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Empowering for Gender Equality : Role of Digital Communication in Activism of Croatian Island Feminist Groups
No full textDigital communication plays a significant role in today’s communication of activist groups and nongovernmental organisations - NGOs. A significant cohort within civil society is feminist groups that promote gender equality and parity democracy, without which there are no genuinely democratic societies. Unfortunately, today’s societies, including the most developed ones in the EU Member States, are still not gender parity (Gender Equality Strategy 2020- 2025, 2020). During the COVID-19 pandemic, the position of women in society became worse than before (Peterman, Potts, O’Donnell, Thompson, Shah, Oertelt-Prigione and van Gelder, 2020). Many women have been victims of cyberbullying (Gender Equality Strategy 2020- 2025, 2020). As epidemiological measures during the lockdown meant an almost complete ban on all social contacts, much of the communication of feminist groups with the public and its users since 2020 has taken place through digital channels (Digitally empowered Generation Equality, 2021). Digital communication transformation has been a significant challenge for feminist groups, especially those operating on islands. Paper aimed to research the role of digital communication in the activism of Croatian island feminist groups, emphasising how much this role changed during the pandemic compared to the prepandemic. However, as there are just two Croatian island feminist NGOs, one of them permanently closed, and other without digital communication channels, we wrote a review paper of the digital communication of feminist organizations with a special emphasis on island associations
Close to Nothing : Gender and Utopia in Baretić's Novel "Osmi povjerenik" (The Eighth Commissioner)
No full textBy building up the plot on the fictional island of Trećić, Renato Baretić, in his novel “Osmi povjerenik” (The Eighth Commissioner), creates the narrative space of the utopian remote island. Utopian quality transforms into “dystopia” if the novel is read in a gender-conscious key. This article focus on the gender-sensitive reading of the novel, highlighting elements of the narrative in which gender stereotyping reshapes the utopian landscap
Modern challenges of motherhood - perception of influencers' effect on upbringing
No full textDruštvene mreže i influenceri/ce zbog svoje su popularnosti i vidljivosti postale jedna od sfera društvenog utjecaja čija se važnost ne smije zanemariti. Ovaj rad istražuje potencijalni utjecaj društvenih mreža, i posebno influencera/ica, na suvremeno majčinstvo. Rezultati provedene online ankete na uzorku od 129 majki u Hrvatskoj, pokazali su da većina ispitanih majki ne prati influencere/ice na društvenim mrežama, vezano za pitanja majčinstva i odgoja. Majke najpouzdanijim izvorom informacija o odgoju smatraju stručnu literaturu, a društvene su mreže najmanje zastupljene. Među društvenim mrežama najpopularniji je Facebook, potom Instagram i YouTube. Velika većina ispitanih majki ne koristi savjete influencera/ica kada je riječ o odgoju i veoma mali udio majki navodi da su im savjeti influencera pomogli. Većina majki ili ne vjeruje influencerima/cama ili ima neutralan stav po tom pitanju, dok je najveći udio onih koje im djelomično vjeruju, a jako je mali udio ispitanica koje im vjeruju (iako ih prate). Majkama koje prate influencere/ice vezano za odgoj, najvažnije je da su te osobe stručne, obrazovane, dosljedne, iskrene i da imaju iskustvo u radu s djecom. Većina majki koje prate influencere/ice navela je da oni ne utječu na njihovu percepciju majčinstva i odgoja. Više od 20 % majki smatra da je utjecaj influencera/ica i društvenih mreža na majčinstvo i odgoj negativan, a najčešći razlog tome je nestručnost tih osoba i nerealan prikaz života s djecom.Due to their popularity and visibility, social networks and influencers have become one of the spheres of social influence whose importance should not be ignored. This paper explores the potential impact of social networks, and especially influencers, on modern motherhood. The results of an online survey conducted on a sample of 129 mothers in Croatia showed that most mothers do not follow influencers on social networks when it comes to the issues of motherhood and upbringing. Mothers consider professional literature to be the most reliable source of information about upbringing, while the social networks are the least represented. Among social networks, Facebook is the most popular, followed