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Psychological aspects of eSports: analysis of motivation and consequences of playing
No full textOvaj rad istražuje motivacijske faktore i psihološke posljedice sudjelovanja u eSportu među igračima. eSport, ili elektronički sport, odnosi se na kompetitivno igranje videoigara na profesionalnoj razini, pri čemu se natjecatelji bore u različitim igrama pred publikom, bilo uživo ili putem prijenosa na internetu. U radu su opisani strelovit uspon koji je eSport doživio u posljednjih nekoliko desetljeća, njegova povijest te trenutna situacija u Hrvatskoj, gdje se eSport još uvijek pokušava uspostaviti i biti prepoznat kao ozbiljna grana zabavne industrije. Opisan je i problematičan suživot eSporta i ovisnosti o videoigrama. Anonimnim anketnim upitnikom ispitano je 29 igrača. Nalazi pokazuju da među eSport igračima prevladava intrinzična motivacija, posebno kroz želju za natjecanjem, postignućem i usavršavanjem vlastitih vještina. Među ekstrinzičnim faktorima najsnažniji su oni socijalne prirode. Bavljenje eSportom također pozitivno doprinosi razvoju kognitivnih sposobnosti i fleksibilnosti, socijalnih i komunikacijskih vještina te mentalne otpornosti i osobnog razvoja. Međutim, zbog sjedilačke prirode aktivnosti značajan dio igrača prijavio je zdravstvene poteškoće.This paper investigates the motivational factors and psychological consequences of eSports participation among players. eSports, or electronic sports, refers to the competitive playing of video games at a professional level, with competitors battling it out in a variety of games in front of an audience, either live or streamed over the Internet. The paper describes the meteoric rise that eSports experienced in the last few decades, its history and the current situation in Croatia, where eSports is still trying to establish itself and be recognized as a serious branch of the entertainment industry. The problematic coexistence of eSports and Internet Gaming Disorder is also described. 29 players were surveyed using an anonymous questionnaire. The findings show that intrinsic motivation prevails among eSports players, especially through the desire to compete, achieve and improve one's own skills. Among the extrinsic factors, the most powerful are those of a social nature. Engaging in eSports also positively contributes to the development of cognitive abilities and flexibility, social and communication skills, as well as mental resilience and personal development. However, due to the sedentary nature of the activity, a significant proportion of players reported health problems
Comparative Analysis of the Financial Stability of the Largest Construction Companies in the Republic of Croatia
No full textU razradi diplomskog rada uspoređeno je pet najvećih građevinskih hrvatskih poduzeća te je istražena njihova financijska stabilnost u posljednjih pet godina. Autor rada odabrao je ovu temu kako bi na svojstven način prikazao financijsku stabilnost građevinskim poduzeća u Republici Hrvatskoj, praćenu znanstvenim istraživanjima, odnosno financijskim izvještajima. Poduzeća su odabrana prema ukupnom prihodu iz 2021. godine, a analiza se provela na osnovu godišnjih financijskih izvještaja odabranih najvećih građevinskih poduzeća RH u razdoblju od 2018. do 2022. godine. Komparativna analiza financijskih pokazatelja pet odabranih građevinskih poduzeća, za razdoblje od 2018. do 2022. godine, istaknula je Kamgrad kao poduzeće s visokom likvidnošću i stabilnom dobiti tijekom promatranog razdoblja. Njihova sposobnost brze naplate potraživanja i relativno konstantna ekonomičnost ukupnog poslovanja, sugeriraju uspješnost i stabilnost u upravljanju resursima. Iako su i Pionir, GP Krk, Strabag i Dalekovod pokazivali različite razine likvidnosti i profitabilnosti tijekom razdoblja, svi su zadržali određenu stabilnost u određenim aspektima poslovanja. U konačnici, iako su sva poduzeća imala svoje specifične izazove i uspjehe tijekom promatranog razdoblja, Kamgrad se ističe kao poduzeće s najstabilnijim i najuspješnijim rezultatima, dok su ostala poduzeća pokazala različite razine stabilnosti i uspješnosti u svom poslovanju.In the development of the thesis itself, the five largest Croatian construction companies were compared and their financial stability in the last five years was investigated. The author of the paper chose this topic in order to present the financial stability of construction companies in the Republic of Croatia in a unique way, accompanied by scientific research, i.e. financial reports. The companies were selected according to their total revenue from 2021, and the analysis was conducted on the basis of the annual financial statements of the selected largest construction companies in the Republic of Croatia in