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Scenarij dugometražnog igranog filma Te tužne zemaljske scene – adaptacija romana Damira Miloša Bijeli klaun
No full textRad ne sadrži sažetak
The importance of branding when launching the new lifestyle magazine in the Croatian market
No full textU radu je istražena uloga brendiranja u pokretanju novog magazina Heartbeat. Radi se o mjesečnom magazinu koji će se bazirati na zanimljivostima i trendovima iz svijeta mode, filma i glazbe. Magazin će nastojati obuhvatiti i najnovije trendove iz svijeta ljepote kao i preporuke o zdravlju i kulturnim događanjima. Magazin će također sadržavati i intervjue s osobama iz javnog života i zanimljivostima vezanim uz njihov privatni život i posao. Za potrebe ovog završnog rada provedeno je primarno istraživanje o kulturnim interesima i navikama čitanja hrvatskih lifestyle magazina. Odabrana fokus-grupa sačinjena je od muških i ženskih potencijalnih kupca magazina Heartbeat, dobne skupine od 20 do 40 godina. Tijekom razgovora s članovima fokus-grupe pokušalo se saznati čitaju li magazine ili portale, vole li lifestyle magazine, što bi voljeli čitati u istome, razumiju li se u glazbu, filmove i modu, vole li čitati intervjue te koja bi, za njih, bila prihvatljiva cijena navedenog magazina. Između ostalog, rezultati su pokazali kako bi ispitanici radije čitali online sadržaj novog magazina te ih zanimaju teme kao što su kultura, glazba, filmovi i putovanja. Na kraju rada navedeni su prijedlozi za brendiranje novog lifestyle magazina uključujući pronalazak tržišne niše te povezivanje tiskanog magazina s internetskom stranicom magazina u cilju postizanja uspjeha na hrvatskom tržištu.The role of branding in launching the new magazine Heartbeat has been explored in this study. Heartbeat magazine will be a monthly publication focusing on fashion, film and music trends. It aims to cover the latest beauty trends, health recommendations and cultural events. Additionally, the magazine will include interviews with public figures, gaining interesting insights from their personal and professional lives. For the purpose of this thesis, primary research was conducted on the cultural interests and reading habits of Croatian lifestyle magazine readers, within a selected focus group comprising of potential male and female buyers of Heartbeat magazine, aged between 20 and 40 years old. During the focus group discussions, attempts were made to ascertain whether they read magazines or online portals, their preferences for lifestyle magazines, desired content, their understanding of music, films and fashion, their interest in interviews and what would be an acceptable price for this magazine. Among other findings, the results indicated that respondents would prefer reading the new magazine's content online and they are mainly interested in topics such as culture, music, films and travel. At the end of the paper, suggestions for branding a new lifestyle magazine are provided, including finding a market niche and linking the print magazine with the magazine's website, aiming to achieve success in the Croatian market
Potentials for the development of religious tourism in Turopolje
No full textOvaj rad nastao je kao rezultat istraživanja vjerskih znamenitosti na području Turopolja i istraživanja mogućnosti za bolji razvoj vjerskog turizma. Istraživanjem su obuhvaćene sve znamenitosti (kapelice, crkve, manifestacije) koje se nalaze na ovom području te je utvrđeno da im se ne pridaje dovoljan značaj kako bi se bolje istaknule na tržištu te privukle veću skupinu ljudi. U radu su navedena tri primjera najbolje prakse u vjerskom turizmu iz kojih se može vidjeti što je potrebno da lokacija postane vjerski popularna te što sve treba nuditi. Provedbom dubinskih intervjua došlo se do zaključka da je vjerska zajednica zainteresiranija za razvoj vjerskoga turizma od turističke zajednice koja je usmjerenija na poslovni turizma te se ne planira u skorije vrijeme posvećivati vjerskome. Nadalje utvrđeno je da Turopolje ima dovoljno mogućnosti za razvoj vjerskoga turizma na tom području. Svrha je rada predložiti mogućnosti kako riješiti trenutni problem, uvidjeti može li se vjerski turizam razvijati u skladu s trenutnom situacijom ili je potrebno još rada i ulaganja da bi isti bio aktualniji. Cilj je rada utvrditi sve stvarne i moguće znamenitosti za razvoj vjerskog turizma analizom postojeće ponude i mogućnosti koje se mogu ostvariti.This work was created as a result of the research of religious sights in the area of Turopolje and the research of possibilities for the better development of religious tourism. The research covered all the sights (chapels, churches, events) located in this area and it was determined that they are not given enough importance in order to better stand out on the market and attract a larger group of people. The paper lists three examples of best practice in religious tourism, from which one can see what is needed for a location to become religiously popular and what all should be offered. By interviewing members of the religious and tourist community and an employee of the Tourism Institute, it