by Instagram and YouTube. Many of the surveyed mothers do not use the advice of influencers when it comes to parenting, and a very small proportion state that the influencers' advice helped them. Most mothers either do not trust influencers or have a neutral attitude on the matter, while the largest share is of those who partly trust them, with a very small share of respondents who trust them (even though they follow them). For mothers who follow parenting influencers, it is important that these people are professional, educated, consistent, honest and have experience in working with children. Many mothers stated that following influencers does not impact their perception of motherhood and upbringing. More than 20 percent of mothers believe that the influence of influencers and social networks on motherhood and upbringing is negative, mostly because of their lack of expertise and an unrealistic portrayal of life with children
New Opportunities for the Development of Female Entrepreneurship in the Republic of Croatia
No full textU Republici Hrvatskoj razvoju ženskog poduzetništva prijeti niz faktora, uključujući nedovoljno uvažavanje žena u poduzetništvu i tradicionalne društvene poglede na žene. Rad se fokusira na četiri postavljena cilja, a to su: otkrivanje prepreka s kojima se suočavaju žene u poduzetništvu, istraživanje važnosti ravnoteže između privatnog i poslovnog života, istraživanje primjera dobre prakse i rješavanja izazova ženskog poduzetništva u drugim zemljama, istraživanje razlika u percepciji muškaraca i žena o izazovima ženskog poduzetništva. Cilj rada je istražiti nove mogućnosti za žensko poduzetništvo i identificirati načine kako ohrabriti žene da pokrenu vlastiti poslovni pothvat. Kako bi se istražile nove mogućnosti razvoja ženskog poduzetništva proveden je strukturirani intervju kojim su se istražile skupine prepreka u ženskom poduzetništvu. Strukturiranim intervjuom se pokazalo da se poduzetnice suočavaju s nedostatkom podrške i iskustva te pristupa financiranju. Kroz primjere uspješnih ženskih poduzetnica, rad ukazuje na važnost daljnjeg razvoja i podrške ženskom poduzetništvu u cilju stvaranja pravednijeg i ravnopravnijeg poslovnog okruženja. Unatoč preprekama i izazovima, žene sve više preuzimaju vodeću ulogu u poduzetništvu te su obrazovanije i spremnije za pokretanje vlastitih poslova. Anketnim upitnikom ispitalo se 200 ispitanika i ispitanica na području Republike Hrvatske gdje se pokazalo da ravnoteža između privatnog i poslovnog života predstavlja izazov za mnoge ispitanike te mogućnost rada od kuće može biti korisno u postizanju ravnoteže između ta dva područja. Diplomski rad zaključuje da tradicionalno mišljenje o ženama i nedostatak potpore pri balansiranju privatnog i poslovnog života predstavljaju velike prepreke za žene koje žele uspjeti kao poduzetnice ili u drugim poslovnim područjima. Iako su se razlozi za pokretanje poduzetničke aktivnosti promijenili, nužnost još uvijek utječe na ideju pokretanja poduzetništva. Potrebno je posvetiti više pažnje razvoju sustava podrške za poduzetnice kako bi se osigurao njihov uspjeh i ravnopravnost u poslovnom svijetu.In the Republic of Croatia, the development of women's entrepreneurship is threatened by a number of factors, including inadequate recognition of women in entrepreneurship and traditional societal views on women. The paper focuses on four set goals, which are: discovering the obstacles that women face in entrepreneurship, exploring the importance of balancing private and business life, researching examples of good practices and solving challenges of female entrepreneurship in other countries, and investigating differences in perception between men and women regarding challenges of female entrepreneurship. The aim of the work is to explore new opportunities for female entrepreneurship and identify ways to encourage women to start their own business ventures. A structured interview was conducted to explore new possibilities for the development of female entrepreneurship. The interview examined various obstacles faced by women in entrepreneurship. The findings from the structured interview revealed that female entrepreneurs face challenges such as lack of support, limited experience, and difficulties in accessing financing. Through examples of successful female entrepreneurs, the work highlights the importance of further development and support of women's entrepreneurship in order to create a fairer and more equal business environment. Despite obstacles and challenges, women are increasingly taking a leading role in entrepreneurship and