the period from 2018 to 2022. A comparative analysis of the financial indicators of five selected construction companies for the period from 2018 to 2022 highlighted Kamgrad as a company with high liquidity and stable profit during the observed period. Their ability to quickly collect claims and the relatively constant economy of the overall business suggest success and stability in resource management. Although Pionir, GP Krk, Strabag and Dalekovod showed different levels of liquidity and profitability during the period, they all maintained a certain stability in certain aspects of their operations. Ultimately, although all companies had their specific challenges and successes during the observed period, Kamgrad stands out as the company with the most stable and successful results, while the other companies showed different levels of stability and success in their operations
Comparative analysis of the application of telemarketing as a promotional tool in B2B and B2C businesses on the European market
No full textU ovom radu naslovljenom „Komparativna analiza primjene telemarketinga kao promocijskog alata u B2B i B2C oblicima poslovanja na europskom tržištu“ istražuju se osnovne razlike u primjeni telemarketinga kao promocijskog alata u raznim oblicima poslovanja, konkretno u poduzećima koja posluju na B2B tržištu i poduzećima koja posluju na B2C tržištu. Kao glavni cilj rada postavljeno je davanje boljeg uvida u telemarketing kao promocijskog alata, prikazivanje njegovih prednosti i nedostataka te razlike u primjeni ovisno o vrsti poslovanja u kojemu je korišten. U teorijskom dijelu rada ukratko su opisani promocija i direktni marketing čiji je jedan od važnijih alata upravo telemarketing. Opisan je nastanak i razvoj telemarketinga te njegovi oblici. Nadalje, prikazane su različitosti B2B i B2C poslovanja, dani su primjeri dobre prakse primjene telemarketinga kao promocijskog alata u oba tipa poslovanja te su prikazani trendovi na svjetskom i europskom tržištu. Koristeći se pristupom dubinskog intervjua s marketinškim stručnjacima, u empirijskom istraživanju došlo se do stavova te su prikupljeni odgovori o primjeni telemarketinga kao promocijskog alata u svakodnevnom poslovanju određenih poduzeća koja posluju na B2B i B2C tržištu. Također su prikupljeni podaci o mogućnostima poboljšanja primjene telemarketinga te o budućnosti telemarketinga kao promocijskog alata u oba tipa poslovanja. Na temelju rezultata istraživanja doneseni su zaključci i preporuke za praksu u budućoj primjeni telemarketinga kao promocijskog alata.This paper focuses on the topic "Comparative analysis of the application of telemarketing as a promotional tool in B2B and B2C businesses on the European market." The paper explores the main differences in the application of telemarketing as a promotional tool in companies operating on the B2B and B2C markets. The main goal of the paper is to provide a better insight into telemarketing as a promotional tool, showing its advantages and disadvantages, as well as the differences in the respective application depending on the type of business in which it is used. In the theoretical part of the paper, promotion and direct marketing, of which telemarketing is one of the main tools, are briefly described, as well as the origin and development of telemarketing. Furthermore, the differences between B2B and B2C markets are presented, examples of good practice of using telemarketing as a promotional tool in both types of business are given, and trends on the global and European market are presented. Employing the approach of in-depth interviews with marketing experts, the empirical research gathers opinions and answers about the application of telemarketing as a promotional tool in the daily operations of certain companies operating on the B2B and B2C markets. Attitudes and opinions on the possibilities of improving the application of telemarketing are collected, as well as views on the future of telemarketing as a promotional tool in both types of business. Based on the research results, conclusions and recommendations for practice in the future application of telemarketing as a promotional tool are made
Creating a new tourism product on the selected example of a brownfield hotel project in Zadar
No full textOvaj rad istražuje proces kreiranja novog turističkog proizvoda na primjeru luksuznog
hotela, konkretno u povijesnoj zgradi Foša. Cilj rada je prikazati sve faze razvoja
turističkog proizvoda, od početne ideje do realizacije i održavanja tržišne
konkurentnosti. Kroz projektiranje hotela, naglasak se stavlja na sinergiju povijesnih i
modernih elemenata, s ambicijom stravanja jedinstvenog iskustva koje bi trebalo
zadovoljiti potrebe modernih turista usmjerenih na autentičnost i personaliziranu
uslugu.
