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The role of the media in the campaign for the introduction of the euro in the Republic of Croatia
No full textPredmet je ovog rada uloga medija u kampanji uvođenja eura u Republici Hrvatskoj. Dio hrvatskog stanovništva zabrinuto je da bi uvođenje eura moglo povećati cijene. U većini rasprava zabrinutost zasjenjuje potencijalne prednosti zajedničke valute. Dio protivnika eura upotrebljava argument monetarne suverenosti (mogućnost prilagođavanja tečaja kune u vrijeme recesije). Međutim, mogućnost slabljenja kune osobito je ograničena zbog visoke razine deviznog duga. U ukupne izdatke za uvođenje eura ubrajaju se i jednokratni izdaci koji bi nastali neposredno prije i u kratkom vremenu poslije toga, na primjer, nabava i proizvodnja novčanica, njihova distribucija te povrat novčanica i kovanica kuna.The subject of this paper is the role of the media in the campaign for the introduction of the euro in the Republic of Croatia. Part of the Croatian population is worried that the introduction of the euro could increase prices. In most discussions, these concerns overshadow the potential benefits of a common currency. Some opponents of the euro use the argument of monetary sovereignty (the possibility of adjusting the exchange rate of the kuna in times of recession). However, the real possibility of weakening the kuna is particularly limited due to the high level of foreign currency debt. Total expenditure on the introduction of the euro includes one-off expenditure incurred immediately before and shortly thereafter, such as the purchase and production of banknotes, their distribution and the return of kuna banknotes and coins
Perception of discrimination when employing students from various fields of private faculties
No full textDiskriminacija je negativno ponašanje prema skupinama drugačijih ili neuobičajenih karakteristika. Kao takva, diskriminacija se nažalost i danas lako prepoznaje u različitim životnim situacijama, zbog čega i čini temu istraživanja unutar ovog završnog rada. Kao instrument istraživanja odabran je anonimni online anketni upitnik, kojim su se tražili odgovori studenata privatnih fakulteta, posebice STEM područja, o stupnju diskriminacije s kojim se može bitno suočavati pri zapošljavanju. Analizom podataka donesen je zaključak da diskriminacija prema konkretnim skupinama postoji.Discrimination is a negative behaviour towards groups of different or unusual characteristics. As such, discrimination is unfortunately still easily recognizable in different life situations, which is why it is the topic of research within this final thesis. An anonymous online questionnaire was chosen as a research instrument for students of private colleges and especially of those in the STEM field about the degree of discrimination they may face during employmentThe data analysis concluded that there is discrimination against specific groups
Razvojni model obiteljskog poduzeća Sabljak i odabir strategije rasta i razvoja
No full textObiteljska poduzeća važan su dio svakog gospodarstva. U razvijenim zemljama svijeta imaju
dugu tradiciju razvoja dok u Republici Hrvatskoj njihov snažan razvoj počinje nakon
osamostaljenja. U ovom specijalističkom diplomskom radu opisana su specifična obilježja
poslovanja obiteljskih poduzeća, kontekst odlučivanja i strategije koje primjenjuju za razvoj
poslovanja. Njihov razvoj analiziran je pomoću trodimenzionalnog modela obitelji, vlasništva i
poslovanja koji je zatim primijenjen na obiteljsko poduzeće „Sabljak“.
U obiteljskom poduzeću „Sabljak“ prijelaz u drugu fazu vlasništva koja se odnosi na vlasništvo
nasljednika, braće Sabljak, poklopit će se s ulazom u četvrtu fazu poslovne obitelji odnosno fazu
povlačenja najstarije generacije – osnivača i vlasnika Milana Sabljaka i treću poslovnu fazu, fazu
dozrelosti gdje djelatnost poduzeća „Sabljak“ ostvaruje profit koji se kontinuirano povećava. Uz
pomoć trodimenzionalnog modela i provedenog istraživanja s predstavnicima mlađe generacije
obiteljskih poduzetnika, u okviru fokus grupe, predložene su strategije rasta ovoga poduzeća u
budućnosti. Analiza je pokazala da se obiteljsko poduzeće „Sabljak“ nalazi u fazi zajedničkog
rada više generacija, da je u vlasništvu osnivača i u fazi stabilizacije i razvoja poslovanja.
