VERN' University of Applied Sciences Repository
Not a member yet
2904 research outputs found
Sort by
Mišljenja skupine građana Republike Hrvatske o sudjelovanju osoba s invaliditetom u svrhu oglašavanja
No full textU ovom završnom radu pokušava se doći do odgovora kako određena skupina građana Republike Hrvatske vidi oglase s osobama s invaliditetom, troše li brendovi previše novca na oglašavanje i smatraju li ljudi da su osobe s invaliditetom sposobne za svaku vrstu posla i kako utječu oglasi u kojima su osobe s invaliditetom na potrošače.
Oglašavanje je vrsta komunikacije koja se nalazi svuda oko nas, i jako je teško izbjeći. Često se susrećemo s neetičnim oglašavanjem i provokativnim marketingom.
U sklopu ovog završnog rada proveden je intervju s pravobraniteljicom osoba s invaliditetom Ankom Slonjšak i provedeno je anketno istraživanje o mišljenju skupine građana Republike Hrvatske o sudjelovanju osoba s invaliditetom u svrhu oglašavanja. Anketni upitnik ispunilo je 110 građana Republike Hrvatske od kojih je 55 osoba s invaliditetom.Opinion given by a group of Croatian citizens on the participation of persons with disabilities in advertising
In this final paper, we are trying to find out how a certain group of Croatian citizens see ads with persons with disabilities, whether brands spend too much money on advertising, if they think that persons with disabilities are capable of every type of work and how the ads with people with disabilities affect the consumers.
Advertising is a type of communication that surrounds us and forms a part of our daily lives. Very often we encounter unethical advertising and provocative marketing.
As a part of this final paper, an interview was conducted with Anka Slonjšak, the Ombudsman for Persons with Disabilities, as well as a survey on the opinion of a group of citizens of the Republic of Croatia on the participation of persons with disabilities in advertising. The survey questionnaire was completed by 110 citizens, 55 of whom were persons with disabilities
Comparative analysis of lodging facility concepts between caravanserais and motels
No full textNa temelju povijesnih spisa i moderne literature provedena je analiza, komparacija i deskripcija koncepta motela i karavan-saraja. Cilj analize je utvrditi sličnosti i razlike između povijesnih gostionica, svratišta Bliskog istoka i jugoistočne Europe, te modernijih putnih odmarališta. Uspoređene su njihove funkcije, izgled, lokacije i arhitektura te njihov povijesni razvoj od najranijih oblika. Detaljno su analizirani arhitektura, sadržaj, razvoj i uloga karavan-saraja tijekom raznih povijesnih razdoblja pod vladavinom značajnih dinastija na raznim područjima Bliskog istoka. Moteli su analizirani od pojave prvih besplatnih autokampova i smještajnih kabina početkom 20. st. do vrhunca njihova razvoja, a navedeni su najznačajniji primjeri koji su najviše pridonijeli njihovom usponu. Uz motele i karavan-saraje opisani su i s njima uspoređeni hanovi čije su se karakteristike često miješale s obilježjima karavan-saraja.Based on historic scripts and modern literature, an analysis, comparison and description has been conducted on the concepts of motels and caravanserais. The goal of the analysis is to determine the similarities and distinctions between the historical wayfarer stops and inns of the Middle East and Southeast Europe and the modern guesthouses. They were compared based on their functions, looks, locations, history and architecture as well as how they advanced through the history starting from their earliest appearances. A detailed analysis has been conducted on the architecture, content, development and role of caravanserais through various historic periods under the rule of the most notable dynasties in the various regions of the Middle East. The development of motels has been analyzed from the first appearances of free camps and cabins at the start of the 20th century up to their peak and their most notable examples that contributed most to their rise. Along with motels and caravanserais, the characteristics of khans are also analyzed as their characteristics are often mistaken with the ones of caravanserais
The possibilities for the development of an active tourism offer on the islands of Pašman and Ugljan
No full textAktivni turizam, kao i potraga za avanturom, važan su motiv za putovanje. Upravo ovakav oblik turizma bilježi rast po prosječnoj godišnjoj stopi od 10 %. Na sve veću popularnost upravo ovakvog oblika turizma utječu sve veća educiranost turista, koja proizlazi iz bolje dostupnosti informacija, zatim promjene u načinu života, kao i promjene u ukusima potražnje. „Modernom” turistu više nije dovoljan pasivan odmor, poput sunca i mora, odnosno kupanja i sunčanja, već teži pustolovini. U ovom radu istražena su obilježja aktivnog turizma te je analiziran aktivni turizam kao zaseban oblik turizma. Također, analizirane su vrste i oblici turizma. Posebna pozornost usmjerena je na definiranje obilježja turizma na otocima Pašmanu i Ugljanu. Istraženi su suvremeni trendovi u turizmu, kao i motivi za putovanje „modernog” turista. Na kraju je provedeno istraživanje metodom strukturiranog intervjua o stavovima dionika o potencijalu razvoja aktivnog turizma te su navedeni primjeri sportskih manifestacija Škraping, Trail otoka maslina i Avantura otok Ugljan.Active tourism, as well as the search for adventure, are important sources of motivation for travel. It is precisely this type of tourism that has been showing an average annual growth of 10%. Its growing popularity is