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Employee satisfaction of vehicle technical inspection stations with internal communication in the Centar za vozila Hrvatske
No full textDobra komunikacija je ključni element uspješnog poslovanja određene organizacije.
Interna komunikacija igra važnu ulogu u postizanju ciljeva bilo unutar organizacije ili
izvan nje. Da bi stvorile konkurentsku prednost, organizacije trebaju znati kvalitetno
upravljati internom komunikacijom jer je ona preduvjet dobre eksterne komunikacije.
Organizacija može uspješno komunicirati s okruženjem jedino ako postoji dobra
komunikacija i koordinacija unutar organizacije (Lozić, 2020). Upravo su zaposlenici
najvažnija javnost za organizaciju. Interna komunikacija podrazumijeva dvosmjernu
razmjenu informacija među svim zaposlenicima organizacije s ciljem postizanja
određenih ciljeva. Interna komunikacija uključuje sve hijerarhijske razine, ima utjecaj na
zadovoljstvo, motiviranost i efikasnost , a time i na povećanje konkurentske prednosti
organizacije. Važnost interne komunikacije je u tome da se izbjegne nesigurnost,
manjak motivacije i govorkanja među zaposlenicima. Dobra interna komunikacija daje
zaposlenicima osjećaj pripadnosti organizaciji, koji je važan jer smanjuje broj odlazaka
radnika iz organizacije. Neki od oblika interne komunikacije su izravna komunikacija,
sastanci, elektronička pošta, intranet, oglasne ploče, glasine, a u današnje vrijeme i
različiti oblici digitalne komunikacije. U ovom radu autorica je provela istraživanje
zadovoljstva internom komunikacijom djelatnika stanica za tehnički pregled. Istraživanje
se provodilo anketno u srpnju 2023. godine, na uzorku od 116 ispitanika. Rezultati
istraživanja pokazali su kako su djelatnici stanica za tehnički pregled zadovoljni
internom komunikacijom, kao i s medijima komunikacije. Uz to potvrdili su i tezu da
komunikacija utječe na njihovu motiviranost za rad.An organization's success depends on good communication. Internal
communication plays a crucial role in achieving goals both within and outside the
organization. For companies to achieve a competitive advantage, they must manage
internal communication effectively, since it is a prerequisite for good external
communication. An organization can successfully communicate with the environment
only if there is good communication and coordination within the organization (Lozić,
2020). The most important public for an organization is its employees. The concept of
internal communication means a two-way exchange of information between all
employees of an organization with the aim of achieving certain goals. An organization's
internal communication affects satisfaction, efficiency and motivation at all levels, and
thus, its competitive advantage. The importance of internal communication is to avoid
insecurity, lack of motivation and rumors among employees. An organization's internal
communication is important to give its employees a sense of belonging, which reduces
employee departures. There are many forms of internal communication, including direct
communication, meetings, e-mail, intranet, bulletin boards, rumours, and nowadays
various forms of digital communication. In this study, the author conducted a survey of
satisfaction with the internal communication of employees of technical inspection
stations. The survey was carried out in July 2023, on a sample of 116 respondents. The
results of the research showed that employees of technical inspection stations are
satisfied with internal communication, as well as with the media of communication. In
addition, they confirmed the thesis that communication affects their motivation to work
Analysis of the application of digital marketing communication in Croatian private healthcare with a focus on viral marketing
No full textOvaj rad pisan je kako bi se analizirala digitalna marketinška komunikacija u hrvatskom privatnom zdravstvu. Cilj rada bio je utvrditi učestalost korištenja digitalne marketinške komunikacije u privatnom zdravstvu te sklonosti ispitanika kad je riječ o korištenju usluga privatnih zdravstvenih institucija. U radu je prikazan teorijski okvir digitalne marketinške komunikacije, pojašnjeni su pojmovi vezani uz digitalnu marketinšku komunikaciju i viralni marketing. Također, opisano je privatno zdravstvo u Hrvatskoj te trenutna analiza privatnog zdravstva u Hrvatskoj, a prikazani su i primjeri dobrih praksi digitalne marketinške komunikacije u privatnom zdravstvu. Istraživanjem je prikupljeno mišljenje ispitanika o inovativnosti u digitalnoj marketinškoj komunikaciji privatnih zdravstvenih institucija u Hrvatskoj. Istraživanje je provedeno putem online ankete distribucijom elektroničkog anketnog upitnika, a u samom istraživanju sudjelovao je 81 ispitanik. Iz rezultata dobivenih istraživanjem može se zaključiti kako je ispitanicima važna online komunikacija, no velik broj ispitanika nije primijetio inovativne oblike digitalne marketinške komunikacije kad je riječ o komunikaciji privatnih zdravstvenih institucija u Hrvatskoj. Iako istraživanje ima određena ograničenja, donesen je zaključak istraživanja o mogućnosti napredovanja u inovativnom digitalnom marketinškom komuniciranju privatnih zdravstvenih institucija.This paper was written to analyze digital marketing communication in Croatian private healthcare. The aim of the research was to determine the frequency of use of digital marketing communication in private healthcare and the respondents' preferences when it comes to using the services of private healthcare institutions. The paper presents the theoretical framework of digital marketing communication and it explains the main terms related to digital marketing communication and viral marketing. While describing private healthcare in Croatia as well as giving its current analysis, it presents