Rezultati istraživanja pokazali su da poduzeće u budućnosti treba primijeniti kombinaciju triju
strategija i to: strategiju rasta, strategiju rezanja troškova i strategiju smanjenja imovine jer će
investicijama u obrtna sredstva i redukcijom troškova poslovanja ostvariti veću profitabilnost. Na
temelju provedenog istraživanja može se zaključiti da uspješan razvoj obiteljskih poduzeća ovisi
o sinergijskom djelovanju članova obitelji, adekvatnom odabiru strategija razvoja te odabiru
pravog trenutka za prijenos poslovanja i vlasništva na nasljednike. Vlasnik mora znati procijeniti
jesu li njegovi nasljednici spremni preuzeti poslovanje jer o toj procjeni ovise budući razvoj i
opstanak obiteljskog poduzeća. Mladi nasljednik, temeljem iskustva upravljanja profitnim
centrom obiteljskog hotela, u ovom slučaju, ima priliku izgraditi se u legitimnog, pripremljenog i
iskusnog lidera.Development model of family business „Sabljak“ and choosing a growth and development
strategy.xxFamily businesses are an important part of any economy. In the developed countries
of the world they have a long tradition of development, while in the Republic of Croatia their
strong development begins after independence. This specialist diploma thesis describes the
specific characteristics of family business operations, the decision-making context and the
strategies they apply for business development. Their development was analyzed using a threedimensional
model of family, ownership and business, which was then applied to the family
business„Sabljak“.
In the family business „Sabljak“, the transition to the second phase of ownership related to the
property of the heir, the Sabljak brothers, will coincide with the entry into the fourth phase of the
business family and the withdrawal phase of the oldest generation – founder and owner Milan
Sabljak and the third business phase the activity of the trade „Sabljak“ makes a profit that is
continuously increasing. With the help of a three-dimensional model and research conducted with
representatives of the younger generation of family entrepreneurs, within the focus group, growth
strategies of this craft for the future were proposed. The analysis showed that the family business
"Sabljak" is in the phase of joint work of several generations, that it is owned by the founders and
in the phase of stabilization and development of business. The results of the research showed that
crafts in the future should apply a combination of three strategies: growth strategy, cost-cutting
strategy and asset reduction strategy, because investments in working capital and reduction of
operating costs will achieve greater profitability. Based on the research, it can be concluded that
the successful development of family businesses depends on the synergistic action of family
members, adequate choice of development strategies and choosing the right time to transfer
business and ownership to heirs. The owner must be able to assess whether his heirs are ready to
take over the business, because the future development and survival of the family business
depends on this assessment. The young heir, based on the experience of managing the profit
center of the family hotel, in this case, has the opportunity to build himself into a legitimate,
prepared and experienced leader
Challenges of corporate entrepreneurship in fast-growing technology companies on a selected Croatian example
No full textTržišna bitka modernih poduzetnika iz godine u godinu sve je izazovnija. Globalizacija
i digitalizacija, kao i umjetna inteligencija, olakšavaju kopiranje proizvoda i usluga,
omogućuju kupcima pristup drugim tržištima te pomiču ravnotežu kupoprodajnog
odnosa u korist modernih kupaca. Postaje sve izazovnije pratiti tržišne trendove i
potrebe kupaca. Posljednje je desetljeće obilježeno strelovitim razvojem mnogih
poduzeća, ali i jednako brzim nestancima. Posljednjih nekoliko godina osobito su
dobar pokazatelj nužnosti za kontinuiranim inoviranjem, diverzifikacijom i praćenjem
tržišnih trendova u svrhu opstanka poduzeća. U skladu s navedenim, ovaj diplomski
rad istražio je izazove korporativnog poduzetništva u brzorastućim tehnološkim
tvrtkama u Hrvatskoj na primjeru Rimac Grupe. Istraživanje je uključivalo anketiranje
stotinu zaposlenika i intervjuiranje dvanaest voditelja (menadžera) u svrhu dobivanja
uvida u njihove perspektive o korporativnim poduzetničkim inicijativama unutar tvrtke.
Rezultati su pokazali specifične izazove s kojima se poduzeće suočava u poticanju
poduzetničke kulture i implementaciji novih poslovnih ideja unutar organizacije. Na
kraju je ponuđeno rješenje u vidu prijedloga programa za uvođenje korporativnog
poduzetništva te oblikovane preporuke koje mogu primijeniti i druge brzorastuće
visokotehnološke tvrtke u Hrvatskoj.Market competition for modern entrepreneurs is becoming increasingly challenging.