due to the fact that tourists are better informed because information is more readily available. The other factors are changes in lifestyle and changes in tastes and demands. The modern tourist does not want to settle for a passive holiday, such as lying in the sun on a beach; they strive for adventure. This paper researches the characteristics of active tourism and analyses it as a separate type of tourism. It also analyses different types and forms of tourism. Special attention is given to the characteristics of tourism on the islands of Pašman and Ugljan. The paper also examines contemporary trends in tourism and looks into what inspires the modern tourist to travel. The final section presents a study that was conducted as a structured interview exploring the attitudes of stakeholders to the potential for the development of active tourism and the sports events ‘Škraping’ (international trekking race), Olive Island trail (hiking to St Mihovil fortress) and Avantura Island Ugljan as examples
Comparative analysis of hotel-castles in Europe and Republic of Croatia
No full textPredmet izrade završnog rada su dvorci Republike Hrvatske rekonstruirani u hotele, kao nove atrakcije hrvatskog turizma. Na primjerima europskih zemalja pokazat će se kako su one već prije jednog stoljeća prepoznale potencijale dvoraca kao turističke smještajne ponude i to radi pružanja novog doživljaja. Ističu kulturno-povijesno nasljeđe na način da svoje dvorce objedinjavaju u hotele i tako zaista uspijevaju proširiti zanimanje posjetitelja iz svih krajeva svijeta koji žele boraviti u luksuznom okruženju sadašnjice, a pritom učiti i otkrivati povijesni dio. Cilj je rada definirati mogućnost implementacije takvog oblika u Hrvatskoj. Temeljem rezultata rada žele se donijeti preporuke u svrhu rukovođenja dvoraca u Hrvatskoj za ugostiteljsku djelatnost. U radu će se koristiti metoda analize i metoda deskripcije, iznijet će se najvažnije činjenice i opisati kako su dvorci u nekim zemljama uspješno postali hotel-dvorci i kako je to moguće primijeniti u Hrvatskoj. Komparacijom će se predstaviti hrvatske mogućnosti u odnosu na neke europske. Dvorci kao hoteli u Hrvatskoj u usporedbi s Europom imaju neiskorišteni potencijal i mogli bi predstavljati značajnu turističku ponudu. Iako u pojedinim dvorcima turistička ponuda postoji, ona je vrlo skromna. Hotel-dvorci u ovom obliku proširili bi turističko-ugostiteljsku ponudu Hrvatske jer bi ovo za Hrvatsku bio novi oblik smještaja u povijesnim objektima. Time bi se zapostavljenim hrvatskim dvorcima vratio stari sjaj i očuvala hrvatska kulturna baština. Preporuka je da se razmotri rekonstrukcija hrvatskih dvorca u ekskluzivne hotel-dvorce.The main objective of this thesis is to analyse the potential cultural heritage (i.e. castles) being reconstructed into hotels as means of improving competitive position of Croatian tourist offering. Based on well-known examples of European castles, it will be shown that this transformation was recognized already a century ago among European countries as a way of extending current customer value propositions for tourists. They emphasize cultural and historical heritage by integrating castles into hotels, thus truly expanding the interest of visitors from all over the world who wish not only to stay in the luxurious environment of the present but to learn and discover about the past. The aim of this paper is to define the possibility of implementing such a form in Croatia. Based on the results of the work, certain recommendations can be developed for successful management of castles in Croatia in the hospitality industry. The paper will use descriptive, analytical and comparative methods, outlining the most important facts and describing how castles in some countries have successfully become castles-hotels and how this could be applied in Croatia. The comparison will show opportunities for Croatian tourism by exploiting its castles for new castle-hotel business models. Today, castles in Croatia are underutilized, and this paper seeks to highlight this potential because the castle-hotels can unify in harmony both the museum and hospitality concept, thus satisfying the needs of the modern client, as well as securing the income and employment of the population and preventing the destruction of valuable cultural property - historical heritage of the country. Although some castles offer certain amount of tourist experience, the current offering is quite basic and modest when it comes to exploiting the full potential of this heritage. More importantly, this form of a castle-hotel would expand the tourist and catering product portfolio of Croatian tourism. Finally, the neglected Croatian castles would be restored and preserved as Croatian cultural heritage. This is certainly a recommendation to consider the reconstruction of Croatian castles into exclusive hotel-castles
Analysis of discrepancies between an ideal green/environmentally responsible destination and the real situation in Croatia
