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Job satisfaction and intentions to stay in the workplace during the pandemic
No full textZadovoljstvo poslom subjektivna je procjena različitih aspekata radnog mjesta koja se odražava
na emocionalnu i psihološku dobrobit zaposlenika, njihovu radnu produktivnost, pa i na ostanak u
tvrtki. S dolaskom je pandemije koronavirusa na globalnoj razini uočen značajan porast
dobrovoljnog davanja otkaza (tzv. Big Quit). U ovom se radu zadovoljstvo poslom ispituje teorijski
i empirijski. Daju se različite teorije te značajke organizacija (radnih mjesta) koje utječu na
zadovoljstvo zaposlenih. Empirijskim se dijelom rada nastojalo ispitati zadovoljstvo poslom prije
pandemije i poslije nje te promjena radnog mjesta. Anonimni anketni upitnik primijenjen je na
uzorku od 200 ispitanika. Analiza odgovora pokazala je u kojim se segmentima rada doživljava
najveće (ne)zadovoljstvo. Negativan je trend najzamjetniji po pitanju okupiranosti poslom, plaće
i količine posla koji se obavlja, te slobode u primjenjivanju vlastitih metoda u odrađivanju posla.
Pozitivan trend prisutan je u osjećaju postignuća i mogućnosti iznošenja svojega mišljenja
kolegama.Job satisfaction is a subjective assessment of various aspects of the workplace, reflecting on the
emotional and psychological well-being of employees, their work productivity, and even their
retention within the company. With the onset of the global coronavirus pandemic, a significant
increase in voluntary resignations (the so-called "Big Quit") has been observed. This paper
examines job satisfaction both theoretically and empirically. Various theories and organizational
features (job characteristics) that influence employee satisfaction are discussed. The empirical part
of the study aimed to examine job satisfaction before and after the pandemic, as well as changes
in the workplace. An anonymous questionnaire was administered to a sample of 200 respondents.
The analysis of responses revealed the segments of work where the greatest (dis)satisfaction is
experienced. The negative trend is most noticeable regarding job engagement, salary, workload,
and freedom to apply personal methods in job performance. A positive trend is present in the sense
of achievement and the ability to express one's opinion to colleagues
Financial analysis of the operations of the selected company for the period 2019 to 2022
No full textOvaj rad provodi temeljnu financijsku analizu odabranog poduzeća za razdoblje od 2019. do 2022. godine radi utvrđivanja njegove financijske stabilnosti, učinkovitosti i općeg poslovnog uspjeha. Kroz analizu financijskih izvještaja i to bilance i računa dobiti i gubitka, istražuju se promjene u financijskom položaju poduzeća tijekom četverogodišnjeg razdoblja. Dodatno, analiza financijskih pokazatelja poput likvidnosti, zaduženosti, aktivnosti, profitabilnosti i ekonomičnosti omogućuje ocjenu različitih aspekata poslovanja poduzeća. Ovaj rad pruža temeljan uvid u financijsko zdravlje poduzeća IKOM d.d. tijekom analiziranog razdoblja, s naglaskom na ključnim čimbenicima poslovanja.This paper conducts a fundamental financial analysis of the selected company for the period from 2019 to 2022 with the aim of determining its financial stability, efficiency and general business success. Through the analysis of key financial statements, including the balance sheet and the profit and loss account, changes in the financial position of the company over a four- year period are investigated. Additionally, the analysis of financial indicators such as liquidity, indebtedness, activity, profitability and economy enables the evaluation of various aspects of the company's operations. Through a comparative approach, the paper compares the results of the analysis with industry standards or similar companies in order to gain a broader context. This paper provides a fundamental insight into the financial health of the selected company during the analyzed period, with an emphasis on key business factors
The impact of inflation on the financial stability of selected meat industry companies in the Republic of Croatia