Globalization, digitalization, and artificial intelligence make it easier to copy products
and services, enable customers to access other markets, and shift the balance of
power in favor of modern buyers. Keeping up with market trends and customer needs
is becoming more difficult. The last decade has seen a rapid development of many
companies, but also fast disappearances. The necessity of continuous innovation,
diversification, and monitoring of market trends for the survival of a company has
become apparent, especially in recent years. This thesis examines the challenges of
corporate entrepreneurship in fast-growing technology companies in the Republic of
Croatia, using Rimac Group as an example. The research involved surveying one
hundred employees and interviewing twelve managers to gain insight into their
perspectives on corporate entrepreneurship initiatives within the company. The results
showed the specific challenges that the company faces in encouraging an
entrepreneurial culture and implementing new business ideas within the organization.
At the end, a solution was offered in the form of a proposal for a program for the
introduction of corporate entrepreneurship, as well as formulated recommendations
that can be applied to other fast-growing high-tech companies in Croatia
Analysis of hospitality industry supply on Pakleni islands
No full textPakleni otoci su otočna skupina u neposrednoj blizini grada Hvara. Dostupni su taksi
brodovima iz Hvara, jedrilicama ili jahtama u vlastitom aranžmanu. S obzirom na velik broj
gostiju u ljetnim mjesecima, na otocima je prisutan i velik broj ugostiteljskih objekata koji
rade pretežno sezonski. U skladu s rastućom potražnjom za ugostiteljskim objektima raste i
njihova kvaliteta i ugostiteljska ponuda. Na širinu i raznovrsnost ponude utječe i činjenica da
na Paklene otoke dolaze turisti različite platežne moći, stoga ponuda treba zadovoljavati i
goste sa stometarskih jahti, kao i izletnike. Svrha rada jest analizirati ugostiteljske objekte na
Paklenim otocima i njihovu ponudu. Osim ugostiteljske ponude istražuju se uvjeti poslovanja
na Paklenim otocima, turistička potražnja, pristupačnost Paklenih otoka te karakteristike
otoka. U radu su navedene snage, slabosti, prilike i prijetnje ugostiteljskih objekata na
Paklenim otocima. Kao primjer ugostiteljskog objekta uzima se Laganini lounge bar & fishhouse.
Najveći izvor prikupljenih informacija jesu vlasnici ili voditelji ugostiteljskih
objekata. S obzirom na otežane uvjete poslovanja, Pakleni otoci nude turistima široku
ugostiteljsku ponudu koja uključuje restorane visoke kvalitete, robinzonske restorane, koktel
barove, noćne klubove, kao i marine za jedrilice te naturalistička kupališta.Pakleni islands are an archipelago near the town of Hvar. They are accessible by taxi boats
from Hvar, sailboats or yachts in their own arrangement. Given the large number of guests in
the summer months on the islands there is a large number of restaurants that work mostly
seasonally. In line with the growing demand for restaurants, their quality and restaurants offer
are also growing. The breadth and diversity of the offer is also influenced by the fact that
tourists of different purchasing power come to the Pakleni islands. Therefore, the offer should
satisfy guests from 100-meter yachts and excursionists who are often backpackers. The
purpose of this paper is to analyze the restaurants on the Pakleni islands and analyze their
offer. In addition to restaurants offer, the business conditions on the Pakleni islands, tourist
demand, the accessibility of the Pakleni islands and the characteristics of the islands are also
researched. The paper lists the strengths, weaknesses, opportunities and threats of restaurants
facilities on the Pakleni islands. An example of a restaurant is the Laganini lounge bar& fishhouse.
The largest source of collected information are the owners or managers of restaurants.