No full textNeuravnotežena gospodarska, društvena i okolišna dimenzija razvoja gdje se gospodarski rast odvija uz povećani pritisak na ograničene prirodne i ljudske resurse, doveo je do brojnih izazova i globalnih problema. U ovom se radu, u kontekstu priklanjanja premisi održivog razvoja, propituje utjecaj turizma na okolišnu dimenziju destinacija. Prikazane su negativne posljedice turizma te se potom, kroz niz primjera dobre prakse i temeljem stavova stručnjaka intervjuiranih za potrebe rada, ukazuje na preduvjete i mogućnosti suživota turizma i okoliša. Iz navedenog je moguće sagledati raskorake između idealne zelene ili okolišno odgovorne destinacije i stvarnog stanja u Hrvatskoj. Rad doprinosi razumijevanju izazova i mogućnosti okolišno odgovornijeg razvoja turizma u Hrvatskoj.Unbalanced economic, social and environmental dimensions of development where economic growth goes hand in hand with the increased pressure on limited natural and human resources, have led to a number of challenges and global problems. This paper, taking into account the premise of sustainable development, examines the impact of tourism on the environmental dimension of destinations. Negative consequences of tourism are presented, and then, through a series of examples of good practice and based on the views of experts interviewed for the purpose of this work, preconditions and possibilities of coexistence of tourism and environment are specified. Based on the above, it is possible to point out discrepancies between an ideal green or environmentally responsible destination and the real situation in Croatia. The paper contributes to the understanding of challenges and possibilities of more environmentally responsible tourism development in Croatia
Influence that Social Media have on the Public Relations
No full textOvim završnim radom nastoji se prikazati utjecaj društvenih mreža na odnose s javnošću. U radu će biti opisani i problematizirani sastavni elementi ovog fenomena; počevši od samog pojma odnosa s javnošću, njegovog povijesnog razvoja, preko alata koji koriste suvremeni stručnjaci za odnose s javnošću u svakodnevnom radu do društvenih mreža čija je uloga danas neizostavna kad je riječ o ovoj djelatnosti. Facebook, Instagram, Twitter i YouTube, platforme su koje u današnje vrijeme imaju veliki utjecaj i važnu ulogu u odnosima s javnošću. Ovim radom dokazat će se neosporiv utjecaj koji društvene mreže imaju na ovo područje. Upravo je to razlog zašto digitalna strategija postaje obavezan dio strategije poslovanja većine današnjih kompanija. U radu će u ovom kontekstu biti predstavljen i jedan vrlo aktualan trend – "influenceri" - tko su oni i kakav je njihov utjecaj te kako djeluju i koji su im poslovni modeli. Na primjeru Ledo King sladoleda, prikazan je utjecaj društvenih mreža na odnose s javnošću te opisan proces pokrenute, interaktivne i zanimljive komunikacije među korisnicima društvenih mreža. Sve su to pitanja na koja će autorica ovoga rada, i kroz teorijsku osnovu i kroz samo praktično iskustvo rada u odnosima s javnošću, pokušati dati najrelevantnije odgovore.This paper's aim is to present the influence that Social Media have on the Public Relations. The essential elements of this phenomena are described and problematised; starting from the term Public relations and its historic development, through the everyday tools used by current/contemporary PR experts, to Social Media, which plays indispensable role when it comes to modern PR. Facebook, Instagram, Twitter and YouTube are the platforms that have significant influence on Public Relations. This paper proves it to be unquestionable and shows that is the reason why digital strategy has become highly important part of the business strategy in most of today’s companies. One of the things presented in the paper is a vastly popular trend, “Influencers” – Who they are, what and how they do the “influencing” and what business models they are using. On the example of Ledo King ice cream the influence of Social Media is practically demonstrated and the process of launched, interactive and interesting communication of the Social Media users is described. The given are all the areas that the author of this paper aims to elaborate, using both theoretical, relevant data and the valuable practical work experience in the field
Boutique hotel management on the example of Scalini Palace in Dubrovnik
No full textU radu je analizirana uloga menadžera malog boutique hotela na primjeru Scalini Palacea u Dubrovniku. Istražuje se kompleksnost menadžerske pozicije koja je uvjetovana potrebom za obavljanjem raznih poslova, u svim segmentima hotelskog poslovanja. Menadžeri se suočavaju s velikim izazovom koji od njih iziskuje poznavanje brojnih područja, ali i kvalitetne osobne kompetencije. Takve okolnosti utječu i na kvalitetu provedbe menadžerskih funkcija u poduzeću. U malim poduzećima često jedna osoba provodi sve menadžerske funkcije što utječe i na kvalitetu provedbe menadžerskih funkcija. U radu je ponuđen i širi teorijski okvir unutar kojeg je sagledan povijesni razvoj dubrovačkog turizma te prezentirane postavke turizma kao gospodarske djelatnosti koja u Dubrovniku i Hrvatskoj zauzima vodeće mjesto.The paper analyzes the role of the manager of a small boutique hotel on the example of Scalini Palace in Dubrovnik. The complexity of the managerial position, which is conditioned by the need to perform various jobs, is explored through all segments of the hotel business. Managers face a great challenge that requires them to be knowledgeable in a number of areas, as well as quality personal competences. Such circumstances also affect the quality of implementation of managerial functions in the company. In small enterprises, often one person performs all managerial functions, which also affects the quality of the implementation of managerial functions.The paper also offers a broader theoretical framework that looks at the historical development of Dubrovnik tourism and presents the settings of tourism as an economic activity that occupies a leading position in Dubrovnik and Croatia