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Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect
No full textThe development of the digital society has marked an increase in the availability and speed of broadband Internet access. This has contributed to the development of telecom operators whose market in the Republic of Croatia is recording a continuous growth of data traffic. This paper analyzes two leading Croatian operators with recognizable brands. A brand complements a product or service and creates an emotion in customers that makes it easier to make a purchase decision. The role of brand equity is of increasing importance in the structure of a company, so its financial value is necessarily monitored. Financial indicators are necessary for successful monitoring of financial values and quality business management of the company. This paper analyzes the financial indicators of two leading telecom operators on the Croatian market - Hrvatski Telekom and A1 and compares them from the aspect of the perception of their brand equities and from the financial aspect. An empirical study, conducted in the year of 2021, showed that, although Hrvatski Telekom had better financial results, respondents preferred A1
A Semantic/Syntactic Approach to Horror Video Games
No full textThis paper examines how different kinds of video games fit into the horror genre. By applying Rick Altman’s semantic/syntactic genre theory to horror video games, this paper will argue that some of those video games are horrors solely on surface level semantics, e.g., looming atmosphere, low key lighting, scary creatures and monsters, blood and gore, etc. However, those games are not horror on the syntax level if they fail to inspire fear into players through gameplay. Games usually succeed in priming players to be scared by putting them in a passive, vulnerable position. Therefore, games (or game franchises) which give players too much power and control and put them in an offensive position, like Diablo or Castlevania, should rather be considered as role-playing games or platform-adventure games with a horror theme. Thus, this paper proposes a clearer distinction between genre and theme when describing video games
The Selected Company's Development Strategy Proposal
No full textTema ovoga završnog rada jest „Prijedlog razvojne strategije za odabrano poduzeće“. U ovom završnom radu prikazano je područje strateškog menadžmenta, te su definiran pojmovi strategija, strateški menadžment i proces strateškog menadžmenta te su opisani procesi snimanja okruženja, formuliranja strategije, implementacija i strateška kontrola. Strategija je plan koji se koristi kako bi poduzeće ostvarilo rast, ostvarilo tržišnu poziciju, uspješno konkuriralo te ostvarilo željene ciljeve. Strateški menadžment opisuje se kao skup znanja potrebnih za analizu okoline, formuliranje i implementaciju strategije kao i stratešku kontrolu. Predmet istraživanja ovog rada je prikaz strateškog menadžmenta na primjeru poduzeća Skelin Mont d.o.o. Provedeno je kvalitativno istraživanje metodom intervjua s predstavnicima poduzeća Skelin Mont d.o.o. U radu je prikazana djelatnost poduzeća, analizirana je unutarnja i vanjska okolina te je provedena SWOT analiza. Na temelju prikazanih rezultata provedenih dubinskih intervjua provedena je rasprava te su prikazani prijedlozi razvojne strategije koju bi poduzeće moglo iskoristiti u svojem daljnjem radu."The Selected Company’s Development Strategy Proposal" is the topic of this bachelor thesis. This thesis introduces the area of strategic management, defines the terms strategic management, strategic management process, and describes the steps involved in defining the environment, developing a plan, implementation, and maintaining strategic control. A strategy is a plan that a business uses to grow, establish a place in the market, compete successfully, and accomplish specific goals. A collection of knowledge required for environmental analysis, strategy creation and execution, and strategic control is called strategic management. The subject of research in this thesis is the presentation of strategic management on the example of the company Skelin Mont d.o.o. Qualitative research was conducted using the method of interviews with representatives of the company Skelin Mont d.o.o. The paper presents the activities of the company, analyzes the internal and external environment, and conducts a SWOT analysis. Proposals for a development strategy that the company may use in its future operations were made during a discussion based on the results of the in-depth interviews that were presented
Comparative analysis of financial reports of companies for the production of aluminum and PVC building joinery