was concluded that the religious community is more interested in the development of religious tourism than the tourist community, which is more focused on business tourism and does not plan to devote itself to religious tourism in the near future. Information was received from the Institute that Turopolje has enough opportunities for developing religious tourism in that area. The purpose of the paper is to propose options for solving the current problem, to see if religious tourism can develop in accordance with the current situation or if more work and investment is needed to make it more current. The goal of the work is to determine all real and potential sights for the development of religious tourism by analyzing the existing offer and the possibilities that can be realized
Analiza hotelske ponude Art'otela u Zagrebu
No full textHotelijerska industrija je jedna od ključnih grana ugostiteljstva, koja je povezana s raznim drugim industrijama, što ju čini ekonomski jednom od najvažnijih ugostiteljskih grana uopće. Njezina važnost dolazi također iz obujma i segmentacije tržišta na kojem se nalazi, jedna od kojih su i hotelski lanci. Cilj ovog rada je bio prikazati hotelijerstvo domaćih i stranih grupacija, koje su podjeljene na hotelske lance i međunarodne franšize. U radu su se koristile razne metode, glavne od kojih su analiza postojećih hotelskih lanaca i studija slučaja Art'otela Zagreb. Upravo je Art'otel u središtu ovog rada, gdje je fokus na poslovanju i specifičnostima hotela. Detaljna analiza je pokazala kako je Art'otel iznimno specifičan hotel prema konceptu kojeg predstavlja. Naime, u Hrvatskoj, kao i u hotelijerstvu na međunarodnoj razini, ne postoji hotelski lanac koji je brendiran kao umjetnički hotel u sklopu hotelskog lanca. Pojam umjetničkog hotela, kao noviji pojam u hotelijerstvu, predstavlja vrstu hotela koji u svojem interijeru i eksterijeru koristi umjetnine. Na kraju rada su analizirani razlozi odabira hotela, uz pomoć anketnog upitnika kojeg su ispunili gosti hotela.The hotel industry is one of the key branches of the hospitality industry, and is connected to various other industries, which makes it economically one of the most important hosplitality branches. Its importance also comes from the volume and segmentation of the market in which it is located, one of which are hotel chains. The aim of this paper was to show the hotel industry of domestic and foreign groups, which are identified as hotel chains and international franchises. As the main players in the market, the first part of the paper identified foreign hotel chains and franchises. Various methods were used in the paper, the main ones being the analysis of existing hotel chains and the case study of Art'otel Zagreb. Art'otel is at the center of this work, where the focus is on the business and specifics of the hotel. A detailed analysis showed that Art'otel is an extremely specific type of hotel, according to the concept it represents. Namely, in Croatia, as well as in the international hotel industry, there is no hotel chain that is branded as an art hotel in a hotel chain. The term art hotel, as a newer term in hotel industry, represents a type of hotel that uses art in its interior and exterior. At the end of the paper, the reasons for choosing the hotel were analyzed, with the help of a questionnaire filled out by hotel guests
Comparison of agile and predictive project management
No full textDinamični razvoj tehnologije i sve veća kompleksnost projektnih zahtjeva klijenata potaknula je organizacije na uporabu različitih metoda upravljanja projektima kako bi se što učinkovitije izveli. U ovom će se radu analizirati dva ključna pristupa upravljanja projektima: tradicionalni, to jest prediktivni (engl. predictive/waterfall) i moderniji agilni/adaptivni (engl. adaptive/agile) pristup. Obje metode nude različite načine pristupa upravljanja projektima, od načina komunikacije s klijentima, samog načina izvođenja pojedinih faza i procesa unutar zadanog projekta, ali i kako veličina projekta i zahtjevi klijenta utječu na odabir metode upravljanja. Kao što ne postoje dva ista klijenta, tako ne postoje ni dva jednaka projekta. Može biti određenih sličnosti, ali svaki klijent, ili u ovom slučaju projekt, ima specifične zahtjeve koji se trebaju izvršiti. Ovaj će rad istražiti kako i za koje se vrste projekata primjenjuju prediktivna ili agilna metoda, koje su njihove prednosti i nedostatci, specifični izazovi koji se pojavljuju kod svake od metoda te kako se s njima nositi. Nakon pregleda i obradbe dostupne literature o upravljanju projektima provest će se intervju s ključnim zaposlenicima iz triju hrvatskih tvrtki koji će iznijeti svoja iskustva u radu na projektima upravljanim prediktivnom i agilnom metodom. Uzimajući u obzir iskustva ispitanika i znanje stečeno kroz analizu dostupne literature, kreirat će se praktične smjernice koje organizacijama mogu pomoći u donošenju odluka kod odabira metode upravljanja projektima kako bi se umanjio rizik odabira metode koja nije prikladna za zadani projekt.Dynamic development in technology and the increasing complexity of the client's project