examples of good practices of digital marketing communication in private healthcare. The research was conducted through an online survey by distributing an electronic questionnaire and 81 respondents participated in the research itself. The survey investigated the respondents' opinion on innovation in digital marketing communication of private healthcare institutions in Croatia. According to the results of the research, it can be concluded that online communication is important to respondents, but a large number of them have not noticed innovative forms of digital marketing communication when it comes to the communication of private healthcare institutions in Croatia. Although the research has certain limitations, the conclusion of the research was made about the possibility of progress in innovative digital marketing communication of private health institutions
A proposal for the implementation of the new integrated marketing communication for the selected polyclinic
No full textIntegrirana marketinška komunikacija razvila se kao posljedica razvitka novih medija te potrebe kompanija za što efikasnijim povezivanjem različitih elemenata promocijskog miksa, kako bi se njihovim sinergističkim djelovanjem u što većoj mjeri utjecalo na ponašanje i odlučivanje o kupnji među ciljanim javnostima. Poliklinika Bilić Vision oftalmološka je poliklinika u Zagrebu koja djeluje više od 26 godina. Poliklinika je poznata po kompletnoj oftalmološkoj usluzi koja uključuje kompletne preglede, lasersko skidanje dioptrije, operaciju sive mrene, liječenje suhog oka i drugo. Poliklinika Bilić Vision svoju uslugu oglašava putem tradicionalnih i novih medija, prilagođavajući komunikaciju ovisno o tome o kojoj se usluzi radi. Primaran cilj rada bio je izraditi prijedlog integrirane marketinške komunikacije za spomenutu polikliniku, uzimajući u obzir široku ciljanu skupinu. Za potrebe rada analizirana je relevantna literatura na temu razvoja medija, specifičnosti tradicionalnih i novih medija te razlike između njihovih korisnika, kao i literatura o integriranom marketinškom komuniciranju. Primarni podaci prikupljeni su provođenjem kvantitativnog i kvalitativnog istraživanja, odnosno uz pomoć anketnog upitnika, analizom medijskog sadržaja te provođenjem polustrukturiranog (dubinskog) intervjua.Integrated marketing communication has developed because of the development of new media and the need of companies to connect different promotional mix elements as efficiently as possible, so that their synergistic action would influence the behaviour and purchase decisions among the target audience to the greatest extent possible. Bilić Vision Polyclinic is an ophthalmology polyclinic in Zagreb that has been operating for more than 26 years. The polyclinic is known for its complete ophthalmology service, which includes a full medical examination, Lasik eye surgery (dioptre removal), cataract surgery, dry eye treatment and more. Polyclinic Bilić Vision advertises its service through traditional and new media, adapting the communication to the services offered. The primary goal of the paper was to create an integrated marketing communication proposal for the mentioned polyclinic, considering a wide target group. For purpose of paper, the relevant literature on the topic of media development, the specificities of traditional and new media and the differences between their users, as well as literature on integrated marketing communication was analysed. Primary data were collected by conducting quantitative and qualitative research, that is, with the help of a survey questionnaire, analysis of media content and by conducting a semi-structured (in-depth) interview. Primary data were collected by conducting quantitative and qualitative research, that is, by conducting a survey questionnaire, media content analysis, and a semi-structured (in-depth) interview
The Role of Social Networks in Public Relations Practices of Zagreb Theaters
No full textCommunication management in culture is particularly challenging due to the low marketing budgets of public theatres. The aim of this paper is to define how the selected theatres in Zagreb, namely Kerempuh, Komedija and Gavella, utilize social networks and manage their official websites. Cultural institutions make use of one of the currently most popular PR tools-social networks, which are primarily used to attract new visitors into their theatres. The thesis refers to theoretical key concepts like the role of PR, social networks and new media in culture. The research itself was conducted via a content analysis and survey questionnaire and the related analysis of obtained answers, which enabled the authors to draw certain conclusions, such as, all the analyzed theatres continuously utilize social networks and that their public opinion is generally positive. However, the thesis also demonstrated that there is still significant room for improvement in implementing this very important communication channel
Predictors of Foreign Travel Intentions During the Pandemic among Croatian Tourists
No full textThe coronavirus pandemic has imposed objective travel restrictions around the world, which negatively affected tourism in general. In addition, it created a strong subjective constraint, in literature known as Corona/Covid/pandemic travel anxiety/fear/phobia. In this paper, the basic research goal was to investigate the effects of pandemic travel anxiety and passion for traveling on future foreign travel intentions among participants who like to travel and usually travel at least twice a year prior to the pandemic. The online questionnaire was applied in February 2022 on different travel forums or websites which promotes tourism. The sample consisted of 738 participants. The results of regression analysis showed significant effects of travel passion and, in smaller extent, pandemic travel anxiety on travel intentions during the pandemic. These findings could contribute to an understanding of pandemic travel decision-making processes and provide useful implications for tourism practitioners
