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Društveni mediji kao izvor vijesti u tiskanim medijima
No full textDruštveni mediji značajno su utjecali na novinarstvo, pružajući novinarima nove načine za
prikupljanje informacija i dopiranje do šire publike. Ovaj rad istražuje u kojoj mjeri i za koje
vijesti novinari koriste društvene medije kao izvor informiranja u tradicionalnom mediju - tisku.
Metodom analize sadržaja od 2. siječnja do 30. siječnja 2022. analizirani su članci u hrvatskim
dnevnim novinama - 24 sata i Večernji list. Analizom je utvrđeno da se društveni mediji koriste
kao izvor informiranja, ali u malom postotku sveukupnih vijesti. Vijesti koje se prenose s
društvenih mreža u najvećem broju slučajeva su iz svijeta poznatih i slavnih, bez detaljnije
obrade teme. Riječ je najčešće o kopiranju sadržaja s jedne platforme na drugu.Social media has had a significant impact on journalism, providing journalists with new ways to
gather information and reach a wider audience. This paper investigates to what extent and for
what kind of news journalists use social media as a source of information in the traditional media
- the press. Using the method of content analysis, articles from Croatian daily newspapers, 24
sata and Večernji list, were analyzed from January 2 to January 30, 2022. The analysis found that
social media is used as a source of information, but in a small percentage of overall news. News
that are taken from social networks are in most cases about famous people and celebrities,
without offering a greater insight. In most cases, it is just copying content from one platform to
another
Reputation Management and Public Opinion: A Media Coverage Analysis of Public Figures Facing a Reputation Crisis
No full textCilj ovoga rada je otkriti kako trenutne dostupne informacije u medijima utječu na perspektivu publike o određenim aktualnim temama. Tema istraživanja bio je slučaj obiteljskog nasilja u koji su uključene dvije javne osobe u svrhu procjene uspješnosti upravljanja reputacijom. Analizirani su novinski članci s ciljem određivanja medijskog uokvirivanja slučaja i njegova popraćenost na društvenim mrežama. Rezultati istraživanja su pokazali vezu između javnih medija i društvenih mreža i njihov utjecaj na javno mnijenje o reputaciji javnih osoba u kriznoj situaciji.This paper aims to explore how current available information in the media serves to influence the audience's perspective on current issues. A domestic violence case involving two public figures was researched with the purpose of evaluating the success of reputation management. Media articles were analysed in order to determine the framing of the case as well as the social media activity. The research findings demonstrate the relationship between the mainstream and social media and their impact on public opinion about the reputation of public figures in a crisis situation
Analiza dosadašnjeg poslovanja i projekcija razvojnih mogućnosti građevinskog poduzeća
No full textOvaj rad pruža uvid u stanje građevinske industrije na području Republike Hrvatske, s naglaskom na grad Zagreb. Na primjeru građevinskog poduzeća razmotreno je njegovo dosadašnje poslovanje, prikazani su te opisani temeljni financijski izvještaji. Osim toga, u radu se prikazuje trenutno stanje u građevinskom sektoru, ali se nabrajaju i detaljnije proučavaju problemi i krize s kojima se građevinska industrija u Republici Hrvatskoj kroz povijest susretala. Nadalje, dolazi se do dijela u kojemu se pobliže opisuje odabrano građevinsko poduzeće GOLDEN PROJEKT d.o.o., navode se osnovne informacije o poduzeću te osnivačima, to jest vlasnicima. Ujedno se govori i o prethodnim referencama te iskustvu vlasnika koji su u građevinskoj industriji više od 20 godina. Nakon toga, slijede redom kratki opis procesa poslovanja u kojemu se objašnjava na koji način poduzeće posluje, kratki opis procesa gradnje te kratki opis procesa prodaje kojeg vrše investitori, to jest vlasnici poduzeća. U sljedećem poglavlju, navode se i definiraju temeljni financijski izvještaji, od kojih se detaljnije obrađuju bilanca te račun dobiti i gubitka. Naposljetku, u predzadnjem poglavlju ovog rada, analiziraju se razvojne mogućnosti poslovanja poduzeća GOLDEN PROJEKT d.o.o. u budućnosti. Na samome kraju, u zadnjem poglavlju donosi se zaključak završnog rada sa završnom mišlju autora.This paper provides insight into the state of the construction industry in the Republic of Croatia, with an emphasis on the city of Zagreb. Using the example of a construction company, its previous