requirements encouraged organizations to use different methods of project management in order to complete them as efficiently as possible. This paper will analyze two key approaches – traditional, i.e. predictive/waterfall approach and more modern agile/adaptive approach. Both methods offer different ways of approaching project management, from communication with clients, the execution of individual phases and processes within the given project, to how the size of the project and client requirements influence the choice of management method. Just as there are no two identical clients, there are no two identical projects. There may be certain similarities, but each client, or in this case project, has specific requirements that need to be fulfilled. This paper will explore how and for which types of projects predictive or agile methods are applied, what their advantages and disadvantages are, specific challenges that arise with both methods and how to deal with them. After reviewing and processing the available literature on project management, interviews with key employees from three Croatian companies, who will share their experiences working on projects managed by predictive and agile methods, will be conducted. Taking into account the experiences of the interviewees and analyzing the knowledge gained through the available literature, guidelines will be developed for choosing the ''right“ management method to minimize the possibility of selecting a method that is not suitable for the given project
Establishing an employee reward policy on the example of a selected company
No full textMotiv za pisanje ovog diplomskog rada svoj temelj ima u osobnim razlozima autorice rada. Poduzeće njezine obitelji bavi se proizvodnjom jednokratnih plastičnih čaša i čaša od papira te u bliskoj budućnosti planira izgraditi proizvodnu halu i u skladu s time zaposliti oko 30 novih zaposlenika čime bi poduzeće tada zapošljavalo 65 osoba. S obzirom na trenutno nepostojanje ustrojene politike nagrađivanja, povećanjem zaposlenika ta će politika morati biti utemeljena, a što će, zasigurno, poduzeće učiniti konkurentnijim i privlačnijim na tržištu rada. Stoga je rad za cilj imao uspostaviti politiku nagrađivanja za odabrano poduzeće, a ostvarenje tog cilja postavilo se određenim podciljevima, odnosno teorijskim definiranjem važnosti nagrađivanja te praktičnim istraživanjem postojećih oblika nagrađivanja u poduzećima unutar Hercegovačko-neretvanske županije. Navedeno je podrazumijevalo istraživanje putem anketnog upitnika među bosanskohercegovačkim poduzećima kako bi se dobila relevantna saznanja o trenutnim praksama nagrađivanja u području interesa. Tijekom istraživanja, poseban naglasak stavljen je na stavove ispitanika u vezi s različitim oblicima nagrađivanja čime su se prikupile percepcije zaposlenika o važnosti i učinkovitosti različitih nagradnih sustava. Rezultati istraživanja jasno ističu nužnost implementacije personaliziranog pristupa u budućoj politici nagrađivanja poduzeća kako bi se u potpunosti zadovoljile raznolike preferencije zaposlenika. Diversifikacija u percipiranju važnosti materijalnih i nematerijalnih kompenzacija naglašava potrebu za fleksibilnim pristupom u oblikovanju sustava nagrađivanja, prilagođenog stvarnim potrebama radne snage. Preporuke proizlaze iz potrebe za usklađivanjem sustava plaća s transparentnim kriterijima, uvođenjem dodatnih financijskih poticaja te unaprjeđenjem nematerijalnih kompenzacija kako bi se postiglo zadovoljstvo zaposlenika i motiviralo zaposlenike poduzeća.The motive for writing this thesis is based on the personal reasons of the author. Her family's company is engaged in the production of disposable plastic cups and paper cups, and in the near future plans to build a production hall and, accordingly, hire about 30 new employees, which would make the company employ 65 people. Given the current lack of an organized reward policy, by increasing the number of employees, this policy will have to be grounded, which will certainly make the company more competitive and attractive on the labor market. Therefore, the goal of the work was to establish a reward policy for the selected company, and the achievement of this goal was set with certain sub-goals, i.e. theoretical definition of the importance of rewards and practical research of existing forms of rewards in companies within Herzegovina-Neretva County. The aforementioned included research by means of a survey questionnaire among Bosnian companies in order to obtain relevant knowledge about current reward practices in the area of interest. During the research, special emphasis was placed on the respondents' attitudes regarding different forms of reward, which gathered the employees' perceptions of the importance and effectiveness of different reward systems. The results of the research clearly highlight the necessity of implementing a personalized approach in the company's future reward policy in order to fully satisfy the diverse preferences of employees. Diversification in perceiving the importance of material and non-material compensations emphasizes the need for a flexible approach in shaping the reward system, adapted to the real needs of the workforce. The recommendations stem from the need to align the salary system with transparent criteria, introduce additional financial incentives and improve non-material compensation in order to achieve employee satisfaction and motivate company employees