The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020
No full textThe success of a tourist destination is difficult to achieve without the frequent and high-quality use of social networks and online presence. This paper investigates the influence and role of social networks in the branding of a tourist destination. The tourist destination that serves as an example in this paper is Rijeka, which has become the European Capital of Culture for 2020. For the purpose of the work, a semi-structured in-depth interview was conducted with employees of the Tourist Board of the City of Rijeka and the company Rijeka 2020 d.o.o., established for the implementation of the EPK 2020 project incorporating artistic events, especially in Rijeka in 2020. The research showed that the strategic design of social network management is extremely important for branding and strengthening the visibility of the destination. It must be part of integrated marketing communication as it can strengthen awareness of a certain tourist destinations and directly impact its attendance. 11 The paper was created as part of the research for the final thesis of the student Ivor Gavrilović at the Media and Public Relations study, Vern’ University in Zagreb
Evaluation of the safety and performance of selected international airports in the Republic of Croatia
No full textFinancijski izvještaji čine temelj, bazu informacija za analizu uspješnosti poslovanja poduzeća. Mjerodavna analiza izvještaja daje nam uvid u kvalitetu dosadašnjeg poslovanja te otkriva prostor za poboljšanje rezultata u narednom razdoblju. Cilj ovog rada je analizirati poslovanje određenih zračnih luka. U radu će se analizirati financijska izvješća četiri zračne luke, Međunarodna zračna luka Zagreb d.d., Zračna luka Split d.o.o., Zračna luka Dubrovnik d.o.o. i Zračna luka Zadar d.o.o. koje su odabrane prema kriteriju broja putnika. Komparativna analiza tih poduzeća prikazat će izračunane financijske pokazatelje koji će potom omogućiti ocjenjivanje njihove uspješnosti i sigurnosti poslovanja. Konačna evaluacija svakog analiziranog poduzeća daje krajnji zaključak o međusobnoj konkurentnosti odabranih zračnih luka u Republici Hrvatskoj.Financial statements are a basis, a basis of information for a company’s business success analysis. A proper analysis of the statements provides insights into the quality of the business so far and reveals areas for the improvement of results in the coming period. The goal of this paper is to analyse the business of certain airports. The paper analyses the financial statements of four airports: Međunarodna zračna luka Zagreb d.d. (Zagreb International Airport), Zračna luka Split d.o.o. (Split Airport), Zračna luka Dubrovnik d.o.o. (Dubrovnik Airport) and Zračna luka Zadar d.o.o. (Zadar Airport), which were chosen according to the number of passengers. A comparative analysis of those companies presents the calculated financial indicators, which will then enable the evaluation of their success and business security. The final evaluation of each analysed company provides a conclusion on the competitiveness of the selected airports in the Republic of Croatia
Efficiency analysis of the use of sales promotion instruments in the selected hotel
No full textU marketinškoj koncepciji poslovanja marketing predstavlja način poslovanja usmjeren na stvaranje odnosa sa svim čimbenicima mikrookruženja i samim time ključnu poslovnu funkciju unutar poduzeća. Kako je krajnji cilj svakog poslovanja stvaranje odgovarajućeg i stabilnog profita, unapređenje prodaje predstavlja važan oblik marketinške aktivnosti i nezaobilazan alat promocije. Promocija pretpostavlja interaktivnu komunikaciju s klijentima koja je osnova konkuriranja i stvaranja održive konkurentne prednosti. Promocijom se privlači pažnja, informira o ponudi, stvara interes, potiče prodaja i lojalan potrošački odnos. Unapređenje prodaje obuhvaća aktivnosti koje utječu na sve sudionike u prodaji i kupovini određenog proizvoda ili usluge. Aktivnosti unapređenja prodaje usmjerene su i na potrošače i na prodajno osoblje. Jedino dvosmjerno korišteni alati unapređenja prodaje mogu rezultirati povoljnim rezultatom U ovom su radu analizirani korišteni alati unapređenja prodaje unutar strukture hotela Bellevue tijekom trogodišnjeg razdoblja. Na temelju prikupljenih podataka iznijeti su prijedlozi za unapređenje promocije koja u fokus stavlja unapređenje prodaje.In the marketing concept of business, marketing represents a way of doing business aimed at creating relationships with all factors of the microenvironment and is a key business function within the company. Since the goal of every business is to create an adequate and stable profit, sales promotion is an important form of marketing activity and an indispensable promotion tool. Promotion assumes interactive communication with clients, which is the basis of competing and creating a sustainable competitive advantage. Promotion attracts attention, informs about the offer, creates interest, encourages sales, and loyal consumer relations. Sales promotion includes activities that affect all participants in the sale and purchase of a specific product or service. Sales promotion activities are aimed at both consumers and sales staff. Only two-way used sales promotion tools can result in a favorable result. This paper analyzes the sales promotion tools used within the structure of the Bellevue Hotel during a three-year period. Based on the collected data, proposals were presented for the improvement of the promotion, which focuses on the improvement of sales