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Snimanje steadicam slike za kratki igrani film „Plava Lasica“ redatelja Luke Vukorepe (Prilog)
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Livestreaming Potential in the Context of Marketing Communication in the Regional Market
No full textThe purpose of this paper is to examine the development potential of livestreaming as a marketing communication tool in the regional market, that is, Bosnia and Herzegovina, Serbia and Croatia. For the purpose of gathering information, an online survey was conducted via Google forms to gain insights about the attitudes and opinions of the respondents. Interviews were conducted with livestreamers to collect opinions, suggestions, and recommendations from experts. Despite the positive attitudes of respondents towards the concept of livestreaming in the context of streaming media in real-time over the Internet, the concluding remarks point to the current disadvantages of production in the regional market. Interviews with livestreamers provided qualitative information as a base from which some indicative conclusions were reached. The need for a large competitive platform is emphasized, as for the existing ones to perceive the need for further improvement in their services and operating systems
Possibilities of development of Neum municipality as a tourist destination
No full textNeum je općina na jugu Bosne i Hercegovine. To je jedini bosanskohercegovački izlaz na Jadransko more. Neum se odlikuje dugim i toplim ljetima i kratkom i blagom zimom te spada u red primorskih mjesta s najvećim brojem sunčanih dana u godini. To je jedan od razloga zašto zadnjih godina doživljava veliki rast u turizmu. Neum raspolaže s 15.000 – 20.000 ležaja u hotelima visoke kategorije i privatnom smještaju. U završnom radu obrađena je tematika turizma u općini Neum. Opisana su temeljna obilježja općine Neum, njena povijest i razvoj. Analizirana je trenutna turistička ponuda te su prikazane prednosti i nedostatci općine Neum kao turističke destinacije. U radu je također prikazan razvoj turizma i nakon toga koje su i kolike mogućnosti unaprjeđenja turističke ponude općine Neum. Analize su temeljene na statističkim podacima, knjigama, elektroničkim izvorima i provedenom anketnom istraživanju među turistima, koji su dali realnu sliku turističke destinacije. U posljednjem dijelu smješten je osvrt na cjelokupan rad.Neum is a municipality int he south of Bosnia and Herzegovina. It is the country only access to the Adriatic Sea. Neum is characterised by long, warm summers and short, mild winters. Among coastal cities, this area has the biggest number of sunny days during the year. It is one of the reasons why it experiences big growth in tourism. Neum offers 15000 – 20000 beds in high class hotels and private accommodations. This thesis elaborates the topic of tourism in Neum municipality in which the fundamentals, history, and development of Neum are presented. Current tourist offer is presented along with advantages and disadvantages of Neum municipality as a tourist destination. In this thesis the development of tourism is presented as well as the possibilities of promoting the tourist offer of Neum municipality. The analyses are based on statistical data, books, electronic sources, and the conducted survey research among tourists who gave a realistic perspective of this tourist destination. An overview on the whole thesis is set in the last part
Questioning attitudes towards the presence of certain pets in the workplace
No full textSve je učestalija pojava u tvrtkama zapadnih zemalja svijeta uvođenje pet-friendly politika koje podrazumijevaju naklonjenost prema prisustvu kućnih ljubimaca na radnom mjestu. U Hrvatskoj postoji malen broj tvrtki koji primjenjuje ovakve politike, a u hrvatskoj akademskoj i poslovnoj sferi ova tema nije sustavno istraživana. Svrha ovog rada bila je ispitati stavove prema prisustvu pasa i mačaka kućnih ljubimaca na radnom mjestu. Za potrebe istraživanja provedeno je anketno istraživanje na uzorku od 154 zaposlene osobe u Hrvatskoj koje rade u uredima u privatnom ili javnom sektoru te imaju između 18 i 65 godina. Proveden je i polustrukturirani intervju s 3 ispitanice koje rade u tvrtkama koje dozvoljavaju pse i mačke na radnom mjestu. Analizom rezultata došlo se do zaključka kako jedna četvrtina ispitanika ima mogućnost dovođenja pasa i mačaka na radno mjesto, a nešto više od jedne šestine ispitanika, koja posjeduje pse i mačke kućne ljubimce, doista ih i dovodi na radno mjesto. Većina ispitanika podržava prisustvo ljubimaca dok je ljubimac pod kontrolom i nadzorom vlasnika te bi mogla tolerirati najviše jednog do dva ljubimca na radnom mjestu. Razveseljavanje zaposlenika, ublažavanje stresa povezanog s poslom i stvaranje ugodnog radnog ambijenta prepoznato je značajnim prednostima, a postojanje alergija kod klijenata/kolega, stvaranje neugodnih mirisa te stvaranje nereda i buke značajnim preprekama u držanju ljubimaca na radnom mjestu. Ispitanice intervjua izdvojile su kako zaposlenici dovode kućne ljubimce na radno mjesto jer ih ne žele ostavljati same kod kuće te da ljubimci pozitivno utječu na smanjenje stresa povezanog s poslom.An increasingly common phenomenon in Western companies is the introduction of pet-friendly policies, which imply affection for the presence of pets in the workplace. There is a small number of companies in Croatia that apply these kinds of policies and in the Croatian academic and business sphere this topic has not been systematically researched. The purpose of this paper was to question attitudes towards the presence of pet dogs and cats in the workplace. For the purposes of the research, a survey was conducted on a sample