No full textTema ovog završnog rada je komparativna analiza financijskih izvještaja poduzeća za proizvodnju aluminijske i PVC stolarije za 2021. i 2022. godinu. Odabrana poduzeća su jedna od najuspješnijih u svojim dijelovima zemlje te se tako svrstavaju među najuspješnija na tržištu Republike Hrvatske. Izabrana poduzeća su: Skelin Mont d.o.o., Marlex d.o.o. i A.B.S. d.o.o. Cilj ovog rada je prikazati temeljne financijske izvještaje kao i financijske pokazatelje, pobliže ih objasniti te ih primijeniti kroz analizu za izabrana poduzeća i posebno prikazati kako svako posluje. Ujedno, time će se uvidjeti koje je najprofitabilnije, koje ima najveću dobit kao i koje je najviše zaduženo. Bilanca, račun dobiti i gubitka temeljni su financijski izvještaji korišteni u ovom radu, također korišteni su i financijski pokazatelji tj. pokazatelji likvidnosti, zaduženosti, aktivnosti, ekonomičnosti i rentabilnosti. Dobiveni rezultati su sljedeći: Skelin Mont d.o.o. posluje pozitivno s malim rastom dobiti i značajnijim rastom dugotrajne imovine u 2022. godini u odnosu na 2021. Poduzeće Marlex d.o.o. također posluje pozitivno uz pad dugotrajne imovine, ali veći rast dobiti na kraju 2022. godine. Poduzeće A.B.S. d.o.o. kao i prethodna dva poduzeća posluje pozitivno te bilježi pad dugotrajne imovine i dugoročnih obveza uz značajan rast dobiti u 2022. godini. Konačni zaključak jest da je poduzeće Marlex d.o.o. najprofitabilnije poduzeće u 2022. godini u djelatnosti proizvodnje građevinske aluminijske i PVC stolarije.The topic of this bachelor thesis is a comparative analysis of the financial statements of
companies for the production of aluminum and PVC joinery for the years 2021 and 2022. The
chosen companies are one of the most successful in their respective parts of the cou ntry and
are thus ranked among the most successful in the market of the Republic of Croatia. The
selected companies are: Skelin Mont d.o.o., Marlex d.o.o. and A.B.S. d.o.o . The purpose of this
research is to provide fundamental financial reports and financ ial indicators, provide a more
thorough explanation of them, apply them through analysis for particular companies, and show
how each does business. It will be determined simultaneously which is the most indebted,
which has the biggest profit, and which is most profitable. The primary financial statements
utilized in this work are the balance sheet and profit and loss account. Financial indicators,
such as those that indicate liquidity, debt, activity, economy, and profitability, are used as well.
The follow ing are the results obtained: with a slight gain in profit and a large growth in fixed
assets in 2022 compared to 2021, Skelin Mont d.o.o. is operating profitably. By the end of
2022, Marlex d.o.o.'s operations are likewise performing well, with a decrease in fixed assets
and a higher growth in earnings. Similar to the preceding two companies, A.B.S. d.o.o. has
strong operating results, a decline in long term obligations and assets, and a notable gain in
profit in 2022. In the end, it was determined that Ma rlex d.o.o. will be the most lucrative
company in 2022 that produces aluminium and PVC window joinery in modern construction
The impact of influencers on consumers in the Republic of Croatia
No full textCilj ovog rada bio je provjeriti utjecaj influencera na potrošače u Republici Hrvatskoj. Nastojalo se provjeriti i o kakvim je utjecajima riječ te o čemu oni ovise. Istraživanje je provedeno metodom ankete od 10 pitanja na koja su ispitanici anonimno odgovarali na online platformi Google Forms s hipotezom da se većina ispitanika niti slaže, niti ne slaže s tvrdnjom da vjeruje influencerima. Anketi su pristupila 94 ispitanika koji su korisnici društvenih mreža i na njima prate influencere. Analizom prikupljenih podataka hipoteza se pokazala točnom, ali je iz svih rezultata zaključeno da influenceri u određenoj mjeri ostvaruju utjecaj na potrošače Republike Hrvatske čega su oni svjesni, isto kao i činjenice da je to njihov posao koji je marketinški usmjeren.The main objective of this work has been to investigate the degree of impact influencers have on consumers in the Republic of Croatia. I have attempted to determine what type of influence is involved and the factors it depends on. The research used a survey method of 10 questions that respondents answered anonymously via the online platform Google Forms. The premise was that most respondents neither agree nor disagree with the statement that they trust influencers. Ninety-four respondents who are social network users and follow different influencers participated in the survey. The analysis of the collected data proved the hypothesis to be correct. The results showed that influencers have a sway over Croatian consumers to a certain extent. Consumers are well aware of this fact, accepting it as a part of that largely marketing-oriented job
Brending of regional cuisins on the example of slavonic cuisine
