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Achieving a competitive advantage in the IT market using communication techniques in human resources
No full textOvaj rad polazi od činjenice da je velika konkurencija uslijed globalizacije dovela do tržišnog rata za pronalazak i zadržavanje talenata u organizaciji. IT tržište koje je sve konkurentnije, zahtijeva od organizacije pravilno isticanje nad konkurencijom kako bi postala najpoželjniji poslodavac na tržištu. Uz pravilne komunikacijske tehnike, zdrave organizacijske atmosfere, ponude dobrih benefita, menadžeri ljudskih potencijala moraju pronaći savršen balans svih parametara kako bi pronašli idealne talente koji će pomoći organizaciji u ostvarivanju poslovne strategije te time ostvarenju konkurentske prednosti. Na temelju dva (2) dubinska intervjua i 40 (četrdeset) anketa iz jedne tvrtke na IT tržištu prikupljene su informacije o načinu stvaranja slike poželjnog poslodavca na tržištu te je izrađen potencijalni prijedlog komunikacijske strategije menadžera ljudskih potencijala kako bi istu sliku i zadržali i učinili još konkurentnijom. Ankete i intervjui pokazuju visoku razinu zadovoljstva zaposlenika poduzeća, i da se cijeli korporativni imidž svodi na otvoren inicijalni pristup menadžera ljudskih potencijala pri zapošljavanju, dobru organizacijsku atmosferu, uz otvorenu, učestalu i iskrenu komunikaciju, pored ostalih benefita koje poduzeće nudi.This work is based on the fact that massive competition due to globalization has created a war on the market for finding and keeping talented workers in the organization. The IT market, which is increasingly competitive, requires the organization to stand out from the competition in order to become the most desirable employer on the market. In addition to proper communication techniques, healthy organizational atmosphere and good benefits, human resources managers must find the perfect balance of all parameters in order to find ideal talents that will help the organization achieve its business strategy and thus achieve a competitive advantage. On the basis of two (2) in-depth interviews and 40 (forty) surveys from one company on the IT market, information was collected on how to create an image of a desirable employer on the market, and a potential proposal for a communication strategy for human resources managers was made in order to maintain the same corporative image and become more competitive. Surveys and interviews show a high level of company satisfaction, and that the entire corporate image comes down to the open initial approach of the human resources manager when hiring, a good organizational atmosphere, with open, frequent and honest communication, in addition to other benefits that the company offers
Specificity of accounting in hospitality industry on demonstrative example
No full textUgostiteljska djelatnost predstavlja pripremanje i usluţivanje jela, pića i napitaka kao i pruţanje usluga smještaja koja se moţe obavljati i na drugom mjestu s usluţivanjem ili bez njega, kao i opskrba tim jelima, pićima i napitcima (catering) što je navedeno u ĉl. 4. Zakona o ugostiteljskoj djelatnosti. Prema Nacionalnoj klasifikaciji djelatnosti ugostiteljstvo je smješteno u podruĉju „I“ i sastoji se od dva odjeljka: odjeljak 55 pod nazivom „Smještaj“ i odjeljak 56 pod nazivom „Djelatnosti pripreme i usluţivanja hrane i pića“, a mogu je obavljati pravne i fiziĉke osobe koje ispunjavaju zakonske uvjete. Leggiero barovi d.o.o. registriran je kao pravna osoba i bavi se pripremom i usluţivanjem pića i u ovom radu je posluţio kao primjer za prikaz specifiĉnosti raĉunovodstva ugostiteljskog poduzeća.The catering activity represents the preparation and serving of food, drinks and beverages as well as the provision of accommodation services that can be performed in another place with or without service, as well as the supply of these meals, drinks and beverages (catering), which is stated in Art. 4 of the Act on Catering Activities. According to the National Classification of Activities, catering is located in area "I" and consists of two sections: section 55 entitled "Accommodation" and section 56 entitled "Activities of preparing and serving food and beverages", and can be performed by legal and natural persons who meet legal conditions. Leggiero bars d.o.o. is registered as a legal entity and deals with the preparation and service of beverages and in this work it served as an example to show the specifics of the accounting of a catering company
Research on the engagement of followers on social networks of the company Euromusic agency d.o.o.