Given the difficult business conditions, the Pakleni islands offer tourists a wide range of
options that include high-quality restaurants, Robinson style restaurants, cocktail bars, night
clubs, as well as marinas for sailing boats and naturalistic bathing areas
Analysis of the business model of a inbound travel agency in Croatia that caters to Chinese tourists
No full textGlavna je tema ovoga rada analiza poslovnog modela hrvatske turističke agencije
specijalizirane za kinesko tržište. Prikazani su pozadina, svrha i cilj ovoga rada, što je sve
potrebno kada turistička agencija koristi i preispituje svoj poslovni model. Na primjeru Limea
travel, turističke agencije u Republici Hrvatskoj specijalizirane za kinesko tržište, u radu su
provedene analize i premise kombinirajući teoriju i praksu, korištena je metoda PESTEL-a
kako bi se analiziralo vanjsko okruženje i metode SWOT-a za analizu snaga, slabosti, prilika i
prijetnji poduzeća. Koristeći alate platno poslovnog modela, analizira se devet elemenata u
poslovnom modelu pomažući dokumentirati dubinsku sažetu i jasnu definiciju poslovanja. Na
kraju se donose zaključi i prijedlozi u današnjem dinamičnim okruženju, načini kako bi
turističke agencije mogle održavati dobar razvoj i potrebu agencija pravovremenoj prilagodbi
u skladu s okolnim okruženjem. Ovo nije primjenjivo samo na hrvatske turističke agencije na
kineskom tržištu već ovaj rad može poslužiti kao referenca za druge destinacijske
menadžment kompanije (DMK).The main topic of this paper is the analysis of the business model of a Croatian travel agency
specialized in the Chinese market. The work presents the background, purpose, goals, and
what is needed when using and reviewing a particular business model in the context of travel
agencies. Analyses and premises are carried out on the example of Limea travel in the
Republic of Croatia specializing in the Chinese market, combining theory and practice, using
PESTEL method to analyze the external environment and SWOT method to analyze strengths,
weaknesses, opportunities and threats of the company. Using the tools of the business model
canvas it analyzes the nine elements in the business model, helping to document an in-depth,
concise and clear definition of the business. Finally, conclusions and proposals are presented,
detailing ways in which tourist agencies could maintain good development in today’s
dynamic environment as well as their need for timely adaptation in accordance with their
surroundings.
This paper is not only applicable to Croatian travel agencies on the Chinese market, but may
also serve as reference for other destination management companies
Possibilities for improving the Advent event in Zagreb: visitors' perspective
No full textU radu se istražuje stav posjetitelja manifestacije Advent u Zagrebu i moguća poboljšanja iz perspektive posjetitelja. Unazad zadnjih deset godina božićni sajmovi sve su zastupljenije manifestacije te je zamijećen njihov intenzivni rast. Advent u Zagrebu najveći je i najpoznatiji advent u Hrvatskoj. Prepoznat je kao jedan od najboljih advenata u Europi, a poznat je i izvan Europe, što dokazuje velik broj posjetitelja iz Azije i Amerike. Kako bi se Advent u Zagrebu uspješno održao te kako bi posjetitelji bili zadovoljni i vraćali se svake godine te svoje zadovoljstvo prenijeli i na druge osobe koje nisu bile na Adventu, potrebno je provesti kvalitetnu pripremu koja sadrži plan organizacije manifestacije. Također u radu se definira pojam božićni sajam te svi izazovi i učinci koje on donosi. Provedeno je empirijsko istraživanje koje pokazuje potrebne promjene kako bi se Advent unaprijedio. Iako su dosadašnja znanstvena istraživanja o božićnim sajmovima malobrojna, vidljivo je kako božićni sajmovi utječu na turizam, imidž, financije i općenito stanovništvo određene destinacije. Utvrđeno je da je mišljenje ispitanika o ovogodišnjem Adventu u Zagrebu uglavnom pozitivno. Također, većina posjetitelja smatra kako je organizacija određenih segmenata loša ili izrazito loša. Cilj je ovog rada ispitati koja su to moguća poboljšanja na Adventu u Zagrebu, odnosno s čim su posjetitelji zadovoljni ili nezadovoljni. Nezadovoljstvo nikada nije dobro jer odbija ljude od manifestacije i utječe na njihove buduće odluke i stavove.This paper examines the attitude of visitors to the Advent in Zagreb event and possible improvements from the visitor's perspective. Over the past ten years, Christmas fairs have become increasingly common events, and their intense growth has been noticed. The Advent in Zagreb is the largest and most famous Advent in Croatia. It is recognized as one of the best advent fairs/events in Europe, and it is also known outside Europe which is proven by a large number of visitors from Asia and America. In order to keep the Advent in Zagreb successful and visitors satisfied and eager to return every year, as well as to pass on their satisfaction to other people who haven’t visited the Advent in Zagreb yet, it is necessary to carry out quality preparation that includes a plan for the organization of the event. This paper also defines the term Christmas market and all the challenges and effects it brings. Empirical research has been conducted that shows the necessary changes to improve the event. Although there have been only a few scientific researches on Christmas markets, it is evident that Christmas markets affect tourism, image, finances and the general population of a certain destination. It has been established that the respondents' opinion about this year's Advent in Zagreb is mostly positive. Also, the majority of visitors think that the organization of certain segments is bad or extremely bad. The aim of this paper is to examine what are the possible improvements of the Advent in Zagreb, i.e. what are the visitors satisfied or dissatisfied with. Dissatisfaction is never good because it discourages people from the event and affects their future decisions and attitudes