of 154 employed Croatians aged between 18 and 65 working in offices in the private or public sector. A semi-structured interview was also conducted with 3 respondents who work in companies that allow dogs and cats in the workplace. Analyzing the results, it was concluded that one quarter of respondents have the option of bringing dogs and cats to the workplace, and slightly more than one sixth of respondents who own pet dogs and cats actually bring them to the workplace. The majority of the respondents supports the presence of pets as long as the pet is under the control and supervision of the owner and could tolerate a maximum of one or two pets at the workplace. Making employees happy, relieving work-related stress, and creating a pleasant working environment are recognized as the most significant advantages, whereas the existence of allergies in clients/colleagues, the creation of unpleasant odors, and the creation of a mess and noise are significant obstacles to keeping pets in the workplace. Interviewees highlighted how employees bring pets to the workplace because they do not want to leave them alone at home and that pets have a positive effect on reducing work-related stress
Public relations in nonprofit sector on the example of the Educational-urban bee apiary in the City of Zagreb
No full textU završnom radu istraženi su odnosi s javnošću u neprofitnom sektoru na primjeru rada zagrebačke Udruge za kreativni socijalni rad. Završni rad podijeljen je u tri cjeline. Prva cjelina istražuje teorijski aspekt odnosa s javnošću u neprofitnom sektoru; obrađuje definicije, ciljne javnosti, dionike i ciljeve odnosa s javnošću u neprofitnim organizacijama. Druga cjelina prikazuje praktičnu stranu odnosa s javnošću, na primjeru projekta Pčelarskog tečaja za hrvatske branitelje koji je dobar primjer iz prakse odnosa s javnošću u neprofitnom sektoru. Treća cjelina završnog rada je istraživačka. Proveden je anketni upitnik s ciljem utvrđivanja stavova građana Grada Zagreba o doprinosu Edukativno-urbanog pčelinjaka zelenoj transformaciji Grada
Zagreba. Završni rad potvrđuje kako se projekt uspješno provodi već petu godinu zaredom, kako ga građani percipiraju kao zelen i inovativan te dolazi do spoznaje kako ima prostora za unapređenje i proširenje projekta što bi se moglo potvrditi dodatnom cost analizom i izradom projektne dokumentacije.This final paper investigate public relations in the nonprofit sector. The final work is divided into three parts. The first unit explores the theoretical aspects of public relations in the nonprofit sector; addresses definitions, target audiences, stakeholders, and objectives of public relations in nonprofit organizations. The second part shows the practical side of public relations, using the example of the Zagreb association for creative social work through their project of the Beekeeping course for Croatian veterans. This project was a good PR example in the nonprofit sector. The third part of this final paper is research. A survey questionnaire was conducted with the aim of determining the views of the citizens of the city of Zagreb on the contribution of the educational-urban apiary to the green transformation of the city of Zagreb. It was concluded that this project has been successfully implemented for the fifth year in a row, that the citizens perceive it as green and innovative, but it was also determined that there is room for improvement and expansion of this project, which could be confirmed by additional cost analysis and creation additional project documentation
Target audience's perception of Radio Samobor as a radio station
No full textŽivimo u svijetu brzih promjena, društvenih, ali i tehnoloških. Mediji su već godinama
primorani mijenjati se i prilagođavati kako bi bili u korak s tehnologijom i potrebama
modernog društva 21. stoljeća. Medijska konkurencija je velika te su kvaliteta i
inovativnost bitniji no ikada. Teorijski dio rada objašnjava ulogu medija u današnje
vrijeme, prikazane su promjene potaknute digitalizacijom i razvojem tehnologije koje
su najviše utjecale na tradicionalne medije. Internet i novi mediji nisu izbacili
tradicionalne medije s medijskog tržišta, već zajedno sudjeluju u kreiranju novog,
multimedijskog sadržaja. U teorijskom dijelu, prikazana je uloga radija u Hrvatskoj te
promjene koje je ovaj medij preživio od osnutka do danas. Istraživački dio ovog rada
odnosi se na lokalnu radio postaju Radio Samobor. Cilj rada bio je istražiti percepciju
javnosti o ovoj lokalnoj radijskoj postaji. U analizi rezultata ankete prikazane su
medijske navike ciljne javnosti te navike konzumiranja medijskog sadržaja Radija
Samobor. Analiza dubinskog intervjua provedenog s novinarima Radija Samobor
donosi uvid u stvaranje medijskog sadržaja, ali prikazuje i izazove radijskog
novinarstva današnjice.We live in a fast-paced world filled with constant changes, both social and
technological. For years, the media was forced to change and adapt in order to keep
up with technology and the needs of modern society in the 21st century. Competition
is high, and quality and innovation are more important than ever. The theoretical part
of the paper explains the role of media in today's time and presents the changes
prompted by digitization and the development of technology that has had the greatest
impact on traditional media. The Internet and new media have not pushed traditional
media out of the media market, but together they influence the creation of new
multimedia content. Furthermore, the theoretical part presents the role of radio in
Croatia and the changes that this medium has endured since its establishment until
today. The research part of this paper refers to the local radio station Radio Samobor.
