma. Predmet istraživanja u ovom radu odnosi se na ruralni turizam uslijed COVID-19 krize. Pri tome, svrha završnog rada odnosi se na identifikaciju uspješnosti ruralnog turizmu u pretkriznom i kriznom razdoblju. Sukladno navedenome, glavni cilj završnog rada je analizirati utjecaj COVID 19 krize na ruralni turizam u Republici Hrvatskoj, a da bi se navedeni cilj postigao, potrebno je postići njegove podciljeve. Podciljevi rada odnosili su se na analizu utjecaja na svjetski i hrvatski turizam pa tako i ruralni turizam u Republici Hrvatskoj. Kako bi se taj cilj ostvario, pristupilo se dubinskom intervjuu s 11 dionika ruralnog turizma gdje se namjeravalo saznati na koji način je kriza utjecala na njihovo poslovanje. Završni rad pruža teorijsko određenje turizma i ruralnog turizma, ističući njihovu važnost kao gospodarskog sektora i ključne aktivnosti diljem svijeta. U radu se analizira utjecaj COVID-19 krize na hrvatski i svjetski turizam, pri čemu se ističe dramatičan pad međunarodnih putovanja i pogođenost turizma kao ključnog izvora prihoda u Hrvatskoj. Istraživanje provedeno s dionicima ruralnog turizma u splitsko-dalmatinskoj županiji otkriva prilagodbu poslovanja i pozitivne trendove oporavka ruralnog turizma nakon pandemije.Tourism in the world has suffered a heavy blow. Border closures, travel restrictions and quarantines have resulted in a dramatic drop in international travel. Many countries have restricted the arrival of foreign tourists to curb the spread of the virus, which has led to a serious economic loss for tourist destinations around the world, including those in the rural tourism segment. The subject of research in this paper refers to rural tourism due to the COVID-19 crisis. At the same time, the purpose of the final paper refers to the identification of the success of rural tourism in the pre-crisis and crisis period. In accordance with the above, the main goal of the final paper is to analyze the impact of the COVID 19 crisis on rural tourism in the Republic of Croatia, and in order to achieve the stated goal, it is necessary to achieve its sub-goals. The sub-objectives of the work referred to the analysis of the impact on world and Croatian tourism, as well as rural tourism in the Republic of Croatia. In order to achieve this goal, an in-depth interview was conducted with 11 rural tourism stakeholders, where it was intended to find out how the crisis affected their business. The final paper provides a theoretical definition of tourism and rural tourism, highlighting their importance as an economic sector and key activities around the world. The paper analyzes the impact of the COVID-19 crisis on Croatian and world tourism, highlighting the dramatic decline in international travel and the impact of tourism as a key source of income in Croatia. Research conducted with rural tourism stakeholders in the Split-Dalmatia County reveals business adaptation and positive trends in the recovery of rural tourism after the pandemic
Brendiranje Krapinsko-zagorske županije kao destinacije zdravstvenog turizma
No full textTurizam je jedan od najvažnijih pokretača za razvoj gospodarstva – kako u brojnim zemljama svijeta, tako i u Hrvatskoj. Jedan od najbrže rastućih turističkih proizvoda je zdravstveni turizam, koji bilježi godišnji rast od 15 do 20 %, a on je uvjetovan demografskim, sociološkim i kulturološkim uvjetima u Europi i svijetu. Do 2030. godine očekuje se da će postati jedan od najvećih pokretača turističkih putovanja. Hrvatska je turistička zemlja, a sve je više turista koji se koriste upravo uslugama zdravstvenog turizma. Upravo je zdravstveni turizam jedan od strateških razvojnih ciljeva turizma i zdravstva. Govoreći o zdravstvenom turizmu, govori se o tržištu koji raste iz godine u godinu i ne bilježi pad čak ni u godinama recesije. Upravo su to pokazatelji koji potvrđuju koliko je zdravstveni turizam važan te koliko je važno da se sustavno i neprestano ulaže u razvijanje, unapređenje i podizanje same kvalitete zdravstvenog turizma u Republici Hrvatskoj. Krapinsko-zagorska županija još uvijek ima manji broj turista od očekivanog, što se objašnjava nedostatkom ponuda i popratnih sadržaja turističkog i zdravstvenog sektora. Kvalitativno istraživanje provedeno je na uzorku od četiriju ispitanika metodom dubinskih intervjua. Uz navedeno, primijenila se znanstvena i stručna literatura koja pokriva područje zdravstvenog turizma. Predmet istraživanja bile su turističke zajednice i toplice u Krapinsko-zagorskoj županiji, pronalaženje uzroka nedostataka ponude i popratnih sadržaja, a također se istražuje što bi se moglo napraviti brendiranjem usluga, proizvoda i same lokacije kako bi se postiglo da se u predstojećim godinama unaprijedi zdravstveni turizam – kako u Krapinsko-zagorskoj županiji, tako i u cijeloj Hrvatskoj.Tourism is one of the most important drivers for economic development, both in other countries of the world and in Croatia. One of the fastest growing tourism products is health tourism, which records an annual growth of 15 to 20%, and it is demographically, sociologically and culturally conditioned in Europe and in the world. By the year 2030, it is expected to become one of the biggest drivers of tourist trips. Croatia is a tourist country, and more and more tourists are using health tourism services. Health tourism is one of the strategic development goals of tourism and health. When talking about health tourism, we are talking about a market that is growing year after year and does not record a decline, even in the years of recession. These are all indicators that confirm how important health tourism is and how important it is to continuously invest in developing, improving and raising the quality of health tourism in the Republic of Croatia. Krapina-Zagorje County still has less tourists than expected, which is explained by the lack of offers and accompanying contents of the tourism and health sector. Qualitative research was conducted on a sample of four respondents using the method of in-depth interviews. In addition to the above, scientific and professional literature covering the field of health tourism was used. The subject of the research were tourist boards and health resorts in Krapina-Zagorje County, finding the causes for the lack of offer and accompanying contents, and what could be done with the branding of services, products and the location itself is also being investigated in order to improve health tourism in the coming years - both in Krapina-Zagorje County and in the whole of Croatia