Rad obuhvaća ključne aspekte razvoja, uključujući istraživanje tržišta, koncepciju
proizvoda, poslovnu analizu, dizajn interijera i eksterijera, kao i planiranje kapaciteta.
Analizira se i financijska isplativost ulaganja te važnost optimalne popunjenosti i
strategije cijena kako bi projekt bio uspješan. Naglasak je stavljen na održivost i
ekološki odgovorno poslovanje, što uključuje wellness sadržaje, korištenje lokalnih
proizvoda te suradnju s međunarodnim turističkim mrežama.
Kroz faze životnog ciklusa proizvoda – od uvođenja, rasta, zrelosti do eventualnog
opadanja – prikazane su ključne strategije za postizanje dugoročnog uspjeha. Osim
toga, rad istražuje moguće rizike poput sezonalnosti, pojave konkurencije i visokih
operativnih troškova, uz prijedloge za njihovo upravljanje.This paper explores the process of creating a new tourism product, specifically a luxury
hotel within the historical building of Foša. The study aims to present all phases of
developing a tourism product, from the initial concept to implementation and
maintaining market competitiveness. The hotel project emphasizes the synergy
between historical and modern elements, creating a unique experience tailored to
meet the needs of today's tourists focused on authenticity and personalized service.
The paper covers key development aspects, including market research, product
concept, business analysis, interior and exterior design, as well as capacity planning.
It also analyzes the financial viability of the investment, focusing on optimal occupancy
and pricing strategies to ensure project success. Emphasis is placed on sustainability
and environmentally responsible business operations, incorporating wellness facilities,
the use of local products, and partnerships with international tourism networks.
Throughout the product lifecycle phases – from introduction, growth, and maturity to
potential decline – the paper outlines key strategies to achieve long-term success.
Additionally, it explores potential risks such as seasonality, emerging competition, and
high operational costs, providing recommendations for effective risk management
Analysis of the offer of boutique hotels in Zagreb based on selected examples of hotels Met and Le Premier
No full textTema ovog rada je analiza ponude boutique hotela na odabranim primjerima hotela Met i Le Premier. Boutique hoteli su manji hoteli, najčešće nastali renovacijama nekih starih zgrada, a često imaju i povijesno značenje. Boutique hoteli uglavnom imanju manje od 100 soba, čime pružaju jedinstvenu i personaliziranu uslugu svim svojim gostima. U radu se definira pojam boutique hotela, njegove značajke i usluge. Također, u radu se uspoređuju novootvoreni boutique hotel Met i boutique hotel Le Premier koji uspješno radi već dulji niz godina. U ovom je radu provedeno istraživanje o svjesnosti i stavovima ispitanika o boutique hotelima. Istraživanje o boutique hotelima je važno iz više razloga. Može doprinijeti podizanju svijesti stanovnika o konceptu takvih hotela, može pomoći vlasnicima da uvide što točno turisti žele, koji su im prednosti i nedostaci te kako unaprijediti svoje poslovanje. U budućnosti se očekuje daljnji razvoj boutique hotela u Hrvatskoj i svijetu, stoga bi se trebala posvetiti pažnja praćenju novih trendova u turizmu, razumijevanju potreba i želja gostiju te na uzastopnom radu na poboljšanju kvalitete i uvođenja inovacija.The topic of this final paper is an analysis of selected boutique hotels the Met and the Le
Premier. Boutique hotels are smaller hotels, most often renovated old buildings that have a
historical significance. These hotels generally have less than 100 rooms, thus providing a
unique and personalized service to all guests. Th is paper defines the term boutique hotel and
its features and services. The paper compares the newly opened Met boutique hotel and the Le
Premier boutique hotel, which has been operating successfully for many years. In this paper,
research was conducted on the respondents awareness and attitudes about boutique hotels.