The goal of the paper was to investigate the public's perception of this local radio
station. The analysis of survey results shows media habits of the target audience and
the habits of consuming media content of Radio Samobor. The analysis of an in-depth
interview conducted with the journalists of Radio Samobor brings insight into the
creation of media content but also shows the challenges of radio journalism today
Immortelle etheric oil exporting possibilities analysis
No full textIzvoz na strana tržišta je snažan pokretač rasta gospodarstva i jedan od čimbenika na koji se oslanja Nacionalna razvojna strategija Republike Hrvatske. Jedan od proizvoda koji su globalno traženi i čiji je rast tržišta u stalnom porastu uslijed promjena percepcije potrošača u smjeru prirodnog liječenja i zdravog života je eterično ulje smilja. Smilje je višegodišnja biljka koja se na našem području blage klime i čistog okoliša može uspješno uzgajati. Proizvodnja eteričnog ulja je financijski isplativija od plasmana zelene mase. Prednost ekološki uzgojenog smilja i ekološki proizvedenog eteričnog ulja smilja u Hrvatskoj u odnosu na konkurentne proizvođače iz drugih regija je veći broj komponenti u kemijskom sastavu što posljedično proširuje mogućnost primjene u farmaceutskoj i kozmetičkoj industriji. Definirana strategija izvoza temelji se na udruživanju malih proizvođača i zajednički izlaz na strana tržišta. Čimbenici koji mogu otežati izvoz su nedovoljna regulativa i spora administracija dok povoljni utjecaji dolaze od članstva u Europskoj uniji, ulazu u Schengenski prostor i uvođenju eura kao zajedničke valute.Exports to foreign markets are a strong driver of economic growth and one of the factors on which the National Development Strategy of the Republic of Croatia relies. One of the products that is globally in demand and whose market growth is constantly increasing due to changing consumer perceptions in the direction of natural healing and healthy lifestyle is the immortelle etheric oil. Immortelle is a perennial plant that can be successfully grown in our local area of mild climate and clean environment. The production of etheric oil is more financially profitable than the placement of green mass. The advantage of ecologically grown immortelle and ecologically produced immortelle etheric oil in Croatia compared to competitive producers from other regions is a greater number of components in chemical composition, which consequently expands the possibility of its application in the pharmaceutical and cosmetic industry. The defined export strategy is based on the pooling of small producers and a common exit to foreign markets. Factors that can hamper exports are insufficient regulation and slow administration, while favourable influences come from membership in the European Union, entry into the Schengen area and the introduction of the Euro as a common currency
Usporedba pregovaranja menadžera s obzirom na kulturni obrazac
No full textPregovaranje je integrirani dio poslovne i osobne svakodnevice pa kvaliteta pregovaračkih vještina izravno utječe na kvalitetu poslovnih uspjeha, ali i života općenito. Manjkavo razumijevanje i nedovoljne pregovaračke vještine često su uzrok slabog uspjeha, a posebice je to izazov u kontekstu međukulturalnog okruženja koji je posljedica otvaranja tržišta i procesa globalizacije. Teorijsko polazište rada je Hofstedeov model kulture koja je definirana kao kolektivno programiranje temeljeno na kombinaciji različitih dimenzija kulture koje ju karakteriziraju i čine jedinstvenom. Kako bi se spomenuto provelo, kvantitativno opisno istraživanje izvršilo se anketnim upitnikom na ciljanom uzorku od 60 ispitanika, odnosno po 30 iz svake zemlje (Hrvatske i Bosne i Hercegovine). Autorica je do ispitanika došla putem osobnih kontakata, a anketni listić se nudio digitalnim putem, odnosno putem elektroničke pošte. Istraživanje je dalo odgovor, odnosno prakse ispitanika pregovarača u sljedećim dimenzijama (tzv. Hofstedeove dimenzije): udaljenost moći, individualizam i kolektivizam, maskulinitet i feminitet, sklonost izbjegavanu nesigurnosti te vremenska orijentacija.Negotiation is an integrated part of business and personal everyday life, so the quality of negotiation skills directly affects the quality of business success and life in general. Lack of understanding and insufficient negotiation skills are often the cause of poor success, and this is especially a challenge in the context of the intercultural environment that is a consequence of market opening and the process of globalization. The theoretical starting point of the work is Hofstede's model of culture, which is defined as collective programming based on a combination of different dimensions of culture that characterize and make it unique. In order to carry out the aforementioned, a quantitative descriptive research was carried out using a survey questionnaire on a targeted sample of 60 respondents, that is, 30 from each country (Croatia and Bosnia and Herzegovina). The author reached out to the respondents through personal contacts, and the questionnaire was offered digitally, i.e. via electronic mail. The research provided an answer, namely the negotiator's practices in the following dimensions (so-called Hofstede's dimensions): power distance, individualism and collectivism, masculinity and femininity, tendency to avoid uncertainty and time orientation