operations were reviewed, and the basic financial statements were presented and described. In addition, the paper presents the current situation in the construction sector, but the problems and crises that the construction industry in the Republic of Croatia has faced throughout history are listed and studied in more detail. Furthermore, you get to the part where the selected construction company GOLDEN PROJEKT d.o.o. is described in more detail, basic information about the company and its founders, i.e. the owners, are given. It also talks about the previous references and experience of the owners who have been in the construction industry for more than 20 years. After that, there is a short description of the business process in which it is explained how the company operates, a short description of the construction process and a short description of the sales process carried out by the investors, that is, the owners of the company. In the next chapter, the basic financial statements are listed and defined, of which the balance sheet and the profit and loss account are processed in more detail. Finally, in the penultimate chapter of this paper, the business development possibilities of the company GOLDEN PROJEKT d.o.o. are analysed. in the future. At the very end, in the last chapter, the final paper is concluded with the author's final thought
Analysis of the pre-bankruptcy procedure on the specific example of a limited liability company
No full textU današnjem poslovnom svijetu veliki broj poduzeća se našao ili će se zateći u situacijama smanjene financijske likvidnosti zbog velikog niza faktora. Jedan od načina povratka financijske fluentnosti i nastavka poslovanja je započeti predstečajni postupak. Predstečajni postupak se pokreće u situacijama koje su točno definirane Stečajnim zakonom NN 71/15, 104/17, 36/22. Svako poduzeće koje ne želi likvidaciju i poslovni krah, kroz proces predstečaja može zadržati svoje poslovanje, povjerenje zaposlenika i vjerovnika. Taj proces je dugotrajan i zahtjeva detaljnu i preciznu projekciju budućeg poslovanja. Kroz cijeli proces uključen je Trgovački sud kao nadležno tijelo koje donosi konačna rješenja i odluke na osnovu iznesenih činjenica dužnika i njegovih vjerovnika. U ovom radu prikazali smo postupak predstečajnog postupka na konkretnom primjeru društva s ograničenom odgovornošću Gradnja iz Osijeka. Gradnja d.o.o. je građevinska tvrtka s dugogodišnjom tradicijom, no zbog niza nepovoljnih situacija, pronašla se u situaciji da mora pokrenuti postupak predstečaja i pokušati spasiti poslovanje. Svojim detaljnim planom restrukturiranja i financijskim projekcijama, te održavanjem povjerenja vjerovnika Gradnja d.o.o. predstavlja jedno od poduzeća koje je uspješno završilo ciklus predstečajnog postupka, te se ponovno eksponencijalno raste i razvija.
Na osnovu svega izrečenog, jasno je da se na predstečajni postupak ne treba gledati s negativnom konotacijom nego samo kao fazu u reorganizaciji cijelog poslovanja koji za krajnji cilj ima održivost, neovisnost i profitabilnost.In today's business world, a large number of companies have found or will find themselves in situations of reduced financial liquidity due to a large number of factors. One of the ways to regain financial fluency and continue business is to start a pre-bankruptcy procedure. Pre-bankruptcy proceedings are initiated in situations that are precisely defined by the Bankruptcy Law NN 71/15, 104/17, 36/22. Any company that does not want liquidation and business collapse can maintain its business, the trust of employees and creditors through the pre-bankruptcy process. This process is long-lasting and requires a detailed and precise projection of future business. Throughout the entire process, the Commercial Court is involved as a competent body that makes final decisions and decisions based on the presented facts of the debtor and his creditors. In this paper, we presented the procedure of the pre-bankruptcy procedure on the concrete example of the limited liability company Gradnja from Osijek. Gradnja d.o.o. is a construction company with a long tradition, but due to a series of unfavorable situations, it found itself in a situation where it had to initiate pre-bankruptcy proceedings and try to save the business. With its detailed restructuring plan and financial projections, and maintaining the trust of creditors, Gradnja d.o.o. represents one of the companies that successfully completed the cycle of pre-bankruptcy proceedings, and is growing and developing exponentially again.