Research on boutique hotels is important for a number of reasons. It help s residents become
more aware of the concept of such hotels and help s owners see exactly what tourists want, their
advantages and disadvantages and how to improve their business. In the future, further
development of boutique hotels in Croatia and the world is expected, so attention should be
paid to following new trends in tourism, understanding the needs and wishes of guests, and
continuously working on improving quality and introducing innovations
Digital transformation of the procurment process of noncommercial goods in a large company
No full textU ovom specijalističkom diplomskom stručnom radu istražen je proces nabave
netrgovačke robe u velikom poduzeću, odnosno mogućnost njegovog unapređenja i
digitalne transformacije. Nabava je jedna od ključnih uloga u poslovanju i predstavlja
važan segment lanca opskrbe i utječe na ukupnu uspješnost organizacije. Zbog toga
je izrazito važno da nabavni proces bude funkcionalan i kvalitetno postavljen. Podaci
za ovo istraživanje prikupljeni su analiziranjem znanstvene i stručne literature,
internetskih izvora, te interne dokumentacije poduzeća. Također, veoma bitan dio
informacija i podataka prikupljenje intervjuiranjem dvanaestero zaposlenika poduzeća,
a nakon provedene analize, spomenute literature, metodom deskripcije opisan je
trenutni proces nabave netrgovačke robe u poduzeću. Nakon provedenog istraživanja
dani su prijedlozi i preporuke za unapređenje procesa, te je na temelju dobivenih
rezultata donesen zaključak. Utvrđeno je da u trenutnom procesu nabave netrgovačke
robe postoje nedostaci koji stvaraju određene poteškoće u radu. Također, zaključeno
je da je proces potrebno učiniti bržim, jednostavnijim, transparentnijim i efikasnijim tako
što se primijene nove tehnologije, odnosno digitaliziraju podaci i implementira novi
nabavni sustav.The research focus of this specialist graduate professional paper is the process of
procurement of noncommercial goods in a large company, particularly the possibility
of its improvement and digital transformation. Procurement has one of the key
functions in business and represents an important segment of the supply chain,
affecting the overall success of the organization. It is therefore essential to have a
functional procurement process of high quality. The data for this research was collected
by analyzing scientific and professional literature, internet sources and internal
documentation of a company. Furthermore, crucial information and data were collected
by interviewing twelve employees of a company. Following the analysis of the
mentioned literature, the current process of procurement of noncommercial goods in
the company was presented using the method of description. After the conducted
research, suggestions and recommendations were given for the improvement of the
process, and a conclusion was reached based on the obtained results. Certain
deficiencies were found in the current process of procurement of noncommercial goods
that create difficulties in work. Also, it was concluded that the process needs to be
made faster, simpler, more transparent, and more efficient by applying new
technologies – digitizing data and implementing a new procurement system
Contemporary Slavery Narrated Through Dance Movement in Transmedia
No full textZavršni rad pod nazivom Suvremeno ropstvo pripovijedano plesnim pokretom u transmediji obuhvaća istraživanje radova u tri medija koji se bave globalnim društvenim fenomenom suvremenog ropstva. Ukupan transmedijski projekt proizlazi iz ur-texa medija kratkometražnog eksperimentalnog dokumentarnog filma Chapter I koji je snimljen i produciran prema napisanom scenariju. Druge dvije medijske ekstenzije proširuju kontekst teme suvremenog ropstva te ulaze dublje u svaku granu suvremenog ropstva.