No full textGastronomija ima veliku važnost za očuvanje i izražavanje identiteta nekog društva ili područja. Svrha ovog završnog rada je istaknuti bogatstvo i raznolikost hrvatskih regionalnih kuhinja s naglaskom na potencijal i vrijednosti koje se kriju u slavonskoj kuhinji. Vidljivo je kako njezina okusima bogata i jedinstvena kuhinja nije adekvatno zastupljena u odnosu na ostale regionalne kuhinje. Može se zaključiti da iza svakog uspješnog poslovanja danas leži dobro vođen marketing. Procesom brendiranja stvara se medijska pažnja, vrši promocija, izgrađuje prepoznatljivost i razlikuje od konkurencije. U svrhu rada provedeno je istraživanje o važnosti postojanja brenda za razvoj slavonske gastronomije. Metoda korištena za prikupljanje podataka je online anketa. Istraživanjem su potvrđene početne pretpostavke. Može se zaključiti da ni obilje vrijednosti kojima raspolaže slavonska kuhinja nije dostatno za uspjeh ako se izostavi proces brendiranja. Najbolji pokazatelj je benchmarking na primjeru istarske kuhinje. Na temelju njezinog primjera može se zaključiti da su za uspjeh potrebni dugotrajan rad i ulaganje kako bi se izgradio imidž, stekla prepoznatljivost i lojalnost potrošača, ostvarila prednost u odnosu na konkurenciju i zauzelo nova tržišta.Gastronomy has great importance for preserving and expressing the identity of a society or area. The purpose of this final paper is to highlight the richness and diversity of Croatian regional cuisines, with an emphasis on the potential and values hidden in Slavonian cuisine. This cuisine obviously rich in flavours and unique, is not adequately represented in comparison to other regional cuisines. One can conclude that today a well-managed marketing supports every successful business. The process of branding creates media attention, carries out promotion, builds recognition and distinguishes it from the competition. For the purpose of this paper, research was conducted on the importance of branding for the development of Slavonian gastronomy. The method used to collect data is an online survey. The research confirmed the initial assumptions. One can conclude that even the abundant values of Slavonian cuisine is not enough to succed if we leave out the branding process. The best indicator of benchmarking is Istrian cuisine. Following the example of Istria, we can conclude that success requires long-term work and investment in order to build an image, gain consumer recognition and loyalty, achieve an advantage over the competition and capture new markets
The economic aspects of neoliberal ideology
No full textEkonomski sustavi i ekonomske politike pojedinih država imaju sveobuhvatne posljedice na standard i način života svojih građana. U tom kontekstu, od bitne je važnosti sagledavanje utjecaja ekonomske teorije neoliberalizma, koja je u većoj ili manjoj mjeri zahvatila cijeli svijet, na društveno-ekonomske sustave pojedinih država. Neoliberalizam u svojoj biti predstavlja ideju totalne slobode tržišta, otvaranja granica priljevu kapitala, privatizacije i smanjivanja uloge države kao institucije u gotovo svakom pogledu. U ovom rada ukratko su obrađeni povijest i temeljni preduvjeti koji su doprinijeli nastanku neoliberalizma kao ekonomske ideologije te elementi procesa u kojem je neoliberalizam postao dominanta verzija kapitalizma. Analizom relevantnih socio-ekonomskih parametara uspoređeno je ekonomsko i socijalno stanje u Sjedinjenim Američkim Državama, Velikoj Britaniji i Čileu, prije i nakon uspostave neoliberalizma. Također, uspoređen je standard života u spomenutim zemljama sa standardom u nordijskim zemljama koje imaju drugačiji ekonomski model te je prikazano kako neoliberalizam kao ekonomski sistem doprinosi povećavanju društvene i ekonomske nejednakosti, iako se pokušava predstaviti u upravo suprotnom obliku, kao sistem prosperiteta i jednakosti.The economic systems of individual countries have comprehensive consequences, either positive or negative, on the way of life and standard of living of citizens within that system, and even on the world as a whole. Therefore, it is important to examine the impact of the economic theory of neoliberalism, which has, to a greater or lesser extent, affected the entire world, if not directly, then certainly indirectly. Neoliberalism at its core represents the idea of total market freedom, opening borders to capital inflows, privatization, and reducing the role of the state as an institution in almost every aspect. This paper examines the history and fundamental prerequisites that contributed to the emergence of neoliberalism as an economic ideology and how it became the dominant version of capitalism. By analyzing relevant socio-economic parameters, the economic and social conditions in the United States of America, Great Britain, and Chile before and after the establishment of neoliberalism are compared. Additionally, the standard of living in these countries is compared with the Nordic countries, which have a different economic model. In conclusion, neoliberalism as an economic system contributes to increasing social and economic inequality, although it tries to present itself as a system of prosperity and equality