No full textU teorijskom dijelu diplomskog rada predstavljena je inflacija te mesna industrija u Republici Hrvatskoj. Inflacija će se na početku rada objasniti u teoriji te će se vidjeti kretanje inflacije u periodu od 2012. do 2022. godine na području Republike Hrvatske, što će koristiti u istraživačkom dijelu rada kada će se proučavati utjecaj inflacije na financijsku stabilnost promatranih poduzeća mesne industrije. Mesna industrija jedna je od najvažnijih grana prehrambene industrije, a kriterij za odabir poduzeća koja će se promatrati unutar mesne industrije su ukupni prihodi u 2022. godini. Za promatrana poduzeća (Mesna industrija Braća Pivac d.o.o., PIK VRBOVEC plus d.o.o., Perutnina Ptuj – Pipo d.o.o., KOKA d.o.o. i GAVRILOVIĆ d.o.o.) radit će se analiza financijske stabilnosti pokazateljima sigurnosti, uspješnosti i aktivnosti poslovanja. Nakon toga slijedi usporedba poslovanja odabranih poduzeća te će se za tu usporedbu koristiti zadnja od tri promatrane godine, 2022. Na kraju rada ocjenjivat će se financijska stabilnost poslovanja poduzeća te će se računski prikazat koliki je utjecaj imala inflacija na njihovu financijsku stabilnost.The theoretical segment of the professional graduate thesis covers the topics of inflation and the meat industry within the Republic of Croatia. Inflation will be explained theoretically at the beginning of the thesis, and the movement of inflation in the period from 2012 to 2022 in the Republic of Croatia will be examined, which will be utilized in the research part of the thesis when studying the impact of inflation on the financial stability of the observed meat industry companies. The meat industry is one of the most important branches of the food industry, and the criterion for selecting companies to be observed within the meat industry is the total revenue in 2022. For the observed companies (Mesna industrija Braća Pivac d.o.o., PIK VRBOVEC plus d.o.o., Perutnina Ptuj – Pipo d.o.o., KOKA d.o.o., and GAVRILOVIĆ d.o.o.), an analysis of financial stability will be conducted using indicators of security, performance, and business activity. Following this, a comparison of the operations of selected companies will be made using the last of the three observed years, 2022. Finally, the financial stability of the companies' operations will be assessed, and the computational impact of inflation on their financial stability will be presented
Analysis of the impact of social media marketing on the effectiveness of marketing activities on the example of telecommunications companies
No full textU današnje vrijeme uviđa se kako promotivne aktivnosti imaju golemu važnost u segmentu promoviranja proizvoda. Promotivne aktivnosti djeluju na stvaranje brenda organizacije. S obzirom na velik rast broja društvenih medija, a tako i društvenih mreža, i njihovo ubrzano širenje, proces promoviranja proizvoda danas se odvija putem e-marketinga. Na taj način dobiva potpuno novi značaj. Društvene mreže, kao i sam internet, usmjereni su na proces stvaranja novih distribucijskih kanala. Usto, one služe i kao iznimno važan izvor za različita marketinška istraživanja. Internet se, baš kao i društvene mreže, danas upotrebljava u segmentu promoviranja različitih proizvoda, pa tako i onih koji se odnose na telekomunikacijska poduzeća. Prednost se očituje u stavkama poput vrlo bliske komunikacije, tj. dvosmjerne interakcije s krajnjim kupcima, mogućnosti odgovaranja na sve probleme koji se pojave unutar određenog vremena te brojnima drugima. Temeljni je cilj ovog istraživanja istražiti prisutnost i analizirati utjecaj social media marketinga na samu učinkovitost marketinških aktivnosti na primjeru telekomunikacijskih poduzeća Hrvatski Telekom i A1. Naglasak se stavlja na važnost dvosmjerne komunikacije pri kreaciji marketinških aktivnosti i mogućnost povratne informacije – feedbacka kao jedinstvene mogućnosti gradnje međusobnog povjerenja i imidža poduzeća.Nowadays, it is recognized that promotional activities are of enormous importance in the segment of product promotion. Promotional activities act to create the brand of the organization. Due to the great growth of both social media and social networks, the process of product promotion today takes place through e-marketing, and thus gains a whole new meaning. Social networks as well as the Internet itself are focused on the process of creating new distribution channels, and at the same time serve as an extremely important source for various marketing research. The Internet, just like social networks, are used today in the segment of promoting various products, including those related to telecommunications companies. The advantage is manifested in items such as very close communication, in two way interaction with end customers, the ability to respond to all problems that occur within a certain time and a number of others. The basic goal of this paper is to investigate the presence and analyze the impact of social media marketing on the effectiveness of marketing activities on the example of telecommunications companies Hrvatski Telekom and A1. Emphasis is placed on the importance of two-way communication in the creation of marketing activities and the possibility of feedback as a unique opportunity to build mutual trust and the company image