Transmedijsko pripovijedanje ovog rada uključuje zajednički pripovjedni alat svih medija – plesni pokret. U ovom radu predstavljene su definicije i analize tematike rada, referentna polazišta i pristupi tematici te model integracije plesnog pokreta u širi kontekst transmedije.
Osnovni pristup korišten pri izradi transmedijskog projekta Suvremeno ropstvo pripovijedano plesnim pokretom u transmediji je implementacija intermedijalnosti, interdisciplinarnosti i multimedijalnosti koje povezuju sadržaj, pripovjedni alat i medije u koherentnu tematsku cjelinu transmedijskog projekta.The final paper, entitled Contemporary Slavery Narrated Through Dance Movement in Transmedia, covers research of works in three media that deal with the global social phenomenon of contemporary slavery. The entire transmedia project stems from ur-texa media, i.e., a short experimental documentary film, Chapter 1, filmed and produced according to a written script. The other two media extensions expand the context of the theme of contemporary slavery and delve deeper into every branch of contemporary slavery.
The transmedia storytelling of this paper includes a common narrative tool of all media – dance movement. This paper gives definitions and analyses of the topic of the paper, references starting points and approaches to the topic, as well as a model of integrating dance movement into the wider context of transmedia.
The basic approach used in the development of the transmedia project Contemporary Slavery Narrated Through Dance Movement in Transmedia is the implementation of intermediality, interdisciplinarity and multimedia that connect content, narrative tools and media into a coherent thematic unit in a transmedia project
Public perception of communication with people afflicted with a speech fluency disorder
No full textPoremećaj u tečnosti govora je stanje u kojem osoba nije u mogućnosti voditi normalnu komunikaciju zbog raznih manifestacija na govornom, jezičnom, psihološkom, tjelesnom, socijalnom i fiziološkom području što samim time prikazuje kompleksnost sindroma. Upravo zbog navedenih problema osobe koje imaju poremećaj u tečnosti govora imaju nepovoljniji položaj u društvu, kako u privatnom tako i u poslovnom okruženju. Vrlo često ih se okarakterizira kao nesigurne, nestabilne, brzoplete, a ponekad čak zbog zastajkivanja ljudi zaključuju da osoba laže jer govor nije tečan. Cilj ovog rada je ispitati javnost kakva je njihova percepcija u osoba s poremećajem u tečnosti govora te komunikacija s njima. Istraživanje je provedeno putem online ankete u kojoj je sudjelovalo 108 osoba koje su pokazale kako percipiraju osobe s poremećajem u tečnosti govora. Ono što se ističe je da ispitanici većinom imaju u svom okruženju osobe s poremećajem u tečnosti govora, također da nemaju problema u komunikaciji s njima, ali ono što je zanimljivo da im ne bi dali posao javnog govornika, predstavnika medija ili agenta za odnose s javnošću. U ovom radu sve je detaljno razrađeno.A disorder in the fluency of speech denotes a condition in which a person is not able to conduct normal communication due to various manifestations in the speech, language, psychological, physical, social and physiological areas, thereby exemplifying the intricate nature of the syndrome.