Advantages and disadvantages of the cooperation of hotels and online reservation systems on selected examples
No full textte pruža priliku za izgradnju vjerodostojnosti i jačanje imidža marke hotela. Stoga se mnogi hoteli odlučuju koristiti različite online rezervacijske sustave kako bi se mogli natjecati na konkurentnom tržištu. Suradnjom s online rezervacijskim sustavima, hoteli ostvaruju obostranu korist. Svrha ovog rada je prikazati prednosti i nedostatke suradnje hotela s online rezervacijskim sustavima, pri čemu je fokus na perspektivi hotela. Rad će pružiti uvid u različite aspekte suradnje te će istaknuti važnost i koristi koje hoteli ostvaruju korištenjem ovih sustava. S druge strane, bit će prepoznati i nedostaci takve suradnje kako bi se stvorila cjelovita slika situacije. U radu će biti prikazani primjeri konkretnih hotela i online rezervacijskih sustava kako bi se ilustrirale različite situacije i rezultati suradnje. Teza rada naglašava analizu prednosti i nedostataka suradnje, a naglasak je stavljen na perspektivu hotela. Rad će također istaknuti različite koristi koje hoteli mogu ostvariti surađujući s online rezervacijskim sustavima te će pružiti cjelovit pregled situacije. Kroz analizu prednosti i nedostataka, rad će omogućiti čitateljima da bolje razumiju važnost suradnje hotela i online rezervacijskih sustava u suvremenom turizmu.The topic of this final paper is the analysis of the benefits and drawbacks of the collaboration between hotels and online reservation systems, using selected examples. One of the key tools in tourism industry marketing is affiliate marketing. This specific tool is considered highly effective as it allows for increased visibility of products (in this case, hotels) and provides an opportunity to establish credibility and strengthen the hotel brand image. Therefore, many hotels opt to use various online reservation systems to compete in the highly competitive market. Through collaboration with online reservation systems, hotels achieve mutual benefits. The purpose of this paper is to present the advantages and disadvantages of hotels collaborating with online reservation systems, with a focus on the hotel's perspective. The paper will provide insights into various aspects of the collaboration and highlight the importance and benefits hotels gain by using these systems. Additionally, potential drawbacks of such collaboration will be identified to offer a comprehensive overview of the situation The paper will showcase examples of specific hotels and online reservation systems to illustrate different scenarios and outcomes of collaboration. The thesis emphasizes the analysis of the advantages and disadvantages of this cooperation, with a focus on the hotel's viewpoint. Moreover, the paper will highlight various benefits that hotels can gain by working with online reservation systems, providing a comprehensive overview of the situation. Through the analysis of advantages and disadvantages, the paper will enable readers to better understand the significance of the collaboration between hotels and online reservation systems in modern tourism
Snimanje i postprodukcija zvuka na kratkometražnom igranom filmu 'Vraćam se ja' (Prilog)
No full textThe role of memes in political communication
No full textCilj rada bio je saznati mišljenja mladih osoba g rada Zagreba o memovima i utjecaju
memova na politi ku i političk u komunikacij u . Za provedbu istraživanja mišljenja
korištena je metoda anketnog upitnika. Anketni upitnik proveden je u razdoblju od 15.
lipnja do 1. kolovoza 2023 . godine te su prikupljeni odgovori od ukupno 131 ispitanika .
Analizom odgovora anketnog upitnika utvrđeno je da mlade osobe unutar g rada
Zagreba imaju pozitivno mišljenje o memovima te se na memove gleda kao na
pozitivan alat u političkoj komunikaciji . Iz toga se može zaključiti da su memovi imali
pozitivan utjecaj na politiku i političku komunikaciju te da bi trebali biti uključeni u
političke kampanje i širu političku komunikaciju kako bi se mogao osigurati efikasan i
suvremen način komunikacije s mladom populacijom.The aim of the study was to find out the opinions of young people in the city of Zagreb
about memes and the influence of memes on politics and political communication. The
survey questionnaire method was used to conduct opinion research. The survey
questionnaire was conducted in the period from June 15 to August 1 , 2023, and
responses were collected from a total of 131 respondents. Analyzing the answers to
the survey questionnaire, it was determined that young people in the city of Zagreb
have a positive opinion about memes and that memes are seen as a positive too l in
political communication. From this it can be concluded that memes had a positive
impact on politics and political communication and that they should be included in
political campaigns and broader political communication in order to ensure an efficient
and modern way of communicating with the young population