No full textDiplomski rad „Istraživanje angažmana pratitelja na društvenim mrežama poduzeća Euromusic agency d.o.o.“ bavi se upotrebom društvenih mreža i digitalnih komunikacija u poslovanju i to u kontekstu analize i poboljšanja angažmana korisnika na društvenim mrežama. U radu se povezuje pojam digitalizacije i njezin utjecaj na odnose s javnošću. Također, objašnjava se uloga društvenih mreža u poslovanju te navike i ponašanja korisnika u digitalnom okruženju. Cilj rada je analizirati angažman korisnika na društvenim mrežama Facebook i Instagram profila Music Centra, kompanije Euromusic agency. Metodom anketnog ispitivanja ciljane publike tvrtke Euromusic agency ispitani su razlozi pristupanju društvenim mrežama, kakav sadržaj prati ciljna publika Music Centra i kakav tip sadržaja potiče na interakciju ciljnu publiku kompanije. Anketnim upitnikom ispitano je 198 kupaca Music Centra. Ispitanici su dali svoje informacije o njihovim navikama i ponašanju na društvenim mrežama te kakve objave ih najviše potiču na angažman. Pomoću dubinskog intervjua ispitana je ciljna skupina glazbenika u okviru Music Centra o njihovim navikama korištenja društvenih mreža i praćenju Music Centra na Facebook i Instagram profilu. Rezultati pokazuju kako ispitanici preferiraju sadržaj u obliku videozapisa. Ističu kako ih objave vezane uz popuste, nove proizvode, edukativne videozapise i demonstracije instrumenata najviše potiču na angažman.The diploma thesis "Research on the engagement of followers on social networks of the company Euromusic agency d.o.o." deals with the use of social networks and digital communications in business, in the context of analyzing and improving the engagement of users on social networks. The paper connects the concept of digitization and its impact on public relations. It also explains the role of social networks in business and the habits and behavior of users in the digital environment. The aim of the work is to analyze the engagement of users on social networks Facebook and Instagram profile of Music Center, i.e. Euromusic agency. The survey, which involved the target audience of the Euromusic agency company, looked into the reasons for joining social networks, the kind of content followed by the target audience of the Music Center and the type of content which encourages the company's target audience to interact. 198 customers of the Music Center were surveyed with a questionnaire. Respondents gave the information about their habits and behavior on social networks and saying what kinds of posts encourage them to engage the most. Using an in-depth interview, the target group of musicians within the Music Center was questioned about their habits of using social networks and following the Music Center on Facebook and Instagram profiles. The results show that respondents prefer content in the form of videos. They point out that announcements related to discounts, new products, educational videos and instrument demonstrations encourage them to engage the most
Lessons on entrepreneurship and innovation: learning from the mistakes and successes of established entrepreneurs
No full textPredmet ovog rada je učenje na pogreškama i uspjesima poduzetnika. U radu se analiziraju determinante uspjeha i neuspjeha, te nastoje izvući vrijedne lekcije, s ciljem stvaranja preporuka za buduće poduzetnike. Važno je razumjeti faktore koji su odgovorni za uspjeh poduzetnika, kao i prepreke s kojima se susreću u fazama vođenja posla. U teorijskome dijelu rada se prikazuje da su iz perspektive propalih poduzetnika glavni utjecaji na njihov loš učinak i propast poslovanja bili jaka konkurencija, financijski napori i nedostatak znanja, dok se u istraživačkome dijelu prikazuje na temelju promatranih primjera kako su neuspjehu pridonijeli i neki drugi elementi. Iz perspektive uspješnih poduzetnika sljedeći uvjeti pridonose uspjehu: pravo vrijeme za ulaska na tržište, suradnja i inovacija. U istraživačkome se djelu ti faktori se nadopunjuju s nekim drugima koji su se u praksi pokazali kao povoljni čimbenici, prikazom uspješnih poduzetnika-inovatora.The subject of this paper is to explain learning from mistakes and successes. The paper analyzes the determinants of company establishment, success and failure. It is important to understand the factors that are responsible for the success of entrepreneurs, as well as the obstacles they face in the stages of running a business. The aim of this paper is to explain the fundamental factors behind the success and failure of entrepreneurs. The paper shows that from the perspective of failed entrepreneurs the main influences on their poor performance and business failure were strong competition, financial efforts and lack of knowledge, while from the perspective of successful entrepreneurs the following conditions were right time to enter the market, cooperation and innovation
Work motivation during the COVID-19 pandemic on the example of a selected company
No full textTema ovog diplomskog rada usmjerena je na problem neistraženosti mehanizama održavanja motivacije zaposlenika u uvjetima krize COVID-19.
U tu svrhu provedeno je anonimno anketno ispitivanje 102 zaposlenika jedne domaće tvrtke srednje veličine iz područja financijskih djelatnosti. Anketnim upitnikom zahvaćena su pitanja o radnoj motivaciji, te temeljnim ljudskim potrebama u terminima Maslowljeve teorije hijerarhije potreba. Proveden je i intervju s menadžerom zaduženim za kreiranje i provođenje motivacijskih strategija za zaposlenike iste tvrtke kako bi se dobio cjelovitiji uvid u napore koje je tvrtka poduzela kako bi tijekom krize održala radnu motivaciju svojih zaposlenika.