Causes and consequences of non-renovation and decay on the example of selected hotels "abandoned gems of the Adriatic"
No full textU radu se istražuju razlozi i posljedice nerevitalizacije hotela Marjan u Splitu i hotela Haludovo u Malinskoj, kao dvaju primjera „zaboravljenih bisera Jadrana“. Nekvalitetna privatizacija pojedinih hotela na Jadranu prouzročila je propadanje hotelskih objekata, zastoj u obnovi te gubitak radnih mjesta i prihoda. Cilj je istraživanja prikazati i analizirati uzroke i posljedice neobnavljanja i propadanja hotela Marjan i Haludovo. Rezultati analize ukazuju na posljedice nekvalitetne privatizacije. Hotel Marjan u Splitu bio je primjer prvog luksuznog hotela u Splitu, dok je hotel Haludovo bio raznolik i atraktivan hotel. Sadašnji vlasnik hotela Haludovo ne provodi obnovu niti ulaže u njega, dok se hotel Marjan nalazi u vlasništvu grupacije Adris.The thesis investigates the reasons and consequences of the failure to rejuvenate Hotel Marjan in Split and Hotel Haludovo in Malinska, as two examples of "forgotten gems of the Adriatic". Inadequate privatization of certain hotels on the Adriatic resulted in the decline of hotel facilities, stalled renovations, as well as loss of jobs and revenue. The aim of the research is to present and analyze the causes and consequences of the absence of refurbishment and the deterioration of Hotel Marjan and Hotel Haludovo. The results of the analysis point to the outcomes of inadequate privatization. Hotel Marjan in Split was an example of the first luxury hotel in Split, while Hotel Haludovo was a diverse and attractive hotel. The current owner of Hotel Haludovo has not undertaken any renovations or made investments in it, while Hotel Marjan is owned by the Adris Group
Analysis of the Introduction of a Management by Objectives on the Example of a Selected Winery
No full textRad prikazuje analizu uvođenja sustava upravljanja pomoću ciljeva na primjeru Vinarije Malec. Ona predstavlja obiteljsko poduzeće čije se poslovanje temelji na dugogodišnjoj tradiciji i iskustvu te njegovanju ključnih vrijednosti koje podrazumijevaju povezanost obitelji Malec s poslovanjem same Vinarije, kvalitetu vina te znanje koje se prenosi iz generacije u generaciju. Vinarija Malec djeluje u izuzetno dinamičnoj okolini koja iziskuje kontinuiranu prilagodbu i promjene u poslovanju. Budući da se radi o manjem obiteljskom poduzeću koje je posljednjih godina realiziralo značajna ulaganja u proširenje kapaciteta, težilo se pronaći odgovarajuće metode upravljanja za unaprjeđenje poslovanja i daljnji rast. Provedeno je istraživanje metodom dubinskih intervjua s menadžmentom, vlasnikom i zaposlenicima Vinarije. Rezultati istraživanja ukazuju na visoku spremnost ispitanika za uvođenje novog sustava upravljanja pomoću ciljeva. Također, istaknuto je u kojim bi poslovnim segmentima Vinarije bilo najbolje krenuti s uvođenjem novog sustava upravljanja, a ispitanici su iskazali i svoje viđenje daljnjeg unaprjeđenja poslovanja i rasta Vinarije. Upravo je upravljanje pomoću ciljeva jedan od mehanizama koji je potrebno staviti u središte pozornosti menadžmenta Vinarije. To je jedan od ključnih koraka, ali i preduvjeta koji moraju biti zadovoljeni i definirani kako bi se omogućilo uspješno upravljanje daljnjim rastom i širenjem poslovanja.The paper presents an analysis of the introduction of a management by objectives on the example of Malec Winery. It represents a family business based on long-standing tradition, experience and nurturing key values that imply the connection of Malec family with the business of Winery itself, the quality of wine and the knowledge that is passed down from generation to generation. Malec Winery operates in an extremely dynamic environment that requires continuous adaptation and changes in business. Since it is a smaller family business that has made significant investments in capacity expansion in recent years, the effort was to find appropriate management methods for business improvement and further growth. The research was conducted using the method of in-depth interviews with the management, owner and employees of Winery. The research results indicate a high willingness of the respondents to introduce a management by objectives. Also, it was pointed out in which business segments of Winery it would be the best to start with the introduction of a new management system, and the respondents also expressed their views on further improvement of Winery's business and growth. Management by objectives is one of the mechanisms that must be put in the center of attention of Winery's management. This is one of the key steps, but also prerequisites that must be met and defined in order to enable successful management of further growth and business expansion
Analysis of the Growth Possibility of the Family Business Sokol d.o.o.