It is precisely because of the mentioned problems that the individuals afflicted with a speech fluency disorder find themselves in a disadvantaged position within society, spanning both personal and professional spheres. Frequently labeled as insecure, unstable, or rushed, their speech patterns, punctuated by pauses, may lead observers to inaccurately perceive deception due to the lack of fluidity in communication. The objective of this study is to investigate public perceptions regarding interactions with individuals affected by speech fluency disorders. The research was conducted through an online survery with participation from one hundred and eight individuals and showed how they perceive people with speech fluency disorders. What stands out is that the respondents mostly have people with speech fluency disorders in their environment, they also have no problems communicating with them, but what is interesting is that they would not give them the job of a public speaker, media representative of PR expert. Further analysis of these findings is explored in subsequent sections of this paper
Proposal of a communication plan for company Bio Zaštita Llc.
No full textPlaniranje u poslovnom svijetu je od iznimne važnosti za svako poduzeće ili organizaciju kako bi učinkovito funkcioniralo i postiglo željene rezultate. Planiranjem se smanjuje mogućnost pogrešaka te se definira okvir unutar kojeg se odvijaju poslovni procesi poduzeća ili organizacije.
Tako je i s komunikacijskim planom, važnom karikom današnjeg ubrzanog i promjenjivog poslovanja pomoću kojeg kroz različite komunikacijske kanale odašiljemo željenu poruku ciljanim javnostima te potom analiziramo rezultate. Ako nema jasno strukturiranog komunikacijskog plana, teško ćemo postići željene komunikacijske, ujedno i poslovne rezultate.
Shodno tome, u ovom diplomskom radu fokus je na izradi komunikacijskog plana tvrtke Bio Zaštita d.o.o., koja se bavi proizvodnjom prirodnih sredstava za uzgoj i zaštitu biljaka. Rad obuhvaća pregled teorijskog okvira komunikacijskog plana, planiranja komunikacije te strateške i integrirane marketinške komunikacije. Osim teorijskog dijela, za potrebe rada provedeni su i polustrukturirani dubinski intervjui s vlasnikom tvrtke Mislavom Fucijašem, vlasnikom rasadnika Milić Daliborom Milićem te Anitom Majstorović iz trgovine poljoprivrednih proizvoda Agros Zagreb. Uz intervjue, autor je proveo i analizu stavova i mišljenja ciljanje javnosti kako bi se provjerilo pozicioniranje Bio Zaštite i njezine komunikacije u njihovoj svijesti metodom online anketnog upitnika te analizu komunikacije tvrtke na društvenim mrežama Facebook i Instagram, kao i analizu medijskih objava.
Temeljem dobivenih rezultata istraživanja, kreiran je plan komunikacije s ciljem privlačenja novih kupaca i zaljubljenika u vrt te unapređenja pozicioniranja Bio Zaštite kao vodeće firme u proizvodnji bio stimulanata na hrvatskom tržištu i šire.Business planning is of utmost importance for any company or organization in order to function effectively and achieve desired results. Planning reduces the possibility of mistakes and defines the framework within which the business processes of a company or organization take place. The same applies for the communication plan, an important link in today's fast-paced and changing business market with which one sends the desired message to the target audience through various communication channels and then evaluates the results. If no clearly structured communication plan exists, it will be difficult to achieve desired communication and business results.
Correspondingly, the focus of this paper is on the creation of a communication plan for the company Bio Zaštita, which produces natural means for plant breeding. This paper includes an overview of the theoretical framework for the communication plan, communication planning, and strategic and integrated marketing communication. In addition to the theoretical part, semi-structured in-depth interviews were conducted for the purposes of this work with Mislav Fucijaš, owner of the company, Dalibor Milić, owner of the Milić Plant Nursery, and Anita Majstorović, from the agricultural products store Agros Zagreb. Furthermore, the author conducted an analysis of the company’s press releases, communication on social media networks Facebook and Instagram as well as public opinions and attitudes using an online survey method to examine the positioning and communication of company Bio Zaštita in public consciousness.
A communication plan has been devised on the basis of research results with the aim of attracting new customers and garden enthusiasts as well as improving the positioning of Bio Zaštita as a leading company in the production of bio stimulants on the Croatian market and beyond