Rezultati anketnog ispitivanja pokazali su da zaposlenici nisu značajnije promijenili percepciju važnosti temeljnih potreba tijekom pandemije u odnosu na vrijeme prije pandemije. Također, iako je pandemija donijela mnoge izazove i promjene u načinu rada, većina ispitanika se i dalje osjećala visoko motiviranima u svom radu. Rezultati sugeriraju kako je tvrtka ciljanim intervencijama adekvatno odgovorila na krizu, što je pomoglo uspješnom nastavku poslovanja uz minimalne gubitke.
rad od kuće, organizacijska otpornostThe topic of this thesis is focused on the problem of unexplored mechanisms for maintaining employee motivation in the conditions of the COVID-19 crisis.
For this purpose, an anonymous survey of 102 employees of a medium-sized domestic company from the finance sector was conducted. The questionnaire covered questions about work motivation and basic human needs in terms of Maslow's hierarchy of needs theory. An interview was also conducted with the manager in charge of creating and implementing motivational strategies for the employees of the same company, in order to get a more complete insight into the efforts that the company undertook to maintain the work motivation of its employees during the crisis.
The results of the survey showed that employees did not significantly change their perception of the importance of basic needs during the pandemic compared to the time before the pandemic. Also, although the pandemic brought many challenges and changes in the way of work, most respondents still felt highly motivated in their work. The results suggest that the company adequately responded to the crisis with targeted interventions, which helped to successfully continue operations with minimal losses
Challenges and prospects of creating own brand
No full textPredmet rada bio je istražiti s kojim se sve izazovima susreću mladi poduzetnici pri stvaranju vlastitog poduzeća, kao i brendiranju proizvoda i usluga na hrvatskom i inozemnom tržištu. Cilj rada bio je analizirati odabrana poslovanja i shvatiti kako je tekao njihov poduzetnički put, kojim su se marketinškim i komunikacijskim kanalima i alatima služili pri stvaranju brenda. Pokušalo se saznati koji su to unutarnji motivi koji su ih motivirali i koja je njihova tajna uspjeha te što bi savjetovali budućim potencijalnim poduzetnicima.
Kvalitativnom metodom dubinskog intervjua provedeno je empirijsko istraživanje u kojemu je sudjelovalo pet poduzetnika. Zaključujem kako se ideje, motivacija, tržište, industrije i ciljane skupine razlikuju među ispitanicima, ali kako je upornost svima zajednička osobina, te kako svi čvrsto vjeruju u uspjeh svojih brendova i vole ono čime se bave. U gotovo svim istraživanja brending putem online kanala i društvenih mreža se pokazao kao bitan čimbenik pri ostvarivanju profita, kao i direktni kontakti licem u lice.The subject of the paper was to investigate all the challenges that young entrepreneurs face when creating their own company, as well as branding products and services in the Croatian and foreign markets. The aim of the paper was to analyze selected businesses and understand how their entrepreneurial path went, as well as the marketing and communication channels and tools they used to create their brand. Also, this paper tried to identify the internal motives that motivated them, their secret of success, and what advice they would give to future prospective entrepreneurs.