are more educated and prepared to start their own businesses. A survey was conducted with 200 male and female participants in the Republic of Croatia, where it was revealed that achieving a balance between personal and professional life is a challenge for many respondents. The possibility of working from home was identified as a useful means to achieve a balance between these two areas. The thesis concludes that traditional views on women and a lack of support in balancing private and business life pose significant obstacles for women who want to succeed as entrepreneurs or in other business areas. Although the reasons for starting entrepreneurial activity have changed, the necessity still influences the idea of entrepreneurship. It is necessary to dedicate more attention to the development of support systems for female entrepreneurs in order to ensure their success and equality in the business world
Prijedlog marketinške komunikacije Ansambla Lado: slučaj projekta Lado Electro
No full textRad se bavi integriranom marketinškom komunikacijom Ansambla narodnih plesova i pjesama Hrvatske LADO, tj. njegovim posebnim projektom LADO Electro. LADO Electro je projekt koji je 2002. osnovao tadašnji umjetnički voditelj ansambla Ivan Ivančan s ravnateljem Josipom Guberinom. Projekt je glazbeni spoj tradicijskih napjeva povezanih s modernim zvukom elektronske glazbe. Projekt je 2022. obilježio dvadeset godina djelovanja te je dokaz kako je jedini profesionalni folklorni ansambl u Hrvatskoj uspio proširiti svoje djelovanje i time stvoriti mlađu publiku. LADO Electro, osim što potvrđuje iznimne sposobnosti ansambla, ukazuje da se upravo takvi projekti mogu pozicionirati na svjetskim i domaćim pozornicama. Upravo je za to ključna strateški promišljena integrirana marketinška komunikacija, koja ima jasan cilj i misiju, a u širem kontekstu podržava LADO, ali i LADO Electro u misiji brendiranja, kako samog Ansambla, tako i generalno identiteta i ljepota Republike Hrvatske. U radu je provedeno istraživanje čiji je cilj bio, na temelju analize dosadašnje integrirane marketinške komunikacije, utvrditi koje su mogućnosti projekta LADO Electro u smislu pozicioniranja, brendiranja i privlačenja nove publike. Samo je istraživanje uključivalo kvantitativni i kvalitativni metodološki pristup, anketu i dubinske intervjue, a svrha provedenog istraživanja bila je generiranje prijedloga daljnjih aktivnosti integrirane marketinške komunikacije Ansambla LADO, tj. LADO Electra. Istraživanje je dokazalo kako je tradicijska umjetnost nešto što zanima širu javnost.The paper deals with the integrated marketing communication of the National Folk Dance Ensemble of Croatia LADO, i.e. its special project LADO Electro. LADO Electro is a project founded in 2002 by the then artistic director of the ensemble Ivan Ivančan with business director Josip Guberina. The project is a musical fusion of traditional songs that correlates with the modern and avant-garde sound of electronic music. In 2022, the project marked twenty years of activity which proves that the professional folklore ensemble has managed to expand its activities thus generating a younger audience. LADO Electro, in addition to confirming the exceptional abilities of the ensemble, indicates that similar projects can be positioned on world and domestic stages. This goal-oriented, strategically thought-out integrated marketing communication, not only supports LADO in a broader context, but it also puts LADO Electro on a mission of branding both the ensemble itself, and the identity and beauty of the Republic of Croatia in general. Research conducted in this paper is based on the analysis of integrated marketing communication. Its main scope is determining the possibilities of the LADO Electro project in terms of positioning, branding and attracting a new audience. The research itself used a quantitative and qualitative methodological approach, a survey and in-depth interviews, and the purpose of the conducted research was to generate proposals for further integrated marketing communication activities of the LADO Ensemble, i.e., LADO Electro. The already mentioned research has also proved that traditional art is something that can reach wider audience
The process of deliberating and selecting a suitable growth strategy for the selected company the process of deliberating and selecting a suitable growth strategy for the selected company