Proposal of marketing strategy for the entry of the selected company into the Argentine market
No full textU radu je istražena mogućnost ulaska poduzeća Auric Barrels d.o.o. na argentinsko tržište bačava za vino. Kroz analize makrookoline i mikrookoline ciljanoga tržišta prikazani su čimbenici koji utječu na poslovanje u Argentini, potencijalni klijenti, kao i tržišni lideri koji čine konkurentske snage. Analizom poduzeća identificirane su njegove snage i slabosti te prilike i prijetnje s kojima bi se ono moglo susresti. Provedena su 4 dubinska intervjua s predstavnicima poduzeća i 2 s agentima prodaje iz Argentine. Dobiveni su odgovori na pitanja o općim smjernicama i strategiji poduzeća, poziciji u industriji, izazovima s kojima se ono susreće te o specifičnostima vezanima uz njihove proizvode. Također su prikupljene informacije o stanju i potrebama argentinskoga tržišta, kao i ključne informacije oko uvoznog režima i transporta proizvoda. Na temelju prikupljenih podataka izrađen je prijedlog marketinške strategije s kojom bi Auric Barrels. d. o. o. potencijalno mogao ostvariti proboj i uspjeh na argentinskom tržištu.The study explored the possibility of Auric Barrels d.o.o. entering the Argentine market for wine barrels. Factors influencing business in Argentina, potential clients, and market leaders constituting competitive forces were depicted through analyses of the macro and micro environment of the target market. The company's strengths and weaknesses, as well as opportunities and threats it may face, were identified through company analysis. Four in-depth interviews were conducted with company representatives and two with sales agents from Argentina, providing insights into general guidelines and the company's strategy, its position in the industry, challenges it faces, and product-specific characteristics. Information on the state and needs of the Argentine market, as well as key information on import regulations and product transportation, was also gathered. Based on the collected data, a proposal for a marketing strategy was developed, which could potentially enable Auric Barrels d.o.o. to make a breakthrough and succeed in the Argentine market
The Branding of Crikvenica as a Tourist Destination
No full textU ovom završnom radu objašnjava se pojam i razvitak brenda i brendiranja tijekom vremena te upotreba u turističkom sektoru. Istaknuta je važnost procesa brendiranja aviokompanija, turoperatera i turističkih agencija, naročito u stvaranju prepoznatljivosti turističkih destinacija te je prikazan odnos brendirane i ne-brendirane 'robe' ili usluge, posebno u vrijeme ekonomske recesije ili krize.
Dobrim brendiranjem postiže se da turisti u potpunosti dožive odredište tako da ono nije samo 'turističko mjesto', već postaje i 'turističko iskustvo'. Preko primjera 'brend piramide' prikazana je izgradnja brenda određene turističke destinacije i istaknute su faze u procesu brendiranja. Prikazani su primjeri dobre prakse destinacijskog brendiranja u svijetu i u Republici Hrvatskoj.
Provođenjem kvalitativnog primarnog istraživanja dubinskim intervjuima na primjeru grada Crikvenice, kao jednim od mjesta s najduljom tradicijom turizma u Hrvatskoj, nastoji se identificirati njezin imidž, turistički potencijali i faktori prepoznatljivosti. Na temelju rezultata istraživanja predložene su inovacije brend koncepta grada Crikvenice kao turističke destinacije.The bachelor’s thesis explains the concept and development of brand and branding over time, including its application in the tourism industry. The importance of branding for airlines, tour operators and travel agencies is examined and particular attention is paid to the role of branding for the recognition of tourist destinations. The relationship between branded and unbranded 'goods' or services is illustrated especially in times of economic recession.
Good branding enables tourists to fully appreciate the destination so that it is not only a 'tourist place' but also a 'tourist experience'. The 'brand pyramid' illustrates the methodology of brand building for a particular tourist destination. Phases that are important in the branding process are highlighted. Examples of good practice in destination branding in the world and in Croatia are presented.