Empirical research was conducted using the qualitative in-depth interview method in which five entrepreneurs participated. It can be concluded that motivation, ideas, market, industries and target groups differ among respondents, but that persistence is a common trait they all share, and that everyone firmly believes in the success of their brands and loves what they do. In almost all research, branding through online channels and social networks has proven to be an important factor in making a profit, along with direct face-to-face contacts
Comparative analysis of the application of digital marketing of small businesses on the market of Croatia and Bosnia and Herzegovina
No full textMala poduzeća se suočavaju s izazovom uspješnog digitalnog marketinga. Digitalizacija je sveprisutna i pruža agilnost i fleksibilnost koja je potrebna tim poduzećima za optimizaciju poslovanja i odgovaranje na zahtjeve kupaca. Osim toga, digitalizacija omogućuje brzo prilagođavanje tržišnim promjenama i stjecanje konkurentske prednosti. U suvremenom marketingu, tehnologija se koristi za analizu rezultata marketinških aktivnosti i pomaže u oblikovanju budućih strategija i donošenju odluka. Istraživanja u području digitalnog marketinga već su pokazala pozitivan utjecaj na uspješnost malih poduzeća, što ukazuje na važnost pravilne implementacije digitalnog marketinga i isporuke vrijednosti kupcu bolje od konkurencije. Digitalni marketing pruža mala poduzeća sredstva koja su lako dostupna i troškovno učinkovita te im omogućuje dosezanje ciljane publike na efikasniji način u usporedbi s tradicionalnim marketinškim pristupima. S obzirom na nedostatak istraživanja u području primjene digitalnog marketinga u malim poduzećima u Hrvatskoj i Bosni i Hercegovini, ovaj diplomski rad imao je za cilj istražiti tu temu. Teorijska podloga se temelji na prethodnim istraživanjima digitalnog marketinga, dok je cilj istraživanja bio istražiti ulogu i primjenu digitalnog marketinga u poslovanju malih uslužnih i proizvodnih poduzeća u Republici Hrvatskoj i u Bosni i Hercegovini. Rad je pokazao da digitalni marketing ima sve veći značaj u malim poduzećima u obje zemlje, glede razine primjene, ali postoji prostor za daljnje razvojne mogućnosti i povećanje ulaganja u tom segmentu. Također, rezultati su ukazali na to da postoje određene razlike u načinu korištenja digitalnog marketinga između hrvatskih i bosanskohercegovačkih malih poduzeća.In the modern age, small businesses face the challenge of successful digital marketing. Digitization is ubiquitous and provides the agility and flexibility these companies need to optimize operations and respond to customer demands. In addition, digitalization enables rapid adaptation to market changes and gaining a competitive advantage. In modern marketing, technology is used to analyze the results of marketing activities and help shape future strategies and decision-making. Research in the field of digital marketing has already shown a positive impact on the success of small businesses, which points to the importance of properly implementing digital marketing and delivering value to the customer better than the competition. Digital marketing provides small businesses with resources that are easily accessible and cost-effective, and enables them to reach their target audience in a more efficient way compared to traditional marketing approaches. Considering the lack of research in the field of digital marketing application in small businesses in Croatia and Bosnia and Herzegovina, this thesis aimed to investigate this topic. The theoretical background is based on previous research on digital marketing, while the aim of the research was to investigate the role and application of digital marketing in the business of small service and manufacturing companies in the Republic of Croatia and in Bosnia and Herzegovina. The paper showed that digital marketing is increasingly important in small businesses in both countries, in terms of the level of application, but there is room for further development opportunities and increased investment in that segment. Also, the results indicated that there are certain differences in the way digital marketing is used between Croatian and Bosnian small businesses
Analysis of business operations and options to implement controlling in a family business selling and servicing foodservice equipment
No full textObiteljski biznis jedne obitelji često obuhvaća više povezanih ili različitih djelatnosti, registriranih u različitim pravnim subjektima. Međutim, s rastom poslovanja i diversifikacijom, komplicira se upravljanje koje zahtijeva sve više profesionalnih menadžerskih znanja i vještina. Stoga je svrha ovog diplomskog rada bila analiza poslovanja i mogućnosti implementacije kontrolinga u obiteljskom poduzeću za prodaju i servis ugostiteljske opreme TEHNO-ZAGREB d.o.o. i povezanog poduzeća TEHNOINVEST ZAGREB d.o.o. za veleprodaju, distribuciju i zastupanje Winterhalter profesionalnih sustava pranja posuđa. Oba poduzeća osnovao je Stipan Matić nakon što je zatvorio obrt pod nazivom „Tehno“ za servis ugostiteljske opreme. Sjedište oba poduzeća je u Lučkom i zapošljavaju ukupno 15 zaposlenih. Za jednostavnije praćenje rada i rezultata istraživanja, pod pojmom TEHNO misli se na zbirne rezultate oba spomenuta poduzeća, s obzirom na to da su međusobno povezana poslovnim procesima te da vlasnik i menadžment poduzeća donose strateške odluke na temelju zbirnog prometa poslovanja. Osnovni cilj analize financijskih izvještaja poduzeća TEHNO (izrađene na temelju podloga zbirnih računa dobiti i gubitka i bilanci oba poduzeća za razdoblje od 