The role and significance of the work of civil society organizations in the area of the city of Karlovac
No full textOvaj rad prikazuje ulogu i značaj rada organizacija civilnog društva (OCD) na području grada Karlovca kroz procjenu prostora u kojem djeluje civilno društvo na odabranom području. Rad se temelji na teorijskoj obradi teme te istraživačkom radu kojim se nastoje ispitati stavovi i informiranost građana o samom pojmu, djelovanju i ciljevima organizacija civilnog društva s posebnim naglaskom na rad i djelovanje udruga kao najzastupljenijeg oblika OCD-a. Cilj rada je također utvrditi stavove i razmišljanja Upravnog odjela za društvene djelatnosti Grada Karlovca kao jednog od najvažnijih aktera u održivosti poslovanja udruga te istražiti stavove, ideje i razmišljanja osobe koja dolazi iz organizacije civilnog društva. U radu se koriste dvije metode istraživanja, online anketni upitnik i dubinski intervju. U zaključku se iznose rezultati istraživanja i zaključuje se temeljem istih te se postavljaju preporuke za daljnji rad. Udruge informiraju Grad o potrebama i željama lokalne zajednice, relevantne su za vlast i smatraju ih važnim društvenim akterima. Građani Karlovca upoznati su s radom i djelovanjem udruga te aktivno sudjeluju. Suradnja lokalne vlasti i udruga ostvaruje se u najboljoj mogućoj mjeri što je vidljivo iz financijskih i drugih potpora.This paper shows the role and significance of the work of civil society organizations (CSOs) in the area of the city of Karlovac through an assessment of the space in which civil society operates in the selected area. The work is based on the theoretical analysis of the topic in the paper, which seeks to examine the attitudes and awareness of citizens with the very concept, activities and goals of civil society organizations, with special emphasis on the work and activities of associations as the most represented form of CSOs. The aim of the paper is also to determine the attitudes and thoughts of the Administrative Department for Social Workers of the City of Karlovac as one of the most important actors in the sustainability of the business of associations, and also to investigate the attitudes, ideas and thoughts of a person who works in a civil society organization. The paper uses two research methods, an online questionnaire and an in-depth interview. In the conclusion, recommendations for further work are set based on the conclusions drawn from the presented results of the research. Associations inform the City about the needs and wishes of the local community, are relevant to the government and are considered to be important social actors. The citizens of Karlovac are familiar with the work and activities of associations in which they actively participate. Cooperation between local authorities and associations is achieved to the best possible extent, which is evident from financial and other means of support
Analysis of the application of digital marketing with the purpose of increasing sales on the example of a selected company
No full textRazvojem i rastom internetske tehnologije, marketinška praksa redefinirana je u cijelom svijetu. Internet je izmijenio kontakt potrošača s robnim markama, napravivši direktan utjecaj na transformaciju ekonomije i marketinga. Tradicionalne strategije marketinga postale su nedostatne i neodržive za velik broj poduzeća. Digitalni marketing danas je postao jedno od ključnih područja fokusiranja poduzeća širom svijeta. Počeo je kao način komunikacije i evoluirao je u drugi izvor dodatnih prihoda, ali i najvažnije, u razvoj i održavanje dugoročnih odnosa s različitim skupinama na tržištu. U ovom radu obrađena je tematika pod nazivom „Analiza primjene digitalnog marketinga s ciljem unapređenja prodaje na primjeru odabranog poduzeća“. Ideja i motivacija za obradu ove tematike potječu od poslovnih aktivnosti autorice i spoznaje o važnosti digitalnog marketinga i njegove uloge u kreiranju i održavanju marke, kao i u stvaranju odnosa s kupcima; što posljedično ima snažan utjecaj i na prodaju samog proizvoda. Primarno istraživanje provedeno je primjenom anketnog upitnika, a rezultati istraživanja pokazali su da marka Heineken ima prostor za poboljšanja kod primjene digitalnog marketinga koji mogu pospješiti prodaju na hrvatskom tržištu.With the development and growth of internet technology, marketing practices have been redefined worldwide. The Internet has changed the way consumers encounter brands, making a direct impact on the transformation of the economy and marketing. Traditional marketing strategies have become insufficient and unsustainable for many companies. Digital marketing today has become one of the key areas of focus for businesses around the world. It started as a way of communication and evolved, not only into another source of additional income, but most importantly, into developing and maintaining long-term relationships with different market groups. This paper deals with the topic entitled "Analysis of the application of digital marketing with the aim of increasing sales on the example of the selected company." The idea and motivation for dealing with this topic comes from the author's business activities, and knowledge of the importance of digital marketing and its role in creating and maintaining a brand, as well as in creating relationships with customers, which has a strong impact on product sales. The primary research was conducted using a survey questionnaire, and the results of the research showed that the Heineken brand has room for improvements in the application of digital marketing that can boost sales in the Croatian market