No full textObiteljska poduzeća predstavljaju vrlo važan dio svakog gospodarstva, jer upravo ona kreiraju temelje za stabilnost u ekonomskom pogledu. Uz poslovanje poduzeća općenito, pa tako i obiteljskih poduzeća, veže se koncept strateškog menadžmenta koji se odnosi na jednu od glavnih karika poduzeća koja nudi mogućnost pogleda na dugoročno poslovanje i realizaciju održive konkurentske prednosti. Za ovo istraživanje odabrana je studija slučaja poduzeća SOKOL d.o.o. iz Vinkovaca koje se uspješno bavi građevinom dugi niz godina. Posluje stabilno i u skladu s društveno odgovornim poslovanjem i zaštitom okoliša tako da su za svoje djelovanje dobili čak 10 certifikata izvrsnosti. Nalazi se u pozitivnom okruženju, pri čemu ima resurse koji mu omogućavaju rast, ali konkurencija, inovacija i tržišne prilike predstavljaju stalni izazov u građevinskoj industriji. Glavni cilj ovog istraživanja bio je analizirati mogućnosti i predložiti najprikladniju strategiju rasta. Za analizu vanjskog i unutarnjeg okruženja korišteni su uobičajeni strateški alati (PEST, SWOT, analiza sektora i konkurencije, analiza financijskih izvješća i dr.) te Okvir rasta Allana Gibba prikladan za analizu rasta malih i srednjih obiteljskih poduzeća. Na kraju je predložena strategija razvoja tržišta kroz širenje poduzeća sa svojim uslugama na nova tržišta, posebice inozemna. Za realizaciju ove strategije rastа najprije će trebati ažurirati mrežnu stranicu poduzeća Sokol d.o.o. i kreirati račune na društvenim mrežama. Za privlačenje i zadržavanje najkvalitetnijih radnika trebalo bi stvarati još povoljnije radne uvjete i sustavno raditi na imidžu poželjnog poslodavca. Za daljnja istraživanja strategija rasta obiteljskih poduzeća preporuča se svakako uključiti i pitanja tranzicije generacija te mišljenja potencijalnih nasljednika o održivom rastu.Family businesses represent a very important part of every economy, because they create the foundations for economic stability. The concept of strategic management is linked to the business operations of companies in general, including family businesses, which refers to one of the main links of a company that offers the possibility of looking at long-term business and the realization of a sustainable competitive advantage. A case study of the family company Sokol d.o.o. from Vinkovci was selected for this research. It has been successfully engaged in construction for many years and operates stably and in accordance with socially responsible business and environmental protection, so that they have received as many as 10 certificates of excellence for their activities. The company is in a positive environment, where it has resources that enable it to grow, but competition, innovation and market opportunities are a constant challenge in the construction industry. The main goal of this research was to analyze the possibilities and propose the most suitable growth strategy. For the analysis of the external and internal environment, the usual strategic tools were used (PEST, SWOT, sector and competition analysis, analysis of financial reports, etc.) and Allan Gibb's Growth Framework suitable for the analysis of the growth of small and medium-sized family enterprises. At the end, a market development strategy was proposed through the expansion of the company with its services to new markets, especially foreign markets. For the realization of this strategy, firstly it will be necessary to update the website of the company Sokol d.o.o. and create accounts on social networks. In order to attract and retain the best quality workers, it is necessary to create even more favorable working conditions and systematically work on the image of a desirable employer. For further research on the growth strategies of family businesses, it is recommended to definitely include issues of generational transition and the opinions of potential heirs on sustainable growth