2018. do 2022.) bio je prikupiti relevantne informacije radi stvaranja realne slike trenutnog poslovanja te analize i identifikacije tržišnog potencijala poslovanja poduzeća. Poslovna analiza financijskih izvješća provedena je pomoću financijskih pokazatelja prema modelu predhijerarhijskih upravljačkih veličina te su korišteni dodatni menadžerski alati: benchmarking, PESTLE analiza, Porterovih 5 konkurentskih sila, SWOT analiza i TOWS matrica. Rezultati analiza ukazali su na moguće scenarije rasta, prijedloge za proaktivno djelovanje, posebice kod upravljanja rizicima te potencijalnom krizom pri prijenosu poslovanja na drugu generaciju. Budući da poduzeće u ovom trenutku nema jasno definiran sustav kontrolinga, predloženi su koraci za njegovu implementaciju.A family business often includes several related or different activities registered in different legal entities. However, as business grows and becomes diversified, management becomes more complicated and requires an increasing amount of managerial knowledge and skills. This graduation thesis is therefore intended to analyze the business operations and options to implement controlling in TEHNO-ZAGREB d.o.o., a family business selling and servicing of foodservice equipment, and its affiliate TEHNOINVEST ZAGREB d.o.o. engaging in wholesale trade and distribution of and acting as agent for Winterhalter professional dishwashing systems. Both companies were established by Stipan Matić after winding up his foodservice equipment maintenance craft business styled Tehno and employ a total of 15 persons. To facilitate the reading of this thesis and research results, TEHNO refers to the aggregate results of both companies as they are interrelated by business processes and the sole shareholder and management make strategic decisions by taking into account the aggregate volume of business. The primary purpose of analyzing the financial statements of TEHNO (prepared on the basis of consolidated Income Statements and Balance Sheets of both companies for 2018-2022) was to gather relevant information for the purpose of obtaining a realistic view of their current business and to analyze and identify the market potential of their business activities. The business analysis of the financial statement was conducted by using financial ratios according to the managerial ratios hierarchy model and additional management tools: benchmarking, PESTLE analysis, Porter’s 5 Forces, SWOT analysis and TOWS matrix. The analysis results indicated potential growth scenarios and resulted in proposals for a proactive approach, in particular to risk management and potential crisis that may result from the transition of this family business to the second generation. As the company currently has no clearly define
Analysis of finance security and success of selected companies in the activity of online retail trade
No full textDiplomski rad bavi se analizom financijskim izvještaja dva poduzeća koja se bave trgovinom na malo putem interneta. Konkretno, radi se o dvije internetske trgovine Bazzar.hr (pravni naziv – Prati me d.o.o.) te Ekupi.hr (pravn naziv ekupi d.o.o.), a analizirani su njihovi financijski izvještaji u razdoblju od 2019. do 2021. godine. Analizom financijskih izvještaja namjeravalo se doći do zaključaka o uspješnosti poslovanja navedenih poduzeća uslijed krize COVID-19. Analizom financijskih izvještaja dvaju poduzeća u sektoru internetske trgovine na malo, zaključilo se da je COVID-19 kriza imala značajan utjecaj na njihovo poslovanje. Ekupi d.o.o. i Prati me d.o.o. su se suočili sa promjenama u poslovanju što je i vidljivo u njihovim financijskim izvještajima tijekom 2020. godine, posebno u pogledu rasta ukupne aktive, likvidnosti i poslovnih prihoda. Oba poduzeća su prilagodila svoje poslovanje povećavajući kratkotrajnu imovinu kako bi se nosili s pandemijom, ali su također zabilježili rast prihoda i troškova. Dok je Ekupi d.o.o. pokazao relativno stabilan rast u nekim pokazateljima, Prati me d.o.o. se suočilo s izazovima u pogledu likvidnosti, zaduženosti i profitabilnosti tijekom promatranog razdoblja, s posebnim naglaskom na oscilacije u financijskim rezultatima poslovanja. Shodno tome, može se zaključiti da su se oba poduzeća prilagodila financijskim izazovima tijekom pandemije.The diploma thesis deals with the analysis of the financial statements of two companies engaged in retail trade via the Internet. Specifically, it concerns two online stores Bazzar.hr (legal name - Prati me d.o.o.) and Ekupi.hr (legal name ekupi d.o.o.), and their financial statements for the period from 2019 to 2021 were analyzed. By analyzing the financial statements, it was intended to reach conclusions about the performance of the aforementioned companies due to the COVID-19 crisis. By analyzing the financial statements of two companies in the online retail sector, it was concluded that the COVID-19 crisis had a significant impact on their operations. Ekupi d.o.o. and Prati me d.o.o. have faced dramatic changes in their financial statements during 2020, especially in terms of growth in total assets, liquidity and operating income. Both companies adjusted their operations by increasing current assets to cope with the pandemic, but also saw revenue and expenses rise. While Ekupi d.o.o. showed relatively stable growth in some key indicators, Prati me d.o.o. faced challenges in terms of liquidity, indebtedness and profitability during the observed period, with special emphasis on fluctuations in profits and losses. Consequently, it can be concluded that both companies have adapted but dealt with different financial challenges during the pandemic