Based on everything that has been said, it is clear that the pre-bankruptcy procedure should not be viewed with a negative connotation, but only as a phase in the reorganization of the entire business, the ultimate goal of which is sustainability, independence and profitability
Comparative analysis of business success of selected companies from the bakery industry
No full textFinancijske analize i financijski izvještaji poduzeća daju niz informacija koje su bitne za procjenu poslovanja i financijsku uspješnost poduzeća. Financijski izvještaji vlasnicima poduzeća daju informacije o poslovanju poduzeća, te upozoravaju na moguće probleme. Za uspješnu analizu financijskih izvještaja nužno je kvalitetno tumačenje istih te dobivanje pravih informacija koje mogu biti od koristi u budućem poslovanju. Posljedično tome može se reći da je analiza financijskih izvještaja proces uporabe različitih analitičkih tehnika i sredstva pomoću kojih se informacije dobivene iz financijskih izvještaja transformiraju u važne informacije za daljnje poslovanje i unapređenje poslovanja. Prehrambena industrija jedna je od najvažnijih gospodarskih grana u Republici Hrvatskoj te predstavlja nezaobilazan čimbenik uspješnog razvoja industrije i gospodarstva. U ovom radu analizirani su financijski izvještaji poduzeća Pan-Pek d.o.o. i Pekare Dubravica d.o.o. kroz tri godine (2019. do 2021.). Time su se dobili odgovori na pitanja o adekvatnosti strukture imovine, dostatnosti radnog kapitala, likvidnosti, zaduženosti i ekonomičnosti, obrtaju imovine, strukturi prihoda i rashoda i o drugim financijskim pojedinačnim i sintetičkim pokazateljima obzirom na promjene koje su se dešavale u gospodarstvu poput pandemije COVID-19. Ukupno gledajući, financijski rezultati ova dva poduzeća pokazuju različite trendove i performanse tijekom razdoblja od 2019. do 2021. godine. Poduzeće Pan-Pek d.o.o. je ostvarivalo veće prihode i veće rashode od Pekare Dubravica d.o.o, ali je ostvarivalo manju dobit godine, odnosno u 2021. godini iskazalo je gubitak.Financial analyzes and financial reports of companies provide a range of information that is essential for evaluating the business and financial success of the company. Financial reports provide company owners with information about the company's operations and warn of possible problems. For a successful analysis of financial statements, it is necessary to interpret them well and obtain the right information that can be useful in future business. Consequently, it can be said that the analysis of financial statements is the process of using various analytical techniques and means by which information obtained from financial statements is transformed into important information for further business and business improvement. The food industry is one of the most important economic branches in the Republic of Croatia and represents an unavoidable factor in the successful development of the industry and economy. In this paper, the financial statements of the company Pan-Pek d.o.o. are analyzed. and Pekare Dubravica d.o.o. over three years (2019 to 2021). This provided answers to questions about the adequacy of the asset structure, sufficiency of working capital, liquidity, indebtedness and economy, asset turnover, income and expenditure structure, and other financial individual and synthetic indicators in view of the changes occurring in the economy such as the COVID-19 pandemic. . Overall, the financial results of these two companies show different trends and performances during the period from 2019 to 2021. The company Pan-Pek d.o.o. achieved higher revenues and higher expenses than Pekara Dubravica d.o.o., but achieved a lower profit for the year, i.e. in 2021 it reported a loss
Branding of specific product and individual
No full textU ovom radu analiziran je proces brendiranja proizvoda i osobe. Proizvod danas uključuje sve što se može ponuditi na tržištu s ciljem privlačenja pažnje i poticanja na ponovljenu kupovinu s ciljem stvaranja odnosa. Uz upotrebne vrijednosti ključne su i emocionalne vrijednosti kojima se potrošači vezuju uz proizvod. Emocionalne vrijednosti uključuju i razvoj imidža svih dionika ponude. Pregledom dostupnih video zapisa provedeno je sekundarno istraživanje razvoja upotrebnih pa potom emocionalnih vrijednosti proizvoda koje uključuju proces brendiranja i razvoja imidža. Na temelju analize video sadržaja donesen je zaključak kako je kvalitetan proizvod nužan temelj za stvaranje brenda te kako je brend savršena podloga za marketinške aktivnosti kojima se kreira imidž. Uspjeh brenda ovisi o planiranom i učinkovitom pozicioniranju u svijesti potrošača što uključuje imidž.As part of this analysis, the process of product branding and the individua l associated. Today,
a product encompasses everything that can be offered in the market to attract attention,
stimulate repeat purchases, and establish relationships. In addition to the functional valu e of
the product, emotional values play a crucial role in which consumers connect with the product.