Uloga i značaj suradnje hr stručnjaka i kontrolera u realizaciji zajedničkog poduzetničkog pothvata: turistički paket aranžman u Dolini Neretve
No full textKontroling kao moderan koncept poslovnog upravljanja i odlučivanja u suvremenom poslovnom okruženju sve više dobiva na značaju prilikom realizacije poduzetničkih pothvata kojima se nastoji osigurati ekonomski i financijski učinci te vitalnost poduzeća u dugom vremenskom razdoblju. Ljudski potencijali glavni su nositelji realizacije poduzetničkih pothvata te ključan faktor odlučivanja. Stoga valja posebnu pozornost posvetiti načelu koordinacije i načelu integracije ljudskih potencijala zajedno s ostalim potencijalima poduzeća kako bi se osigurala nužna pretpostavka za postizanje uspjeha. Ideja za zajednički poduzetnički pothvat - Turistički paket aranžman u dolini Neretve proizišla je iz nedostatka turističkog sadržaja u dolini Neretve te nedovoljne povezanosti lokalnih poduzetnika. Njihova bi suradnja kroz realizaciju zajedničkih poslovnih pothvata mogla pridonijeti obogaćivanju turističke ponude čime bi se kvalitetnije iskoristio veliki turistički potencijal navedene regije. Posljedično, osigurale bi se ekonomske i financijske koristi te društvene koristi za lokalne poduzetnike i cjelokupnu lokalnu zajednicu. Upravo postizanjem željenog sinergijskog efekta udruživanja stvorile bi se pretpostavke za postizanje održivog rasta i razvoja ne samo lokalnih poduzetnika, nego i Neretvanskog kraja u cjelini. U tu je svrhu provedeno primarno i sekundarno istraživanje te su dominantno korištene spoznajne znanstveno-istraživačke metode. Primarno istraživanje odnosilo se na primjenu metode polustrukturiranog dubinskog intervjua s malim i srednjim lokalnim poduzetnicima iz različitih gospodarskih grana te djelatnicima iz lokalne uprave. Provedeno istraživanje pokazalo je da: (1) postoje specifičnosti malog i srednjeg poduzetništva u okviru specifičnosti Doline Neretve, (2) suradnja između HR stručnjaka i HR kontrolera ima ključnu ulogu u realizaciji zajedničkih poslovnih pothvata iz različitih gospodarskih djelatnosti kao što je to Turistički paket aranžman u dolini Neretve, (3) udruživanje u zajednički poduzetnički pothvat doprinosi rastu i razvoju lokalnih poduzetnika i lokalne zajednice i (4) da se suradnja HR stručnjaka iz različitih gospodarskih djelatnosti može ostvariti kroz suradničke projekte i upotrebom koncepta projektnog menadžmenta.Controlling as a modern concept of business management and decision-making in the modern business environment is gaining more and more importance during the realization of entrepreneurial ventures that strive to ensure economic and financial effects and the vitality of the company over a long period of time. Human resources are the main bearers of the realization of entrepreneurial ventures and a key decision-making factor. Therefore, special attention should be paid to the principle of coordination and the principle of integration of human resources together with other potentials of the company in order to ensure the necessary prerequisites for achieving success. The idea for a joint business venture - Tourist package arrangement in the Neretva valley arose from the lack of tourist content in the Neretva valley and the insufficient connection of local entrepreneurs. Their cooperation through the implementation of joint business ventures could contribute to the enrichment of the tourist offer, which would make better use of the great tourist potential of the mentioned region. Consequently, economic and financial benefits and social benefits for local entrepreneurs and the entire local community would be ensured. Precisely by achieving the desired synergistic effect of association, the prerequisites for achieving sustainable growth and development not only of local entrepreneurs, but also of the Neretva region as a whole would be created. For this purpose, primary and secondary research was conducted and cognitive scientific research methods were dominantly used. The primary research related to the application of the method of semi-structured in-depth interviews with small and medium-sized local entrepreneurs from various branches of the economy and employees from the local administration. The conducted research showed that: (1) there are specificities of small and medium-sized entrepreneurship within the specificities of the Neretva Valley, (2) cooperation between HR experts and HR controllers has a key role in the realization of joint business ventures from various economic activities, such as the Tourist package arrangement in Neretva valley, (3) joining in a joint entrepreneurial venture contributes to the growth and development of local entrepreneurs and the local community and (4) that the cooperation of HR experts from different economic activities can be achieved through collaborative projects and the use of the concept of project management