No full textZa održavanje konkurentske prednosti i opstanak na tržištu, poduzeća moraju voditi računa o svom rastu i razvoju za što je korisna strategija rasta. Cilj ovog specijalističkog diplomskog stručnog rada bio je odrediti najprikladniju strategiju za rast za odabrano poduzeće. U svrhu ispunjavanja tog cilja, u teorijskom dijelu rada su pobliže istražene i predstavljene različite metode i alati koji se mogu iskoristiti za generiranje mogućih strategija za rast. Istraživanje je provedeno putem studije slučaja na odabranom poduzeću i metodom ispitivanja u obliku intervjua. Za studiju slučaja odabrano je obiteljsko poduzeće autorice pod nazivom KOS-M.V.M. d.o.o. Poduzeće posluje zadnjih 30 godina, a glavna djelatnost kojom se bavi je proizvodnja proizvoda od plastike. Radi se o malom poduzeću s puno godina iskustva zbog čega je izabrano za istraživanje ovog rada. Okvirom modela rasta malih i srednjih poduzeća obavljena je analiza njegove sadašnje izvedbe i analiza njegovog potencijala rasta, zatim se korištenjem određenih alata za generiranje strategija za rast došlo do nekoliko mogućnosti za rast, a do najboljeg izbora došlo se razmatranjem određenih kriterija i intervjuima zaposlenika poduzeća.In order to maintain a competitive advantage and survive on the market, companies should take care of their growth and development which can be achieved with a growth strategy. The aim of this master's thesis was to determine the most suitable growth strategy for the selected company. In order to fulfill this goal, in the theoretical part of the paper, various methods and tools that can be used to generate possible strategies for growth are explored and presented. The research was carried out through a case study on a selected company and interviews. The chosen company for the case study was the author's family business „KOS-M.V.M. d.o.o“. The company has been in the business for the past 30 years, and its' main activity is the production of plastic products. It is a small company with many years of experience, which is why it was selected for the research of this paper. The framework for the growth of small and medium enterprises was used to analyze its' current performance and growth potential. Then, using certain tools for generating growth strategies, several convenient strategies were identified, from which the 3 best strategies were singled out, and the best choice was determined by considering certain criteria and interviewing the company's employees
Analysis of the possibility of financing new entrepreneurial ventures of small and medium-sized enterprises through modern financing methods
No full textZa uspješno poslovanje jako je važno postojanje različitih mogućnosti financiranja
poduzetničkih pothvata kao i što bolja upoznatost malih i srednjih poduzetnika s njima.
Zbog ograničenih mogućnosti tradicionalnih izvora financiranja, poduzetnici sve više
tragaju za novim, suvremenim načinima financiranja. Međutim, poduzetnici nisu
dovoljno informirani o njima te ih ne iskorištavaju u dovoljnoj mjeri.
Shodno tome, provedeno je istraživanje čiji ciljevi su bili istražiti dostupne suvremene
načine izvora financiranja malih i srednjih poduzeća u Republici Hrvatskoj. Valjalo je
istražiti upoznatost poduzetnika o njima, doznati učestalost korištenja suvremenih
izvora financiranja te stvoriti preporuke za poduzetnike u RH kako doći do tih izvora.
Provedeno je anketno istraživanje sa 154 poduzetnika i osoba uključenih u upravljanje
poduzećem. Doznalo se kako su poduzetnici upoznati s tradicionalnim izvorima
financiranja puno više nego sa suvremenim. Nadalje, potvrdilo se kako vrlo mali udio
poduzetnika koristi suvremene izvore financiranja.
Pokazalo se također, kako država treba više sudjelovati u potpori sektoru malih i
srednjih poduzeća. Zaključeno je i da je potrebna velika potpora poduzetnicima kroz
mentorstvo, edukacije i bolji pristup informacijama.For successful business, it is very important to have different financing options for
entrepreneurial ventures, as well as for small and medium-sized entrepreneurs to be
as familiar as possible with them. Due to the limited possibilities of traditional sources
of financing, entrepreneurs are increasingly looking for new, modern ways of financing.
However, entrepreneurs are not sufficiently informed about them and do not take
advantage of them to a sufficient extent.
Accordingly, a study was conducted whose goals were to investigate the available
modern sources of financing for small and medium-sized enterprises in the Republic
of Croatia, to investigate the knowledge of entrepreneurs about them, to find out the
frequency of using modern sources of financing, and to create recommendations for
entrepreneurs in the Republic of Croatia on how to access these sources.