Emotional values also encompass the development of the image of all the stakeholders
involve d. Secondary research of the development of functional and then emotional values of
the product, including the branding process and image development, was conducted by
reviewing available video content. Based on the analysis of video content, it was concluded
that a high quality product is a necessary foundation for brand creation, and branding provides
the perfect platform for marketing activities that shape the image. The success of a brand
depends on planned and effective positioning in the consumer's awareness, which includes the
image
Proposed Business Communications Plan for a New Communications Agency
No full textPredmet ovog rada je izrada prijedloga poslovno-komunikacijskog plana pokretanja nove komunikacijske agencije u Hrvatskoj na temelju analize hrvatskog komunikacijskog agencijskog tržišta, definiranja ciljnih skupina i razvoja konkretnog komunikacijskog plana. Ovaj rad pruža pregled pravnog okvira za pokretanje agencije, analizu komunikacije uspješnih agencija na hrvatskom tržištu, implementaciju digitalnih alata za postizanje poslovnih i komunikacijskih ciljeva te detaljan pregled svih potrebnih koraka od idejnog začetka agencije, do konkretnog otvaranja pravnog subjekta, razvoja komunikacijskog plana i upotreba taktika za ostvarenje komunikacijskih ciljeva i ostvarenja poslovnih suradnji.The subject of this paper is the development of a proposed business communications plan for launching a new communications agency in Croatia based on the analysis of the communications agency market in Croatia, as well as defining target groups, and devising a specific communications plan. This paper provides an overview of the legal framework for starting an agency, analyses the communications business of successful agencies in the Croatian market, implementation of digital tools to achieve business and communications goals, and a detailed overview of all necessary steps from the conceptualization of the agency to the establishment of the legal entity, the development of a communications plan, and tactics to achieve communications goals and business collaboration
The Vanishing Islands : Ethnographic Documentary Films of Mate Bogdanović
No full textShaped by the geographical and historical bond to the Adriatic Sea, and Mediterranean as such, the films of many Croatian filmmakers reflected a strong fascination with the cycles and rhythms of life on the islands and the coast. That curiosity was present in filmmakers regardless of their origin, especially in feature films, finding the peculiarities of small and closed island or coastal societies, a fitting background for their narratives. Diverse film authors, such as Vatroslav Mimica, Nikola Tanhofer, Ante Babaja, Lordan Zafranović, Vinko Brešan or recently Ivan Salaj, found different kinds of attraction to coastal heritage, sometimes as an integral part of their stories or as suitable scenery. However, documentary films, or even some animated or experimental films, sometimes showed more depth than feature films, giving the viewers a rich presentation of life defined by the presence of the sea. Born on island of Vis, film director Mate Bogdanović, had a steady career in short films, working in various film forms, especially as a director of documentary films. In his filmography, the work he made on his native island of Vis, distinguishes them from his other films. Through those films he passionately recorded the vanishing of the “old ways”, making them a valuable ethnographic survey of life that is forever changing
Komparativna analiza sigurnosti i uspješnosti poslovanja odabranih hotelskih poduzeća kroz analizu financijskih izvještaja
No full textTurizam ima značajnu ulogu u gospodarskom razvoju zemlje i u tom segmentu promiče društveno-ekonomsko i kulturno razvijanje zemlje. Samim time, turizam igra ključnu ulogu kao važan segment BDP-a gospodarstva u mnogim gradovima, regijama i državama općenito. Međutim, turizam je često „žrtva“ raznih kriza, odnosno turizam doživljava najteže posljedice istih, a isto vrijedi i za krizu uzrokovanu pandemijom 2020. godine. Sukladno tome, pandemija je rezultirala zatvaranjem granica mnogih zemalja, a u velikom dijelu njih su ograničena kretanja građana što je rezultiralo značajnim financijskim gubicima, kako zemalja, tako i subjekata unutar turističke industrije. Shodno tome, poduzeća unutar turističke industrije, posebno hoteli, bili su prisiljeni promijeniti koncept svog poslovanja, a istovremeno su