By conducting qualitative primary research with using in-depth interviews in the city of Crikvenica, which is considered one of the places with the longest tradition of tourism in Croatia, an attempt is made to identify its image, tourist potential and recognition factors. Based on the results of the research, innovations in the brand concept of the city of Crikvenica are proposed
Promotion of prominent brands on social networks
No full textOvaj završni rad, čija je tema promocija istaknutih modnih brendova na društvenim mrežama, analizira utjecaj tih platformi na poslovanje modnih industrija. Rad započinje pregledom načina na koji društvene mreže utječu na poslovanje, s posebnim naglaskom na promoviranje proizvoda i usluga putem tih kanala. Posebna pažnja posvećena je poslovanju na društvenoj mreži Instagram, koja je među najznačajnijim platformama za modne brendove. U radu je također obrađen razvoj društvenih mreža i njihov rast u posljednjim godinama, kao i njihova uloga u jačanju prepoznatljivosti brenda na tržištu. Prezentirana su postojeća istraživanja o načinima na koje brendovi brze mode i luksuzni brendovi koriste društvene mreže za promociju. Za potrebe ovoga rada provedeno je istraživanje. Metodologija istraživanja uključivala je analizu sadržaja na Instagramu, pri čemu se koristio obrazac s pitanjima za sistematično prikupljanje podataka. Rezultati istraživanja omogućili su uvid u temeljne sličnosti i razlike u strategijama promocije između brendova brze mode i luksuznih brendova. Brendovi brze mode na društvenim mrežama naglašavaju pristupačnost, česte promocije i brze reakcije na trendove. S druge strane, luksuzni se brendovi fokusiraju na ekskluzivnost, visoku kvalitetu i stvaranje uglednog imidža.This final paper, whose topic is the promotion of prominent fashion brands on social media, analyzes the influence of these platforms on the fashion industry. The paper begins with an overview of how social media affects business in general, with a special emphasis on promoting products and services through these channels. Emphasis is put on the business model on the social platform Instagram, which is among the most important platforms for fashion brands. The paper also deals with the development of social media and their growth in recent years, as well as their role in strengthening brand recognition on the market. This paper provides insight into existing research on the ways in which fast fashion and luxury brands use social media for promotion. For the purposes of this final paper, research was conducted. The research methodology involved content analysis on Instagram, using a questionnaire form for systematic data collection. The results of the research provided an insight into the fundamental similarities and differences in the promotion strategies between fast fashion and luxury brands. Fast fashion brands on social media emphasize accessibility, frequent promotions and quick reactions to trends. On the other hand, luxury brands focus on exclusivity, high quality and creating an aspirational image
Compensation and reward system analysis in the it sector: a case study
No full textSustav kompenzacija i nagrađivanja jedan je od osnovnih procesa u okviru menadžmenta upravljanja ljudskim potencijalima i velik je izazov sudionicima njegova stvaranja. Sustav koji je ispravno definiran i implementiran mnogo je više od samoga isplaćivanja plaća i ostalih zakonom uređenih obaveza. Ako mu se posveti dovoljno pažnje, može postati vrlo važan alat u ostvarenju ciljeva i konkurentske prednosti.
Glavni je cilj ovoga rada definirati ključne sastavnice sustava kompenzacija i nagrađivanja te istražiti postojeći sustav na primjeru konkretnoga poduzeća iz perspektive zaposlenika i specijalista zaduženoga za njegovo stvaranje.
Rad je podijeljen na dvije cjeline, teorijsku i empirijsku. U teorijskom se dijelu definira sustav kompenzacija i nagrađivanja te utjecaj odjela ljudskih potencijala na stvaranje sustava nagrađivanja, kao i na procese u organizaciji.
U empirijskom je dijelu rada istražen sustav kompenzacija nagrađivanja u CMG Digitalu, digitalnoj agenciji u kojoj je zaposleno nešto više od 100 zaposlenika. Zaposlenici su ispitani anonimnim online upitnikom, a proveden je i intervju s HR specijalisticom koja ima višegodišnje iskustvo u području upravljanja ljudskim potencijalima.
Istraživanjem je utvrđeno zadovoljstvo postojećim sustavom kompenzacija i nagrađivanja, veliko zadovoljstvo organizacijom te niska fluktuacija zaposlenika. Značajno je prepoznavanje važnosti nematerijalnih kompenzacija, iz čega se zaključuje da novac nije jedini poticaj. Zadovoljstvo određenim segmentima materijalnih i nematerijalnih kompenzacija prilika je za razvoj sličnih kompenzacija za koje je utvrđeno da utječu na zadovoljstvo zaposlenih. Anketnim su upitnikom prepoznata područja za poboljšanje postojećega sustava.Compensation and reward system is one of the basic processes of human resources management and is a great challenge for the people involved in creating it. A system that has been defined and implemented correctly represents much more than mere responsibilities defined by law, such as salary payments. If taken into account properly, this system can become an important tool in achieving goals and gaining competitive advantage.The main objective of this thesis is to define key settings of a compensation and reward system and also to examine a system already implemented in an existing company, as seen by both the employees and the expert in charge of creating the system itself.The thesis is divided into two parts, theoretical and empirical. The theroretical part defines compensation and reward systems and the influence a human resources department has on creating a reward system, but also the influence it has on the internal processes in a company. The empirical part is based on research conducted on the reward system in Cmg Digital, a digital company with over one hundred employees. The employees that were part of the survey were sent an anonymous online questionairre, and an interview was conducted with their HR specialist who has vast experience in the field. The research showed employees to be satisfied with the existing reward and compensation system and highly satisfied with the company itself. Furthermore, it showed a low employee turnover rate. It is significant to determine the importance of non-material compensations that show money is not the only incentive. Employee satisfaction regarding certain segments of material and non-material compensations may lead to developing similar compensations that have been established as having a positive effect on the employees. The questionnaire was used to determine areas in which the existing system could be improved