A survey was conducted with 154 entrepreneurs and persons involved in company
management. It was found out that entrepreneurs are familiar with traditional sources
of financing much more than with modern ones. Furthermore, it was confirmed that a
very small proportion of entrepreneurs use modern sources of financing.
It was also shown that the state should participate more in supporting the sector of
small and medium enterprises. It was also concluded that a great deal of support is
needed for entrepreneurs through mentoring, education and better access to
information.
Improving the skippers' competencies to improve the quality of nautical tourism
No full textOvim završnim radom istražuju se potrebe dodatne edukacije i specijalizacije koja bi se uskladila s novim trendovima i doprinijela kreiranju ponude dodatnih sadržaja čarter segmenta proizvoda nautičkog turizma na području Republike Hrvatske. Nautički turizam jedan je od najprofitabilnijih i najperspektivnijih oblika turizma koji se razvijaju na području Hrvatske i bitno je umrežiti ga s drugim posebnim oblicima turizma, kako bi se kreirale doživljajne rute i itinerari za nautičare. Nautičari su turisti veće platežne moći i traže doživljajnu ponudu u nautičkim destinacijama koja je u skladu s novim trendovima, ali i na visokoj ekološkoj razini. Stoga se u ovom radu daje prijedlog atrakcijske osnove koja je bitna za povezivanje nautičkog turizam s turizmom posebnih interesa U radu se koristi analiza relevantne stručne i znanstvene literature a za empirijski dio dana je analiza i interpretacija podataka prikupljenih metodom intervjua. Poseban doprinos je prijedlog edukacije za interpretaciju pomorske baštine kroz metodu storytellinga koja je bitna za skipere, ali i djelatnike u marinama. To je osnova i za brend komunikaciju i diferencijaciju a bitno je istaknuti da će se kroz dodatnu edukaciju moći istaknuti važnost autentičnosti i identiteta jadranskog pomorskog prostora.This thesis explores the needs of additional education and specialization that would be in line with new trends and contribute to the creation of an offer of additional content for the charter segment of nautical tourism products in the Republic of Croatia. Nautical tourism is one of the most profitable and promising forms of tourism that are developing in Croatia, and it is important to network it with other special forms of tourism with the purpose to create adventure routes and itineraries for boaters. Boaters are tourists with higher spending power and are looking for an experience offering in nautical destinations that is in line with new trends but also at a high ecological level. Therefore, this paper proposes an attraction basis that is essential for connecting nautical tourism with tourism of special interests. The paper uses the analysis of relevant professional and scientific literature, and for the empirical part, the analysis and interpretation of data collected by the interview method is given. A special contribution is the proposal of education for the interpretation of maritime heritage through the method of storytelling, which is important for skippers and employees in marinas. It is the basis for brand communication and differentiation, and it is important to point out that through additional education, the importance of authenticity and identity of the Adriatic maritime space will be emphasized
Motivacija kao ključni čimbenik upravljanja ljudskim potencijalima na odabranom primjeru
No full textTema ovog rada odabrana je jer autor smatra da je upravljanje ljudskim potencijalima i
konstantna motivacija zaposlenika od presudne važnosti za funkcioniranje svakog poduzeća te
jedan od bitnijih čimbenika uspješnosti poslovnog subjekta i njegovog egzistiranja na tržištu.
U radu se uzeo primjer motiviranja zaposlenika u Hrvatskoj regulatornoj agenciji za mrežne
djelatnosti (HAKOM), te putem anketnog upitnika provjerilo u kojoj mjeri su zaposlenici
zadovoljni sadašnjim načinom motiviranja te koji bi dodatni alati bili motivatori zaposlenicima
u cilju povećanja njihovog zadovoljstva na radnome mjestu, koje bi vodilo još boljem
obavljanju brojnih zadaća u nadležnosti Hrvatske regulatorne agencije za mrežne djelatnosti.The theme of this paper was chosen because the author believes that human resources
management and their constant motivation are crucial for the functioning of each company and
one of the most important factors for the success of a business entity.
The paper will take an example of employee motivation at the Croatian regulatory authority
for network industries (HAKOM) and examine, through a questionnaire, what additional tools
would motivate employees in order to increase their satisfaction in their workplace, which
would lead to even better performance of numerous tasks within the jurisdiction of Croatian
regulatory authority for network industries