pokušavali zaštititi svoje goste, odnosno zaposlenike. Shodno navedenome, ovaj diplomski rad namjerava analizirati poslovanje dva velika konkurentska hotelska poduzeća u Republici Hrvatskoj i to: poduzeće Valamar Riviera d.d. i Maistra d.d. Spomenuto podrazumijeva obuhvaćanje analize financijskih izvješća spomenutih hotela za razdoblje unazad tri godine, od 2019. do 2021. godine. Analiza se provela na temelju podataka prikupljenih iz temeljnih financijskih izvješća (bilance, izvješća o novčanim tokovima, računa dobiti i gubitka, izvješća o promjenama kapitala i bilješki uz financijska izvješća) te podataka dobivenih analizom financijskih i sintetičkih pokazatelja poslovanja. Pri tome, za uspješnu analizu financijskih izvješća nužno je bilo poznavati analitičke tehnike pomoću kojih se informacije iz financijskih izvješća transformiraju u bitne informacije za daljnje poslovanje i unapređenje poslovanja.Tourism plays a significant role in the economic development of the country and in this segment promotes the socio-economic and cultural development of the country. Therefore, tourism plays a key role as an important segment of the economy's GDP in many cities, regions and countries in general. However, tourism is often the "victim" of various crises, i.e. tourism experiences the most severe consequences of them, and the same applies to the crisis caused by the 2020 pandemic. Accordingly, the pandemic has resulted in the closing of the borders of many countries, and in a large part of them, the movement of citizens has been restricted, which has resulted in significant financial losses for both countries and entities within the tourism industry. Consequently, companies within the tourism industry, especially hotels, were forced to change the concept of their business, while at the same time trying to protect their guests, i.e. employees. Accordingly, this diploma thesis intends to analyze the operations of two large competing hotel companies in the Republic of Croatia, namely: the company Valamar Riviera d.d. and Maistra d.d. The aforementioned includes the analysis of the financial reports of the mentioned hotels for the past three years, from 2019 to 2021. The analysis was carried out on the basis of data collected from basic financial reports (balance sheets, cash flow reports, profit and loss accounts, reports on changes in capital and notes to financial reports) and data obtained from the analysis of financial and synthetic business indicators. At the same time, for the successful analysis of financial reports, it was necessary to know the analytical techniques by means of which the information from the financial reports is transformed into essential information for further operations and business improvement
Profitability analysis of alternative capital investments
No full textSvrha ovog rada je analiza različitih vrsta ulaganja s ciljem poticanja financijske
pismenosti. U radu su obrađene nekretnine, dionice, zlato i bitcoin kao potencijalne
opcije za ulaganje kapitala. Globalni trend investiranja se širi, a s napretkom životnog
standarda moguće je i u Hrvatskoj. U radu se predlažu vrste ulaganja ovisno o
sklonosti rizika investitora i prognozira se njihovo kretanje na temelju povijesnih i raznih
drugih makroekonomskih čimbenika. Analiza o prednostima i manama različitih
investicija doprinosi sagledavanju objektivnih mogućnosti ulaganja. Rad ukazuje na
ključne faktore koji utječu na uspješnost ulaganja kao što su rizik, likvidnost i prinos.
Cilj rada je pomoći čitateljima da donesu informirane odluke o ulaganju, uzimajući u
obzir različite čimbenike i potrebe, s naglaskom na ulaganje u Hrvatskoj.The purpose of this paper is to analyse various types of investments with the aim of
promoting financial literacy. Real estate, stocks, gold, and Bitcoin are analysed as
potential investment options. As the global investment trend expands, investing is
becoming more accessible in Croatia with improving living standards. The paper
proposes investment options based on the investor's risk appetite and forecasts their
performance based on historical and various other macroeconomic factors. Analysing
the advantages and disadvantages of different investments contributes to a realistic
understanding of investment possibilities. The paper highlights key factors that impact
investment success, such as risk, liquidity, and return. The goal of the paper is to assist
readers in making informed investment decisions by considering different factors and
needs, with a focus on investing in Croatia